Marin Software (NYSE:MRIN) is an online advertising company used by brands and agencies to measure, manage, and optimize billions of dollars in annualized ad spending across the web and mobile devices. Marin Software is headquartered in San Francisco, with offices worldwide.

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Marin Software
Marin Software
Blog Post
  • This is the second article in a three-part series on our annual customer summit, Marin Masters. At this year’s event, our presenters explored several key advertising trends that impact digital marketers today, with a focus on driving more clicks, conversions, and revenue. Discovering Growth One of our keynote speakers, Erik Hawkins, Director of Global Product […] The post Marin Masters 2017: Disco...

Marin Software
Marin Software
Blog Post
  • We’re all obsessed with our mobile phones. So obsessed, in fact, that 67% of us check our phone for an incoming call even when it doesn’t vibrate or ring. We look up to—or rather down at—our mobile devices, to the tune of almost 30,000 times a year. eMarketer provides another astonishing stat: between 2016 and […] The post The Untapped Mobile Advertising Opportunity appeared first on Marketing Ins...

Marin Software
Marin Software
Blog Post
  • If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune your efforts. 1. Ensure Your Products Include Ratings One of […] The post 3 Recommended Tweaks to Your Google Shopping Cam...

Marin Software
Marin Software
Blog Post
  • As the dust settles on Marin Masters 2017, we stepped back and reviewed the core themes from our annual customer summit in San Francisco and New York. This is our first article in a three-part series. Cognitive Marketing Christopher Penn of Shift Communications, our keynote speaker in New York, addressed how AI is redefining marketing […] The post Cognitive Marketing, Audiences, and Social Content...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Did You Know According to the National Retail Federation, by October, 55% of consumers will have already begun researching their holiday purchases. So, if you’ve been scouring the internet looking for new strategies to adopt this holiday season, look no […] The post Why You Shouldn’t Change a Thing in Your Ho...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Ashley Aptt, Account Director at 3Q Digital. Influencer marketing is a powerful tactic for increasing brand awareness. Influencers typically have a loyal following and their audience base trusts what they say. When influencers promote or endorse a brand’s product, that brand can expect an increase not only in exposure, […] The post When Search Marketing Meets Influencer D...

Marin Software
Marin Software
Blog Post
  • Brand awareness campaigns on Facebook are great—they allow you to improve the visibility of your brand and products, and enlarge your fan base. But, when it comes to driving users to perform specific actions on your website or app, conversion campaigns are your best allies! Unlike branding campaigns, conversion campaigns usually need not only a […] The post How to Perfect Your Conversion Ad Campai...

Marin Software
Marin Software
Blog Post
  • With over 1,000 businesses exhibiting and more than 55,000 digital marketing professionals roaming the halls, DMEXCO has indeed secured its spot as the digital marketing spectacle of the year. For many, not only it is the first chance to uncover the latest trends and innovations in digital, it is a mega launchpad for ad tech […] The post 5 Big Trends that Dominated DMEXCO 2017 appeared first on Ma...

Marin Software
Marin Software
Blog Post
  • Marin Masters is our annual customer and partner summit that offers attendees a deep dive into the latest digital marketing trends, including cross-channel advertising, audience targeting, multi-touch attribution, and brand safety. We’re hosting Masters at the Terra Gallery in San Francisco on September 21st and The Standard High Line in New York on September 28th. […] The post Marin Masters 2017:...

Marin Software
Marin Software
Blog Post
  • Digital marketers continually pursue optimal performance. This is especially true for ad budgets—the foundation on which audiences and creatives are built. The more efficiently marketers can allocate budget towards performing audiences, the more likely they’ll see positive returns on investment. That said, monitoring and managing audience budgets is a manual task that can quickly grow […] The post...

Marin Software
Marin Software
Blog Post
  • With Google’s dominance in the search marketplace firmly held since many of us can remember, it’s not surprising that PPC managers often neglect Bing from their digital advertising programs. And while Google’s influence still remains comfortably unchallenged (Google currently accounts for 81% of desktop searches and 96% of searches on mobile devices), there are compelling […] The post Why You Shou...

Marin Software
Marin Software
Blog Post
  • Since Google launched them as part of its extensive set of updates in July 2016, Expanded Text Ads have provided a new opportunity for advertisers to improve their search marketing performance. Clicteq’s Wesley Parker illustrates seven of the most effective tactics for writing high-performing Expanded Text Ads and dominating your competition. The post Infographic: 7 Advanced Tactics for Writing th...

Marin Software
Marin Software
Blog Post
  • With Facebook now supporting over 2 billion monthly users and Instagram quickly becoming a social network force to reckon with, marketers must be more creative than ever to attract attention. And, not only that—we have to constantly make sure our messages are clear, and that we’re driving consideration, clicks, and conversions. If pictures were worth […] The post Tips for Creative Mobile Ads on Fa...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. With Q4 right around the corner, the big question is, “How can I drive more sales this holiday season?” Everyone wants to increase revenue, plus look for new and efficient ways to do so. Today we’ll focus on how you can leverage […] The post How to Use Customer Match & Similar Audiences to Drive Holiday Sales appeared first on Mark...

Marin Software
Marin Software
YouTube Video
  • Marin was happy to join Bing just weeks before Christmas for a webinar on how to navigate the new and the upcoming in the world of Shopping Ads. Watch our webinar to discover insights to ensure your digital strategies incorporate Bing and Marin’s priceless tips in the run-up to this strategic time of the year, and get your brand in front of an engaged and profitable demographic.

Marin Software
Marin Software
YouTube Video
  • Le Smart Sync for Shopping de chez Marin Software permet aux annonceurs utilisant Google Shopping de lancer des campagnes Facebook Dynamic Ads sur le réseau Facebook avec un workflow simple. En ciblant les utilisateurs ayant cherché une marque ou un produit spécifique sur Google, les ecommerçants ont un outil prêt pour engager avec ces utilisateurs sur le réseau Facebook à partir d'une seule et mê...

Marin Software
Marin Software
YouTube Video
Marin Software
Marin Software
YouTube Video
  • Hear Marin Software’s CEO, David Yovanno, present a brief investor overview of the company at the Deutsche Bank Technology, Media and Telecom Conference held on September 17, 2015. This 10 minute presentation provides investors an insightful summary of the digital advertising landscape, some of the challenges advertisers face and how Marin Software’s unique SaaS approach to cross-channel custome...

Marin Software
Marin Software
YouTube Video
  • As the world’s top online destination for men’s luxury fashion, MR PORTER wanted to deliver a step change in their prospecting campaigns. Their goal was campaigns which would work harder to disrupt men’s purchasing habits and increase market share. MR PORTER leveraged Marin Display’s Partner Connect, an exclusive private audience network where marketers can find new customer prospects by connectin...

Marin Software
Marin Software
YouTube Video
  • Listen to AMPLab’s (Algorithms Machines People) Daniel Crankshaw talk about Velox! What’s Velox? Velox is a new component of the Berkeley Data Analytics Stack that addresses the critical missing component of current analytics process: the deployment and serving of models at scale. Filmed March 11, 2015 at Marin Software SF, CA. Thanks to everyone who came out to this event! Here's a link to Dan...

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