Marin Software (NYSE:MRIN) is an online advertising company used by brands and agencies to measure, manage, and optimize billions of dollars in annualized ad spending across the web and mobile devices. Marin Software is headquartered in San Francisco, with offices worldwide.

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Marin Software
Marin Software
Blog Post
  • The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting digital marketing industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Google Clears Up Confusion Around Mobile-First Indexing A recap of Google’s tweets deciphering the […] The post What We’re ...

Marin Software
Marin Software
YouTube Video
  • Win more customers, increase revenue, and boost ROI MarinOne, the answer to the challenges facing today’s digital marketer. Bringing Search, Social and eCommerce advertising into a single platform, it helps our customers maximize the results of their digital campaigns by giving them a single view of the customer.

Marin Software
Marin Software
Blog Post
  • It’s a wrap for another year at SMX Advanced in Seattle, where thousands of digital advertisers huddle up to explore the latest paid search and SEO industry trends. SMX was an exciting show for team Marin, not least because we unveiled our new platform, MarinOne, to the world on the conference opening day. The announcement […] The post Top Five Takeaways from SMX Advanced 2018 appeared first on Ma...

Marin Software
Marin Software
Blog Post
  • The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Would You Pay for an Ad-Free Facebook? Despite Facebook’s headline news and recent data privacy speed […] The post What We’re Reading This We...

Marin Software
Marin Software
YouTube Video
  • Win more customers, increase revenue, and boost ROI MarinOne, the answer to the challenges facing today’s digital marketer. Bringing Search, Social and eCommerce advertising into a single platform, it helps our customers maximize the results of their digital campaigns by giving them a single view of the customer.

Marin Software
Marin Software
Blog Post
  • We’re excited to share some big news today: We’ve launched our next-generation platform, MarinOne, which unites your search, social, and eCommerce advertising. Now, you can maximize the results of your digital ad campaigns with a single view of the customer. By focusing on the customer and not the channel, MarinOne gives you a powerful new […] The post Introducing MarinOne, a Unified Digital Adver...

Marin Software
Marin Software
Blog Post
  • The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Have we reached peak smartphone, and what does that mean for marketers? Among all of Mary […] The post What We’re Reading This Week: Top 5 In...

Marin Software
Marin Software
Blog Post
  • The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. 1. Study: 82% of marketers plan to boost use of     location data Three out of four […] The post What We’re Reading This Week: Top 5 Industry...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Ashley Aptt, Account Director at 3Q Digital. A marketer’s data is as good as gold. Certainly, there are number of ways to collect data via internal and external sources. The most common data sources are first party and third party—first party data is essentially your data. It’s the information […] The post Using First Party Data in Your Digital Marketing Strategy appeared...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Oscar Chow, Senior Paid Search Analyst at Wheelhouse DMG. An ongoing challenge for digital marketers is managing their paid search keywords as efficiently as possible. With the oldest accounts reaching two decades old, it’s not uncommon to find campaigns with unwieldy structures expanding over time. In this post, we’ll […] The post Keyword Decisions: When to Hold On and W...

Marin Software
Marin Software
Blog Post
  • The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. 1. Facebook’s Latest Transparency Move Is Showing You     How Much Objectionable Content It Removes Despite dramatic […] The post What We’re ...

Marin Software
Marin Software
Blog Post
  • Connie Lanter is a Senior Customer Success Director in Marin Software’s San Francisco office, with over 20 years of experience in customer success and account management. She helps digital and traditional advertisers across a diverse range of industries improve marketing results and drive revenue. What do you do at Marin? I work closely with some […] The post Ensuring Cross-Channel Success: An Int...

Marin Software
Marin Software
Blog Post
  • As your Ally in Digital, Marin Software believes that securing and protecting sensitive and confidential customer data is central to everything we do. Over the past year, we have been working hard to refine internal processes and procedures to ensure GDPR compliance. We believe Marin is in compliance with GDPR. Below is a summary of […] The post Marin Software’s GDPR FAQ appeared first on Marketin...

Marin Software
Marin Software
Blog Post
  • The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this new weekly series, we list the stories that are grabbing our team’s attention. 1. Stories are about to surpass feed sharing. Now what? Josh Constine of TechCrunch looks […] The post What We’re Reading This Week: Top ...

Marin Software
Marin Software
Blog Post
  • At this year’s Facebook Developer Conference, Mark Zuckerberg was quick to address the (not-quite) Elephant in the News, acknowledging recent data privacy issues and outlining the steps Facebook is taking to return to its main focus as a social network: connecting people with others in their lives. He also announced a new dating app, another […] The post Facebook F8: A Little Human Connection Goes...

Marin Software
Marin Software
Blog Post
  • Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience optimization and how to set your social campaigns up for […] The post The Key Elements of Successful Audience Optimiza...

Marin Software
Marin Software
Blog Post
  • We’re excited to share Marin’s win at this year’s Drum Search Awards in London, where our search solution was recognized for its innovative features: First Party Data/Personalization: Marketers can personalize targeting based on real audience insights Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click Search Intent: […] The post Marin Wins ...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Ashley Aptt, Account Director at 3Q Digital. While attribution is simply the act of assigning conversion credit to certain keywords or ads, many advertisers are beginning to realize the importance of understanding how it works. Attribution plays a large role in how advertisers perceive their campaign performance. Without a […] The post How Does Search Attribution and Bran...

Marin Software
Marin Software
Blog Post
  • When buyers search for a product, they’re increasingly turning to Amazon as their first stop. There’s no doubt that Amazon advertising is on the rise, but is it enough to loosen Google and Facebook’s iron grip on the digital advertising landscape? We think so. Amazon’s ad revenue is now $2 billion, and it’s the largest online […] The post 3 Ways to Get Started with Amazon Advertising appeared firs...

Marin Software
Marin Software
Blog Post
  • Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […] The post Europe’s in the Zone: Our Q1 2018 Digit...

Marin Software
Marin Software
Blog Post
  • Why advertise on Facebook Messenger? Over the last few years messaging has become more important and popular. Believe it or not, since the beginning of 2015, there have been more people using messaging apps than social networks. We recommend that all forward-looking advertisers consider where messaging stands in their social media strategy. Businesses might be […] The post How to Use Facebook Mess...

Marin Software
Marin Software
Blog Post
  • In its effort to protect its users’ privacy, Facebook is focusing on data security. With the introduction of changes around access of information via their API, it’s now easier for folks on Facebook to find and manage their privacy settings. As part of the strategy, Facebook also removed some targeting options dependent on third-party data […] The post How to Use Marin Social to Overcome Targeting...

Marin Software
Marin Software
Blog Post
  • As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […] The post Automatically Optimize Preferred Positi...

Marin Software
Marin Software
Blog Post
  • It’s no mystery that most people connect to Facebook through the mobile app. What’s still a puzzle, however—at least for certain advertisers—is how to tailor ad messaging and strategy to suit mobile devices. Shopping advertisers often adjust campaign structures and overall approaches according to a brand’s products and business model. Additionally, there are several things […] The post The Mobile ...

Marin Software
Marin Software
YouTube Video
  • Revivez notre atelier d'experts au salon Ecommerce One to One Monaco en compagnie d'Olivier Rémy, Managing Director Europe à Marin Software et Idriss Baba-Moussa, Head of e-Commerce France à Facebook pour faire la lumière sur les mythes et les réalités de l'attribution cross-canal

Marin Software
Marin Software
Blog Post
  • You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves their algorithmic solutions and the ad auction becomes more competitive, here are a […] The post How to Improve Your Campaign ...

Marin Software
Marin Software
Blog Post
  • This guest post first appeared on the Wheelhouse DMG blog. If you attended our webinar with Facebook on cross-channel attribution, it offers further, valuable insights on the pros and cons of using various attribution models to measure your marketing success. Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale […] The post T...

Marin Software
Marin Software
Blog Post
  • There’s been no shortage of recent Facebook headlines, with data privacy and the responsibilities of tech powerhouses leading the conversation. At Marin, we believe Facebook remains an important way for brands to connect with their customers. With these events and the upcoming implementation of the EU’s General Data Protection Regulation (GDPR), we think it’s a […] The post Marin’s Thoughts (and P...

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