Marketo, Inc. is a marketing automation platform focused on account-based marketing, including email, mobile, social, digital ads, web management and analytics. It has customised solutions for different industries including healthcare, technology, financial services, manufacturing, media and higher education.

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Marketo
Marketo
YouTube Video
  • Customers have radically changed their buying behavior and their expectations have skyrocketed. Yet, too many marketers have failed to keep pace with their buyers. To help accelerate the transformation, Forrester has identified five program pivots that will help marketers move rapidly towards a customer-centric vision. Join guest Forrester analyst, Lori Wizdo, and Marketo Director of Segment Mark...

Marketo
Marketo
Blog Post
  • Hello.   I have an email campaign that is triggered by a Web Service API: The email contains a number of tokens, the values of which are set by the API. Because the values are set by the API, we were told by Marketo customer support that these tokens need to be Rich Text tokens. They are. And that part is working just fine. However, I would like to add other tokens, whose values are NOT set by the...

Marketo
Marketo
Blog Post
  • We are about to start the process for deleting records based on a number of set criteria. For those who have embarked on this road,  what are the tests you run to make sure that (a) you deleted the correct records; and (b) you did not inadvertently delete good records?

Marketo
Marketo
Blog Post
  • Hi, The starts with criteria is self-explanatory, but I'm wondering if the contains criteria is looking for the string in the entire field value. Example below... "IBU-BBE" is always at the beginning of a program name (i.e. IBU-BBE_19039_None_ME_ES_Nurture_2017), never in the middle or anywhere else in the name. Smart campaign filter is: Program Name not contains 'IBU-BBE' If using not contains, w...

Marketo
Marketo
Blog Post
  • With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO, are enduring no-brainers that will continue to allow you to thrive in 2018. Others are pushing their way […] The post B2B Lead Generation Strategies for 2018 Plus 5 Strategies to ...

Marketo
Marketo
Blog Post
  • Hi All,  Below 5 key points that summarise very good the impact of the GDPR (taken from SiriusDecisions: https://marketplace.siriusdecisions.com/Blogs/GDPRIsComing5MarketingAutomationPitfalls): MAP "data management campaigns.” Although marketing automation has encouraged systematic data embellishment and “use your data to create new data,” companies must now ensure all such activity is declared. D...

Marketo
Marketo
Blog Post
  • Hi all, A couple of branches of the same parent company is planning for the SFDC integration. Of course, we'll also need to come out one Marketing automation solution. Currently, there are Marketing Cloud, Pardot, and Marketo on the table. Each of my counterpart favors their own solution - just like I love Marketo. I did some researches and also have evaluated some other marketing automation tools...

Marketo
Marketo
Blog Post
  • This year, we did an animated video card for the holiday card.  I spent a decent amount of time putting together a landing page and thank you page flow to allow the team to send out their own cards, in addition to a triggered flow from SFDC for anyone with SFDC access.  I checked on the campaign to see how many cards had been sent.  Evidently, the card looked pretty high-end.  Check out the commen...

Marketo
Marketo
Blog Post
  • Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. Now, the second […] The post How to Avoid the “Not Secure” Warning with Google Chrome...

Marketo
Marketo
Blog Post
  • There is always a lot of talk related to archiving content/programs and how this affects finding archived content in Marketo. Today I wanted to share a quick tip that I learned during the last Silicon Valley User Group.   YOU CAN SEARCH ARCHIVED

Marketo
Marketo
Blog Post
  • Hi Community, I recently worked on a template to prove my social media ROI to my boss ! And I want to share it with you here because I need some feedback on this job  For french readers here is the complete article which explains the purpose, and the template : [Template] Le ROI social media enfin démontré à ton boss | LinkedIn (I will translate it soon) If you need more information, you can ask m...

Marketo
Marketo
Blog Post
  • Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an […] The post 5 Factors to Consider When S...

Marketo
Marketo
YouTube Video
  • Curious to understand how the Marketo marketing team creates tight alignment with sales? Join Hally Pinaud, Principle Product Marketing Manager at Marketo for our webinar, Marketo's Secrets to Sales Partnership! You'll learn what types of content work best to engage sales, how to develop a shared strategy for reaching the right customers and exactly how to create and effective ongoing line of comm...

Marketo
Marketo
SlideShare Presentation
  • Curious to understand how the Marketo marketing team creates tight alignment with sales? Join Hally Pinaud, Principle Product Marketing Manager at Marketo for our webinar, Marketo's Secrets to Sales Partnership! You'll learn what types of content work best to engage sales, how to develop a shared strategy for reaching the right customers and exactly how to create and effective ongoing line of com...

Marketo
Marketo
Blog Post
  • Hello, we have currently implemented a simple lead scoring model- Behavioural + Demographic for our Lead gen activity (see screenshot below). While, the scores are reflecting if the lead score campaign is requested as a part of the campaign flow, I do not see the same happening otherwise. My concern here is to understand how do we set up a lead score model that would work for all campaigns (even i...

Marketo
Marketo
Blog Post
  • This week’s Champion Spotlight is Josh Hill.   Josh just recently hit LEVEL 10 within the Marketing Nation Community!  This is quite an achievement and a true display of his willingness to share his vast knowledge with the members of

Marketo
Marketo
Blog Post
  • As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response. Now, I get it, we have all experienced the unannounced sales call, interrupting our daily routing to sell us products we neither want nor need, thus […] The post Three Tips to Create Sales Personalization at Scale appeared first...

Marketo
Marketo
Blog Post
  • Would love to hear how other Marketo users are managing forms and tracking sourcing when hosting a Marketo form on a non-Marketo Landing page. Are you using a single form or are you using separate forms for each form request? For example, when using Marketo landing pages, there's the flexibility to use a single form to represent let's say any and all content downloads. It's the dedicated landing p...

Marketo
Marketo
Blog Post
  • A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape […] The post How to Show Off Your USP (Unique Selling Point) and ...

Marketo
Marketo
Blog Post
  • Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used for engaging with the customer before and after purchase. If executed correctly, […] The post How to Measure Digital Marketing Metr...

Marketo
Marketo
YouTube Video
  • With the deadline for the General Data Protection Regulation, or GDPR, compliance looming (it takes effect May 25, 2018), it’s more important than ever to make sure you’re on board. Listen in as Marketo’s Matthew Fischer, Associate General Counsel and Chief Privacy Officer, and Peter Bell, Senior Director of Marketing, cover how Marketo can help you address the higher expectations set by the GDPR...

Marketo
Marketo
Blog Post
  • We have a partnership with Office Depot. They produce weekly specials for our member base. I wanted to create an easy way for them to update our members on their weekly specials, so I created this page/form for them to fill out weekly...   Which, after filled out, updates the information on this page: The issue I am trying to figure out is: how can I allow Office Depot to use the form... to update...

Marketo
Marketo
Blog Post
  • Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t count.) If you spend a good amount of time on the internet, it’s likely you run into a dozen of […] The post Should You Be Gating Your Content Offers? appeared first on Marketo Marketing Blog - Best Practice...

Marketo
Marketo
Blog Post
  • It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content […] The post 4 Types of Social Media Content That...

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