McKinsey & Company
McKinsey & Company
Blog Post
McKinsey & Company
McKinsey & Company
YouTube Video
  • McKinsey's Lareina Yee and Maria Valdivieso de Uster examine the massive digital trends upending the competitive landscape. Referencing original McKinsey analysis, this Dreamforce presentation highlights how leading companies inject digital into their sales function to drive real growth. (Read more on the topic: "How B2B digital leaders drive five times more revenue growth than their peers" http:/...

McKinsey & Company
McKinsey & Company
YouTube Video
  • Everyone wants to be “agile” these days. Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week....

McKinsey & Company
McKinsey & Company
YouTube Video
  • James Bilefield, a senior advisor to McKinsey, discusses why focusing on the power of words in the workplace can be a powerful shift in culture and in the way people think about what they do. "The language that's used internally in the organization - around products, around the customer, around opportunity - and how you translate that externally to your customers or clients can have a very powerfu...

McKinsey & Company
McKinsey & Company
YouTube Video
  • James Bilefield, a senior advisor to McKinsey, explains why you need to be in a state of constant revolution. "You don’t make a change and then just sit back and wait for the next five years of business as usual. I think you need to build a new momentum and rhythm in your business that reflects the new reality of the industry in which you are operating."

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