MediaMath is the producer of the TerminalOne platform and the founder of the New Marketing Institute.

Wikipedia
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Facebook Cracks Down on ‘Fat-Finger’ Accidental Ad Clicks
    This article originally appears on AdvertisingAge.  Facebook wants to fix the pile-up of “fat fingers” and hair-trigger mobile ads that lead to unintended clicks. The company has decided to stop charging advertisers in its Facebook Audience Network if a person clicks on a mobile ad but backtracks within two seconds. That’s a telltale sign of […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • What is the Perfect Ad?
    What is the perfect ad? I’ve set myself up for a tough one here! Let’s suspend reality for a moment and get comfy. This one’s gonna get a little deep… You’re reading the MediaMath blog, so it’s safe to assume you are into digital marketing, unless you’re reading this because I begged you to (hi […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Marketing Wiki: Tab Distraction
    Quick: How many tabs do you have open on your browser right now? OK, you can stop counting. It’s a lot, right? So how did this happen? If you’re on the web all day, it’s not surprising that you keep opening new tabs. Often when you click on a link, it launches another tab. It’s […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • In-house, agency or consultancy?
    This article originally appears on The Drum. In the year since the last ATS Singapore, a lot has happened in the adtech industry: transparency issues rage, with complexity and issues like viewability and fraud taking centre stage, header bidding has also started to be adopted in Asia Pacific as publishers arm themselves against the duopoly. As with many conferences […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Three Major Omnichannel Challenges Today
    This article originally appears in DMN News. Omnichannel has been top-of-mind for marketers since the advent of digital media, and it’s hard to argue with the progress businesses have made in omnichannel marketing over the last decade or so. Indeed, the industry has come a long way from extolling the benefits of omnichannel to today’s […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Monthly Roundup: Top 5 Most Popular Blog Posts for July
    Month eight of 12. Welcome to August, folks. With another month behind us, we look back at our top performing content on the blog for the month of July: #1 Learn How our Omnichannel Platform Drives Business Results #2 Why Don’t Schools Teach Programmatic? #3 SSPs and Exchanges: Here’s How You Get the Direct MediaMath Integration […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Flash, a Love Affair
    So, I’m just gonna come out and say it: I freaking love Flash. Flash – for the uninitiated, is a software platform used to create animation and rich media ads, among other things – has been dragged through the mud so much over the past decade.  But I am proud to say I miss it. […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Focus Your Brand Marketing on Problem-Solving, Not Demographics
    This post originally appeared on MarTech Advisor Marketers and the digital ecosystem have fine-tuned activation methods that best leverage digital platforms and programmatic technology for direct-response campaigns (i.e., those focused on driving immediate ROI as the primary goal). At the same time, they’ve largely replicated what worked in linear channels, like TV, for branding campaigns. This […...
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Programmatic Untangled: The Importance of Data Governance in Programmatic
    This month’s Programmatic Untangled features Alice Lincoln, MediaMath’s VP of Data Policy and Governance, who sits down to discuss the way data is used in programmatic advertising. As our lives become increasingly embedded in the online experience, many consumers are becoming more and more wary about the way their data is collected and utilized online. […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • A Creative in a Programmatic World
    The first time I heard the word “programmatic” referring to advertising was in an all-hands meeting with the head of sales for my former employer, Blip.tv. I managed the team responsible for building custom creative VPAID pre-roll units. We were actually doing some really cool stuff — media planners would use us as part of […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Choose Omnichannel. Here’s Why…
    As I sit down to write this blog, my laptop has Outlook, Excel, Word, Chrome and Evernote open and my phone is going off with texts and emails. It’s easy (too easy) to toggle between my desktop browsers while checking the latest urgent ping on my phone. But it’s a sign of the times! With […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Released: MediaMath iOS Event Pixel SDK
    A simple framework for firing MediaMath Pixels Until recently, we offered a native objective-C iOS library for firing MM Event pixels. This worked well for many of our clients but had one key shortcoming. AFNetworking provides indispensable high-level network abstractions for many iOS developers. However, developers often use their own, potentially incompatible, versions of AFNetworking. This intr...
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Apache Flink® at MediaMath: Rescaling Stateful Applications in Production
    This article was originally posted by DataArtisans, on June 12, 2017. Every once in awhile, Amazon Web Services experiences a service disruption, and millions of internet users around the globe panic as their favorite apps and websites cease to function. A short time later, the issue is resolved, and it’s back to business as usual. Most people move along with their day, eventually forgetting the m...
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Queryable States in ApacheFlink – Part 2: Implementation
    This is part 2 of the blog Queryable States in Apache Flink. In the previous blog, we saw how Apache Flink enabled Queryable States. In this part, we will create a Streaming Job with Queryable States and create a QueryClient to query the state. I assume that Flink is already installed and setup. If not you can check out my earlier blog post on installation here. I will be using a Tumbling window i...
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • SSPs and Exchanges: Here’s How You Get the Direct MediaMath Integration
    With more ways than ever for supply sources to tap into DSP demand, it’s no secret that SSPs, exchanges and aggregators generally want to instrument the most direct integration possible. Understandably so: with the rise of header bidding leveling the playing field, many suppliers believe that fewer points of intermediation between them and marketer demand […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Here are the Four Metrics Every Marketer Should Demand from Facebook and Other Walled Gardens
    This article originally appears in The Drum.  Last month, Facebook announced additional metrics to give advertisers more insight into consumer behavior, including how many visitors come to their websites after clicking on ads and whether those individuals are new or returning visitors. Together, these metrics “help advertisers get a better sense of whether Facebook advertising is having […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Why Don’t Schools Teach Programmatic?
    As graduation season rolls around each year, I often attend career fairs with recent grads who are interested in a career in ad tech.  I can expect to come across some bright young people who are eager to work, learn and offer new perspectives. What I don’t expect to see is deep knowledge of programmatic. […]
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • TV In 2027: Everywhere, Granularly Focused
    This post originally appeared on MediaPost.  With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV.” This shifting definition also makes it hard to answer the question “What will TV look like in 2027?” The short answer is “very different.” […]
MediaMath
MediaMath
YouTube Video

New YouTube videos detected.

  • 10 Year Timeline Video
    To commemorate MediaMath’s 10-year anniversary, take a trip down memory lane as we look back at our major milestones from 2007 to today.
MediaMath
MediaMath
Blog Post

New blog articles detected.

  • Meet The New Chief Growth Officer
    This article originally appears on CMO.com. The advent of technologies that enable marketing to demonstrate its impact on the top line are clearly a benefit to both the function and the larger organization. But the ability to connect the dots between marketing efforts and revenue generation has shone a spotlight on CMOs and their teams. […]
MediaMath
MediaMath
SlideShare Presentation

New SlideShare presentations detected.

  • Programmatic Media Scenario
    MediaMath’s CRO and Co-founder Erich Wasserman presented on the growth and opportunity of programmatic internationally at the Brazilian Embassy in London.
MediaMath
MediaMath
SlideShare Presentation

New SlideShare presentations detected.

  • Organizing for Programmatic Success
    Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn’t fit all.

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.