MediaMath
MediaMath
Blog Post
  • To get the best performance from programmatic marketing, it often requires integrating two or more distinct platforms to enable unified campaign execution. Additionally, every company has unique business processes that can make it difficult and costly to adopt off-the-shelf technology into its daily operations. Getting the desired benefit from an enterprise technology platform often requires […]

MediaMath
MediaMath
Blog Post
  • This article originally appeared on CMO Innovation.  Ad fraud is a major concern in the media industry, being rated as anything between a mild annoyance to the very death knell of programmatic advertising, depending where one sits on the issue. And if you thought this was a programmatic issue, studies show that direct to publisher […]

MediaMath
MediaMath
Blog Post
  • With great enthusiasm and pride, and also a sense of responsibility, I write to highlight the exciting initiatives and people that will build MediaMath’s bright future. We have led our industry for more than ten years, creating one of the largest, most respected independent digital marketing platforms in the world. We’ve done so by being […]

MediaMath
MediaMath
Blog Post
  • Beet.tv interviewed Geoff Ramsey, chairman of marketing analysis company eMarketer, for our series on consumer-first marketing. An excerpt and the video are below. To see more in the series, visit this page.  The last year has seen a perfect storm hit the marketing industry—brand safety concerns, agency strife, GDPR and Facebook’s data scandal. In response, the industry […]

MediaMath
MediaMath
Blog Post
  • Beet.tv interviewed Matt Seiler, president, brand solutions at Dentsu Aegis Network’ at Cannes. An excerpt is below. To watch the rest of our Beet.tv series on consumer-first marketing, visit this page.  There was no shortage of talk about data at the recent Cannes Lions International Festival of Creativity. But beyond the purpose of targeting people who are actually relevant […]

MediaMath
MediaMath
Blog Post
  • Beet.tv interviewed MediaMath’s media and growth channels GM Lewis Rothkopf at Cannes last week. An excerpt is below. To watch the rest of our Beet.tv series on consumer-first marketing, visit this page.  Once month after Europe’s new privacy legislation came into effect, the world did not cease to exist—but a good proportion of ad inventory did. Still, […]

MediaMath
MediaMath
Blog Post
  • This article originally appeared in Campaign. Read the full-length article here. AI improves human marketing decisions and capabilities – it’s “simply software married to math” said MediaMath’s CEO, Joe Zawadzki – but AI can’t succeed without guidance. As much as we are “training AI to think like a human” (so said IBM Watson’s VP offering […]

MediaMath
MediaMath
Blog Post
MediaMath
MediaMath
Blog Post
  • Has the Cambridge/Analytica scandal started mass-shifting consumers away from social media sites as they rise up to demand better, more transparent advertising experiences? No, according to Jordan Bitterman, VP of Digital at IBM, who spoke to Beet.tv for our video series on creating a consumer-first ecosystem. “We maybe need to demand things differently, but consumers aren’t going […]

MediaMath
MediaMath
Blog Post
  • It’s almost time to head to Cannes Lions, the annual pilgrimage to the French Riviera for a week of deal-making, relationship-building, and (maybe) a little fun. Although on paper it seems that an event like Cannes could take place anywhere and the lifestyles-of-the-rich-and-famous caliber of the scenery (and cost to be there!) might make it […]

MediaMath
MediaMath
Blog Post
  • A hypothetical scenario: Two criminals from the same gang are arrested and imprisoned without the ability to communicate with each other. The prosecutor lacks the evidence to convict either one of the primary crime, so is holding each one on a lesser crime, which has a one-year prison sentence. Each prisoner is asked to betray […]

MediaMath
MediaMath
Blog Post
  • This article originally appears in Harvard Business Review as a byline by our CMO/CSO Dan Rosenberg.  According to Constellation Research, businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The marketing industry will be no exception. AI holds […]

MediaMath
MediaMath
Blog Post
  • It has been more than 100 years since the marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  For almost a century, that statement defined marketing as a profession. Things have changed.  Now, with programmatic marketing and a mobile computer in your […]

MediaMath
MediaMath
Blog Post
  • Now is the time. Why? Despite its great successes and its enduring promise, digital marketing remains plagued by fundamental challenges. In too many instances, advertisers lack transparency, discrepancies arise among stakeholders, inventory fails to meet quality standards, and/or a noisy minority of bad actors exploits internet infrastructure weaknesses to siphon unearned value from the ecosystem....

MediaMath
MediaMath
Blog Post
  • In just under a month, I’ll descend upon the French Riviera with tens of thousands of other digital marketing professionals, all hoping to be inspired, connect with clients and partners, and network in a gorgeous setting. As the Director of MediaMath’s Emerging Channels, I’m stoked to talk about the innovations unveiling in the industry from […]