MediaMath is the producer of the TerminalOne platform and the founder of the New Marketing Institute.

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MediaMath
MediaMath
Blog Post
  • Marketers have woken up to the fact that their communication with consumers needs to be consistent across every touch point. There’s just one problem: Some touch points remain resistant to becoming part of an omnichannel solution. Take social networks. While video and mobile advertising have mostly folded into a 360-degree view of the consumer, social […]

MediaMath
MediaMath
Blog Post
  • This article originally appears in The Drum.  Right now, ‘transparency’ is the predictive text after adtech. It is the latest and likely the most enduring concern to hit the advertising industry in recent times. Adtech players have been scrambling to take the lead in defining to their benefit what transparency should mean in programmatic advertising. In recent […]

MediaMath
MediaMath
Blog Post
  • During the ad industry’s busy “events season” when there’s a flurry of industry events all over the globe, I had a thought: Why are we all traveling at great expense when we could have stayed home? After all, programmatic advertising was designed to automate aspects of buying and selling media that used to be carried […]

MediaMath
MediaMath
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MediaMath
MediaMath
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  • Check out our most popular pieces of blog content below: #1 Taking Digital Marketing to the Next Level with AI and Cloud #2 IBM, MediaMath Craft Partnership for Futuristic Infrastructure and Cognitive Bidding #3 ASOS Onboards First-Party Data to Increase Second Orders and Customer Lifetime Value #4 The Insider’s Guide to DMexco 2017 #5 MediaMath: […]

MediaMath
MediaMath
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  • This article originally appears on Beet.TV.  COLOGNE – Despite the many innovations birthed by the advent of digital marketing, there’s still much to be done to deliver ads to people that don’t annoy them. This is why IBM and its Watson artificial intelligence assets are teaming up with demand-side platform pioneer MediaMath to create an […]

MediaMath
MediaMath
Blog Post
  • Consumer-Centric marketing in an approach to media that allows marketers to create seamless experiences for customers across screens. Marketing is most effective when it is centered on the customer — understanding their behavior, relationship with the brand, and location in the buy cycle. This is extremely difficult to do well, particularly as customers begin interacting […]

MediaMath
MediaMath
Blog Post
  • By Bob Lord, IBM Chief Digital Officer, and Joe Zawadzki, MediaMath Founder and CEO Let’s talk about how far digital marketing has come and be proud of that for a moment. Twenty years ago, it was just an idea. Then, 10 years later, programmatic marketing heralded a necessary move toward a better marketing future fueled by […]

MediaMath
MediaMath
Blog Post
  • This article originally appears on Built In NYC. MediaMath talks about how it keeps a strong culture as a larger startup in NYC. Many people we’ve talked to in the startup space refer to their teams as “families.” But what happens when your family rapidly expands in size across multiple markets around the country? Much […]

MediaMath
MediaMath
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  • On May 25, 2018, the General Data Protection Regulation (GDPR) will take effect in the European Union. The GDPR was created to strengthen consumer privacy protections and contains a number of important requirements for businesses that collect and process data about EU and EEA consumers. MediaMath has a long history of compliance with European data […]

MediaMath
MediaMath
Blog Post
  • In part one of Let’s Make an Ad, we looked at what actually goes into creating an HTML5 ad unit and some of the many options out there. I today’s post, I have done a screen capture showing how to make a simple. animated HTML5 ad in Google Web Designer. This will hopefully show people […]

MediaMath
MediaMath
Blog Post
  • This article originally appears on MarTech Advisor.  Back-to-school is just around the corner, and spending is projected to go up by 9.4 percent from last year. To help ensure advertisers are targeting and reaching back-to-school shoppers this summer, MediaMath put together tips and trends to help them optimize for their campaigns before school’s back in […]

MediaMath
MediaMath
Blog Post
  • Dmexco 2017 is set to begin in two weeks as more than 30,000 advertising and marketing professionals from across the globe descend upon Cologne, Germany for a packed two days of presentations, exhibitor showcases, partnership building and networking. I’ve attended the event with MediaMath for the last several years and have learned the ins and […]

MediaMath
MediaMath
Blog Post
  • This article originally appears on DMN News.  What led you to a career in marketing?  Was it an early decision or a more recent event? I’ve been in the space for over 15 years and started my career in the digital agency world as an integrated media planner/buyer ,so I’ve been able to see first-hand […]

MediaMath
MediaMath
Blog Post
  • This article originally appears on MediaPost.  YouTube, Facebook, Amazon and Netflix all have mountains of data on their users. They are also digital natives that operate on the backbone of the Internet. For these companies, content delivery is automated, data-driven, smart, fast and on-demand. It is of course no surprise to see those that are […]

MediaMath
MediaMath
Blog Post
  • Ad fraud has been menacing the digital ad industry for years and has grown beyond critical mass…Though one study by the Bot Baseline report predicts that fraud will fall 10% this year, not everyone agrees. An estimate by Adloox claims that ad fraud will cost the industry $16.4 billion this year, up from $12.4 billion […]

MediaMath
MediaMath
Blog Post
  • Over the past few weeks we have explored some of the exciting opportunities but also limitations of being creative in a programmatic world. The potential for delivering a perfect ad is there. Who knows what the future really holds? But today I want to get real and look at actually making an ad. Specifically an […]

MediaMath
MediaMath
Blog Post
  • The backlash against big data has been going on for a few years now, not because of any inherent problems with big data, but rather because the industry has over-promised its benefits. When businesses tried to use big data, they often found that it was too unwieldy, too unstructured and too, well, big to be […]

MediaMath
MediaMath
Blog Post
  • This article originally appears on MarketingDive. Even as digital advertising reaches parity with TV in terms of media spend, the space is having a decidedly rough go of it in 2017. Some of the most influential marketers in the world like Procter & Gamble are peeling back tens of millions of dollars from digital budgets […]

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