Competitive Marketing Intelligence | Crayon

Marketing Semiotics Inc.

Marketing Semiotics Inc.
Marketing Semiotics Inc.
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  • The Trouble with Technology (Culture)
    The trouble with technology is not the technology itself but the ways technologies affect consumer behavior and expectations. As the foregoing examples illustrate so dramatically, it is not a matter of just supplementing old retail designs with new technologies, but adapting the entire value proposition at point of purchase to technology-driven cultural change. To resolve these tensions, the Marke...

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