Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Article

New blog articles detected.

  • My five top tips for creating Brand ‘Premiumisation’
    ‘Premiumisation’ of brands has bridged a gap between the desirability of the luxury world and the operation and necessity of the mass market. However as a lot of brands look to ‘premiumise’ their offers, the way to express this new focus on distinctiveness has to be more than simply skin deep – it’s not just a case of style over content.
Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Article

New blog articles detected.

  • GDPR – Will It Affect You?
    Remember all the furore over Y2K? Planes would fall from the sky, banks wouldn’t function, our personal computers would stop and so on; but in the end it seemed that many of the risks were exaggerated. So, one might ask “is all the hype over EU General Data Protection Regulation a similar over-the-top reaction?”
Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Article
Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Article

New blog articles detected.

  • The vital importance of investing in strategic planning
    A PR or marketing communications campaign is a bit like a journey, taking you from where you are now to where you want to be. In order to make any journey efficiently you need a map that takes account of where you are starting from, where you want to get to and where you are passing through along the way. If you set off without a map you may get to your destination eventually after wasting a lot o...
Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Article

New blog articles detected.

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