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  • Can you believe we’re in the final stretch of 2017? We can’t. This year has FLOWN by! That said, why not end the year with a bang? We’re talking about delivering those “wow” moments that’ll leave your members happy and delighted.   Not sure how to delight your members in Q4? Here are a few ideas:

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  • At the risk of inducing year-end stress, we ask you this: Are you and your board considering candidates to fill committee leadership slots in the new year? While you still have some time before selecting these individuals and scheduling new leader orientation meetings, it is the perfect time of year to evaluate your onboarding process and dust off stale documents. Starting a new volunt...

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MemberClicks
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  • The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well. That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up? Her...

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  • No matter your industry, having a refined business card will allow you to stand apart from the crowd. Unfortunately, some professionals will rely on their business card as a last ditch effort for conversation without actually putting much effort into the card itself. We believe that by presenting a strong business card you can wordlessly inform your partner that you are purposeful in y...

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  • Growing your organization is no easy feat. You probably do some email marketing, event marketing (to attract potential prospects), and perhaps even some inbound marketing. But are you tapping into your strongest marketing tool - your members? Word-of-mouth marketing continues to be the strongest marketing tactic there is. And while a majority of that happens organically, it never hur...

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MemberClicks
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  • You likely put a lot of work into your conference marketing - explaining the benefits to get your members to attend. But what if the real challenge isn’t convincing your members there’s value, it’s convincing their bosses? Yup, many people need approval not only to have those expenses covered (which is the biggest hurdle), but to be out of the office in general. ...and that can be ...

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MemberClicks
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  • Team building. When people hear that phrase, they often roll their eyes. It’s like “forced family fun” - but in the workplace. Eek. That said, team building does have its place, whether you’re trying to build a new team or strengthen an existing one. The trick, though, is finding activities your team won’t hate. To help you get started, here are six fun ideas:

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  • A Call for Proposal (or sometimes described as a Request for Proposal) is an open invitation from conference organizers asking for session presentations that are interesting and relevant for fellow industry professionals. Getting your proposal chosen can be of great benefit to an association professional, vendor, or partner. These presentations can add value to the attendees, allow you...

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MemberClicks
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  • Your annual meeting or trade show is a BIG opportunity for your association. Not only is it a primary way to raise revenue, but it’s a huge opportunity to engage your members and attract potential members. But believe it or not, there’s even more opportunity at your annual meeting or trade show than just that! Because you’ll be around members (and potentially prospects), you’ll have ...

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MemberClicks
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  • Fall is officially in full swing! Hard to believe, right? That means we only have a few months left in 2017 - a few months left to achieve the goals we want. That said, what goals are you trying to achieve? What resolutions did you lay out in January? How are you pacing with those goals/resolutions? If the answer is “not well,” that’s ok. You still have time - you may just have to d...

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MemberClicks
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  • Donors are a BIG part of nonprofit success - we don’t have to tell you that. But what can be a challenge is not only getting donors, but keeping them; getting them to donate time and time again. So what’s the trick? How can you delight your donors so they’ll stay with your organization for the long-haul? Here are a few tips:

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  • It’s one thing to have your members be involved in your association and quite another to have them take on a real sense of ownership. If you ask any association executive, one of the hardest facets of the job is figuring out a way to facilitate a high level of engagement on a regular basis with their members. To truly reach your audience in this way, you need to have to a receptive m...

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  • Did you know there are now FOUR generations functioning within the workforce? That’s four generations of members you’ll soon (if not already) have to engage. Do you know each generation’s likes and preferences? (They do vary!) If not, take a look at our infographic below!

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  • As an association professional, what exactly are you (and your staff) trying to achieve? Increased membership? A larger pool of volunteers? Greater attendance at your next meeting or event? ...all of the above? Whether you have one primary goal or ten, tackling those goals (and the many steps needed to get there) can often be intimidating. You may feel overwhelmed with everything yo...

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MemberClicks
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  • Email blunders happen to everyone. And when they do, well, they’re certainly not fun. Maybe your personalization was wrong. Or the information you sent out was incorrect. Or none of your links worked. Ugh, the worst. We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you ...

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MemberClicks
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  • While having a code of ethics may feel like a mandatory standard for associations, you’ll find many associations still lack a clear official statement on where they stand ethically. Having a strong code of ethics will allow for you to do two things for your members: Define acceptable behaviors to allow for self-evaluation and promote a high standard of integrity about your association....

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MemberClicks
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  • Your database may give you a headache from time to time, but there’s SO much valuable information there. Are you using it to your advantage? Sure, you should be tracking the normal numbers: recruitment rates, renewal rates, event registrations, etc. But are you taking it a step further to actually advance your association? Here are three ways to strategically use your association’s d...

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MemberClicks
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  • As more and more Baby Boomers start to retire, engaging the next generation - Millennials and Gen Z-ers - becomes more and more important. What are you doing to attract those folks? Are you honing in on your website? You should be! It’s the gateway to membership, so to speak, and your biggest and best tool for really “selling” your association. That said, is your website really appea...

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MemberClicks
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  • It’s a magical time of year, folks. You’ve survived the summer conferences. Fall events are near (golf outing, anyone?). Membership renewal is upon us. And planning 2018 association priorities is likely on your radar. Or, at least, it should be. We are approaching a “timing sweet spot” for executing strategic planning events. You have a clearer picture of the organization’s financial ...

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MemberClicks
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  • Let’s be honest: We can all let our schedules get away from us. Whether it’s personal or professional, having a handle on your calendar should ultimately generate less stress in your life (and who doesn’t love that?). To help make it a little easier, we’ve split up the typical events for an association’s calendar into three categories to help you organize your key dates with ease!

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MemberClicks
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  • You spend a lot of time - and money - planning your association’s events. So naturally, you want them to be successful and for your attendees to be engaged. But how? How do you make sure your attendees are having a good time and engaged in your sessions/activities? Here are a few tips:

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MemberClicks
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  • We talk a lot about the importance of surveying your association’s membership, particularly following events. But let’s say you do survey your event attendees and, unfortunately, don’t get the best feedback. What should your next course of action be? How do you respond to your members (and prospects) and appease them in a way that’ll make them want to come back next year? Here are a ...

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MemberClicks
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  • When marketing your association, are there any words you find yourself using over and over? What terms resonate with people? What phrases are actually effective? Well there’s a lot out there about marketing and persuasion, but here are four words you may want to consider when “selling” your association:

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MemberClicks
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  • Often overlooked, your About Us page is the one spot on your website that should be all about the history of your association! This section is your chance to create a human connection with your audience for members and potential members alike. By thinking of your About Us page as a tool for your marketing campaign, you can update your audience on your past, present, and future. Take a ...

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MemberClicks
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  • Member lapses are normal, and to an extent, inevitable. But many of them CAN be prevented - with the right strategy in place. Need help minimizing lapsed members at your organization? Try out these tactics:

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MemberClicks
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  • It’s that time of the year again! Marketing General Incorporated (MGI) just released what we believe to be one of the most valuable studies in the association space - their 2017 Membership Marketing Benchmarking Report. This is the 9th year MGI has conducted this benchmarking survey, and it gives great insights into how associations (in the U.S. and around the world) are recruiting, ...

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MemberClicks
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  • If you’re regularly feeling overwhelmed by your day-to-day duties, it may be time to check in with yourself and ask “What can I delegate to others?” Sometimes we can take too much upon ourselves and it can decrease our overall productivity. Unfortunately, there is a stigma sometimes attached to delegating in the work force as it can be perceived that you are just passing off your work ...

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