MarketingProfs
MarketingProfs
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  • B2B Marketing Forum [more info at: http://mprofs.com/B2B10] is more than just a quirky (not-so-little) conference. In 2016 we're celebrating our our 10th year of being the place where the leaders, the innovators, the people who make things happen gather to learn about the latest in B2B marketing and share the secrets to their success. (Oh, and belly laughs, creative networking, shenanigans, and ma...

MarketingProfs
MarketingProfs
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  • Ok. You're committed to creating video content. But are you nailing these eight basic, but often-ignored, fundamentals to shooting quality video? Music attribution: Cold Funk - Funkorama by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100499 Artist: http...

MarketingProfs
MarketingProfs
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  • Ever feel like the general public doesn't quite understand what you do? You're not alone. We decided to ask some of our family members what they thought we did. The results were surprising, and a little funny! Want to hang out with people who DO understand what you do all day? Come learn and have fun at B2B Marketing Forum in Boston this October! http://mprofs.com/b2bmt

MarketingProfs
MarketingProfs
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  • Everyone online is susceptible to trolling. But as marketers, our livelihood represents some of the most prominently displayed online, making us targets for a lot of hate. So rather than return the hate, we opted to appreciate. Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marke...

MarketingProfs
MarketingProfs
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  • Go behind the scenes to see how we create infographics here at MarketingProfs: Made to Order Original Content Services. Learn more at: http://mprofs.com/mtoinfographic For the one in the video, we started with the 2016 B2B Content Marketing Report, and then we drilled down to find the most interesting data. After that, our designer did some magic, and voilà! An infographic that’s useful and fun to...

MarketingProfs
MarketingProfs
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  • The fact is, whether you're crafting emails, writing blog posts, drafting press releases, putting together presentations, editing videos, or telling stories—writing is the most important component of your marketing efforts. And, as a writer, it's not just important you stay at the top of your game—it's an imperative. That's why Marketing Writing Bootcamp contains 13 classes tailor-made for anyone ...

MarketingProfs
MarketingProfs
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  • The world of marketing technology and innovation is a rapidly changing one. Luckily, we're helping you stay ahead of the curve. Register to attend our MarTech and Innovation Virtual Conference: http://mprofs.com/may16vc You'll hear from three speakers keeping you on the up-and-up when it comes to increasing engagement and conversions, maximizing customer experience, and improving ROI, all through...

MarketingProfs
MarketingProfs
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  • 2017 B2C Content Marketing Benchmarks, Budgets, and Trends

    Our fifth annual B2C content marketing report is here. Sponsored by Hightail, this report shows where B2C marketers will spend their budget, how much budget businesses are allocating to content marketing efforts, and what kind of strategies we will see in 2017.

  • 2017 B2B Content Marketing Benchmarks, Budgets, and Trends

    The seventh annual B2B content marketing report is here. Sponsored by Brightcove, this report shows where B2B marketers will spend their budget, how much budget businesses are allocating to content marketing efforts, and what kind of strategies will see in 2017.

  • How to Build Your B2B Marketing Empire From the Ground Up

    As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let’s look to the future with hope and excitement. Let’s learn from what has worked, and abandon what hasn’t. Let’s challenge one another to achieve epic results. Let’s build to last.

  • Jon Taffer on Marketing Smarts

    The awesome host of Bar Rescue stopped by to chat with Kerry O’Shea Gorgone on the Marketing Smarts podcast. Here are some of the best takeaways from this exciting episode!

  • 2016 B2C Content Marketing Benchmarks, Budgets, and Trends report

    For the fourth year in a row, MarketingProfs and Content Marketing Institute partnered to look at business-to-customers content marketing trends, and learn how marketers are reaching their customers through digital content strategies.

  • 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

    For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategies (if at all). Dive in to learn more about the state of content marketing in B2B organizations!

  • What Marketers Make

    The theme of B2B Marketing Forum is Make Marketing Magic, with an emphasis on the MAKE. We decided to ask our speakers what kinds of things they make, marketing magic aside. Here are their responses.

  • MarketingProfs B2B Forum - What Comes Next

    We asked some of the smartest marketers in the industry what comes next in the world of B2B marketing. And boy did they answer! We’ve collected some of their responses and put them together to let you know what you should have on your radar for the upcoming year.

  • Adventures of Flat Handley at B2B Marketing Forum

    We asked B2B Marketing Forum attendees, speakers, and sponsors to have fun taking photos with Flat Handley, and boy did they deliver. Check out this storybook collection of Flat Handley’s travels from all over the country and the world, and the shenanigans she instigated along the way.

  • 2015 Content Marketing Benchmarks and Trends

    This is the third annual business-to-consumer content marketing benchmarks report from MarketingProfs and Content Marketing Institute. In this report, we look at what strategies marketers are using to reach consumers through digital content.

  • 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America

    This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember. Dive in, and enjoy!

  • The Future of B2B Marketing

    The theme of the 2014 MarketingProfs’ B2B Marketing Forum is "Marketing For What Comes Next." Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.

  • 10 Quotes About Writing

    At MarketingProfs, we’re big fans of writing. And we’re big fans of folks who talk about writing. So, we’ve taken 10 famous quotes and tweaked them, just a little, to make them a bit more writing-centric. Take a peek and see what you think!

  • Six Reasons Why Today's Marketers Need a Targeted Learning and Development Program

    Digital marketing seems like a given these days—everybody’s doing it. But doing it right is a different story. Many marketers have been left to fend for themselves to garner the skills they need to deliver effective marketing campaigns that integrate digital tactics. Check out this presentation to see why marketers feel like they’re struggling—and learn what you can do to help your marketing te...

  • Valentines for Marketers to Share

    Marketers, be our valentine! So this Valentine’s Day, MarketingProfs would like to shower our community with what you deserve: A whole lot of love. Enjoy these valentines especially for marketers... and pass them around!

  • How to Impress Your Boss and Get Ahead of the Curve

    New year, new you: Get your content marketing plans in shape and give your social media strategy a makeover. Here are five big things to focus on, and practical tactics on how to tackle them from MarketingProfs own Ann Handley and Corey O’Loughlin.

  • Eight Traits of a Loved Company [Visual Sketchnotes]

    What inspires great love for a company? According to author Brian Sheehan, the following eight traits have the power to draw your customers into a deeper relationship with your company. Here are the highlights from a Marketing Smarts podcast interview with him by Kerry Gorgone. You can find out more about creating content that customers love at our upcoming virtual conference: http://www.marketin...

  • B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America

    Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study. Get more details about the state of B2C content marketing, such as benchmarks, budgets, and trends in this downloadable PDF.

  • B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America

    B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

  • Think (and Market) Like a Rock Star [Visual Sketch Notes]

    Mack Collier is a well-known social media strategist, trainer, and speaker. Mack also hosts the Web’s largest Twitter chat, #Blogchat, a weekly conversation about blogging that takes place every Sunday night at 8:00 PM (Central). MarketingProfs invited Mack to Marketing Smarts to discuss his recent book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Custom...

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