MarTech Conference
MarTech Conference
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  • Join us at the intersection of marketing & technology for the MarTech Conference in San Jose, CA, April 23-25, 2018! What's driving your digital transformation? Learn more about the MarTech Conference: http://mrtch.co/2iaAWZu Stay up to speed with all things marketing technology by visiting our editorial sites: MarTech Today: https://martechtoday.com/ Marketing Land: https://marketingland.co...

MarTech Conference
MarTech Conference
SlideShare Presentation
  • From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: What Would MIT Do? Marketing As System Dynamics. PRESENTATION: What Would MIT Do? Marketing As System Dynamics - Given by Jeffrey Eckman, @bluegreenbrands - Blue Green Brands, BCG, CEO, March Paich, Senior Lecturer, MIT Sloan School of Management, and Sai Ravela, Founder & CEO Principal Research Scientist, MI...

MarTech Conference
MarTech Conference
SlideShare Presentation
  • From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: Inside the Search for a Martech Unicorn: How Healthgrades Attracted and Landed Top Martech Talent. PRESENTATION: Inside the Search for a MarTech Unicorn: How Healthgrades Attracted and Landed Top MarTech Talent - Given by Erica Seidel, @erica_seidel - The Connective Good, CEO, Jay Wilson, @jwsfl - SVP, Marke...

MarTech Conference
MarTech Conference
SlideShare Presentation
  • From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: How Boston Private Built a Pipeline Martech Stack from Scratch in Under 3 Months. PRESENTATION: How Boston Private Built a Pipeline Martech Stack from Scratch in Under 3 Months - Given by Steve Gogolak, @sgogolak - Boston Private, VP, Digital Marketing & Client Experience

MarTech Conference
MarTech Conference
SlideShare Presentation
  • From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity. PRESENTATION: Insights from Inside the Marketing Stacks - Given by Anita Brearton, Founder/CEO, Jeff Harvey, Director of Marketing Technology - Red Wing Shoe Co, Laurie Klausner, VP of Worldwide Marketing - Entuity, and Shi...

MarTech Conference
MarTech Conference
SlideShare Presentation
  • From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: Public Media Powerhouse WGBH is Transforming Digital Engagement for Itself and Other Non-Profit Public Media Stations Across the Country - Hear How!. PRESENTATION: WGBH: Transforming Digital Engagement for Public Media - Given by Cate Twohill, @cate2hill - WGBH, Senior Director, Technology Solutions

MarTech Conference
MarTech Conference
SlideShare Presentation
  • From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: Intelligent Agents - From Queries to Conversations to Actions, How AI is Changing the Face of Marketing. PRESENTATION: Digital Transformation Focus - Given by Steve Sirich, @stevesirich - Microsoft, General Manager, Global Search Ads Business

MarTech Conference
MarTech Conference
SlideShare Presentation
MarTech Conference
MarTech Conference
SlideShare Presentation
  • From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: Old Mag, New Tricks: The Economist Drives Relevancy & Results Using Data Science & Persistent Profiles. PRESENTATION: Old Mag, New Tricks: The Economist Drives Relevancy & Results Using Data Science & Persistent Profiles - Given by Steve Lok - The Economist, Head of Marketing and Technology for Global Digital...

MarTech Conference
MarTech Conference
SlideShare Presentation
MarTech Conference
MarTech Conference
SlideShare Presentation
  • From the #MarTech Boston Conference in Boston, Massachusetts October 2-4, 2017. SESSION: How a $1B Startup Runs Marketing to Lead Digital Transformation. PRESENTATION: How a $1B Startup Runs Marketing to Lead Digital Transformation - Given by Sam Melnick, @SamMelnick - Allocadia, VP Marketing and Neenu Sharma, VP of Product and Marketing Operations, GE Digital

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