Mequoda Group

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • Mequoda Announces 6 Subscription Website Systems for 2017

    A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers. To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method -- a c...

Mequoda Group

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • Publisher Websites Using Technology to Build Audiences

    The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and the changes they've made to their websites recently. The post Publisher Websites Using Technology to Build Audiences appeared first on Mequoda Daily.

Mequoda Group

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • Simple Types of Usability Tests for Creating Happier Users and Better Websites

    Even though you might associate usability with website design, it's been an important factor in our everyday life for at least a century. Frederick Taylor's Principles of Scientific Management, published in 1911, is the first instance where the world started paying attention to how people use things, and how we can help them be more efficient. In 1936, Frigidaire cited "usability" as a key featur...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Digital Magazines Launching New Editions While Print Magazines Change

    Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital magazines. We begin with T Magazine, published by NYT, and it's recent change. MediaPost reports, "T magazine, The New York Times’ style magazine, has reduced its publishing frequency — from 13 to 11 is...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to Start an Online Magazine With These Five Strategies

    Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century. These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What cou...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Strategy Spotlight with Don: Do You Have These Four Goals in Mind?

    You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon, to a career in publishing. In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the four most important goals a publisher should hold close to their heart, in order to thrive as a multiplatform subscripti...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Our 2016 Mequoda American Magazine Reader Study & Handbook

    Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015. The post Our 2016 Mequoda American Magazine Reader Study & Handbook appeared first on Mequoda Daily.

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Creating Multiplatform Products: What to Sell, What to Give Away

    Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early career, whether space ads, TV commercials or direct response, employed hardcore, confrontational marketing messages. The post Creating Multiplatform Products: What to Sell, What to Give Away appeared first on Meq...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 5 Email Newsletter Best Practices You Can Fix Today

    It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced. Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher's largest source of revenue. The post 5 Email Newsletter Best Practice...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • The Best Audience Development Strategy Focuses on Audience Data and Behavior

    Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look The post The Best Audience Development Strate...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Strategy Spotlight with Don: How to Keep 100% of Your Online Magazine Revenue

    The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the business model. The post Strategy Spotlight with Don: How to K...

Mequoda Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Launching a Digital Magazine? 10 Things You Need to Know First

    Before launching a digital magazine, read through these ten resources. When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to The post Launching a Digital Magazine? 10 Things You Need to Know First appeared...

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Association Magazine Best Practices: Don’t Bury Your Content

    We’re not sure why most association magazine websites bury free and magazine content, but we’ll try to help them see the light. If you’re an association website, do you spin off your magazine on its own, or do you keep your organization and the content you publish under the same roof? In other words, do you The post Association Magazine Best Practices: Don’t Bury Your Content appeared first on Meq...

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Social Media Brands Turn to Subscription Websites

    The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users to ask if they'd be interested in a paid $20 subscription account that would give users access to a premium product, which all seems to boil down to having a cleaner, more curated feed through Twitter's TweetDeck App. T...

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • 5 Subscription Management Software Requirements

    For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task When we set out to launch the I Like Crochet digital magazine website (the first of its kind) and tablet edition, we knew we wanted to build a state-of-the-art publication management system. We needed subscription The post 5 Subscription Management Software ...

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Strategy Spotlight with Don: Advertisers Love This Package

    We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there? In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how niche publishers are boosting sponsorship revenues with one innovative strategy that advertisers love. The post Strategy Spotli...

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Magazine Marketing: Using Email to Boost Advertising Sales

    "It’s more effective than direct mail and as effective as telephone – and so much less expensive." That's a quote from ClickZ's latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it's proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct ...

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • How to Create a Bulletproof Magazine Business Plan

    Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won't beat around the bush here. If you're looking to develop a magazine business plan, we should chat. The post How to Create a Bulletproof Magazine Business Plan appeared first on Mequoda Daily.

Mequoda Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Strategy Spotlight with Don: Managing Open Source Software for Fun and Profit

    When you go shopping for a new car, you're generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can't get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can't get racing stripes without a custom paint job somewhere else. It's not that different when buying pr...

Mequoda Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today

    Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single. The post Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today appeared first on Mequoda Daily.

Mequoda Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Social Media for Publishers: How to Spend Less Time and Get More Out of It

    When it comes to social media for publishers, you could be spending less time and getting more out of it There’s no doubt about it, social media for publishers is an investment. You have a lot of content, and too many options on where to publish it. Last week there was an interesting piece on Mashable published about The post Social Media for Publishers: How to Spend Less Time and Get More Out of ...

Mequoda Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How to Be a Better Keyword Density Checker

    Get more page one rankings in Google by being a better keyword density checker for your business Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop it into the article or landing page that we're writing. The post How to Be a Bett...

Mequoda Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Audience Development Evolving Through Social Media Channels

    Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope We’re seeing more publishers partnering with Facebook for distributing content as part of an audience development strategy. Part of this content strategy is focusing on Instant Articles and how more advertisements can be placed within Instant Articles. MediaPost reports, “U...

Mequoda Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Strategy Spotlight with Don: How Pricing Affects Sales

    Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it’s positioned. Humans are naturally inclined to make choices based on the relative value of things compared and contrasted to other similar things. If you can play The post Strategy Spotlight with Don: How Pricing Affects Sales appeared first on Meq...

Mequoda Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Multiplatform Marketing: The Value in “Free” for Publishers

    In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years ago, American songwriter, Victor Herbert sued a restaurant for playing his song on a piano without paying royalties for the song and formed a society, the American Society of Composers, Authors and Publishers to keep this from hap...

Mequoda Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Multiplatform Publishers Growing Through Strategy and Acquisitions

    FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable There are a multitude of ways multiplatform publishers can evolve and succeed through digital publishing. Today we’re looking at multiplatform publishers that are evolving. We begin with The Financial Times and a story from Design Week. Design Week reports, The post Multipl...

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