Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Regulated Industries and Sweepstakes

      Some regulated industries require special disclosures and/or have special legal requirements for running sweepstakes. These regulated industries include alcohol, tobacco, gasoline, firearms, dairy, banking, pharmaceuticals, and cause-related marketing. It is absolutely essential to know the laws of these industries, or partner with a promotional marketing firm who works with legal counsel who is...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

      Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thin...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Running a Puerto Rico Sweepstakes

      Account Coordinator Lindsey McLaughlin contributed to this post to help us better understand how easy it is to run a Puerto Rico sweepstakes! Legal restrictions used to keep companies from running a sweepstakes in Puerto Rico. However, in 2009 Puerto Rico lifted their tedious sweepstakes requirements, which now makes it easier to include them when running a promotion. Here is what you need to kn...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Conducting a Background Check on a Winner — Is It Necessary?

      This week’s blog on running a background check was contributed by one of our Account Supervisors, Cheryl Thornton. From time to time the topic of running a background check on a winner is discussed with our clients. There are number of factors to consider before determining if a background check is applicable for a promotion. We guide our clients by asking what their goals or needs are, along wi...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Make Your AMOE Count

    AMOE stands for Alternate Means of Entry or Alternate Method of Entry. By law, a sweepstakes in the United States must have a free method of entry, so if a sweepstakes asks for a purchase to obtain an entry or a code for an entry, then the rules should always list a “no purchase” or AMOE method of entry. Whether you are running a sweepstakes or entering one, here is how to make your AMOE count. AM...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 20 Questions to Ask Before Hiring a Contest Vendor

      Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be technically proficient but lack legal expertise. Some have the legal credentials but can’t build a web site or do registration and bonding. Here are twenty questions you should be asking before you select your contest vendor: How well do they know sweepstakes law and advertising and mo...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Prize Fail: Avoid These Prizes

      Don’t have a prize fail! Take the advice of the experts at Marden-Kane on what prizes to avoid – and what works! – for your next sweepstakes or contest.   “A prize by any other name is still a prize” and one would hope that it will bring joy to the lucky winner. But this is not always true as some enter just for entering then realizes that their prize is not appropriate for them or their lifesty...

  • Marden-Kane Employee Spotlight on Mary Ellen Prevete

    This month we feature Account Director Mary Ellen Prevete who joined Marden-Kane this month. She was most recently a Senior Account Manager at DL Blair. Her impressive credentials include developing, implementing and executing marketing and consumer promotional concepts across multiple platforms for major clients such as Philip Morris, Procter & Gamble, Discover and HBO. We are extremely happy tha...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Pinterest Guidelines for a Successful Promotion

      Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are the mandates around forbidding using likes and follows for entries or votes. Instead, the guidelines now ask that brands simply discourage spam by both limiting entries and not requiring people to pin the same thing over and over. These new guidelines can be fo...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • What is a Surprise and Delight?

      A Surprise and Delight is a marketing tactic similar to a sweepstakes or contest, where gifts are given away to fans, but instead of a posted entry period with rules and a set prize, the giveaway itself is completely unannounced and random. What can be tricky about a Surprise and Delight is that if you aren’t very careful you may actually be running a sweepstakes which would require official rul...

  • Best Sweepstakes Ever

      This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t heard nor used in a long time, “Good, better, best, never let it rest, until your good is better, and your better is best.” Needless to say, as a Mom I cannot pick a favorite child nor in this case a favorite promotion as they were all the Best in Show! However as a marketi...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • What is Contest Collusion?

      Contest collusion is a term used in conjunction with scams or fraudulent promotions or promotion activity. Here is the definition of collusion. Contest collusion by a brand could occur if a contest is rigged by a sponsor so that winners are selected based on something other than actual entry criteria. Other examples might include not selecting a winner at random, or allowing people to enter and ...

  • Tips for First Time Sweepstakes Success

      Is your company thinking of running a sweepstakes or contest for the first time? Here are some tips for sweepstakes success from the seasoned promotional marketing experts at Marden-Kane! Do one thing well, not ten things poorly… focus on one type of promotion, ensure marketing messages clearly communicate the call to action, create an easy to enter means of entry, and promote participation to m...

  • Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

      Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what h...

  • Top 10 Promotional Marketing Posts of 2016

      Here are the top 10 most popular Marden-Kane posts from 2016, as ranked by traffic and searches. 1. Criteria for Judging a Photo Contest I would like to expand the list of suggested Contest Judging Criteria as it applies specifically to Photo Contests to include updated entry methods, social media trends and promotional knowledge acquired in the past 2 years. Continue reading → 2. Sweepstakes Wi...

  • Marden-Kane Employee Spotlight on Jennifer Delorme

    This month we spotlight one of Marden-Kane’s junior employees, Jennifer Delorme.  Explain Your Role at MK:  I have been with Marden Kane for 2 years. I started as promotion coordinator and I am currently an assistant account executive. My responsibilities include assisting and supporting management on various accounts. I do get the fun job of notifying the potential winners and fulfilling all the ...

  • Promotional Marketing Predictions for 2017

      Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t.  So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this year, especially because the FTC started to...

  • Holiday Sweepstakes Basics: Everything You Need to Know in One Neat Package

      A holiday sweepstakes is an easy affordable way to increase sales or traffic to your store. Not sure how to make it happen? We are! Just take a peek at this super early present from Santa Kane: a series of articles and links about how to run a holiday sweepstakes that we have compiled in one neat, handy package of a list. The links cover things like holiday sweepstakes planning, strategy, prizin...

  • Marden-Kane Employee Spotlight on Eric Grimm

    The Marden-Kane Spotlight shines this month on Eric Grimm, our senior developer and resident beer expert. Explain Your Role at MK: I’m the senior applications developer here, which means I have a hand in most aspects of any online/tech-driven promotions we run. Essentially this entails finding the right tool for the job, be it a database- or website-driven promotion, or a handful of Python scripts...

  • 4 Reasons Brands Should Embrace Sweepstakers

    Sweepstakers, also known as “sweepers” and even as “compers” in the UK, are the people who put hours each day into entering sweepstakes and contests. Many of them consider it a full-time job. These people take promotions very seriously, and are frequently more well-versed in the ins and outs of sweepstakes industry than some brand marketers. Not all brands like the thought of a bunch of profession...

  • 6 Ways to Spot a Sweepstakes Scam

    The sweepstakes scam is one of the biggest challenges of running a legitimate promotional marketing company. It can sometimes be hard for us to get people to enter a promotion, award prizes, or even send email notifications to winners because people are unsure if the promotion is on the level. Here are some quick tips to be able to spot a sweepstakes scam from a real one. Are they asking for money...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Commercial Co-Ventures, CCV Filing and Cause Related Marketing

      A Commercial Co-Venture (CCV) occurs when a for-profit business and a non-profit organization make an arrangement for a donation or some percentage of profit from the business’ sales go to the charity. This type of cause related marketing is regulated in almost half of the states in the U.S., and may require that the business complete some sort of CCV filing or registration in the state(s) where...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Online vs Offline Contests: Which One Is Better for Your Brand?

      Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play t...

  • Marden-Kane Employee Spotlight on Beth Herman

    Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they win a prize in a Marden-Kane promotion. Get to know more about her!  Explain Your Role at MK: I began my role at MK ten years ago as a consultant focused on one account and after a few years I joined the MK team full time. Joining the MK team gave me the opportunity t...

  • Working with Third Party Brands for a Contest

      You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may n...

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

Marden-Kane, Inc.

Category: Content
Type: Blog Article

Generated 8 months ago

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