MemberClicks
MemberClicks
Blog Post
  • Feel like your attendee rates have dropped lately with your association’s monthly luncheons? Keeping your members engaged with new and refreshing topics is crucial in having them sign up for regular attendance. Check out this list of association luncheon topics and subtopics (from our MemberClicks blog!) that will get you brainstorming for your next luncheon!

MemberClicks
MemberClicks
Blog Post
  • It can be tricky to show young professionals the value of their membership when they’re trying to navigate post-graduate life. For some, it may simply be justifying the cost of membership. For others, it could be ensuring that they are getting enough out of your association that will help them in their careers. Whatever the case may be, we have a few thoughts on how to keep the conversation (a...

MemberClicks
MemberClicks
Blog Post
  • In June, we announced a contest called “What’s Your Why?” to talk about your “why” - or, your passion. The reason you stay late, volunteer, and go the extra mile for your organization. In other words, what makes you and your colleagues tick? Over the course of the month we received nearly 30 submissions from association and chamber professionals from across the country. Thank you for all of yo...

MemberClicks
MemberClicks
Blog Post
  • We’re almost exactly a month out from the American Society of Association Executives’ (ASAE) 2018 Annual Meeting, and this year, it’s being held in Chicago! Now one of our values here at MemberClicks is “work hard, play hard,” and you better believe we’re planning on playing hard in the Windy City! We encourage you to do the same, and in fact, here are a few things to check out if/when you ...

MemberClicks
MemberClicks
Blog Post
  • If you’ve been keeping up with our Membership Monday series, you know up to this point we’ve covered attracting young professionals to your association and successfully onboarding new members. What comes next? Engagement, of course! But not just right-off-the-bat engagement. We’re talking long-term engagement; keeping your members around - and involved - for the long-haul. How do you make s...

MemberClicks
MemberClicks
Blog Post
  • Before you can start marketing directly to your target audience, you have to first understand what your ideal association member looks like. If you’re wondering where to start, we have two words for you: Member personas! Building member personas (AKA “fake” members established from research) will help you start thinking of new ways to appeal to your potential and existing members. To collect t...

MemberClicks
MemberClicks
Blog Post
  • We talk a lot about member retention - but what about association staff? Turnover is a burden on any workplace, and even more so on organizations whose resources are already limited. And while you can’t please everyone all the time, there are plenty of little things you can do to show employees that you value their time and effort. Here are a few simple perks that could go a long way toward as...

MemberClicks
MemberClicks
Blog Post
  • In the last installment of our series, we taught you how to attract younger members to your association, which is great! But, what should you do once younger members have joined your association? Don’t worry, we won’t leave you in the dark to welcome these members to your association all on your own. You need the best advice in order to create the ideal new member onboarding experience for e...

MemberClicks
MemberClicks
Blog Post
  • When most professionals contemplate going to an employee retreat, it’s usually accompanied with a sigh and a begrudging acceptance. Why? Employee retreats are often seen as a use of time away from the office that could be better spent in the office to avoid getting too far behind with your workload. What if you could change that? Read these four tips to check out some alternative ways to view ...

MemberClicks
MemberClicks
Blog Post
  • Whenever you see the MemberClicks brand, your first experience always begins with our Marketing team. Each member of our Marketing team uniquely strives to ensure MemberClicks remains shockingly refreshing to each and every one of you. Why? Because they take it personally! This ranges from designing our brand and organizing our industry presence to brainstorming new relevant content ideas and a...

MemberClicks
MemberClicks
Blog Post
MemberClicks
MemberClicks
Blog Post
  • It’s the question that gets asked over and over and over again: How can we attract young professional members to our association? And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those yo...

MemberClicks
MemberClicks
Blog Post
  • When the typical association professional reviews their full member list, you’ll often find they spend most of their attention focusing on trying to reign in those outlying members that are on the brink of leaving your organization. While that’s a necessary step, there is another group of exiting members that is more commonly forgotten: retirees! Think about it. Retirees are usually ready to m...

MemberClicks
MemberClicks
Blog Post
  • Regardless of what industry you’re in, how big your organization is, or how long your association has been around, at some point, you’re going to come across a major milestone. Your association’s 50th anniversary. (Or 100th!) A new record of 5,000 members. The 20th anniversary of your annual conference or event. (You get the gist.) The real question though is, how are you going to celeb...

MemberClicks
MemberClicks
Blog Post
  • The Americans with Disabilities Act (ADA) requires that websites (just like ATMs, elevators, and other user interfaces) be accessible to anyone with a physical disability. But beyond any requirement, it’s just best practices to make your website as accessible as possible! Being conscious of your fellow citizens who may have disabilities shows that your organization is inclusive and would welco...

MemberClicks
MemberClicks
Blog Post
  • The trick to getting the most out of your association’s conference app is getting downloads before the event itself starts. That way, attendees have a ton of information in advance, you can push pre-event notifications directly to their phones to get them excited, and you’ll have a quick and easy line of communication open in case of any changes. A conference app is a tool that event attendees...

MemberClicks
MemberClicks
Blog Post
  • We love a good series (and collaboration), which is why we’re thrilled to bring to you a new one! During the month of July, we’ll be partnering with Web Scribble to bring you Membership Mondays, a series of blog posts addressing popular membership topics. What topics, specifically, can you expect from Membership Mondays? Well…

MemberClicks
MemberClicks
Blog Post
  • Hopefully by now, your association is active on LinkedIn. (If not, here’s why we urge you to reconsider.) But if your page still needs some love - more followers, more engagement, etc. - you may want to consider experimenting with LinkedIn advertising. LinkedIn allows you to target people based on industry and job title (among MANY other characteristics), meaning you can target people who’d be ...

MemberClicks
MemberClicks
Blog Post
  • Looking to expand your marketing efforts by introducing video to your event campaigns? Video is one of the best ways to promote your association to a new audience as well as to remind your members of the value that you provide to your industry. However, learning new technologies can be an intimidating experience, especially when you’re going to use those results to publicly market your associat...

MemberClicks
MemberClicks
Blog Post
  • As an association professional, there are many things you can be doing to recruit new members. But similarly, there are also many things you can be doing (maybe some you’re not even aware of) that can actually drive members away. In fact, here are three ways to actually lose your association’s members…

MemberClicks
MemberClicks
Blog Post
  • Sounds like an oxymoron, right? If you’re not sure that “alleviating stress” and “financial management” belong in the same sentence, then you might be surprised to learn what association management software (AMS) can do to lend a helping hand! An AMS is a valuable part of an association’s financial ecosystem. Its functionality can create a better experience for members, save valuable associati...

MemberClicks
MemberClicks
Blog Post
  • While planning MC LIVE!, MemberClicks’ conference for association and chamber professionals, we’ve asked ourselves a lot of questions when deciding what sessions to move forward with. To list a few: Is the topic thought-provoking? Is the speaker a leader in the industry community? Will session attendees walk away with actionable tactics? Another thing we’ve considered is whether or not the ...

MemberClicks
MemberClicks
Blog Post
  • One of the most difficult aspects of event planning is actually getting people to register and attend. You’re putting so much time and money into this. You need to make sure the ROI exceeds that. So how can you drive awareness and registrations for your association’s next event? Here are 14 ideas:

MemberClicks
MemberClicks
Blog Post
  • Have you been looking into some ways to gather some additional funding for your association or chamber? We have one word for you: Grants! Applying for grants will offer your organization a chance to bring in funds that don’t have to be paid back as well as help you expand out more robust programs to better serve your members and industry. If you’re feeling a bit overwhelmed at how the process ...

MemberClicks
MemberClicks
Blog Post
  • Networking. If your eyes roll (and your stomach drops) upon just READING that word, you’re not alone. Many people understand the importance of networking, but they still dread it. We get that - and we’re here to help! If networking intimidates you and you’re never really sure what to ask/talk about, here are 20 questions to keep in your back pocket:

MemberClicks
MemberClicks
Blog Post
  • A personal touch is key to effective member acquisition. Actually building a relationship with prospective members will help communicate the value of membership by honing in on what’s important to them, and make it easier to continually engage them once they do become a member. It can be difficult to focus on creating that personal connection when there are so many other details to keep track ...