Media Two Interactive

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Outsourcing Your Media Buying

    Imagine if all of your strategies, ideas and thoughts were able to be vetted and acted upon. Better yet, imagine the sense of accomplishment you’d have from taking an idea from your head all the way to production. Part of your role as a marketer is to lead the strategic vision of your company, yet Read More The post Outsourcing Your Media Buying appeared first on MediaTwo Interactive.

Media Two Interactive

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • 5 Ways Your Agency is Failing You

    You may have noticed already but many advertising agencies are failing their clients – failing to adequately prepare CMOs for the board room by failing to tell the story of what their marketing is actually doing to sell products and services. Agencies live in the data. Or at least they should, and there’s no key Read More The post 5 Ways Your Agency is Failing You appeared first on MediaTwo Intera...

Media Two Interactive

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • You Get What You Pay For

    Have you ever stayed in one of those low budget hotels in an effort to spend as little money as you can? I think it’s safe to assume that we all have, at one time or another, and for one reason or another. They are usually highly accessible, provide bare bones amenities, and typically have Read More The post You Get What You Pay For appeared first on MediaTwo Interactive.

Media Two Interactive

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Me and My (Digital) Shadow

    You know that shirt that has been following you around on the internet for the past week? That way-different-but-kinda-cool shirt that you impulsively put in your shopping cart, but never quite got up the nerve to actually purchase? It seems to have a life of its own now and tails you like an orphan-puppy begging Read More The post Me and My (Digital) Shadow appeared first on MediaTwo Interactive.

Media Two Interactive

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Media Madness

    With the first weekend of the NCAA men’s basketball tournament in the books, you may be ready to burn your bracket or are enjoying your bragging rights – at least until next weekend. March Madness makes for a lot of fun around the water cooler and the best part is that you don’t have to Read More The post Media Madness appeared first on MediaTwo Interactive.

Media Two Interactive

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Native. Undefined.

    Native was once considered a standalone tactic used in reaching our audience – in a non-intrusive and relevant environment. Now we find ourselves increasingly identifying more tactics as ‘native’ when developing media strategies as the lines continue to blur with publishers, mobile platforms, video networks, commerce sites and social networks all offering some form of Read More The post Native. Un...

Media Two Interactive

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Programmatic TV: The Good, The Bad, The Fuzzy – Part 1

    In order to truly dive into the programmatic TV space, let us first separate it into the way we see it: the good, the bad and the fuzzy. This first blog post will tackle the good, everything that we have come to love in buying TV programmatically. TV upfronts are a 50 year old tradition Read More The post Programmatic TV: The Good, The Bad, The Fuzzy – Part 1 appeared first on MediaTwo Interactive...

Media Two Interactive

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Attribution 101 – What the heck are we talking about?

    Most of us have heard the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  It’s been over a hundred years since those words were first uttered, yet for some reason the advertising industry still struggles with the same familiar challenge. For the Read More The post Attribution 101 – What the heck are we talking about? appeared fi...

Media Two Interactive

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The Secret To Paid Search #TBT

    #TBT – Throwback to eight years ago – check out this article on iMedia Connection that was written by Media Two CEO, Michael Hubbard, about how we approach paid search! Media Two has been shaping the digital advertising landscape for almost 20 years by defining and adapting the way we approach media buying. Part of the reason Read More The post The Secret To Paid Search #TBT appeared first on Medi...

Media Two Interactive

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Ad Targeting Perfection

    Let’s face it, most companies have some idea of the audience they are trying to reach with their advertising message. The real question is how can they ensure that they are reaching and engaging with that audience efficiently and effectively? What if we told you that we could accurately serve an ad to a target Read More The post Ad Targeting Perfection appeared first on MediaTwo Interactive.

  • Media Buying Transparency

    Media Buying Transparency in Advertising appears to be the term and hot topic as we wind down 2016.  From the Association of National Advertisers (ANA) releasing their K2 Media Transparency report in June, to the most recent “Bid Rigging” claims from the Department of Justice against the 4 major advertising holding companies, there is a renewed Read More The post Media Buying Transparency appeared...

  • What’s the Deal With Outstream Video?

    Outstream video, in-content video, native video.. different names describing the same thing! Let’s call it outstream video for today. Outstream is a video format that is embedded within content rather than instream formats such as pre-roll.. meaning that a user does not need to be watching video content in order to view the ad. The Read More The post What’s the Deal With Outstream Video? appeared ...

  • Navigating the Data Landscape

    Data Management Platforms (DMPs)? Digital Marketing Hubs (DMHs)? Where do all of these technology companies fit in the programmatic ecosystem? We recently attended AdExchanger’s Programmatic I/O in New York and met with other top agencies, brands and technology providers. In today’s programmatic advertising landscape, it is more important than ever to leverage quality data alongside Read More The ...

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