Marketing Magazine
Marketing Magazine
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  • Steve Sammartino on the lessons school forgot
    __ *** Book launch: Tuesday 20 June 2017 in Melbourne – http://stevesammartino.com/booklaunch *** In this interview, author and Marketing Mag columnist Steve Sammartino drops by the office to talk about his new book, 'The Lessons School Forgot: How to hack your way through the technology revolution' – out now through Wiley. Buy the book here: http://mktm.ag/lessonsschoolforgot __
Marketing Magazine
Marketing Magazine
Youtube Video

New YouTube videos detected.

  • Information design: how marketers ‘construct’ consumer preferences
    Adrian Camilleri PhD discusses Information Design: what it is, how it works in practice, some practical examples, and suggested reading for anyone interested in learning more, in this edition of our RMIT University x Marketing Mag collaboration. Read the companion piece to this video, by Adrian Camilleri, here: https://www.marketingmag.com.au/hubs-c/information-design-marketers-construct-consumer...
  • What personalisation means to Myer, Australia Post, Howards Storage
    Three marketing leaders discuss what ‘personalisation’ really means for brands in 2015, why it’s a strategic imperative and how it impacts customer experience, in this latest video in a three-part collaboration between Marketing and Australia Post. What does ‘personalisation’ mean for an organisation in 2015? Far from being limited to a customer’s name in an email, businesses are embracing the po...
  • How traditional sectors are modernising in the digital age – AMP, Australia Post
    Hear business leaders discuss the processes and cultural challenges to digital transformation of traditional services in this latest video in a three-part collaboration between Marketing and Australia Post. Digital transformation is not just about the technology. We ask leading marketers from two large enterprises how their organisations are balancing traditional processes with the need to modern...
  • What ‘customer-centric’ really means to NAB, Virgin Mobile, Australia Post
    Hear three marketing leaders discuss what it really means to be customer-centric, from the decisions around channel choice to the security issues raised by new digital platforms that enhance customer experience, in this latest video in a three-part collaboration between Marketing and Australia Post. ‘Customer centricity’ is one of those terms that begs deeper, practical examination, so we sat dow...
  • Content is the lifeblood of B2B sales – with Tom Skotidas
    Tom Skotidas, specialist in B2B social media sales and marketing, chats with Marketing's Peter Roper about the role of content in B2B social media lead generation and what that means for the roles of marketers and salespeople.
  • B2B Lab: Who's geekier out of CMO and CIO?
    In this clip from The B2B Lab #1 by Marketing magazine, the panel discusses the changing relationship between the CMO and CIO in business-to-business organisations as investment increases in marketing technology. Filmed 18 June 2013 in Sydney. For the full episode and details on the next event visit marketingmag.com.au/b2blab
  • B2B Lab: Can segmentation be sexy?
    In this clip from The B2B Lab #1 by Marketing magazine, the panel discusses best practice for segmentation in business-to-business marketing -- and Marion Steel reveals the least-sexy profession... Filmed 18 June 2013 in Sydney. For the full episode and details on the next event visit marketingmag.com.au/b2blab
  • B2B Lab: GE 'Brilliant Machines'
    In this clip from The B2B Lab #1 by Marketing magazine, the panel discusses the 'Brilliant Machines' advertisement from GE featuring star of 'The Matrix' Hugo Weaving -- is it a brilliant piece of communication or does it fall flat? Filmed 18 June 2013 in Sydney. For the full episode and details on the next event visit marketingmag.com.au/b2blab
  • B2B Lab: Big Call 1 – Manufacturing in Australia
    In this clip from The B2B Lab #1 by Marketing magazine, the panel discusses the challenges facing manufacturing in Australia, and highlight a few bright patches. Filmed 18 June 2013 in Sydney. For the full episode and details on the next event visit marketingmag.com.au/b2blab
  • B2B Lab: Data mining in B2B marketing
    In this clip from The B2B Lab #1 by Marketing magazine, the panel discusses how social and other data sources can be exploited by B2B marketers, and where the skills to gain insights are coming from. Filmed 18 June 2013 in Sydney. For the full episode and details on the next event visit marketingmag.com.au/b2blab
  • B2B Lab: Sustainability
    From the third episode of The B2B Lab by Marketing Magazine.
  • B2B Lab: Consumer research
    From the third episode of The B2B Lab by Marketing Magazine.
  • B2B Lab: Personas and segmentation
    From the third episode of The B2B Lab by Marketing Magazine.
  • B2B Lab: Content marketing
    From the third episode of The B2B Lab by Marketing Magazine.
  • B2B Lab: Best and Worst 3
    From the third episode of The B2B Lab by Marketing Magazine.

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