Marin Software (NYSE:MRIN) is an online advertising company used by brands and agencies to measure, manage, and optimize billions of dollars in annualized ad spending across the web and mobile devices. Marin Software is headquartered in San Francisco, with offices worldwide.

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Marin Software
Marin Software
Blog Post
  • It’s still January, so there’s plenty of time to keep your New Year’s resolutions. While most of us are trying to stick to an earnest regimen of daily gym visits (and actually going this year!), eating healthy, and having a well-balanced lifestyle, social marketers in particular are making an industry-friendly list of our 2018 ambitions. […] The post New Year’s Resolutions for the Savvy Social Mar...

Marin Software
Marin Software
Blog Post
  • Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. With recent browser support and updates, there is now the […] The post 4 Important Things to Know About AdWords Parallel Trac...

Marin Software
Marin Software
Blog Post
  • Facebook is constantly introducing new features to help advertisers scale activity. Testing new stuff is exciting, and can often distract us from our main tasks. That said, a best practice is to allocate 70% of your budget to core campaigns and 30% to testing new features. What steps should you take to ensure your core […] The post A Comprehensive Facebook Campaign Structure Gap Analysis appeared ...

Marin Software
Marin Software
Blog Post
  • Clutch Magazine sat down with Chris Lien, Marin Software CEO and Founder, to discuss how ad tech providers can rebound and regain advertiser trust. Confidence in the ad tech industry is rocky, and its reputation with brands is at a crossroads. Over the course of 2017 industry critics concluded that there might be too much […] The post Rethinking the Ad Tech Industry appeared first on Marketing Ins...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Ashley Aptt, Account Director at 3Q Digital. If you’re an advertiser and you’ve ever wondered why conversion metrics are different in AdWords and Facebook versus Google Analytics, you’re not alone. As a user goes through the purchase process, it’s likely that they’ll interact with the same brand numerous times […] The post Understanding Conversion Differences Between Goog...

Marin Software
Marin Software
Blog Post
  • Between Q3 2016 and Q3 2017, clicks on Google product ads grew by 62%, showing that more advertisers are taking advantage of Google’s latest shopping ad formats to capture first-mover advantage. The auto industry posted the largest CPC increase on Google, clocking a 35% YoY gain. To create our quarterly benchmark reports, we sample the […] The post The Current State of Digital Advertising appeared...

Marin Software
Marin Software
Blog Post
  • Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […] The p...

Marin Software
Marin Software
Blog Post
  • This is a guest post by Stephanie Hyland, Search Content Specialist at Intertwine Interactive. What time is it? Where is the closest movie theater? How many ounces are in a gallon? Regardless of what you may be looking for or wondering about, consumers of all ages are now turning to voice searches for information instead […] The post How to Optimize Voice Search Results appeared first on Marketing...

Marin Software
Marin Software
Blog Post
  • Instagram Stories has quickly become one of the more exciting products in the Facebook marketing suite. Facebook claims that 300 million people around the globe watch and create Instagram stories every day. By comparison, this tops Snapchat’s reach of 178 million daily global users. Advertising on Instagram Stories has allowed marketers to place powerful short […] The post A Brief Guide to Adverti...

Marin Software
Marin Software
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Marin Software
Marin Software
Blog Post
  • According to a recent study by Cisco, video will represent a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely! In fact, 64% of users are more likely to buy a product online after watching a video, according to comScore. Despite the […] The post Advice for Advertisers in 2018: Press Play on Video appeared first...

Marin Software
Marin Software
Blog Post
  • On a clear, beautiful spring day in Texas, Dana Carpenter sat on the floor of a small plane with her legs dangling out, door wide open and wind gusting in. As her tandem instructor edged them closer to a free fall, she thought, “I can’t believe I’m seconds away from jumping out of a freaking […] The post Learning to Fly: Dana Carpenter Soars Outside Her Comfort Zone appeared first on Marketing Ins...

Marin Software
Marin Software
Blog Post
  • Running your Facebook advertising campaigns at the end of the year can be challenging, especially with so many e-commerce marketers running their own branding initiatives. Still, by looking at last year’s Facebook insights, we can better understand auction dynamics and allocate budgets efficiently. Since November Facebook ads tend to have lower ad saturation and more […] The post Facebook End-of-Y...

Marin Software
Marin Software
Blog Post
  • Where did 2017 go? And can you believe we’re talking about 2018 already? I guess it’s never too early to plan ahead, especially in marketing. As conferences like DMEXCO 2017 revealed, topics such as influencer marketing, attribution, and data-driven advertising remain at the forefront of advertisers’ hearts and minds. Based on current trends and industry […] The post Our Top 4 Predictions for Digi...

Marin Software
Marin Software
Blog Post
  • Each year we review the aggregate performance of our advertisers on Black Friday and Cyber Monday to see what kind of patterns and trends jump out at us. The story this year looks to be similar to the last two years—significant jumps in clicks and spend on paid search as the holiday shopping season officially […] The post CPCs Are Up on Black Friday and Cyber Monday—and That’s Probably Okay appear...

Marin Software
Marin Software
Blog Post
  • A key way to drive better performance than your competitors as you vie for consumer attention is by incorporating search intent signals. In our Marin Software Holiday Guide, we detail things you can do to create powerful cross-channel campaigns using search intent audiences—and find new growth during the holidays and beyond. Here’s a preview of […] The post Search Intent Holiday Strategies and Tac...

Marin Software
Marin Software
Blog Post
  • Black Friday is the day that reminds us how much people like to rub elbows in physical stores in search of a great deal. While there has always been an impact on online campaigns on Black Friday, our initial analysis shows that consumer behavior continues to shift online, and perhaps to spending a little more […] The post Black Friday Showing Shifts in Consumer Behavior appeared first on Marketing...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Everyone’s opted into the new AdWords UI, and not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Here are two screenshots: one of Facebook when I joined in 2007 and the […] The post How to Do You in the New AdWords UI appeared first on Marketing Insights ...

Marin Software
Marin Software
Blog Post
  • As mobile continues to grow and advertisers perpetually optimize ad campaigns for better performance, it becomes increasingly challenging to know what’s working and what’s not. Where should you allocate budget? Exactly how much should you be investing in mobile versus desktop? How can you further improve? We’re happy to offer customers our Mobile Scorecard, a kind […] The post Do You Know Your Mob...

Marin Software
Marin Software
Blog Post
  • As many as 98% of website visitors don’t convert on their first visit. There are many ways that online marketers work to improve these initial conversion rates—employing effective ways to interact with your visitors to eventually convert them into customers is a crucial component of a comprehensive strategy. One of these ways is to take […] The post How to Use Remarketing Lists for Search Ads (RLS...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Ashley Aptt, Account Director at 3Q Digital. When evaluating the performance of AdWords campaigns or keywords, many advertisers don’t look much further than the primary conversion data that AdWords provides. Evaluating conversion volume, cost-per-conversion, conversion rate, and return on ad spend are all-important metrics. But does this paint the […] The post How to Maxi...

Marin Software
Marin Software
Blog Post
  • SMX East is always packed with great speakers, events, and new ideas, and this year’s conference in NYC was no exception. Marin had an awesome time hosting visitors in booth 426, and got a chance to attend sessions detailing the latest digital marketing trends and big announcements. Search marketers to rule the martech stack Scott […] The post All the News from SMX East appeared first on Marketing...

Marin Software
Marin Software
Blog Post
  • On October 23rd at this year’s International Performance Marketing Awards (IPMA) in London, Marin Software took home the gold, winning Best Paid Social Campaign for our innovative work with The Economist. The IPMA is the largest and most prestigious ceremony in the world for paid advertising. With Marin’s experts leading the way and tapping into […] The post How The Economist Increased New Subscri...

Marin Software
Marin Software
Blog Post
  • Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main areas to monitor for under-delivering ads: targeting and bidding. […] The post How to Overco...

Marin Software
Marin Software
Blog Post
  • Google research shows that if you’re a search advertiser, you may be missing over 70% of potential mobile shoppers by relying on demographic targeting alone. On the other hand, if users are already familiar with your brand, they’re 20% more likely to convert. How do you get people to discover you in the first place? […] The post Finding Your Ideal Audience: Targeted Ads for Customer Acquisition ap...

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