MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • How MAX Digital Showroom Turns Employees into Product Experts

    The digital age is creating a new type of car-buyer: a consumer that is well-versed, widely knowledgeable, and armed with an entire internet of information about the car they are interested in — all before they even enter your dealership doors. You still need to sell vehicles, and you need your sales team to be […] The post How MAX Digital Showroom Turns Employees into Product Experts appeared fir...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Reviewing the 8 Most Important Tools at an Automotive Dealership

    The most important automotive tools are not a socket wrench or tire jack. They are the ones used to acquire, appraise, merchandise and sell cars. Below is just a sampling of the many automotive tools you’ll find at MAXDigital. Does Your Dealership Make the Most of These Automotive Tools? Vehicle pricing tool. A vehicle that […] The post Reviewing the 8 Most Important Tools at an Automotive Dealers...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Increase Your Profitability Through Proper Inventory Management

    Profitability begins well before cars are moving off your lot. The foundation of a solvent auto dealership rests with its ability to manage its inventory in a way that sets up both the customer and salesman for success. Inventory management is an often underlooked component of profitability. Operating in the black involves more than just […] The post Increase Your Profitability Through Proper Inve...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Automotive Merchandising: What It Is, Why It Works, and How We Do It

    Automotive merchandising can begin like a bad joke, and, if done wrong, can end in a bad customer experience. A man walks into a dealership. He tells a salesperson about a listing he saw online for a particular car. The salesperson leads the man to the car. “But the car I saw online had more […] The post Automotive Merchandising: What It Is, Why It Works, and How We Do It appeared first on MAXDigi...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • A MAXDigital Testimonial Highlight: BMW of Freehold, NJ

    At MAXDigital, we have the highest confidence in our product and the real results we have helped dealerships achieve. We love to hear success stories from the people we work with, and we love the opportunity to share those stories with our readers. With the help of MAXDigital, BMW of Freehold, New Jersey, is making […] The post A MAXDigital Testimonial Highlight: BMW of Freehold, NJ appeared first...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • How to Monitor Your Online Reputation: What Are They Saying About You?

    Research suggests that nearly 80 percent of consumers read online reviews before making a purchase. Close to 90 percent of people trust those reviews as much as they do friends or family. Today’s business owners have less control over their reputation than ever. But there is still plenty you can do to monitor and shape […] The post How to Monitor Your Online Reputation: What Are They Saying About ...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 5 Skills Every New Employee Needs to Sell Cars in Today’s Market

    Selling cars is a challenging yet rewarding career. And like almost any profession, there are certain skills that are shared by all the best employees in the industry. Below are five skills all new car sales team employees should learn if they want to succeed in the business. How To Sell Cars in the Digital […] The post 5 Skills Every New Employee Needs to Sell Cars in Today’s Market appeared firs...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • 5 Ways Automotive Marketing is Changing With New Technology in 2017

    It’s no secret that technology has changed the way people do everything, and car buying has been no exception. Consider the fact that around 88 percent of people use the internet at some stage of their car buying process. As technology continues to evolve all the time, so does the way it impacts automotive marketing. […] The post 5 Ways Automotive Marketing is Changing With New Technology in 2017 ...

  • Selling More Cars One Improved Vehicle Display Page at a Time

    If your inventory page is the bait, your vehicle display page (VDP) is your hook. And in order to reel your customer in, that hook better be sharp. MAXDigital specializes in optimizing the online presence of car dealerships and among the many ways we help dealers better reach their digital audience is by refining their […] The post Selling More Cars One Improved Vehicle Display Page at a Time appe...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • NADA, MAXDigital, and New Orleans: A Combination You Won’t Want to Miss

    There’s no shortage of things to see and do in the city of New Orleans. And if you just happen to be there during the NADA Convention and Expo in January of 2017, one of those things is to stop by the MAXDigital booth.   MAXDigital, an industry leader in helping car dealerships optimize their […] The post NADA, MAXDigital, and New Orleans: A Combination You Won’t Want to Miss appeared first on MAX...

  • 5 Tips for Automotive Marketing During the Holidays

    The holiday season is the biggest time of year for retailers and the automotive industry shouldn’t be excluded. The end of the year is a busy time for dealerships as they rush for yearly sales goals and quotas, and the current year’s inventory needs to be moved to make room for next year’s models. These […] The post 5 Tips for Automotive Marketing During the Holidays appeared first on MAXDigital.

  • 5 Tips to Merchandise Effectively and Win the Digital Customer

    With so much information available to today’s online consumers, auto dealerships have to work harder than ever to gain their customers’ attention. Studies show that around 60 percent of the car shopping experience now consists of time spent on third-party sites. This means a dealer’s online merchandising efforts must be properly aligned with the information […] The post 5 Tips to Merchandise Effec...

  • Used Car Prices Dropped in 2016. Are you Equipped to Handle the Pricing and Profit Pressure?

    As MAXDigital customers know, we have been warning about a shift in the industry since late 2015. Now it’s been confirmed. This month, J.D. Power reported that after years of climbing used-car prices, they’ve fallen into what analysts are calling “the first material decline we’ve seen since the recession.” Read more about what we expect […] The post Used Car Prices Dropped in 2016. Are you Equippe...

  • MAXDigital Re-Designs Digital Showroom, Adds Recall Alert Feature & Enhances Mobile App

    CHICAGO — January 26, 2016 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today a number of software innovations including a newly re-designed MAX Digital Showroom mobile experience, added recall alert features for appraisals, and an enhanced mobile application. The re-designed MAX Digital Showroom features an updated user interface with larger photos, […] T...

  • The MAXDigital Effect: How One Dealership Accelerated its Sales

    Car buyers are becoming more educated in the way they shop. They are more informed about prices, terms, and car values than ever before. So it’s imperative that dealerships keep pace with this knowledge race and learn as much about their customers as their customers know about them. One dealership in particular that displayed this […] The post The MAXDigital Effect: How One Dealership Accelerated ...

  • MAXDigital is Set to Steal the Show at NADA Convention

    If you haven’t made plans to attend the 2017 National Automobile Dealers Association (NADA) Convention and Expo, now’s your last chance. The convention, commemorating the 100th anniversary of NADA, will be held Jan. 26-29 in New Orleans. Among the many attractions at this year’s event will be the keynote speakers. Included in the lineup are: […] The post MAXDigital is Set to Steal the Show at NADA...

  • How Long Will the Good Times Last? Selling in an Increasingly Digital Marketplace

    Dealerships face a constant struggle to sell in a digital marketplace that continues to grow. The vast majority of consumers research vehicles online before ever stepping foot inside a dealership. On average, they spend 12 hours researching vehicles online, and many times are still researching while in your showroom. This new buying process means it […] The post How Long Will the Good Times Last? ...

  • How Your Dealership Can Use Analytics to Sell More Cars

    Everything from professional sports teams to retail stores to news organizations are using analytics to gather data, measure performance, and make decisions that will influence their bottom line. Even Netflix uses analytics to determine which movies it will drop into the queue of a given subscriber.  A car dealership shouldn’t be any different. In fact, […] The post How Your Dealership Can Use Ana...

  • How Car Dealerships Should Calculate Inventory Turnover

    The automotive retail business has changed a lot in recent years. People don’t shop for cars the same way they did a few years ago, and dealerships don’t sell cars the same way (or at least they shouldn’t). Dealers have also changed how they make business decisions, too. You and your sales managers probably spend […] The post How Car Dealerships Should Calculate Inventory Turnover appeared first o...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • 3 Ways New Technology Can Turn Auction Cars into an Advantage

    When your used car inventory needs to be re-stocked, there are only so many places you can turn for quick, cost-efficient cars. Whether your dealership’s turnover is greater than projected or you’re having a hard time closing trade-ins, you need a reliable source of pre-owned inventory to meet your goals. If you’ve ever been in […] The post 3 Ways New Technology Can Turn Auction Cars into an Advan...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 8 months ago

New blog articles detected

  • How Car Dealers Can Optimize Used Vehicle Inventory Performance

    If you work at a car dealership in 2016, you’re in a good place. The most recent NADA Data Report says that “the past six years have been the longest period of new-vehicle sales growth since the 1920s,” and this year’s outlook shows the trend continuing. Here are some of the milestones attached to that […] The post How Car Dealers Can Optimize Used Vehicle Inventory Performance appeared first on M...

MAX Digital (Marketing with Automated Expertise)

Category: Content
Type: Blog Article

Generated 8 months ago

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