MediaMath
MediaMath
Blog Post
  • This Q&A with Chris Victory, VP Partnerships at MediaMath, originally appeared on eMarketer. Even when digital ads are highly targeted down to individual users, it’s hard to get consumers to pay attention to them — let alone interact with and enjoy them. Using artificial intelligence (AI) to further optimize digital ad spending is the next […]

MediaMath
MediaMath
Blog Post
  • Programmatic in India is still at a nascent stage. Though the programmatic penetration in India has reached 38%, it is largely concentrated in very specific pockets and it still has a long way to go in terms of adoption. With regional concerns around the complexities of programmatic technology and the need for upskilling in such […]

MediaMath
MediaMath
Blog Post
  • This article originally appeared on Teads.TV. On Tuesday, December 5, 2017, Teads brought together industry experts from the IAB Tech Lab, Forbes Media, Google, The Economist and MediaMath to discuss ads.txt and how it was helping to combat fraud. Check out the video below:

MediaMath
MediaMath
Blog Post
  • This article, written by Lewis Rothkopf, General Manager of Supply at MediaMath, originally appeared on LinkedIn.  Like many of you, I read with interest Augustine Fou’s piece, “What a Concept! Buy Media As If It’s 1995,” in which he shares some disturbing examples of middlemen subtracting disproportionate value from media transactions. Also like many of […]

MediaMath
MediaMath
Blog Post
  • Check out our most popular pieces of blog content below: #1 The Guide to Getting Attribution Right #2 How Much Time are You Spending Managing PMPs that Don’t Perform?  #3 ‘Tis The Season To Kick Off Your Holiday Campaigns #4 Quantifying the Benefits of Omnichannel Media-Buying  #5 No PhD Required: Get Your Omnichannel Marketing Certificate

MediaMath
MediaMath
Blog Post
  • This article originally appeared in MarTech Advisor.  MediaMath’s VP of strategy and measurement Laura Carrier explores how marketers can ensure their advertising campaigns are timed in accordance with the height of consumer holiday spending. Holiday season is the largest retail season of the year and as the gift giving traditions get underway, now is the […]

MediaMath
MediaMath
Blog Post
  • This article originally appears in Forbes. It is somewhat safe to predict that AI will continue to be at the top of the hype cycle in 2018. But the following 51 predictions also envision it becoming more practical and useful, automating some jobs and augmenting many others, combining machine learning and big data for fresh […]

MediaMath
MediaMath
Blog Post
  • After a successful #10Then10Ahead campaign commemorating 10 years of programmatic innovation, we’ve put together an interactive eBook looking at how the next 10 years of programmatic will change the digital marketing landscape. What can marketers expect in the next decade? What will be the biggest trends disrupting the industry in the next 10 years? And […]

MediaMath
MediaMath
YouTube Video
MediaMath
MediaMath
Blog Post
  • For everyone who wants and has given back to their community, this post is for you. We’re quite lucky MediaMath not only has amazing, collaborative and smart people to work with, but it also has a focus on giving back. Through MediaMath.org, employees can donate to a charity directly from their paychecks and MediaMath will […]

MediaMath
MediaMath
Blog Post
  • Omnichannel. It’s a concept that is crucial to digital marketing, but can sometimes seem as if you would need a doctorate in order to fully understand it, let alone embrace it. That’s why MediaMath has partnered with the Data & Marketing Association (DMA) and Optikal to create a certification track based on the core concepts […]

MediaMath
MediaMath
YouTube Video
  • Marketers are beginning to recognize that omnichannel marketing is the most effective way to drive customer-centric user experiences. To help illustrate the qualitative and quantitative benefits of consolidating with a single omnichannel platform, MediaMath recently commissioned Forrester to create a Total Economic Impact (TEI) analysis of this strategic decision.

MediaMath
MediaMath
Blog Post
  • Check out our most popular pieces of blog content below: #1 ‘Tis The Season To Kick Off Your Holiday Campaigns  #2 Bolstering Brand Safety with Contextual Pre-Bid Segments #3 Quantifying the Benefits of Omnichannel Media-Buying #4 Taking Digital Marketing to the Next Level with AI and Cloud #5 17 Programmatic Trends for 2017

MediaMath
MediaMath
Blog Post
  • Private deals are an important tool to access premium inventory. Many advertisers resort to them to exercise control of exactly where their brand appears. Others do it to ensure placement on top tier publishers instead of long tail inventory. Managing the range of deals that are required in order to reach your customers can take […]

MediaMath
MediaMath
Blog Post
  • This Halloween, there’s a new threat that will send a chill up every marketer’s spine. In a scary year, a new threat has emerged to claim unsuspecting victims: zombie sites. As detailed in a recent BuzzFeed story, a new type of ad fraud may have bilked as much as $20 million from more than 100 […]

MediaMath
MediaMath
Blog Post
  • MediaMath’s Financial Platform team (FINP) is responsible for building a scalable, stable and secure platform for management of all internal financial data. We serve as the authoritative source of record and support all financial processes (e.g., billing, forecasting, compensation, auditing, etc.) and provide internal clients with access in support of their reporting and analysis needs. In the las...

MediaMath
MediaMath
Blog Post
  • Seventy-eight percent of marketers report their brand reputation has been harmed in the past by “unintended” ad placement adjacent to inappropriate content, according to a CMO Council survey. In the contextual pre-bid landscape, our partner Grapeshot has focused on brand safety with their unique take on keyword segments — Predicts, which dynamically adapt to the […]

MediaMath
MediaMath
Blog Post
  • This article originally appeared in AdExchanger.  Brands often have a long list of people they don’t want to show ads to: customers who just bought a product, current subscribers, non-subscribers or a group of people in their CRM database they know won’t qualify or be interested in a product. To avoid showing ads to people […]

MediaMath
MediaMath
Blog Post
  • Marketers have woken up to the fact that their communication with consumers needs to be consistent across every touch point. There’s just one problem: Some touch points remain resistant to becoming part of an omnichannel solution. Take social networks. While video and mobile advertising have mostly folded into a 360-degree view of the consumer, social […]

MediaMath
MediaMath
Blog Post
  • This article originally appears in The Drum.  Right now, ‘transparency’ is the predictive text after adtech. It is the latest and likely the most enduring concern to hit the advertising industry in recent times. Adtech players have been scrambling to take the lead in defining to their benefit what transparency should mean in programmatic advertising. In recent […]

MediaMath
MediaMath
Blog Post
  • During the ad industry’s busy “events season” when there’s a flurry of industry events all over the globe, I had a thought: Why are we all traveling at great expense when we could have stayed home? After all, programmatic advertising was designed to automate aspects of buying and selling media that used to be carried […]

MediaMath
MediaMath
Landing Page

New mobile optimized landing page detected

 

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.