MDG Advertising
MDG Advertising
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  • Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently dug through host of recent research reports to see which tools and ideas marketers...The post 5 Big Marketing Trends to Watch in 2018 [Infographic]...

MDG Advertising
MDG Advertising
Blog Post
  • For retailers, e-commerce is quickly becoming m-commerce. With smartphones and tablets continually in the hands of consumers, it’s obvious that mobile is fundamentally changing the nature of online shopping—and shopping overall. While the overall trend itself is clear, the details are sometimes fuzzy. Exactly how widespread is mobile shopping? What share of online sales originate...The post Mobile...

MDG Advertising
MDG Advertising
Blog Post
  • Winner of a Lifetime Achievement Webby and older than the Internet itself, the GIF has truly stood the test of time. Created in 1987 by Steve Wilhite, the GIF has seen several iterations, from the dancing banana to the modern-day images seen on social media sites. So, what is a GIF? Essentially, it’s a way...The post How GIFs Can Fire Up Your Content Marketing appeared first on MDG Advertising | M...

MDG Advertising
MDG Advertising
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  • http://www.mdgadvertising.com/blog/the-state-of-influencer-marketing-what-every-brand-needs-to-know-infographic/ For many brands online influencer marketing remains an enigma: there are plenty of broad declarations about its future promise but few specifics on its present state. Often it’s hard to determine how popular the approach is with other brands, which tactics and social platforms are wo...

MDG Advertising
MDG Advertising
Blog Post
  • Being a marketer today can be challenging. Keeping up with the latest trends on top of handling day-to-day tasks often feels overwhelming and nearly impossible. Yet, there is also so much to be grateful for. The rapid changes brought about by digital and demographics may feel jarring, but they’ve ushered in a host of exciting...The post 5 Things Every Marketer Should Be Thankful for This Year [Inf...

MDG Advertising
MDG Advertising
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  • http://www.mdgadvertising.com/blog/5-things-every-marketer-should-be-thankful-for-this-year-infographic/ Being a marketer today can be challenging. Keeping up with the latest trends on top of handling day-to-day tasks often feels overwhelming and nearly impossible. Yet, there is also so much to be grateful for. The rapid changes brought about by digital and demographics may feel jarring, but th...

MDG Advertising
MDG Advertising
Blog Post
  • When Snapchat first introduced ads in 2014, the company promised to avoid ads that were “creepy and targeted.” Now, it appears that the days of targeted ad-free Snapchat are over. The company plans to roll out Snap Pixel, a conversion-tracking tool that allows advertisers to measure traffic driven to their websites through Snapchat ads. Once...The post Snapchat Rolls Out Pixel Tracking Just in Tim...

MDG Advertising
MDG Advertising
Blog Post
  • For many brands online influencer marketing remains an enigma: there are plenty of broad declarations about its future promise but few specifics on its present state. Often it’s hard to determine how popular the approach is with other brands, which tactics and social platforms are working, what influencers are charging, and how success is being...The post The State of Influencer Marketing: What Ev...

MDG Advertising
MDG Advertising
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  • www.mdgadvertising.com/blog/attack-of-the-zombie-marketing-channels-4-declared-dead-tactics-that-are-still-going-strong-infographic/ As new digital devices and platforms spark fresh ways for brands to engage consumers, many long-time marketing channels have lost their luster. But some of these traditional approaches refuse to rest in peace in the Graveyard of Tactics Past. Like an army of the u...

MDG Advertising
MDG Advertising
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  • http://www.mdgadvertising.com/blog/10-essential-holiday-marketing-tactics-for-2017-infographic/ Tis the most wonderful time of year for brands. Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition—and muc...

MDG Advertising
MDG Advertising
Blog Post
  • As new digital devices and platforms spark fresh ways for brands to engage consumers, many long-time marketing channels have lost their luster. But some of these traditional approaches refuse to rest in peace in the Graveyard of Tactics Past. Like an army of the undead, they remain undeterred and as powerful as ever. So, which...The post Attack of the Zombie Marketing Channels! 4 Declared-Dead Ta...

MDG Advertising
MDG Advertising
Blog Post
  • To say that social media video advertising is hot right now would be a major understatement. The approach sits in the middle of a perfect storm of three huge digital trends—the rapid rise of online advertising, social networks, and video content—and is deservedly receiving extensive attention from advertisers, media buyers, and publishers. What’s the scale...The post Social Media Video Advertising...

MDG Advertising
MDG Advertising
Blog Post
  • ‘Tis the most wonderful time of year for brands. Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition—and much more marketing messaging...The post 10 Essential Holiday Marketing Tactics for 2017 [Infographic]...

MDG Advertising
MDG Advertising
Blog Post
  • While email marketing can help hotels build guest loyalty and increase bookings, has your hotel noticed that subscribers arrive in your email marketing database, but soon choose to leave? This can be due to a number of reasons, but they all come down to the fact that your emails just aren’t giving people want they...The post Why People Opt Out of Hotel Emails and How You Can Stop Them appeared fir...

MDG Advertising
MDG Advertising
Blog Post
  • The healthcare industry is familiar with epidemics. But now another one worthy of attention is the spreading risk of healthcare hacks. Data breaches or other cyber attacks can impact services and endanger patient privacy. They also wreak havoc for healthcare marketers. Understanding the challenges can help the marketing team better prepare for the worst. Understanding...The post The Impact of Cybe...

MDG Advertising
MDG Advertising
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  • Which digital trends should you be budgeting for? What approaches will help make your marketing efforts more engaging and effective? Deciding on what to concentrate on is no easy feat. After all, there are now seemingly endless digital channels and tactics available for marketers to invest in, including traditional platforms and emerging technologies. To help you look past the fads and focus on...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Social media may be a playground for your customers, but not for your company. For a business, social media marketing should be taken every bit as seriously as any other marketing initiative if you want to see results. Or, more specifically, profits. Here’s a checklist of eight core areas that must be considered when executing social media for your brand: http://www.mdgadvertising.com/blog/8-po...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • If moms could send marketers to their rooms without dinner, they probably would. Why? Because the majority of mothers in the United States (51%) say advertisers do a bad job with their mom-related marketing by presenting outdated views of who they are and what they want. This is a major failure for brands. Moms are a large, powerful, and discerning demographic that demands nuanced attention fro...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Countless research reports and case studies have shown that social media is not just important, but is essential to the success of your brand today. It’s rapidly evolving, with new channels and concepts continually emerging that vie for the attention of both consumers and marketers. Why does social media deserve to be a top priority for brands of every size and scope? For one, it has overwhelmin...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • When it comes to search engine optimization (SEO), the only constant is change. The experience of using Google Search may feel static for consumers, but savvy digital marketers know that the foundation never stops shifting, and what makes a page rank well in search is continually in flux. So, what could significantly impact your Google rankings this year? Here are five key SEO trends for 2017 t...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • There’s plenty of advice out there on what to do with your marketing budget. Seemingly everyone has an opinion on the best channels and tactics to invest in to achieve success. But what about what not do to? Which errors in judgment lead to inefficient spends in the short term and strategic failures in the long term? To find out, we went through recent research reports and analyst evaluations t...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that people across all regions and verticals consistently value the same few core website features when shopping online. To see what these five es...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • After years of anticipation, virtual reality (VR) and augmented reality (AR) are finally having their moment. Research firm Gartner picked VR and AR their top strategic digital technology trends of 2017, and communications giant Edelman dubbed them the most important technological breakthroughs of the past year. However, despite all the attention and praise, more than half of marketers say they...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • http://www.mdgadvertising.com/blog/google-search-in-2017-5-seo-trends-to-watch-infographic/ When it comes to search engine optimization (SEO), the only constant is change. Although the surface-level experience of using Google’s core product feels static for consumers, savvy digital marketers know that the foundation never stops shifting. Whether because of changes in marketplace behavior or bec...

MDG Advertising
MDG Advertising
Blog Post
  • Hyperlocal marketing—the tactic of messaging specific nearby audiences—is not a fresh approach by any means; it’s been around for as long as people have been talking to neighbors and posting flyers. However, what is new is the increased efficiency and targetability of hyperlocal marketing. This heightened effectiveness is being driven primarily by two things: The...The post 5 Reasons Why Hyperloca...

MDG Advertising
MDG Advertising
Blog Post
  • While virtual reality (VR) and augmented reality (AR) were once reserved for sci-fi films and video games, today many hotels have no reservations about using these advanced technologies as powerful marketing tools. In the past few years, these technologies have greatly improved and their costs have come way down, which is leading more travel and...The post Why Hotels Must Make Room for Virtual and...

MDG Advertising
MDG Advertising
Blog Post
  • When it comes to search engine optimization (SEO), the only constant is change. Although the surface-level experience of using Google’s core product feels static for consumers, savvy digital marketers know that the foundation never stops shifting. Whether because of changes in marketplace behavior or because of tweaks to the almighty algorithms, what makes a page...The post Google Search in 2017: ...

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