Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies. In 2013, the Inc. 500 rank declined to 367th. In 2014, Marketo did not make it into the ranking.

Wikipedia
Marketo
Marketo
Blog Post
  • Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell […] The post How to Use Drip Campaigns to Nurt...

Marketo
Marketo
YouTube Video
  • Want the skinny on building out a leading SDR/BDR team at your organization? Join Ernesto Castillo, Director of Enterprise Sales Development at Marketo, to learn how he created the processes, team structure and methodology for building out and leading Marketo’s Enterprise Sales Development team. Join for best practices on: - Leveraging the right mix of prospecting tools - Creating alignment betwe...

Marketo
Marketo
SlideShare Presentation
  • Want the skinny on building out a leading SDR/BDR team at your organization? Join Ernesto Castillo, Director of Enterprise Sales Development at Marketo, to learn how he created the processes, team structure and methodology for building out and leading Marketo’s Enterprise Sales Development team. Join for best practices on: - Leveraging the right mix of prospecting tools - Creating alignment betw...

Marketo
Marketo
Blog Post
  • Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, […] The post 3 Key Challenges Marketers Face & How ...

Marketo
Marketo
Blog Post
  • It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll […] The post How Mobile Marketing + Email Pack a Punch for Market...

Marketo
Marketo
Blog Post
  • So here is our current setup: [Engagement Program: Awareness] setup with 3 streams (Stream A, Stream B, Stream C).In Stream A, we are using a transition rule to pull in members who are part of a smart campaign.  The smart campaign is as follows:01 - Add Records to ProgramWho (Smart List): Filter > Member of Smart List > Person in Persona 1What (Flow): Add to Engagement Program > Program: Awareness...

Marketo
Marketo
Blog Post
  • One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new […] The post Advanced SEO Analytics Reports that Even Beginner SEOs Can Use appe...

Marketo
Marketo
Blog Post
  • Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. […] The post Crafting Cart Abandonment Emails that Work appear...

Marketo
Marketo
Blog Post
  • This week’s Champion Spotlight isBrittany Stover. Let’s get to know Brittany a little bit better!     Company: Des-Case Corporation Title: International Marketing Operations Analyst Location: Nashville, TN Hometown: Nashville, TN

Marketo
Marketo
Blog Post
  • Are your engagement rates worth writing home about?   If you answered “no,” then maybe it’s time to take a deeper dive into why your prospects are overlooking the content you worked so hard to create. Personalized emails return 6x

Marketo
Marketo
Blog Post
  • This week’s Champion Spotlight is Juli James. Let’s get to know Juli a little bit better!     Company: St. Edwards University Title: Assistant Professor Location: Austin, TX Hometown: Cardiff, Wales   What was your first job?

Marketo
Marketo
Blog Post
  • Sometimes, you need a static list to behave like a smart list. Static lists I think get forgotten. They are fantastic tools that I think more Marketo users should leverage.   In this quick post I'm going to outline how you can use a batch smart

Marketo
Marketo
Blog Post
  • Our first engagement program took four months to set up. It was our first big accomplishment after implementing Marketo, and believe me, we celebrated! It had one stream made up of seven emails that went out Wednesday mornings at 9am. We immediately saw

Marketo
Marketo
Blog Post
  • This week’s Champion Spotlight is Adele Miller. Let’s get to know Adele a little bit better!     Company: Dynatrace Title: Marketing Systems Manager Location: Manchester, UK Hometown: Whaley Bridge, High Peak UK   What

Marketo
Marketo
Blog Post
  • This week’s Champion Spotlight is Chris Saporito. Let’s get to know Chris a little bit better!   Company: Paycor Job Title: Senior Marketing Automation Analyst Location: Cincinnati, OH Hometown: Franklin, OH   What was your

Marketo
Marketo
Blog Post
  • This week’s Champion Spotlight is Erik Heldebro. Let’s get to know Erik a little bit better!     Company: Bambuser Title: Head of Marketing Ops and Demand Gen Location: Stockholm Hometown: Montreal   What was your first

Marketo
Marketo
Blog Post
  • This week’s Champion Spotlight is Kara Pietrykowski Let’s get to know Kara a little bit better!     Company: Oliver Hume Title: Marketing Automation Manager Location: Melbourne, Australia Hometown: Melbourne, Australia  

Marketo
Marketo
Blog Post
  • This week's Champion Spotlight is Adam Vavrek. Let's get to know Adam a little bit better!     Company: Skyword Title: Director, Marketing Operations Location: Boston, MA Hometown: Midland, TX   What was your first job?

Marketo
Marketo
Blog Post
  • We are starting the Champion Spotlights! We announced our newest Champion class last month, and now it's time to get to know all our Champions a little bit better. Want to learn more about Christina Zuniga? Check out her Q&A below.    

Marketo
Marketo
Blog Post
  • Meet the new class of Champions 2017.   Where we are from?   California is top of the list with 6 Champions. Ohio is big in Marketing Automation too with 4 champions. 3 Canadians and 2 Australians (including myself) are happy to be part of

Marketo
Marketo
Blog Post
Marketo
Marketo
Blog Post
  •   One thing I have noticed when creating a more complicated nurture in Marketo, you have to be creative to make things work the way you want them to and the great part about Marketo is that you have a whole arsenal of features available.   This

Marketo
Marketo
Blog Post
  • This year was my 5th Summit and I'm always envious of people that manage to pick the best sessions to attend.  The good news is that everything is recorded. The hard part is finding the time after we come back to dedicate to listening to the

Marketo
Marketo
YouTube Video
  • Want the inside scoop on how Marketo optimizes their demand generation campaigns? Watch Mike Madden, Sr. Marketing Manager at Marketo, to walk you through five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more! You'll learn: - The right testing methodology for successful a/b testing - How to leverage statistical significance calculat...

Marketo
Marketo
Blog Post
  • A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our […] The post Three Steps to Identify Trending Content appeared first on Marketo Marketing Blog - Best Practices and Tho...

Marketo
Marketo
SlideShare Presentation
  • Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo to learn five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more! You'll learn: - The right testing methodology for successful a/b testing - How to leverage statistical significance calculators to prove...

Marketo
Marketo
Blog Post
  • Hello Everyone !! I was just wondering, if we can keep the same CNAME example: "xxxx.companydomain.eu" for both Email Tracking and Landing Page ?If Yes, will it have any implications on tracking or any other aspects.Appreciate your time . Thanks

Marketo
Marketo
Blog Post
  • Hello; Is it legaly OK to pre-tick boxes on a landing page? e.g. to pre-tick the radio button on “I would like to receive further communications"? Or does this affect just certain regions/ countries?  Moreover, anybody did some A/B testing on have that pre-tick there or not, to see if doing this would be a symbol of an overly aggressive marketing approach. Or does it pay off? thanks

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.