Marin Software (NYSE:MRIN) is an online advertising company used by brands and agencies to measure, manage, and optimize billions of dollars in annualized ad spending across the web and mobile devices. Marin Software is headquartered in San Francisco, with offices worldwide.

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Marin Software
Marin Software
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  • How an Accessory Retailer Boosted ROI by 456%
    A leading women’s accessory retailer wanted to extend its digital advertising from search alone to a combined search and social strategy. To increase sales, the retailer tested performance of its manual prospecting campaigns against the product sets that Smart Sync for Dynamic Ads generated. The result—ROI increased by 456%. The retailer’s tactics included: Identifying top […] The post How an Acce...
Marin Software
Marin Software
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  • When Advertising Account Audits Are All the Rage
    Advertising performance for a world-famous design and fashion house trended well below its target return on ad spend (ROAS). Strong seasonality and a rapidly shifting marketplace caused sliding sales. These challenges were as tricky to negotiate as the catwalks at Fashion Week. In with the Marin Crowd Marin Software collaborated with this fashion house to […] The post When Advertising Account Audi...
Marin Software
Marin Software
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  • The Journey to Multi-Touch Attribution on Facebook
    This is a guest post from Vernon Johnson, Paid Social Account Manager at 3Q Digital. It’s becoming increasingly important to understand attribution, especially as it relates to each channel and analytics platform. Marketing as a whole is about creating meaningful and lasting connections between people and businesses. But, in order to get a clear picture […] The post The Journey to Multi-Touch Attr...
Marin Software
Marin Software
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  • Google + Facebook: The Path of the Modern Consumer
    As savvy marketers know, it often takes multiple touches with a brand before a prospect or existing customer takes a desired action. We’ve created a sample workflow that illustrates how Google and Facebook can work together in an integrated, cross-channel way to deliver both new conversions and repeat purchases. From Intent to Purchase As we […] The post Google + Facebook: The Path of the Modern C...
Marin Software
Marin Software
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  • Offline Conversions: Measuring Performance of Your In-Store Transactions
    Online retail is on the rise, with the National Retail Federation estimating an 8-12% US e-commerce bump in 2017. Still, most purchases continue to happen in stores—how can retail advertisers accurately measure the impact of their digital advertising efforts on these brick-and-mortar sales? To help close this gap, we’ve launched Offline Conversions in Marin Social. […] The post Offline Conversions...
Marin Software
Marin Software
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  • Creative Advice for Facebook Collection Ads
    Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of available products. Collection Ads is one such format. A Brief […] The post Creative Advice for Facebook Collection Ads ...
Marin Software
Marin Software
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  • Facebook Flexible Placements: The Why and How
    You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a lot like common business goals: timesaving, efficiency, and expanded reach. […] The post Facebook Fl...
Marin Software
Marin Software
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  • Hot Trends, Oldies But Goodies: Top 6 Blog Posts in the First Half of 2017
    The year is halfway over but digital advertising remains fast and furious. From what we’ve seen in our blog traffic, it’s clear that marketers want to keep on top of the latest trends and channel announcements, and are also continually looking for ways to enhance their digital ad strategies. To honor these past six months, […] The post Hot Trends, Oldies But Goodies: Top 6 Blog Posts in the First ...
Marin Software
Marin Software
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  • The Economist: Facebook Video Ads for More Subscriptions
    The Economist wanted to increase subscriptions to its newspaper across 24 countries, including the UK and the US. It also needed to keep the average subscription cost below a certain amount. Using Marin Social, The Economist gained 66% more new subscriptions with video ad campaigns, and lowered CPC by 72%. Video Ads for the Win […] The post The Economist: Facebook Video Ads for More Subscriptions ...
Marin Software
Marin Software
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  • Facebook + Google: Bridging the Search and Social Divide
    People can’t click ads they don’t see. Audience targeting is the best way to reach the right people with relevant ads and grow revenue. And, when it’s done in an integrated way across channels, audience targeting will jump-start to your advertising efforts. Google and Facebook have particular strengths that help advertisers. Google captures data on […] The post Facebook + Google: Bridging the Sear...
Marin Software
Marin Software
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  • 5 Ways Retail Advertisers Can Combat 2017’s Big Challenges
    Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more important than price when considering a purchase. Brands who play off […] The post 5 Way...
Marin Software
Marin Software
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  • Bright Outlook for Combining TV and Facebook
    Facebook recently worked with Kantar Worldpanel to test the hypothesis: is someone exposed to an ad on both TV and Facebook more likely to buy? Specifically, would there be at least a 22% lift in sales from this “double exposure” on both channels? The short answer: yes. The amazing answer: the lift was actually 29%—1.3 […] The post Bright Outlook for Combining TV and Facebook appeared first on Mar...
Marin Software
Marin Software
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  • Navigating the World of Mobile Ad Networks
    This is a guest post from Sophia Fen, Mobile Account Manager at 3Q Digital. As a digital advertiser, you most likely spend the majority of your digital media dollars on Google and Facebook. It makes sense—eMarketer forecasts that together, the two tech giants will make up more than 46% of global digital ad spend this year. […] The post Navigating the World of Mobile Ad Networks appeared first on M...
Marin Software
Marin Software
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  • Key Takeaways from SMX Advanced 2017 in Seattle
    Over 1,300 people and 60 exhibitors traveled to Seattle from June 12-14 to attend SMX Advanced. This year’s event kicked off with a rooftop networking reception for SEO and SEM professionals. An overcast sky and arctic winds couldn’t dampen the crowd’s enthusiasm for topics like bidding strategies, attribution models, and audience targeting. Search and social […] The post Key Takeaways from SMX Ad...
Marin Software
Marin Software
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  • The Ultimate Guide to Dynamic Ads on Facebook
    Dynamic Ads allows advertisers with a product feed to automatically deliver personalized ads based on the interest people show on your website site or app. This powerful—and largely untapped—ad type delivers hyper-targeted ads on Facebook, Instagram, and the Audience Network to people most likely to buy what you’re selling. In our Ultimate Guide to Dynamic Ads […] The post The Ultimate Guide to Dy...
Marin Software
Marin Software
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  • 3 Reasons to Manage Your Product Feed with Your Shopping Campaigns
    Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most out of your Shopping endeavors, it’s important to know what’s […] The post 3 Reasons to Mana...
Marin Software
Marin Software
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  • Broad Audiences: Find New Customers with Dynamic Ads
    We’re excited about the new rollout of Broad Audiences for Dynamic Ads! Up until now, we’ve been in closed beta for this feature. As we discussed in a previous blog post, Broad Audiences helps you expand the reach of your Dynamic Ad campaigns, by serving more relevant ads to people who haven’t visited your website. […] The post Broad Audiences: Find New Customers with Dynamic Ads appeared first on...
Marin Software
Marin Software
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  • 7 Advanced Google Shopping Strategies
    With Google Shopping now dominating search ads, retail advertisers who stay ahead of the game stand to gain the most clicks and conversions. Clicteq’s Wesley Parker provides expert tips for search marketers to stand out and expand your reach. The post 7 Advanced Google Shopping Strategies appeared first on Marketing Insights - Official Blog of Marin Software.
Marin Software
Marin Software
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New blog articles detected.

  • Introducing Smart Images for Dynamic Ads
    To help retail and e-commerce advertisers create more compelling creative and increase sales, today we’re rolling out Smart Images for Dynamic Ads to our customers as a closed beta feature. Add a Personalized Touch to Stand Out from the Competition With Marin Social’s drag and drop editor, you can enhance ad creatives with details at a […] The post Introducing Smart Images for Dynamic Ads appeared...
Marin Software
Marin Software
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New blog articles detected.

  • Things You Can Do Today to Align with Google Next
    This year’s Google Marketing Next in San Francisco highlighted some exciting innovations coming out of Mountain View. Google’s advances with machine learning are paving the way for the next phases of search marketing. We took a look at several key messages from the Innovations Keynote, and identified things you can immediately do to enhance your […] The post Things You Can Do Today to Align with G...
Marin Software
Marin Software
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  • Organic Search: A Simple Strategy for You to Climb the SERP
    Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. Keyword Density Keyword density is a measure of how often […] The post Organic Search: A Simple Strategy for You to Climb the SERP ...
Marin Software
Marin Software
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  • SKAGs in the Time of Google Exact Match Close Variants
    On March 17th, Google announced its intention to expand close keyword variation matching for exact match keywords to include additional rewording and reordering. In other words, exact match keywords would be eligible to match to more search queries. Google argues that this update will assist advertisers in finding the right keywords to bid on, saving […] The post SKAGs in the Time of Google Exact ...
Marin Software
Marin Software
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New blog articles detected.

  • Heroes and Villains: Digital Advertising in 2017
    For digital advertisers, 2016 was a fabulous year. Global Internet usage on mobile surpassed desktop, plus significant strides were made in mobile-connected technologies. Still, marketers continue to identify winners—and losers—that can affect performance and act as barriers or opportunities for growth. In our State of Digital Advertising 2017 report, conducted in December 2016, we surveyed […] Th...
Marin Software
Marin Software
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New blog articles detected.

  • 5 Steps to Turn Curious Shoppers into Decisive Customers
    If you’re a retail advertiser, you’re looking to reach customers at the right time with the right product, at the very point when they’re deciding: To buy or not to buy? Retail remains huge in the U.S. and is the fastest-growing industry across Europe, with growth expected to exceed £215.38 billion by 2017. It’s now more […] The post 5 Steps to Turn Curious Shoppers into Decisive Customers appeare...
Marin Software
Marin Software
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New blog articles detected.

  • Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey
    At Marin, we know that the most powerful marketing programs are ones that combine the best of search and social advertising. Marketers who unify their programs gain the opportunity to deliver incremental ROI. To actually accomplish this, however, digital marketing teams need to think less about the channel and more about locating where people are […] The post Cheat Sheet: Facebook and Google Ad Ty...
Marin Software
Marin Software
Blog Post

New blog articles detected.

  • Your Google Analytics Data Will Never Match Your Facebook Data
    Tracking the performance of your social campaigns is one of the most important factors for success. The fact is that your Google Analytics data and your Facebook data will never match, for various reasons. Why is this? The only way to accurately measure your Facebook data is through Facebook reporting itself. 1. Cross Device Conversions […] The post Your Google Analytics Data Will Never Match Your...
Marin Software
Marin Software
Blog Post

New blog articles detected.

  • Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads
    This is the fourth and final article in a series on the nuts and bolts of Facebook Dynamic Ads. See our previous articles: Acing cross-sell and upsell campaigns Achieving better results Using the right metrics to measure and refine success When Dynamic Ads first rolled out, scalability was based entirely on the volume of traffic […] The post Broad Audiences: Expand the Reach of Your Facebook Dynam...
Marin Software
Marin Software
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New blog articles detected.

  • Budget Algo Optimizer: Automatically Adjust Budgets to Top-performing Audiences
    We’re currently running a closed beta of our Budget Algo Optimizer. With this new feature, Marin Social’s data science team has developed a proprietary algorithm that allows you to automatically adjust budgets within your ad sets based on top-performing audiences. When paired with CPA bid rules, the budget algorithm increases efficiency of your Facebook campaigns […] The post Budget Algo Optimizer...

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