MDG Advertising
MDG Advertising
SlideShare Presentation
  • Editor’s note: The following content has been updated for 2018. You’ve implemented a social media strategy—but is it effective? Measuring the return on investment for social media programs often is difficult for marketers. While many businesses are increasing resources to different social platforms, some struggle to determine whether these investments are worth it. It’s hard to see how much reve...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • When it comes to examining the beliefs and habits of different demographic groups, brands tend to overlook dads. All too often, marketers assume that men who are dads simply act the same as men who are not dads, or they create campaigns based on outdated, clichéd notions about fatherhood. That’s a big mistake. American fathers are much different from the “dear old dad” stereotype. Specifically,...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Since social media arrived on the scene, the traveler’s journey has changed dramatically. Today, Americans look to social media and mobile tech when planning a trip, but they also use these tools during and after their vacation. Social media and mobile technology offer travelers real-time access to reviews, tips, photos, and location information. This crowd-sourced content has changed the trip-pl...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Online search is constantly evolving, and the local search space is especially changing. Google reevaluates its algorithms and results pages regularly, making keeping up with the latest search trends a full-time job for many marketers. In 2018, these changes are expected to continue as new features and tools become available. Google’s location-based searches are growing rapidly, and so are consu...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • If you see a Coca-Cola can next to a Pepsi can it’s immediately clear that color and typography are powerful marketing tools. The distinct fonts and red versus blue backgrounds quickly differentiate what are two very similar products. However, while the general importance of design is understood by most marketers, the specifics of what truly matters remains murky. Too often brands encounter gran...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Mothers are an incredibly powerful demographic group in the United States. There are more than 85 million American moms, and women drive the majority of purchase decisions across a wide-range of verticals, including housing, travel, healthcare, food, and automobiles. Yet, despite this well-known and far-reaching influence, many marketers miss the mark when messaging moms. Why? Often it’s because...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • After lagging their B2C peers for years, B2B firms have finally fully embraced content marketing. Most firms are now consistently creating a range of different pieces, from blog posts to videos. Yet, despite the the popularity of content, many B2B marketers still don’t have a good sense of what’s working and what’s not. The approach is so new and so in flux that it’s often hard to get a broad un...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Hospitality marketing is in a state of flux in 2018. The continued growth of online platforms, increasing ubiquity of mobile devices, and shifts in U.S. demographics are fundamentally changing how accomodations are found, researched, and booked. What does this mean for brands? How should you be reshaping your marketing strategy? Which digital tactics and channels are worth watching closely this ...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • As we enter the season of new beginnings, what can brands do to freshen up their digital marketing efforts? Which channels, tactics, and platforms need a good dusting? Which need to be taken out to the trash? Of course, each company has countless unique marketing efforts that need revisiting. However, there is a key set of approaches that spans all brands, and that every firm can benefit from ta...

MDG Advertising
MDG Advertising
YouTube Video
  • Client: JM Lexus See more work: http://bit.ly/2F6uoSz With pricing as “transparent as the Caribbean Sea,” there was no question that Captain Lee of Bravo’s reality show, Below Deck, would be on board for a JM Lexus social media campaign produced and directed by MDG Advertising. The campaign about JM’s Lexus Plus program includes four vignette-style episodes that feature Captain Lee learning abo...

MDG Advertising
MDG Advertising
YouTube Video
  • Client: JM Lexus See more work: http://bit.ly/2F6uoSz MDG Advertising created a :30 second Olympic-themed television spot for JM Lexus promoting the dealer’s revolutionary Lexus Plus program. The ad ran on the NBC affiliate in West Palm Beach during the Olympic games and was also promoted on all JM Lexus social media channels. The spot features video of athletes, while delivering a powerful me...

MDG Advertising
MDG Advertising
Blog Post
  • For e-commerce and retail brands, Amazon is the elephant in the room. As the online giant rapidly grows in popularity and scope, it’s increasingly impacting every aspect of the market, including shopping, price, delivery, selection, and payment behavior. No surprise, then, that 60% of retail executives now consider Amazon a competitor. However, the full picture...The post Competing with Amazon: 5 ...

MDG Advertising
MDG Advertising
Blog Post
  • Which trends should credit union marketers be watching this year? Are there major changes and evolutions that you should be paying close attention to? To find out, we went through a host of recent industry reports from top research firms, consultancies, and analysts. From that work, we identified a few key shifts in channel effectiveness,...The post 5 Key Credit Union Marketing Trends for 2018 app...

MDG Advertising
MDG Advertising
Blog Post
  •  As part of its launch of Lexus Plus, an innovative, customer-driven sales model and service program available through only 13 Lexus dealerships nationwide, JM Lexus names MDG Advertising as its new agency of record. “When deciding to become the only Lexus Plus dealership in the southeastern U.S., we knew we needed a fresh creative...The post Lexus Plus Program Launches in South Florida with MDG...

MDG Advertising
MDG Advertising
Blog Post
  • What do pieces of health-related content that rank well in Google search have in common? Which search engine optimization tactics are especially effective for healthcare brands?  To find out, Searchmetrics conducted an in-depth study. The researchers looked at the top 20 search results on Google.com for over 6,000 common health-related search terms such as “atkins...The post Search Trends for Heal...

MDG Advertising
MDG Advertising
YouTube Video
  • Client: JM Lexus MDG Advertising recently created a :60 TV spot for JM Lexus, the first dealer in the Southeast to become an exclusive Lexus Plus dealership. The commercial focuses on the pioneering spirit of JM’s founder, Jim Moran, who was the first—and only—auto dealer to be featured on the cover of Time magazine, the first to advertise on television, and the first to offer seat belts. The ad ...

MDG Advertising
MDG Advertising
Blog Post
  • Brands and marketers alike have many things to consider in today’s ever-changing healthcare landscape. Are patients happy with their relationships with their healthcare providers? How likely are they to switch doctors? What could be improved with the doctor-patient experience? How do people want to be communicated with by their providers’ offices? To find out, Solutionreach...The post The Doctor-P...

MDG Advertising
MDG Advertising
Blog Post
  • Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously swipe left in search of something better. While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect—some have...The post 7 Tactics Every Digital Marketer Should Le...

MDG Advertising
MDG Advertising
Blog Post
  • Over the past few years engaging in organic/unpaid social media marketing has gotten a bad rap. As Marshall Manson, the CEO of Ogilvy UK, recently put it in an eMarketer report: “You might as well take your [organic social] budget to the bank, cash it out in greenback $20s, pile it up in the parking...The post 6 Reasons Why Organic Social Marketing Still Matters for Brands appeared first on MDG Ad...

MDG Advertising
MDG Advertising
Blog Post
  • Which real estate marketing trends should you be keeping an eye on in the year ahead? What should you be budgeting for and planning to implement? While there are seemingly countless tactics and tools to choose from, a few stand out as the ones to follow. Each of these is relevant to businesses of all...The post 8 Hot Real Estate Marketing Trends to Watch in 2018 appeared first on MDG Advertising |...

MDG Advertising
MDG Advertising
Blog Post
  • Marketing to local healthcare consumers wasn’t easy in the early days of digital. Most channels were designed to serve wide audiences and targeting based on geography was imprecise. Over the past few years that’s changed significantly. Thanks to new platforms and technologies—most importantly the wide adoption of GPS-enabled smartphones—it’s now possible to market to consumers...The post 5 Ways He...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Online marketing has become absolutely essential for multi-location businesses: it’s estimated that 56% of in-store sales were influenced by digital last year. While many firms now have a good command of the basics of digital engagement, it’s not time to be complacent. The landscape is evolving rapidly and it’s necessary for marketers to keep up. So, which fresh search, platform, content, and d...

MDG Advertising
MDG Advertising
Blog Post
  • Online marketing has become absolutely essential for multi-location businesses: it’s estimated that 56% of in-store sales were influenced by digital last year. While many firms now have a good command of the basics of digital engagement, it’s not time to be complacent. The landscape is evolving rapidly and it’s necessary for marketers to keep up....The post 4 Essential Digital Marketing Tactics fo...

MDG Advertising
MDG Advertising
Blog Post
  • It’s clear that the rise of the Internet has impacted how Americans consume media. Anyone who pays attention to their own behavior—or especially the behavior of younger generations—can tell that we’re consuming text, video, and audio in different ways, and in different mixes, than we used to. However, while this broad shift is impossible to...The post The Media Habits of Americans in 2017: Interne...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently dug through host of recent research reports to see which tools and ideas marketers are most excited about. To see what emerged, take a look at t...

MDG Advertising
MDG Advertising
Blog Post
  • In this age of tweets and texts, it’s easy to lose sight of the importance of good writing. Strong communication skills are essential to success, and students must be able to write clearly and competently—in college and beyond. To encourage students to work on developing effective writing skills, MDG Advertising recently held its third annual...The post Meet the Winner of MDG’s Third Annual “Looki...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently dug through host of recent research reports to see which tools and ideas marketers are most excited about. To see what emerged, take a look at t...

MDG Advertising
MDG Advertising
Blog Post
  • Failure is most certainly a possibility when it comes to marketing. After all, it’s nearly impossible to avoid mistakes given limited resources, rapid changes, and constant demands. Fortunately, most of the time marketers’ slip-ups are small and barely register with consumers. Sometimes, though, a snafu is big. Really big. So big that it makes it...The post 10 Big Marketing Fails from 2017 (And Wh...

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