Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • While many individuals argue they are rational, independent thinkers, the reality is we’re all human and subject to biases, shaped by our experiences and emotions. And nowhere is this more evident than in investing.  According to a recent report from BMO Wealth Management, “Generational Perspectives”, people of the same generation demonstrate similar biases when it comes to handling their money.  ...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Businesses today are spending thousands of dollars on getting new customers. While increasing your customer base certainly sounds great, many forget about retaining the existing customers. This strategy can cause a number of challenges because the probability of selling to an existing customer is actually much higher than to a new prospect. Indeed, most of […] The post Identify your Profitable Cus...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • There is an unwritten rule when it comes to hiring for start-ups: recruit only when your employees are 120% stretched. In other words, start-ups cannot afford to have employees who are not a hundred percent utilized. There is simply no room for ‘excess’. But while this makes business sense, you may also be bringing down […] The post How to Optimize Your Business Resources appeared first on Maximiz...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • You rely on your partners to sell your products across different geographies. But managing these partners can be a huge challenge. You need to motivate a group outside your organization and collect their sales information for forecasts. This may mean spending unreasonable hours on the phone and emailing to keep partners aligned with your business. […] The post How to Grow Channel Partner Revenues ...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • There are many advantages to utilizing a CRM system; for example, we know that the use of CRM software increases the productivity of salespeople by 15% and that sales personnel who use it are far more likely to hit their sales quota. Once you’ve selected a CRM that suits your business needs, there’s the small […] The post How to put together a CRM implementation dream team appeared first on Maximi...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Information management consultants spill a lot of ink about the costs of badly organized data. Few are as incisive as Kevin Parker, winner of the 2016 AIIM leadership award and Senior VP at Tahzoo, an Inc-500-ranked digital CX compan y. He uses the acronym “ROT” to communicate the dangers of bad data management. ROT (i.e., Redundant, Obsolete and Trivial data) writes Parker, […] The post How to el...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Lead generation is one of the primary focuses of any business, as it is the core element that leads to growth and drives revenues. Successful customer attraction relies heavily on the effectiveness of your product and, most importantly, how you sell it; therefore, leading businesses employ various growth strategies which revolve around customer acquisition. Moreover, […] The post 5 ways your compa...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • You want to see everything to do with each customer in order to deliver effective, timely service and win customer loyalty. But your business likely uses multiple apps – your email, your accounting software and more. Unfortunately, these apps don’t always talk well to each other, creating data silos that hamstring your ability to work […] The post Connect Your Business-Critical Apps appeared first...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • What’s so unique about The Library of Alexandria? It was one of the most influential centers of learning in the classical world, so influential that scholars travelled to it from all over the world. The great works contained there included mathematics, astronomy, physics, natural sciences and poetry. This all ended in 48 BC, when the […] The post Why Database Security Matters and What You Can Do t...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Connecting you like never before  Your business pays a steep toll for disconnection. Employees spend more time switching between apps than using them; while you struggle to coordinate your team and get visibility across your business.   But what if there was a way to quickly connect your business, with collective intelligence on customer preferences, history and status?  Well, now there is. Today’...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Asking for referrals for many of us can feel awkward and unnatural. Too many times the focus is on the work recently completed or the products and services just purchased as a means to prompt the question “who else do you know?”. Doing a “good job” or implementing a “great strategy” and aligning the referral […] The post Increase Your Referability by Being Helpful appeared first on Maximizer Blog.

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • What does the average person spend 2¼ hours a day doing? According to research from Globalwebindex, browsing social media. That equates to a huge 30% of online time. From a business perspective, that gives credence to the need to be seen online. Without social media presence or worse, with inactive accounts, you potentially harm your […] The post Why Social Media Plays A Big Part In The New Custom...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • As a small business owner, managing your time is an important part of your job. When you’re actively engaging in the necessary tasks to keep your business running, finding new ways to turn a profit can be difficult. One good way to keep money coming in is to begin generating passive income. Passive income allows […] The post 10 Passive Income Ideas for Small Businesses appeared first on Maximizer ...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • You have identified your key target markets or customer groups through segmentation and your most profitable customers using CLV, you are now ideally placed to take the next step and define profiles or buyer personas. These are fictional, generalised representations of your ideal customers, which can be used across all functions of your business, to […] The post Building Ideal Buyer Personas appea...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • There’s no doubt that if you’re running a business online, you need to be promoting that business through social media. However, it can feel very overwhelming for small business owners. Where do you start? How do you use it? Here’s 8 tips that will help you promote your business and get more customers through social […] The post 8 Top Tips To Promote Your Business On Social Media appeared first on...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • You are in business to make a profit. Can you reliably tell which customers are helping fulfil that goal? You have probably identified the customers that interact with you most frequently, but does their frequency realistically mean they will bring you profit? The reality is that not all customers are created equal; in fact, some […] The post Take the Guesswork out of your Strategy appeared first ...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Millennials are a trending topic for Financial Advisors – for good reason. They are slated to become the biggest demographic in history and hold the keys to tomorrow’s wealth. Yet while millennials are set to succeed in the workforce, with the highest levels of educational attainment ever, a recent study published by the National Endowment […] The post Financial Education & Millennials – Laying th...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Social media plays a vital role in the way companies communicate with their target audiences and with each other. Over 3 billion people use the internet, and over 2 billion are currently using some form of social networking channel. Most businesses start out on a line of credit or a business loan. To exact the […] The post How Social Media Can Help Businesses Steer Clear of Debts appeared first on...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • A 5 Tip guide to team buy-in Your business may recognise the need to change, embrace new processes or implement a cutting edge piece of equipment or software. As much as the need for change is acknowledged, it’s possible you may find your biggest challenge is getting company-wide buy-in. Resistance to change can be due […] The post Addressing The Need To Change And Getting The Very Best From Your ...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • When it comes to your business, you will find that your data and information are constantly at risk and under threat. There are thousands of hackers out there with malicious intent, eager to break into your system and seize sensitive data. You should be cautious and prepared to tackle such unscrupulous individuals and protect your […] The post Why Should You Back Up Corporate Data for The Security...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • “Everything I have ever learnt in life I learnt from social media” said nobody, ever. Whilst we live in connected, information rich times, there is only so much you can learn from reading blogs and white papers. Interaction, the pooling of experience and ideas: that’s where motivation, inspiration and innovation can be helped to grow. […] The post 5 Reasons Why Attending An Event Moves You From Cr...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Money is often tight in a startup – with 82% of initial funds usually coming from the business owner and their immediate network of friends and family. And when so many startups fail to make it past the first few years, every dollar spent counts! So you cut costs in your startup marketing where you […] The post How to make the most of your startup marketing budget appeared first on Maximizer Blog.

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Data. Your company collects it, stores it. You have lots of it because as every business knows, it’s a vital asset. However, all this storing, saving, collating, collecting customer data serves no purpose unless it is used to assist and improve customer engagement, business decisions, processes and growth. – How can you monetise your data? […] The post Segment for success appeared first on Maximiz...

Maximizer Software, Inc.
Maximizer Software, Inc.
Blog Post
  • Content is indeed king these days, and that means you need to be posting content regularly on your own site. However, you may not be able to create your own content in house. You may not have the staff or the time to craft something great. That’s why outsourcing content creation is becoming so popular. […] The post Use These Tips And Services To Outsource Your Content appeared first on Maximizer B...

Maximizer Software, Inc.
Maximizer Software, Inc.
YouTube Video
Maximizer Software, Inc.
Maximizer Software, Inc.
YouTube Video
  • Maximizer CRM displays all the important information you need to view and access within 'list views'. Depending on the information you want to view, multiple predefined 'list views' can be created providing the ability to easily switch between views displaying any combination of customer information. You can create these custom list views, using the Maximizer COLUMN SETUP functionality. This vid...

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