Marketing Rebel
Marketing Rebel
YouTube Video
  • Go to http://CarltonCoaching.com/platinum-mastermind-group/ to become a more successful entrepreneur and business owner. Video transcript: Hi. I'm Shin Otake. And I'm Susan Otake. And we're from MaxWorkouts.com. We joined John's mastermind group about a year and a half ago. Our business was doing weell, but we wanted to take our business to the next level. So we searched around for many ma...

Marketing Rebel
Marketing Rebel
YouTube Video
  • Go to http://CarltonCoaching.com/platinum-mastermind-group/ to become a more successful entrepreneur and business owner. Video transcript: People ask me all the time: "You're connected to a lot of the big players in this industry, why did you choose John's group over other groups?" And, it's simply this...John brings a particular kind of wisdom to the group that I wanted. And, I also feel t...

Marketing Rebel
Marketing Rebel
YouTube Video
  • Go to http://CarltonCoaching.com/platinum-mastermind-group/ to become a more successful entrepreneur and business owner. Video transcript: The thing I like most about John Carlton's Platinum Mastermind Group is the intentionality they bring to the group. You get the distinct feeling, on the second day of the Mastermind, that the guys have been thinking about your business and what your greatest...

Marketing Rebel
Marketing Rebel
YouTube Video
  • Jason is writing copy to sell a seminar, and is looking for advice. John and Lorrie offer their experience: Jason: So, does anyone have any tips on selling seminars? And the difficulties? http://www.MarketingRebelClub.com/videos Lorrie: I work with guys that already have a high profile, like Mark Victor Hansen and Les Brown, and it's...they are...I can't tell honestly, it's hard for me to s...

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this marketing hot seat, John Carlton tells how to bread into a market with a big splash. Technique used by Robert Allen, Jay Abraham, other top marketers. His comments: I think about "what would Jay do", "what would Gary have done", things like that. What they would have done was "the big splash". OK, you only need one company, maybe it's the first of 3 companies you help or something. B...

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who order and don't open the stuff after it arrives. http://www.MarketingRebelClub.com/videos When you're dealing with that 80/20 rule, a lot of people come in...I deal with marketers all the time, rookie marketers, who come to me with a big brainstorm for t...

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling to them. www.MarketingRebelClub.com/videos Look...I just realized what the whole problem is, and it is the same problem with Lisa and a couple of other people. These clients out there...they have money, in their accounts, that belongs to you. They have m...

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing. http://www.marketingrebelclub.com/videos/ Their comments: Harlan: The first step, I would say, is to just start reading financial copy....

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this marketing hotseat, John Carlton explains how to find out what's really working if your company doesn't give you the sales support that they promised. http://www.marketingrebelclub.com/videos Harlan: you're in a system that's very much like a system I was in, where you are promised X and the company delivers Y. I was in a system like that, and there was this one guy, he was a friend of bo...

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this marketing hot seat John Carlton explains how to use photos in copy. The picture must earn its place, and it depends on if you are branding yourself. Lorrie: I am told that if I don't have my picture identifying who is holding this... John: OK, the thing...what? Audience: When we use a photograph in our copy, we keep it up, we keep it away from the headline and the subhead... http:...

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be eliminated. His comments: But, the words here, like "end"...the word "end" is what might get the attention of the alphabet agencies, like the FDA or the FTC, so he has to be careful about that. Or, he can be bold about that, depending on how your lawye...

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter, Ben: ...that for $5.997 I am giving you a franchise around a mastermind. David G.: So, you're giving me a little black box I can take to my list and it will spit out money. All I have to do is say "Check out this black box". OK http...

Marketing Rebel
Marketing Rebel
YouTube Video
  • This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. http://www.marketingrebelclub.com/videos John Carlton and Harlan Kilstein give their advice: Harlan: so the keyword for the top one "how to airbrush" is...you are probably not getting the people you wanted. Jim: Right. Actually ,...

Marketing Rebel
Marketing Rebel
YouTube Video
  • In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. Mike: This thing about being a writer. You could be a writer or you could add value to someone's business. And, what we do is we could come in as a consultant and then help these people with their marketing. http://www.marketingrebelclub.com/videos. John: A good freelancer is not a...

Marketing Rebel
Marketing Rebel
YouTube Video

New YouTube videos detected.

  • John Carlton Marketing Tips: How to Beat the System

    In this marketing hotseat, John Carlton explains how to find out what's really working if your company doesn't give you the sales support that they promised. http://www.marketingrebelclub.com/videos Harlan: you're in a system that's very much like a system I was in, where you are promised X and the company delivers Y. I was in a system like that, and there was this one guy, he was a friend of bo...

  • John Carlton Marketing Tips: How to Use Photos in Copy

    In this marketing hot seat John Carlton explains how to use photos in copy. The picture must earn its place, and it depends on if you are branding yourself. Lorrie: I am told that if I don't have my picture identifying who is holding this... John: OK, the thing...what? Audience: When we use a photograph in our copy, we keep it up, we keep it away from the headline and the subhead... http:...

  • John Carlton Copywriting Tips: Make Your Words Count

    In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be eliminated. His comments: But, the words here, like "end"...the word "end" is what might get the attention of the alphabet agencies, like the FDA or the FTC, so he has to be careful about that. Or, he can be bold about that, depending on how your lawye...

  • John Carlton Marketing Tip: How to Present Your Product

    In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter, Ben: ...that for $5.997 I am giving you a franchise around a mastermind. David G.: So, you're giving me a little black box I can take to my list and it will spit out money. All I have to do is say "Check out this black box". OK http...

  • John Carlton Copywriting Tips: Copywriting for Adwords

    This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. http://www.marketingrebelclub.com/videos John Carlton and Harlan Kilstein give their advice: Harlan: so the keyword for the top one "how to airbrush" is...you are probably not getting the people you wanted. Jim: Right. Actually ,...

  • John Carlton A Good Copywriter is a Consultant

    In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. Mike: This thing about being a writer. You could be a writer or you could add value to someone's business. And, what we do is we could come in as a consultant and then help these people with their marketing. http://www.marketingrebelclub.com/videos. John: A good freelancer is not a...

  • John Carlton's Mastermind Group - Testimonial

    Go to http://CarltonCoaching.com/platinum-mastermind-group/ to become a more successful entrepreneur and business owner. Video transcript: Hi. I'm Shin Otake. And I'm Susan Otake. And we're from MaxWorkouts.com. We joined John's mastermind group about a year and a half ago. Our business was doing weell, but we wanted to take our business to the next level. So we searched around for many ma...

  • John Carlton's Mastermind Group - Testimonial

    Go to http://CarltonCoaching.com/platinum-mastermind-group/ to become a more successful entrepreneur and business owner. Video transcript: People ask me all the time: "You're connected to a lot of the big players in this industry, why did you choose John's group over other groups?" And, it's simply this...John brings a particular kind of wisdom to the group that I wanted. And, I also feel t...

  • John Carlton's Mastermind Group - Testimonial

    Go to http://CarltonCoaching.com/platinum-mastermind-group/ to become a more successful entrepreneur and business owner. Video transcript: The thing I like most about John Carlton's Platinum Mastermind Group is the intentionality they bring to the group. You get the distinct feeling, on the second day of the Mastermind, that the guys have been thinking about your business and what your greatest...

  • Action Seminar Mini Marketing Lessons and Testimonials2
  • John Carlton Marketing Tips: How to Market a Seminar

    Jason is writing copy to sell a seminar, and is looking for advice. John and Lorrie offer their experience: Jason: So, does anyone have any tips on selling seminars? And the difficulties? http://www.MarketingRebelClub.com/videos Lorrie: I work with guys that already have a high profile, like Mark Victor Hansen and Les Brown, and it's...they are...I can't tell honestly, it's hard for me to s...

  • John Carlton Marketing: Get into a market with a big splash

    In this marketing hot seat, John Carlton tells how to bread into a market with a big splash. Technique used by Robert Allen, Jay Abraham, other top marketers. His comments: I think about "what would Jay do", "what would Gary have done", things like that. What they would have done was "the big splash". OK, you only need one company, maybe it's the first of 3 companies you help or something. B...

  • John Carlton Marketing Tips: How to optimize the 80/20 rule

    In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who order and don't open the stuff after it arrives. http://www.MarketingRebelClub.com/videos When you're dealing with that 80/20 rule, a lot of people come in...I deal with marketers all the time, rookie marketers, who come to me with a big brainstorm for t...

  • John Carlton Marketing Tips Money in the Ether

    In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling to them. www.MarketingRebelClub.com/videos Look...I just realized what the whole problem is, and it is the same problem with Lisa and a couple of other people. These clients out there...they have money, in their accounts, that belongs to you. They have m...

  • John Carlton Copywriting Tip: Get Started Writing by Reading

    In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing. http://www.marketingrebelclub.com/videos/ Their comments: Harlan: The first step, I would say, is to just start reading financial copy....

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