Marketing Network
Marketing Network
Blog Post
  • Fake news and ethical scandals have led to a crisis of trust in communications institutions. In light of the recent Bell Pottinger scandal, several PR trade associations met in Madrid to establish a global taskforce to raise ethical standards across the industry. Bell Pottinger was previously one of Britain’s leading... The post Global PR Trade Bodies Meet in Milan to Establish Ethics Task Force a...

Marketing Network
Marketing Network
Blog Post
  • Facebook has announced a major change to the content we receive for 2018. Their aim of bringing people together and building relationships has been the primary motivation behind this new change. The change will see user’s News Feeds containing more meaningful posts that are from their friends and family. As... The post Major Change to Facebook Algorithm appeared first on Marketing Network.

Marketing Network
Marketing Network
Blog Post
  • With over a third of marketers unable to calculate if their influencer activity is driving sales, brands need to clear up this digital marketing sector in order to achieve real return on investment. Influencer marketing is fast becoming brands’ go-to option for speaking to a large volume of consumers in... The post What’s the ROI of influencer marketing? appeared first on Marketing Network.

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