MediaMath
MediaMath
Blog Post
  • In just under a month, I’ll descend upon the French Riviera with tens of thousands of other digital marketing professionals, all hoping to be inspired, connect with clients and partners, and network in a gorgeous setting. As the Director of MediaMath’s Emerging Channels, I’m stoked to talk about the innovations unveiling in the industry from […]

MediaMath
MediaMath
Blog Post
  • This post originally appeared on the IAB Europe blog and is Part II of a series on GDPR.  Read Part I here.  MediaMath has committed enormous resources to readying itself, and the industry, for the GDPR, which comes into force on Friday 25 May. While anticipated regulatory scrutiny plays a part in these efforts, it […]

MediaMath
MediaMath
Blog Post
  • GDPR. Ad blockers. Cambridge Analytica. Consumers have spoken, and their demands are clear: Advertising needs to stop being intrusive and start giving consumers more choice. Mobile specifically has been suffering from bad advertising creative standards. Ninety percent of users’ time on mobile is spent in-app, yet almost 46 percent of mobile users consider in-app ads to […]

MediaMath
MediaMath
Blog Post
MediaMath
MediaMath
Blog Post
  • This post is an excerpt from an article that originally ran on Campaign Asia. In 2017, shoppers were expected to spend some $23.6 billion to celebrate Mother’s Day—a record high, up 10% from the year before. Closer to home, the spotlight is on the Internet economy, with Singapore’s e-commerce market expected to be worth S$7.5 […]

MediaMath
MediaMath
Blog Post
MediaMath
MediaMath
Blog Post
  • Brands can now leverage data to understand what their customers are interested in, when they are most willing to buy, the likelihood of a purchase decision and the right time and place to deliver an ad. There is no doubt that the upcoming GDPR implementation will now prompt questions globally on how the digital advertising […]

MediaMath
MediaMath
Blog Post
MediaMath
MediaMath
Blog Post
  • Tech doesn’t talk. Ours doesn’t, nor does our competition’s. Yes, tech has certainly come a long way since programmatic began 10 years ago, and digital a decade before it. It helps you make sense of a volume of data no human ever could, connects the dots, assesses billions of impressions, can even train itself to […]

MediaMath
MediaMath
Blog Post
  • We are proud of Marrah Africa, Global Expansion Manager at MediaMath, for being recognized as one of the IAB Singapore Programmatic Committee’s Rising Stars. Read a bit about the honor below and the rest of the interview here. Following the first rising star feature, the IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest […]

MediaMath
MediaMath
Blog Post
  • Earlier this year, we released a case study on our work with REA Group to increase targeting accuracy and improve audience scale through a DSP+DMP implementation. Last week, CMO.com.au interviewed Braden Clarke, who’s head of audience solutions and automated trading at REA Group, about their work with MediaMath. See an excerpt of the coverage below and […]

MediaMath
MediaMath
Blog Post
  • Last week, we had the pleasure of representing MediaMath at the Network Advertising Initiative (NAI) Member Summit. The NAI staff did an incredible job of hosting and educating members of the ad tech ecosystem while facilitating thought-provoking, informative and passionate dialogue. In the midst of impending new European regulations and increased scrutiny of our industry […]

MediaMath
MediaMath
Blog Post
  • This post originally appeared on the IAB Europe blog. Read the full post here.  MediaMath believes that the GDPR embraces one of our core beliefs: that respecting consumer privacy is a necessity and an opportunity, not an option or burden. Consumers have long been telling us—through opt-outs, ad blocking, and adoption of ad-free subscription services—that […]

MediaMath
MediaMath
Blog Post
  • GDPR comes into effect in six weeks. Are publishers, advertisers and tech providers prepared? At AdExchanger’s PROGRAMMATIC I/O event in San Francisco last week, Alice Lincoln, VP, Data Policy and Governance at MediaMath, joined other legal and data experts from the ecosystem to discuss compliance and GDPR’s likely impact on the programmatic marketing discipline. You can […]

MediaMath
MediaMath
Blog Post
  • Programmatic marketing is entirely dependent on big data. Our ability to deliver a compelling consumer experience requires our ability to understand and orchestrate data across marketing channels— there are far more today than a decade ago, and new ones emerging. This is more important than ever as consumers are not just demanding the right message […]

MediaMath
MediaMath
Blog Post
  • I traveled to Nepal last December and had the amazing opportunity to spend time with Seva, our partner charity that is committed to transforming lives by restoring eyesight. While visiting hospitals and meeting patients from different backgrounds and circumstances, I was told a story of a mother of four who was blind with cataracts. Seva […]

MediaMath
MediaMath
Blog Post

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