MarketHeed LLC

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Reason Behind B2B Technology Startups Failing at Marketing - and Possible Solutions

    A large percentage of new B2B technology startups fail when it comes to marketing. Here's how to avoid common pitfalls and rise to the top of your niche.Technology startups are great at creating useful innovations. What they aren't so great at is marketing those innovations to customers. Study after study shows that between 50 percent and 60 percent of all ventures will fail because of reasons t...

MarketHeed LLC

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Low Budget Marketing Done Right Can Attract Serious Investors

    The ability to produce results on a low budget is what attracts investors to startup companies. Startup companies often waste the most dollars on ineffective marketing strategies. Here's how to impress investors by keeping a tight rein on your marketing dollars without losing market visibility. Startup companies can never have enough money for developing ideas and bringing products to the market...

MarketHeed LLC

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Do You Know That Ignoring Buyer Persona Means a Failed Marketing Strategy?

      Most leaders of successful B2B tech companies wake up in the morning thinking about buyer personas. The reality is that you can't sell your brand if you don't know who you're selling it to. This is why creating a buyer persona is one of the first steps startup marketers in the tech world need to take. How serious is the need for using a buyer persona? It could make the different between breakin...

  • Are We Gonna Say Goodbye To SEO Soon?

    The SEO landscape we all know is changing as we speak. Google is working on changes to its search algorithms that marketers need to know about and prepare for.It's impossible to run a B2B company without tripping over all of the SEO tools and programs that are available to marketers today. This is precisely why it might come as such a shock to learn that many high-profile companies are beginning t...

MarketHeed LLC

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Is Your Marketing Strategy Protected Against Changing Buyer Behavior?

    Tech startups don't have a lot of room for miscalculating buyer behaviors. Here's what you need to know to be able to anticipate, identify and satisfy changing buyer behaviors for the sake of creating an effective marketing strategy. The buyer you engage with today won't be the buyer you engage with tomorrow. The reality is that the fast-paced, whirlwind nature of the tech landscape means that t...

  • Predictive Analytics In 2017 - Will It Pick Up?

    Predictive analytic can help you create experiences that resonate with clients and leads. This will help you to create an effective and streamlined marketing plan that gets your startup's message across. Have you ever marveled at the fact that Netflix seems to know exactly what to recommend in your queue whenever you load your screen and settle in for a night of eating popcorn in front of a good ...

MarketHeed LLC

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Your 2017 Budget Omits Content Marketing? Revise It!

      The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with major corporations. The internet also al...

  • 5 Trends Influencing the 2017 B2B Content Marketing Budget

    It is no secret that B2B marketing has changed dramatically since the world moved online, and the changes are still happening at an extremely brisk pace. One area that has been evolving quickly is the field of content marketing. Once considered a radical and disruptive idea, content marketing has moved into the mainstream in a relatively short time. However, what is considered a viable strategy ...

MarketHeed LLC

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Consider 10 Marketing Strategies While Planning 2017 Marketing Budget

    The budgeting process can be stressful, especially for B2B marketers. With so many options available, it can be difficult to decide how to allocate funds appropriately. Sometimes, marketers become overwhelmed and just base the new budget on the previous year's budget. However, in this rapidly changing world, historical data can be misleading, so it is important to take the time to evaluate the t...

  • Not Validating Your Assumptions Is Like Digging Your Own Grave!

    Are you basing your tech startup's marketing plan on assumptions or data? Not validating your assumptions can do serious damage to your ability to successfully launch your brand.A wrong assumption can be toxic for any marketing strategy. There simply isn't any room for false assumptions when you need to measure every move and account for every dollar while managing your startup's marketing strat...

  • 10 Ways To Ensure Your B2B Marketing Budget Fails

    As a senior marketing executive, you likely spend your day juggling an ever-changing list of priorities. When it is time to create your annual budget, you may view the task as an annoyance rather than an opportunity. However, the act of creating your budget gives you the chance to review what you have done, consider what you want to accomplish during the coming months and create a map that can he...

  • Why B2B Technology Companies Should Embrace Chatbots?

    All signs are pointing to chatbots when it comes to what the future of customer engagement will look like. Is it too soon to start thinking about integrating bot technology into how your B2B tech company operates? Well! Surely Chatbot is still in its toddler phase but soon it's going to graduate from an ever-changing kid to a complete grown-up dependent technology.

  • Are You A Boring Marketer?

    Your marketing strategy might be too boring to get noticed. Don't create dull, predictable content that's likely to be ignored by your target audience. Far too many tech startup companies miss their opportunity to shine because they rely on boring, recycled marketing tactics instead of coming up with a targeted plan that is bold and elegant. The reality is that your customers will lose interest...

  • How to Navigate Social Media With SEO Strategies in Mind?

    Is your startup company a powerhouse on social media? Using SEO can raise your brand's social profile and increase visibility in Google searches.One of the biggest mistakes that startups make when dealing with social media is that they aren't very social at all. Social media can be an amazing platform for a startup company if it is able to find its voice. However, many startup companies use soci...

  • Why Both Sales and Marketing Are Needed to Create a Buyer Persona?

    A sales team is a valuable resource for creating a marketing plan. Information collected from sales data can help a B2B company build a solid buyer persona that can be used to add value to relevant services. If you lead a B2B company, you might not realize that your past sales are actually the best resources for putting together a future marketing plan. In fact, your sales team might be the mos...

  • Why Video Marketing Will Dominate In 2017?

    Have you recently hovered over a smartphone and chuckled at an adorable viral video with a friend or colleague? Did you recently share a video on your social media page that had some powerful political talking points? There's just something about a funny or informative video that makes us want to share it with our friends, family and colleagues. Videos can have that same power when it comes to y...

  • How Buyer Personas Can Help a Startup Succeed

    Selling to an invisible audience is difficult to do. Many startup owners are shocked to discover that the real challenge of launching a brand doesn't actually occur until that product is already developed and ready to be launched. The reality is that identifying an audience and spreading your message to the right people can be the most difficult aspect of launching a brand. You already know how ...

  • 5 Rules for Designing a High-Conversion Homepage

    Not all homepages are designed equally. Your brand's message can easily fall flat if you fail to construct a homepage that delivers your message in an effective way. Did you know that you only have between zero and eight seconds to convince a visitor to stay on your page? The goal is to engage your audience and make people want to keep looking. Building a website that gets the job done is a key ...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in