MemberClicks
MemberClicks
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  • Training Your Staff to Better Sell Your Association’s Member Benefits
    You’ve heard it before: “We’re all in sales now.” And to an extent, that’s true - especially for associations. There are a lot of things competing for your members’ and prospects’ time (and not to mention, money), so every touchpoint they have with your association (and every person they come in contact with) is an opportunity to sell - or not. That said, are all of your staff member...
MemberClicks
MemberClicks
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  • [Guest Post] 5 Easy Ways to Improve Your SEO Now
    You hear about the importance of SEO - search engine optimization - all the time. But are you actually taking the necessary steps to improve your organization’s SEO? Not sure how? InLoop explains: It’s practically impossible to discuss digital marketing without eventually landing on the topic of SEO, which stands for search engine optimization. This process of purposefully and inte...
MemberClicks
MemberClicks
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  • Live from Toronto! Updates from #ASAE17
    ASAE’s Annual Meeting & Exposition is officially in full swing, and even though it’s only day #2, we’re already having a blast - and learning so much! The conference kicked off with an AMAZING Opening Celebration at the Royal Ontario Museum, which we’d heard was one of the most beautiful museums in the world, but boy, they weren’t kidding! Take a look at some of the fun we had below!
MemberClicks
MemberClicks
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New blog articles detected.

  • How to Ask the Best Networking Questions for #ASAE17
    While attendees are going to have a lot of varying reasons for going to the ASAE Annual Meeting, one thing’s for certain: we are all trying to network! Whether you’re an introvert or extrovert, walking up and mingling with strangers can be a truly intimidating experience. To relieve some of this stress, we came up with nine questions for you to try out at ASAE Annual (and really any co...
MemberClicks
MemberClicks
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New blog articles detected.

  • 6 “Picture-Worthy” Props to Consider at Your Next Event
    When you host a meeting or event, you want people to engage with you, right? Especially online. You’re likely posting on social media, and so you want your attendees to post as well. But the question is, how? How do you get your attendees to actually post about their conference experience? Give them something to post about - picture-worthy moments. Here are a few ideas:
MemberClicks
MemberClicks
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MemberClicks
MemberClicks
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New blog articles detected.

  • Upping Your Event Sponsorship Game: 4 Ideas to Try
    Does your association struggle to acquire event sponsors? What about sponsor retention? Once you acquire sponsors, do you then struggle to get them to stay and support your association’s initiatives (both old and new) year-after-year? Many people do. The sponsorship game is a tough one. Fortunately, Charles Popper, Senior Vice President of Business Development at Naylor Association So...
MemberClicks
MemberClicks
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New blog articles detected.

MemberClicks
MemberClicks
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New blog articles detected.

  • From #OSAE17: 3 Marketing Trends for Association Professionals to Watch
    Last week, I had the opportunity to attend the Ohio Society of Association Executives’ Annual Conference in Cincinnati. The sessions were great, but one in particular stood out: Dan Farkas’ Marketing on a Budget: Three Developing Trends for 2017 and Beyond. The marketing landscape is constantly changing and it can be hard enough for full-time marketers to keep up, much less busy asso...
MemberClicks
MemberClicks
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New blog articles detected.

  • The Small-Staff Guide to ASAE Annual (2017 Edition)
    Are you a small-staff association professional attending ASAE’s Annual Meeting & Exposition in August? If so, this post is for you! Not sure where to go, what to do, or how to meet other small-staff association professionals? Read on for the Small-Staff Guide to ASAE Annual - 2017 Edition!
MemberClicks
MemberClicks
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  • 3 Scenarios Highlighting How to Be a Leader AND a Manager in Your Association
    When it comes to describing your leadership style, it’s easy to demonize “managing” and put the idea of “leading” up on a pedestal. However, when you look at the root of this idea, you may come to our conclusion that being an effective director requires you to wear both your leader and manager hat in order to succeed. To help clarify the difference, we’ve highlighted three scenarios on...
MemberClicks
MemberClicks
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New blog articles detected.

  • How to Use Aristotle’s Modes of Persuasion to Boost Membership
    If you’ve ever taken a college philosophy class, you’ve probably heard of Aristotle and his modes of persuasion. He believed that there are three key strategies, the modes of persuasion, that can provide any speaker the power to influence others to understand their personal perspective. Since we believe one of the biggest challenges with effective marketing is establishing a real conne...
MemberClicks
MemberClicks
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New blog articles detected.

  • Creating Membership Tiers at Your Small-Staff Association
    If recruitment is an issue at your association, it might be time to reconsider (or revamp) your membership model. You probably have a variety of member types at your association (student, professional, associate, etc.), but within those member types, do you have varying tiers?
MemberClicks
MemberClicks
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New blog articles detected.

  • How to Deal with a Difficult Board Member: 4 Tips
    Every once in awhile, a difficult board member comes along. And that can make your job HARD (and not to mention, incredibly unenjoyable). So what do you do? How do you handle the situation when you’re both clearly invested in your roles? Here are a few tips:
MemberClicks
MemberClicks
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New blog articles detected.

  • The Top Questions To Ask To Get A Good Member Testimonial
    Getting the trust of a potential member is one of the biggest challenges when it comes to building your member base. So, what’s the best solution? While you can work on your member acquisition strategy, we also recommend including the tried and true method of word of mouth marketing into your plan. It can be hard for people to trust organizations - they can feel distant, sterile and im...
MemberClicks
MemberClicks
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New blog articles detected.

  • Should You Pursue That New Social Media Platform?
    The thing about social media is there are new platforms popping up every. single. day. And what works well for some associations, may not work well for others. So how do you know which platforms your organization should be using? Three questions tell it all:
MemberClicks
MemberClicks
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New blog articles detected.

  • Navigating #ASAE17 as a Newbie: 4 Tips
    So you’re attending ASAE’s Annual Meeting & Exposition for the first time, huh? Well yay! That’s SO exciting. Get ready to learn and network like never before! If you’re nervous about the show - don’t be! You’re going to have a blast. But to help you maximize your conference experience, particularly as a newbie, here are a few tips:
MemberClicks
MemberClicks
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New blog articles detected.

  • Segmenting Your Membership by Generation (And Why That Matters)
    Do you currently segment your association’s membership for marketing campaigns? Do you send out varying email messages based on member type, geographic location, special interest group, etc.? What about by generation? That last one’s a HUGE opportunity not only for engagement, but for retention as well. Different members have different wants and needs, and often, those tie back to a m...
MemberClicks
MemberClicks
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New blog articles detected.

  • 5 Unique Networking Events To Try Out For Your Next Conference
    During the summer meeting season, we see all the same social outings listed on everyone’s agenda: hosting a round of golf, running a 5k, taking a city tour, etc. And while that’s okay (there is something to be said about sticking with classic networking events that work!), we think it’s time to jazz it up a little. Check out five unique networking events that we think might surprise ...
MemberClicks
MemberClicks
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New blog articles detected.

  • AMS Shopping: The Right Time to Buy
    If an association management system (AMS) is on your radar (or even just in the back of your head for now), the next big question then is when: when should you start looking for association management software and when exactly should you pull the trigger? Well, as with most things, the sooner you can start the better. But with software, in particular, it all depends on when you’ll nee...
MemberClicks
MemberClicks
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New blog articles detected.

  • Touring Toronto: A City Guide for #ASAE17 Attendees
    ASAE’s 2017 Annual Meeting & Exposition is OFFICIALLY one month away! Can you believe it?! It seems like just a few months ago we were learning and laughing it up in Salt Lake City. This year’s location? Toronto! Not sure what to do in the big Canadian city? Allow us to help! Here’s a round-up of must-see sites for #ASAE17 attendees:
MemberClicks
MemberClicks
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New blog articles detected.

  • The Wrong Time to Email Your Association’s Members
    You probably read a lot about email best practices - when to email your members; what day, time, etc. And while all of that is important (and definitely good to follow!), there’s something a little bigger we should all keep in mind, and that’s the context of our emails in relation to other emails.
MemberClicks
MemberClicks
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New blog articles detected.

  • 4 Essential Traits You Need From Your Association’s Board Members
    Often you’ll find articles that highlight the legal duties of your association’s board members, but what about the basic qualities that you hope they embody? First and foremost, each board member’s primary goal should be to manage the affairs of your association and create policies that will help streamline your association’s day-to-day processes. We believe that these four traits are ...
MemberClicks
MemberClicks
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New blog articles detected.

  • Creating a Non-Dues Revenue Strategy: 3 Questions to Ask Yourself
    Non-dues revenue is something ALL associations try to produce. But how they go about producing that non-dues revenue, well, it varies. What works well for some associations may not work well for others. So how can you create a non-dues revenue strategy that’s going to work well for your association? When drafting a plan, consider the following questions:
MemberClicks
MemberClicks
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New blog articles detected.

  • How to Get Your Online Social Community Up and Running: 4 Tips
    Many association professionals run into the same problem: They have an online social community, but it’s a borderline ghost town. No one’s actually using it! Should you even have an online social community? We think so! Here’s why. But once you do, how do you get people to actually use it? Here are a few tips:
MemberClicks
MemberClicks
Blog Post

New blog articles detected.

  • One Size Doesn’t Fit All: 5 Reasons Why Your Members Join Associations
    We talk about your association’s “why” a lot here at MemberClicks. By understanding your association’s intentions, it allows for you to be transparent and authentic about your goals. But what about your member’s why? It’s instrumental to see where your members are coming from and recognize what they need out of your association. We’ve decided to highlight several key needs that you mig...
MemberClicks
MemberClicks
Blog Post

New blog articles detected.

  • Engaging Your Members Upon Login: 5 Must-Haves for the Member Landing Page
    Getting your members to login can be challenging, but once they do, are you doing everything in your power to keep them there - happy and engaged? Are you providing them with the information they need to take “next steps” - whether that’s to register for your next event, renew their membership/pay dues, or even just read up on the latest industry news? Having an engaging member landin...

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