Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Post
  • If you’re serious about marketing, please join me at the latest Levitt Group event, being run by the CIM (Chartered Institute of Marketing):

Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Post
  • I was recently asked what the most difficult professional challenge I have faced in my PR and marketing communications career has been. I’ve been lucky enough to have worked for some big agencies on some highly recognisable brands and many people generally assume that big budgets and the commensurate expectations that go with them present the most taxing tasks we are likely to face.

Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Post
  • Often the most important lessons in business will be understanding the core essence and real world value of ‘the brand’, especially the importance of brand building through digital exposure.

Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Post
  • ‘Premiumisation’ of brands has bridged a gap between the desirability of the luxury world and the operation and necessity of the mass market. However as a lot of brands look to ‘premiumise’ their offers, the way to express this new focus on distinctiveness has to be more than simply skin deep – it’s not just a case of style over content.

Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Post
  • Remember all the furore over Y2K? Planes would fall from the sky, banks wouldn’t function, our personal computers would stop and so on; but in the end it seemed that many of the risks were exaggerated. So, one might ask “is all the hype over EU General Data Protection Regulation a similar over-the-top reaction?”

Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Post
  • A PR or marketing communications campaign is a bit like a journey, taking you from where you are now to where you want to be. In order to make any journey efficiently you need a map that takes account of where you are starting from, where you want to get to and where you are passing through along the way. If you set off without a map you may get to your destination eventually after wasting a lot o...

Marcom: Brand New Ideas
Marcom: Brand New Ideas
Blog Post

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