MemberClicks
MemberClicks
Blog Post
  • It’s time to have a little conversation about an awkward topic: Your association’s money. With 2018 just around the corner, have you been contemplating what changes you should make to your budget for next year? While each association’s budget needs are going to differ, there are some key standards that typically remain the same across the board. Take a look at these five rules you should consi...

MemberClicks
MemberClicks
Blog Post
  • From time to time, prices have to go up. You’ve experienced this on the consumer end, and now, you may be experiencing this on the producer (or provider) end. The tricky part is relaying that news to your members. How do you do it without 1) upsetting them, and 2) pushing them away? Here are a few tips:

MemberClicks
MemberClicks
Blog Post
  • A sound mission and clear set of values are important in any organization. Articulated correctly, a mission will prioritize initiatives and guide decision-making, while giving the outside world a sense of who you are and why you do what you do. Values, in turn, uphold the mission by ensuring you have the right people in place to see it through. In associations, however, it’s a little ...

MemberClicks
MemberClicks
Blog Post
  • Planning a conference is one thing. But then, there’s the execution. And while a lot of little details are somewhat in your hands - what food you serve, what music you play, what topics are covered during educational sessions, etc. - there are some things that just...aren’t. Prime example: Whether or not your attendees ACTUALLY engage with you and the activities you have planned. N...

MemberClicks
MemberClicks
Blog Post
  • No one wants to be labeled as the “annoying” guy (or gal), whether it comes to friends, co-workers or new acquaintances. This sentiment can apply to your association too! Wouldn’t you rather be delighting your members? Hopefully that was a resounding yes! Take a look below at the top three things you might be doing that will turn your members “off” your association.

MemberClicks
MemberClicks
Blog Post
  • A few weeks ago, I had the opportunity to attend Membership2020, a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. Take a look!

MemberClicks
MemberClicks
Blog Post
  • There’s nothing more frustrating than getting all hyped up for an event, and then feeling awkward and unsure about what to do the second you arrive. Or worse - going to purchase a ticket, and having such a lousy registration experience that you completely give up on the idea of attending all together. Events are crucial to association life; no matter the size or purpose, each one shou...

MemberClicks
MemberClicks
Blog Post
  • If there’s one thing you should know about me, it’s that I LOVE lists. To-do lists, bucket lists, grocery lists - you name it, I’m all about it. Why the obsession with lists? Well not only do they prevent things from falling off your radar, but they hold you accountable. (Putting things in writing just MAKES them more real.) Plus, there’s nothing more satisfying than checking somethi...

MemberClicks
MemberClicks
Blog Post
  • While personalities will vary between your association’s management team, it’s important that your members feel like they can relate to your executive director. In many ways, they are often seen as the face of your association. No pressure to make a good impression, right? So then, what is it exactly that your members want? We’ve narrowed it down to these top three traits that we be...

MemberClicks
MemberClicks
Blog Post
  • Your website is the hub for online member engagement. It’s how you attract and engage prospects and keep your existing members coming back. But what MAKES an engaging website? How can you appeal to both prospects, and perhaps more importantly, your members? Here’s a little checklist:

MemberClicks
MemberClicks
Blog Post
  • Risk management. YIKES. If you’re getting the heebie-jeebies just thinking about it, you’re not alone. Most organizations don’t even want to think about facing a crisis until they find themselves, well, facing a crisis. But as a professor of mine used to say, “It’s not a matter of IF a crisis will hit, but WHEN” - so it’s best to be prepared. Now, a crisis isn’t always something ear...

MemberClicks
MemberClicks
Blog Post
  • Think about everything you do (work-related) on a day-to-day basis. What do those tasks all boil down too? Likely, engagement and retention. But when measuring those two elements - engagement and retention - how is your association performing? Is event attendance up? Are renewal rates down? Are recruitment levels at a standstill? More importantly, why? You obviously want high leve...

MemberClicks
MemberClicks
Blog Post
  • Small Business Saturday was started in 2010 by American Express to help promote the little guy after the fallout from the 2008 recession. The financial services company recognized that while everyone was struggling to navigate the economic turmoil, many small business owners in particular just didn’t have access to the same resources to stay afloat, let alone compete. And then they fo...

MemberClicks
MemberClicks
Blog Post
  • We all know how it goes: Your to-do list is a mile long, your schedule is slammed, and now you’re waiting on someone else to finish a project you needed yesterday. Sound familiar? No matter what industry you work in, understanding out how to efficiently use your time will always be a top priority! But what about when it comes to working with your various co-workers? Understanding the ...

MemberClicks
MemberClicks
Blog Post
  • These days, the written word seems to shrink by comparison to what your eyes see (live and in living color) and what your ears hear (even so, PLEASE don’t stop reading this blog; we love and value you). And, why shouldn’t this be the case? As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon...

MemberClicks
MemberClicks
Blog Post
  • We’ve all heard the term “work-life balance” thrown around the last couple of years when it comes to figuring out our daily grind. But what does it really mean? Using the word balance can be a tricky move, as it can make us feel like we’re falling behind if we’re not poised exactly on that work-life line. And let’s be honest: Nothing is ever perfectly 50-50! So, how do you accomplish...

MemberClicks
MemberClicks
Blog Post
  • ‘Tis the season for membership renewals! Have you started sending renewal reminder emails out yet? What’s the response looking like on those? If you haven’t started yet or the open/response rate seems a bit low, make sure you’re incorporating these four elements in your renewal reminder emails:

MemberClicks
MemberClicks
Blog Post
  • We’ve all been there: An email appears in our inbox and we skim the title quickly. If it doesn’t seem appealing, we (almost always) delete or ignore it. So, how do you break this cycle and get your emails to stick out to your members? While we haven’t found any catch-all solutions, we decided to highlight the top four most common mistakes you should avoid when looking to revamp your e...

MemberClicks
MemberClicks
Blog Post
  • Thanksgiving is next week. NEXT WEEK. Can you believe it? This year has flown by. That said, you know as well as we do that the holidays can be, well, distracting. Not in a bad way - the holidays are fun! But sometimes it can be a challenge to actually get work done. To help you stay focused and productive at the office, here are a few tips:

MemberClicks
MemberClicks
Blog Post
  • Last week we made a pretty big announcement. MemberClicks is joining forces with WebLink, and we couldn’t be more excited! By coming together, we’ll have more resources and people power to do what we do best - to serve you and your members! While there’s a lot to navigate in the coming weeks, there’s one thing we know for sure: we’re here to further spread our mission to associations ...

MemberClicks
MemberClicks
Blog Post
  • You’ve likely heard a time or two that print is dead, but we’re here to argue that it’s not. Print can actually be very effective and very engaging, particularly since not as many people are producing it as much. That said, like any offering or initiative, there’s always room for improvement. So if you’ve noticed a drop-off in readership or less positive feedback than before, it migh...

MemberClicks
MemberClicks
Blog Post
  • Meetings. We all have them, but most people hate them. Why? Well the biggest complaint is that they’re a waste of time. What could be said in 20 - 30 minutes often takes a full 60. And as busy association professionals, you SURE don’t have time for that. So what’s the secret to shorter, more efficient meetings? Well it all starts with the agenda. To keep your team on track, make su...

MemberClicks
MemberClicks
Blog Post
  • There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way ...

MemberClicks
MemberClicks
Blog Post
  • We announced some very exciting news yesterday! As you may have heard, MemberClicks acquired WebLink, an association management software company located in Indianapolis. [Read the full press release here.] You may have some questions, so we want to provide you with a few answers. Take a look!

MemberClicks
MemberClicks
Blog Post
  • Let’s face it: People love to talk about themselves. It’s part of what makes us human! By sharing personal information about ourselves, it allows us to connect and feel comfortable building relationships with others (especially strangers). So, what’s the best way you can use this behavior for your association’s benefit? Have you thought about implementing a Member Spotlight program? ...

MemberClicks
MemberClicks
Blog Post
  • Association management system, or AMS for short. You’ve likely heard the term, and you may even know what it means. (For those who don’t, an AMS is a technology solution that allows you to manage your organization’s membership using one integrated system, which includes your website and your database. Dues renewals, email marketing, event registration, and more - you name it, an AMS do...

MemberClicks
MemberClicks
Blog Post
  • Recruiting volunteers is a struggle in itself, but recruiting young volunteers presents a whole new set of challenges. They’re new to the industry (and still kind of observing), they don’t have a history with your association, they likely don’t know many people in your association (again, because they’re new), so getting them to go above and beyond...well, it’s tough. So what’s the s...

MemberClicks
MemberClicks
Blog Post
  • The following blog post was written by Lowell Aplebaum, CAE, strategic facilitator and leadership developer. It originally appeared on LinkedIn Pulse.  By providing the right solutions for key challenges and opportunities for core industry audiences, associations strive to create member loyalty. Historically, you would walk a meeting floor and see a proud display of association pins...

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