Mercator Asia
Mercator Asia
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New blog articles detected.

Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • Capturing the Value of Unified Airline Technology Platforms
    Technology continues to change the way customers interact with airlines. Although investment in IT infrastructure has increased significantly over the last few years, many airlines remain behind the curve. This has created opportunities for online companies like Google (via Flights) and Expedia to disrupt traditional business models and erode traditional market share. Airlines need to ...
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • 3 Things Airlines Should Consider Before Investing in a Revenue Management System
    If the most sophisticated airline revenue management systems deliver over 5% more revenue, the return on investment (ROI) can be justified.  Any ROI calculation would rationalize the purchase and implementation. Because the leverage on revenue is typically so large, similarly, any module that provides another 1% is a clear “go”.
Mercator Asia
Mercator Asia
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New blog articles detected.

  • Air Cargo Trend Watch
    Air cargo is always changing. The rise of Industry 4.0–driven technologies offer air cargo carriers ways to unify their platforms and improve their operations. Yet trends aren’t always limited to technology. Global demand, political factors, and individual industry trends can shape the industry as a whole.
Mercator Asia
Mercator Asia
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New blog articles detected.

  • Customer Spotlight: Why Expansion Is A Key Growth Driver For WestJet
    WestJet was created out of a need that existed in the market: Customers needed more choice and better value for their dollar. As such, WestJet founded an airline fueled by customer service, strong community ties, and an award-winning culture, and their recent initiatives continue to exhibit this strategy. Over the next 7 years, WestJet plans to add up to 20 Dreamliners to its fleet, a ...
Mercator Asia
Mercator Asia
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New blog articles detected.

  • Managing Unforecastable Airline Demand
    Consumer product companies, like airlines, regularly develop demand forecasts for thousands of products.  Retailers, for example, must forecast not just how many men’s shirts will be purchased but what styles, colors, and sizes, and at which locations.  In the case of airlines, we not only forecast demand for each of a thousand or so flights a day for the next year, but we often foreca...
Mercator Asia
Mercator Asia
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New blog articles detected.

  • Adaptability, Speed, and Partnerships: The Keys to Air Cargo Success
    The air cargo industry as a whole is set to undergo significant changes in the near future. The shift in the business environment will require shippers to use increasingly automatized systems, integrate production networks more deeply, use advanced algorithms to determine predictive air shipping routes, and utilize new delivery methods.
Mercator Asia
Mercator Asia
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New blog articles detected.

  • Silicon Valley & Aviation: Embracing Innovation
    After a puzzling period of non-engagement, the airline industry is forging ties with the innovators of Silicon Valley. Over 500 companies from other industries have already set up field offices in town, hoping to benefit from the innovative thinking of the tech world. And airlines are finally jumping on board.
Mercator Asia
Mercator Asia
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New blog articles detected.

  • 'Segment of One' and the Evolution of Airline Pricing
    Airlines, like e-tailers and virtually all other e-merchandising companies, aspire to marketing to a “segment of one,” or highly customized merchandising approaches that account for individual purchase behavior in forming offers and prices. The concept of “segment of one” replaces traditional, broad-based segmentation between “business” and “leisure” and other conventional marketing se...
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • Blockchain: The Next Evolution in Airline Loyalty Programs
    In the US alone, the average household has memberships in 29 loyalty programs, with airline frequent flyer programs being one of the most common. Consumers are navigating a confusing maze of disconnected points and rewards systems—and quite frankly it’s unsustainable.
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • The Rise of Air Cargo Communities
    Demand for special cargo—like oversized items, dangerous goods, pharmaceuticals, live animals, and other time/temperature sensitive items—is on the rise. For air cargo carriers, this trend presents both challenges and opportunities.
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • Machine Learning in Air Cargo: 3 Potential Applications
    Let’s imagine an air cargo warehouse that runs on its own with minimal human monitoring. Stock inputs would be captured with drone-fitted cameras and machine learning algorithms. Having this type of “smart-warehouse” isn’t that far off in future. We are on the verge of using the next evolution of artificial intelligence for air cargo supply chain management. Machine learning will enab...
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • Airline Revenue Management Strategy 101: It's All About Alignment
    Revenue management has been long been touted as a strategic tool but what exactly is the “strategy” that is being referred to?  When it was initially introduced, the airlines which invested in revenue management technology pursued a quantitative and analytical approach that differentiated them from airlines with simpler pricing. But are “analytical” and “quantitative” still defined as ...
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • API-First: What It Means for Airlines and Why It Matters
    An Application Programming Interface (API) is a set of routines, protocols, and tools for building software applications. It’s typically used to expose a specialized function that can be consumed by other applications. Online stores, for example, use APIs to allow buyers to enter in their payment information.
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • The Race is On: The Air Cargo Industry's Game of Drones
    In December 2013, Jeff Bezos appeared on 60 Minutes and made a promise that not only sparked a lot of interest but was also deemed by many as a mere publicity stunt to get Amazon on the mouths and minds of Christmas shoppers: deliveries by drone. “I know it looks like science fiction. It’s not,” he assured.
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • The Overbooking Debate: A Step Backwards for Airline Revenue Management?
    There have been two major elements of airline revenue management from when the concept was initially introduced in the 1970’s: inventory controls and overbooking. Together, these are calculated to drive over 5% more revenue and are now considered a fundamental practice for airline revenue management. Both remain long-standing examples of airlines’ leadership in the application of big d...
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • Harnessing the Power of Artificial Intelligence in Aviation
    Artificial intelligence is changing the status quo for all industries, air travel included. We’re already seeing instances of Google creating a neural network to translate between some of its most popular languages. And, if you’re a journalist, chances are, you’ll be working side-by-side with computers. In fact, at the AP, it’s already happening.
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • 3 Ways to Stand out in the Skies with Service 4.0
    In the airline industry, like most other industries, customers are increasingly demanding a simple, intuitive, and personalized experience. For most airlines, meeting these demands will give them the competitive edge they need in a sector where margins are slim.
Mercator Asia
Mercator Asia
Blog Article
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • Offline and Online: The Customer Experience Merger Airlines Need
      From Virgin Atlantic’s fully connected Boeing 787s to Qantas’ VR headsets, airlines have been embracing digital transformation. Many of these moves have been the right choice. For airlines, going digital is no longer a mystery, but rather something they are learning to navigate.
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • Third-Party Services: The Next Growth Opportunity for Airlines
    Organic growth is v ery limited in mature air travel markets. In fact, most U.S. airlines faced unit revenue declines in 2016 as capacity outstripped demand in many markets. The largest U.S. airlines have embraced “capacity discipline” to keep unit revenue in check – increasing capacity in 2017 at 1-2% and shrinking in sectors experiencing limited demand growth. Acquisitions are of cou...
Mercator Asia
Mercator Asia
Blog Article

New blog articles detected.

  • 4 Strategies for Mastering the Digital Imperative for Air Cargo
    In every industry, from energy, to construction, to finance, the digital innovation is pushing forward at an incredible pace. That’s why 86% of all CEOs believe digital transformation will play a key role in their market. The air cargo industry is no different.

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