Maropost
Maropost
Blog Post

New blog articles detected.

  • Mobile Marketing Trends 2017: What's Hot, What's Not
    “The majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary, if not their only, way of experiencing the internet.” - Peter Rojas, co-founder, Gizmodo
Maropost
Maropost
Blog Post

New blog articles detected.

  • The Recipe for Engaging Welcome Email Campaigns [Infographic]
    A welcome email campaign is your first step to establishing a lasting relationship with contacts. According to a 2015 report by Return Path, they have an average read rate of 34%—that’s 42% higher than the average rate of 24% for all other emails. 
Maropost
Maropost
Blog Post

New blog articles detected.

  • Getting in the Good Books: Why Whitelisting Matters for Email Marketers
    From concept, to creation, to coding, email marketing takes a lot of effort. Which is why there’s no worse feeling than having your emails end up in the spam folder.   As email marketers, we’ve all experienced this disappointment, despite our best efforts to adhere to deliverability guidelines. But there’s one practice you might not be using that can make the difference between arrivi...
Maropost
Maropost
Blog Post

New blog articles detected.

  • 8 Daily Habits of the Successful Email Marketer
    You can never learn everything at once, but you can always improve with each passing day. And the key to this daily improvement is to ensure that you daily tasks are focused on monitoring and bettering all the important aspects of your job.
Maropost
Maropost
Blog Post

New blog articles detected.

  • Maropost Goes to Traffic and Conversion Summit 2017
    If you read our weekly newsletter, follow our social feeds, or are simply in-the-know when it comes to digital marketing events, you'll know that Maropost is going to be headlining the Traffic and Conversion Summit 2017 at San Diego this weekend.
Maropost
Maropost
Blog Post

New blog articles detected.

  • 6 Steps to the Perfect Sales Pitch
    Your sales pitch is what closes the deal. Sure, there's RFPs, emails, meetings, and so on, but if you bomb your sales pitch, none of that is going to matter. And if you ace your sales pitch? Then you're looking good.
Maropost
Maropost
Blog Post

New blog articles detected.

  • Building the Best Customer Experience: 3 Ways to Leverage Your Sales Team
      Your marketing and communications team are probably the ones who decide your marketing strategy, but it's the sales team that's actually talking to leads. More than anyone, the salesperson has the most and widest access to potential clients. The sales team will know what works, what doesn't, and even why.
Maropost
Maropost
Blog Post

New blog articles detected.

  • How Groundhog Day Can Make You A Better Marketer
    If I woke up and realized I was in a Groundhog Day loop, I would fine-tune and optimize the same email over and over again until I got a 100% open and click-through-rate, promote my latest blog post until it goes viral, and wait to get called in to the boss’ office to receive compliments and a bonus check that I would cash that day after leaving early.
Maropost
Maropost
Blog Post

New blog articles detected.

Maropost
Maropost
Blog Post

New blog articles detected.

  •   If an image is worth a thousand words, then how much is an emoji worth to your email strategy?
Maropost
Maropost
Blog Post

New blog articles detected.

Maropost
Maropost
Blog Post

New blog articles detected.

  • Win Back Inactive Subscribers with a Reactivation Email Campaign
    The email list is among the marketer’s most consistent and reliable of tools. Your recipients have all opted-in to be included in your communications and they have all demonstrated an interest in your business. Like shooting fish in a barrel, right? But subscribers are fickle and over time, list decay is inevitable. Your emails are still showing up in their inboxes, but they’re no lon...
Maropost
Maropost
Blog Post

New blog articles detected.

  • Don’t Get Fined $10 Million – How CASL is Changing in 2017
    Full disclosure: I am not a lawyer. I am simply an (excellent) email marketer with expertise and experience surrounding CASL. This blog post should not be taken as legal advice. When in doubt, consult with a lawyer or check the full text of CASL. You can also directly read the private right of action section of CASL that will be coming into effect in 2017. Do you do business in Canad...

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