MDG Advertising
MDG Advertising
Blog Post
  • ‘Tis the most wonderful time of year for brands. Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition—and much more marketing messaging...The post 10 Essential Holiday Marketing Tactics for 2017 [Infographic]...

MDG Advertising
MDG Advertising
Blog Post
  • While email marketing can help hotels build guest loyalty and increase bookings, has your hotel noticed that subscribers arrive in your email marketing database, but soon choose to leave? This can be due to a number of reasons, but they all come down to the fact that your emails just aren’t giving people want they...The post Why People Opt Out of Hotel Emails and How You Can Stop Them appeared fir...

MDG Advertising
MDG Advertising
Blog Post
  • The healthcare industry is familiar with epidemics. But now another one worthy of attention is the spreading risk of healthcare hacks. Data breaches or other cyber attacks can impact services and endanger patient privacy. They also wreak havoc for healthcare marketers. Understanding the challenges can help the marketing team better prepare for the worst. Understanding...The post The Impact of Cybe...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Which digital trends should you be budgeting for? What approaches will help make your marketing efforts more engaging and effective? Deciding on what to concentrate on is no easy feat. After all, there are now seemingly endless digital channels and tactics available for marketers to invest in, including traditional platforms and emerging technologies. To help you look past the fads and focus on...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Social media may be a playground for your customers, but not for your company. For a business, social media marketing should be taken every bit as seriously as any other marketing initiative if you want to see results. Or, more specifically, profits. Here’s a checklist of eight core areas that must be considered when executing social media for your brand: http://www.mdgadvertising.com/blog/8-po...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • If moms could send marketers to their rooms without dinner, they probably would. Why? Because the majority of mothers in the United States (51%) say advertisers do a bad job with their mom-related marketing by presenting outdated views of who they are and what they want. This is a major failure for brands. Moms are a large, powerful, and discerning demographic that demands nuanced attention fro...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Countless research reports and case studies have shown that social media is not just important, but is essential to the success of your brand today. It’s rapidly evolving, with new channels and concepts continually emerging that vie for the attention of both consumers and marketers. Why does social media deserve to be a top priority for brands of every size and scope? For one, it has overwhelmin...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • When it comes to search engine optimization (SEO), the only constant is change. The experience of using Google Search may feel static for consumers, but savvy digital marketers know that the foundation never stops shifting, and what makes a page rank well in search is continually in flux. So, what could significantly impact your Google rankings this year? Here are five key SEO trends for 2017 t...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • There’s plenty of advice out there on what to do with your marketing budget. Seemingly everyone has an opinion on the best channels and tactics to invest in to achieve success. But what about what not do to? Which errors in judgment lead to inefficient spends in the short term and strategic failures in the long term? To find out, we went through recent research reports and analyst evaluations t...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that people across all regions and verticals consistently value the same few core website features when shopping online. To see what these five es...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • After years of anticipation, virtual reality (VR) and augmented reality (AR) are finally having their moment. Research firm Gartner picked VR and AR their top strategic digital technology trends of 2017, and communications giant Edelman dubbed them the most important technological breakthroughs of the past year. However, despite all the attention and praise, more than half of marketers say they...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • http://www.mdgadvertising.com/blog/google-search-in-2017-5-seo-trends-to-watch-infographic/ When it comes to search engine optimization (SEO), the only constant is change. Although the surface-level experience of using Google’s core product feels static for consumers, savvy digital marketers know that the foundation never stops shifting. Whether because of changes in marketplace behavior or bec...

MDG Advertising
MDG Advertising
Blog Post
  • Hyperlocal marketing—the tactic of messaging specific nearby audiences—is not a fresh approach by any means; it’s been around for as long as people have been talking to neighbors and posting flyers. However, what is new is the increased efficiency and targetability of hyperlocal marketing. This heightened effectiveness is being driven primarily by two things: The...The post 5 Reasons Why Hyperloca...

MDG Advertising
MDG Advertising
Blog Post
  • While virtual reality (VR) and augmented reality (AR) were once reserved for sci-fi films and video games, today many hotels have no reservations about using these advanced technologies as powerful marketing tools. In the past few years, these technologies have greatly improved and their costs have come way down, which is leading more travel and...The post Why Hotels Must Make Room for Virtual and...

MDG Advertising
MDG Advertising
Blog Post
  • When it comes to search engine optimization (SEO), the only constant is change. Although the surface-level experience of using Google’s core product feels static for consumers, savvy digital marketers know that the foundation never stops shifting. Whether because of changes in marketplace behavior or because of tweaks to the almighty algorithms, what makes a page...The post Google Search in 2017: ...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • The holiday season is quickly approaching, and with it will soon come the annual flood of themed products, messaging, sales, and content from brands. As you gear up for this most wonderful (and busy) time of year, what should you be thinking about? Which changes in consumer behavior could have a big impact on sales and engagement? To find out, check out MDG Advertising’s new infographic, Holida...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake? Does your brand keep sharing the same things year after year? If so, it’s time to shake things up. Companies flood consumers’ social feeds with themed posts this time of year; to break through all that noise it’s absolutely essential to try new approaches. So what can you do differently? To find out, check o...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Which trends should healthcare brands be paying close attention to when it comes to the Hispanic market in the United States? What impact will this increasingly important demographic have on how care, services, and products are marketed and delivered? To find out, check out the new infographic, The Hispanic Healthcare Market: 6 Things Brands Need to Know, which was developed by MDG Advertising. ...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply. A recent study of Fortune 500 CEOs found that 61% have no public-facing social media presence. Moreover, of those leaders who are present, 70% have accounts on only one network. This is a major missed opportunity. Some 64% of Americans say they like it when CEOs engage...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Developing highly engaging content has become absolutely essential for travel brands. Why? Because online information and tools increasingly drive every major trip decision, from where travelers go, to how they book, and which businesses they visit while on the road. To better understand this shift, check out the new infographic, The 4 Keys to Creating Exceptional Travel Content in 2016, which wa...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • Are viewers still tuning into TV or are they focusing all of their attention on digital video? Despite dire predictions about TV’s demise, it continues to attract more viewers and ad spend than newer digital viewing vehicles. To see if TV can withstand the test of time and trends, MDG Advertising created the infographic, TV vs. Digital Video: Are We Tuning In or Streaming Out? The infographic det...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • How important is it for healthcare brands to consistently develop high-quality digital content? Put simply: it’s really, really important. Consumer behavior has fundamentally shifted in the healthcare space over the past few years, and online content has evolved from a peripheral marketing tactic to a core engagement channel. To better understand this shift, check out the new infographic, Why H...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • An analysis by the Content Marketing Institute found that healthcare marketers often lag up to two years behind their peers in other industries when it comes to digital content creation and distribution. Why? What’s holding healthcare brands back from consistently creating exceptional content? Often it comes down to not knowing how to tackle the content process effectively. Healthcare is a com...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • http://www.mdgadvertising.com/blog/b2b-marketing-2016-5-digital-must-dos-infographic/ With 2016 now in full swing, which digital tactics should B2B companies be devoting additional spend to? Marketers are already spreading their budgets across a wide range of digital channels, including websites, search, social media, Big Data, content creation, app development, software suites, and much more. ...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • As healthcare marketers plan for 2016, what should they be concentrating their digital budgets on? Overall, the importance of non-traditional channels is projected to increase across the board over the next 12 months, so there are a wealth of options to choose from. Some 80% of U.S. consumers say they already use digital platforms to interact with healthcare organizations, and that number is exp...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • It’s 2016 budgeting season, which means it’s time to determine how to best allocate your digital marketing spend. These decisions aren’t easy; digital is quickly transforming the travel/hospitality space, and there are seemingly countless fresh platforms, networks, and ideas to invest in. So, which of these many channels and tactics should you to devote additional resources to? What will have t...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • What impact have digital platforms and social networks had on charitable donations this year? Which key developments should nonprofits be paying close attention to? MDG’s new infographic—2015 Trends: How Digital and Social Media Have Transformed Nonprofits—examines the ways in which fresh channels are quickly, and dramatically, changing how people engage with organizations. The graph highlights ...

MDG Advertising
MDG Advertising
SlideShare Presentation
  • As you work on your 2016 digital marketing budget, there’s one social network you should absolutely consider allocating more spend on: Instagram. MDG’s new infographic—Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time—highlights why the fast-growing platform may represent the biggest social media opportunity for marketers next year. The graphic pulls together fresh data that shows ho...

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