Marin Software (NYSE:MRIN) is an online advertising company used by brands and agencies to measure, manage, and optimize billions of dollars in annualized ad spending across the web and mobile devices. Marin Software is headquartered in San Francisco, with offices worldwide.

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Marin Software
Marin Software
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  • In its effort to protect its users’ privacy, Facebook is focusing on data security. With the introduction of changes around access of information via their API, it’s now easier for folks on Facebook to find and manage their privacy settings. As part of the strategy, Facebook also removed some targeting options dependent on third-party data […] The post How to Use Marin Social to Overcome Targeting...

Marin Software
Marin Software
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  • As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […] The post Automatically Optimize Preferred Positi...

Marin Software
Marin Software
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  • It’s no mystery that most people connect to Facebook through the mobile app. What’s still a puzzle, however—at least for certain advertisers—is how to tailor ad messaging and strategy to suit mobile devices. Shopping advertisers often adjust campaign structures and overall approaches according to a brand’s products and business model. Additionally, there are several things […] The post The Mobile ...

Marin Software
Marin Software
YouTube Video
  • Revivez notre atelier d'experts au salon Ecommerce One to One Monaco en compagnie d'Olivier Rémy, Managing Director Europe à Marin Software et Idriss Baba-Moussa, Head of e-Commerce France à Facebook pour faire la lumière sur les mythes et les réalités de l'attribution cross-canal

Marin Software
Marin Software
Blog Post
  • You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves their algorithmic solutions and the ad auction becomes more competitive, here are a […] The post How to Improve Your Campaign ...

Marin Software
Marin Software
Blog Post
  • This guest post first appeared on the Wheelhouse DMG blog. If you attended our webinar with Facebook on cross-channel attribution, it offers further, valuable insights on the pros and cons of using various attribution models to measure your marketing success. Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale […] The post T...

Marin Software
Marin Software
Blog Post
  • There’s been no shortage of recent Facebook headlines, with data privacy and the responsibilities of tech powerhouses leading the conversation. At Marin, we believe Facebook remains an important way for brands to connect with their customers. With these events and the upcoming implementation of the EU’s General Data Protection Regulation (GDPR), we think it’s a […] The post Marin’s Thoughts (and P...

Marin Software
Marin Software
Blog Post
  • This is a guest post from Ashley Aptt, Account Director at 3Q Digital. We all know it by now—mobile is important! Mobile usage continues to grow, and if you don’t have a strong mobile strategy in place, you’ll be left in dust. Aside from the fact that over half of Google’s paid search clicks come […] The post A Mobile Strategy Assessment in Three Steps appeared first on Marketing Insights - Offici...

Marin Software
Marin Software
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  • Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […] The post So Your Social Ad Performance...

Marin Software
Marin Software
Blog Post
  • In the previous article in our Marketing on Facebook series, we looked at how to build a robust A/B scope of test framework to help uncover optimal relevance and ROAS. In our third and final post, we analyze the results of our test and formulate an action plan. (Be sure to refer back to the […] The post Marketing on Facebook: Analyzing the Results of an A/B Scope of Test appeared first on Marketin...

Marin Software
Marin Software
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  • Over 1,000 digital marketers braved the torrential rain and weather delays to attend SMX West 2018 in the San Jose Convention Center from March 13-15. Despite a wide-ranging agenda that included artificial intelligence and voice search, the emphasis of this year’s show fell squarely on marketing attribution. Scoring Points with Attribution We all know that […] The post Attribution Rules at SMX Wes...

Marin Software
Marin Software
Blog Post
  • This is a guest post from David Creatura, Senior Analyst at Wheelhouse DMG. One of the most important questions you can ask about your Facebook advertising efforts is, “How am I attributing our traffic and conversions?” Attribution is a commonly covered topic purely because of the wide range of opinions and perspectives one can have […] The post Unlocking the Facebook Ads Feature to Best Optimize ...

Marin Software
Marin Software
Blog Post
  • If their advertising revenue is any sign, Facebook and Google will be the dominant players in the digital ad space for years to come. How can marketers continue to compete? Including videos in your advertising campaigns is the new winning strategy, especially on YouTube and Facebook. The Shape-Shifting Digital Marketer How can advertisers do this […] The post Press “Play” on Video Advertising: 10 ...

Marin Software
Marin Software
Blog Post
  • Marketers who conduct the most successful ad studies with the most quality, consistent learnings tend to do a few important things: Establish a foundation of refining and outlining business goals Review and mark out baseline performance and past results Methodically execute campaign flights against the A/B testing framework outlined This is where the concept of […] The post Marketing on Facebook: ...

Marin Software
Marin Software
Blog Post
  • The marketing landscape is awash with competing attribution models—from first-touch to time-decayed to last click—none of which truly capture the full path to conversion. So what’s an advertiser to do? We believe you should focus on true cross-channel, multi-touch attribution. Without a clear picture of your conversion efforts across channels and devices, it’s simply impossible […] The post The My...

Marin Software
Marin Software
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  • Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting to stop your ads before they’ve had a chance to work most effectively. […] The post The Facebook Algorithm: The Basics and How to W...

Marin Software
Marin Software
Blog Post
  • Most digital marketers with retail responsibilities are looking to run Shopping campaigns that consistently outperform their peers. In our Marin Software Retail Guide, we draw on our expertise managing global ad campaigns to unpack what you need to know to succeed with Shopping ads. Shopping Ads Continue to Boom Whether you’re starting out or you’re […] The post How to Create and Optimize Shopping...

Marin Software
Marin Software
Blog Post
  • Marketing on Facebook is as much an art as a science. Most importantly, it’s an opportunity to curate a marketing program for full-funnel success, using a variety of ad formats and optimization tools. Among the myriad tools available to advertisers, creating relevance is a key component in achieving optimal results for your budget. In this […] The post Marketing on Facebook: How to Create Value an...

Marin Software
Marin Software
Blog Post
  • Your site visitors are more likely to convert after being exposed to your brand on both Facebook and Google than those only exposed to one or the other. Ideally you’re already advertising across both channels, but what can you do to most effectively combine the targeting prowess and visual appeal of social marketing with the […] The post Using UTM Tagging and Google Analytics Audience Lists for Cr...

Marin Software
Marin Software
Blog Post
  • Attribution. It’s one of the most important topics of 2018; many advertisers are realizing how critical attribution is when it comes to evaluating multi-channel performance. It’s a bird’s-eye view of how online advertising—how each touch point—impacts customers and drives revenue for businesses. Why Last-Click Won’t Cut It Anymore The most common model used in the […] The post How to Determine the...

Marin Software
Marin Software
Blog Post
  • Surprise, delight, and convert with video Mobile applications like Snapchat, Facebook, and Instagram have transformed user behavior. Now, at any given moment, people have an always-on outlet for recording and publishing videos of life moments as they happen. This means that video-based content has taken over online posts that were formerly text-only. To stay relevant, […] The post 6 Facebook Video...

Marin Software
Marin Software
Blog Post
  • Digital marketing has always been a fast-moving industry. Recent changes by the browser players are creating tectonic shifts that every advertiser and vendor should watch closely. For example, Apple announced Intelligent Tracking Prevention in the summer of 2017 and the ripples hit some ad-tech vendors hard, impacting some large vendors like Criteo. Three key changes […] The post The Winds of Chan...

Marin Software
Marin Software
Blog Post
  • If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […] The post How to Get Your Facebook Ads to Reach the People You Want to appeared first on Marketing ...

Marin Software
Marin Software
Blog Post
  • “With Shopping, you can’t just bump bids up. Great Shopping results begin with feed design and optimization.” — Kevin Wetherby, Google Shopping Commercial Lead According to Marin’s Q4 2017 benchmark report, Shopping ads saw 8% more clicks and 31% more click share from Q3 to Q4 2017. Given the strong adoption of Shopping campaigns by […] The post Shop ‘til You Click: Creating Shopping Campaigns at ...

Marin Software
Marin Software
Blog Post
  • It takes a significant investment of time and capital to plan, produce, and distribute TV commercials. On Facebook, the only real barrier to entry is testing video ads and acting on the lessons learned. Additionally, the feedback loop and audience insights available on Facebook provide considerably more advantages over TV—marketers can take an agile approach […] The post 3 Reasons Why Facebook Vid...

Marin Software
Marin Software
Blog Post
  • Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from yesterday’s TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, they naturally invite industry commentary and speculation. But, this year’s […] The post Super Bowl Ads in 2018: A Sign ...

Marin Software
Marin Software
Blog Post
  • The shopping season didn’t end with 2017. Take advantage of continued online purchase activity by giving your retargeting campaigns a boost, and set the stage for 2018 with our helpful tips. Boost your budgets, serve more impressions Because of the December 2017 web traffic boost, especially for those of you in e-commerce, additional traffic likely […] The post Retargeting Tips to Give You an Edge...

Marin Software
Marin Software
YouTube Video
  • Marin prides itself on its stellar work-life balance and relaxed atmosphere. Sure, we work hard to develop leading online advertising management solutions. We’ve even won awards from major industry organizations and publications. Why get stressed about it? At Marin, you can rest assured that you’re working with the best and brightest – and that you won’t develop migraines in the process. And, with...

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