Merkle Group Inc. (also called "Merkle") is a performance marketing agency specializing in data-based marketing solutions.

Wikipedia
Merkle Inc.
Merkle Inc.
YouTube Video
  • At Merkle, we build more valuable customer relationships through personalized experiences. Informed by analytics, powered by marketing technology and performance media resulting in loyalty and lifetime value. Last year, Merkle managed • Over $10 billion in marketing decisions. • Over 3.7 billion customer records in more than 150 marketing databases. • More than 50 billion records processed th...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Today's customers and their interactions are hyper connected. When measuring real customer value, marketing organizations need to start focusing on the digital and social potential of their customers. They need to think about digital interaction journeys, and that means thinking just beyond the transactional customer lifetime value — also thinking about customer engagement value, customer influenc...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Today's customers and their interactions are hyper connected. When measuring real customer value, marketing organizations need to start focusing on the digital and social potential of their customers. They need to think about digital interaction journeys, and that means thinking just beyond the transactional customer lifetime value — also thinking about customer engagement value, customer influenc...

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