Merkle Group Inc. (also called "Merkle") is a global data-driven, technology-enabled performance marketing agency based in Columbia, Maryland and is part of Dentsu Aegis Network.

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Merkle Inc.
Merkle Inc.
YouTube Video
  • Personalization is no longer optional! See the full webinar here: http://bit.ly/2NbPPGj Nowadays, your customers' interests are changing by the minute, and they're demanding more relevant, engaging content/experiences - all the time. To keep up with these demands, companies must tap into the power of real-time, automated decisioning. This includes smart algorithms, machine learning, and consta...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Merkle’s Digital Marketer Summit is an event where the best marketers come together to rise to the next level of possibility. Visit us for more info on how to attend: https://www.merkleinc.com/news-and-events/events/merkles-digital-marketer-summi With in-depth sessions and peer networking, you’ll tackle today’s marketing challenges with a future-leaning mind set. You’ll gain better practices for ...

Merkle Inc.
Merkle Inc.
YouTube Video
  • View the whole webinar here: http://bit.ly/2JLXTzv Donor retention has been on the decline across non-profits. Watch this webinar: 1) To learn how to define, design and measure affinity across fundraising programs. 2) Identify ways to enhance donor relevance and personalization. 3) Drive higher performing fundraising programs. Case Example: See how Merkle and National Multiple Sclerosis Soc...

Merkle Inc.
Merkle Inc.
YouTube Video
  • See the whole webinar here: http://bit.ly/2JsVNAy In this webinar, you will find tips on how to optimize product page data to appear on relevant search queries and drive conversions, proven strategies for effectively managing Amazon ad campaigns, how to engage the display programs through the Amazon Advertising Platform or Amazon Media Group and the nuances of advertising on Amazon, including ...

Merkle Inc.
Merkle Inc.
YouTube Video
  • View the webinar here: http://bit.ly/2kInESC Download the Report here: http://bit.ly/2LIVtz7 The Q1 report and webinar will feature a wealth of familiar benchmark metrics as well as analysis on topics such as: Google, Facebook, Amazon, and other platform updates Growth trends across channels, devices, and ad formats Key developments impacting performance across digital channels Since its laun...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Download the Report Here: http://bit.ly/2LIVtz7 Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here's what you can expect to find: Download the Q1 report to learn about: Whether search advertisers continue to see unusually high CPC increases for their brand key...

Merkle Inc.
Merkle Inc.
YouTube Video
  • View the Full Webinar Here: http://bit.ly/2x3Kq09 What you will learn: -The true financial might of millennial women -What influences the purchases of this audience -How marketers can best meet the needs of millennial women -Key insights from a retailer who engages this cohort every day Millennial women spend more frequently and in higher amounts than the rest of the US population, and as a r...

Merkle Inc.
Merkle Inc.
YouTube Video
  • To learn more, download our guide to advertising on Amazon, the Merkle Amazon Ads Playbook, here: http://bit.ly/2GrwJaI and view our webinar on-demand here: http://bit.ly/2wQJ8FB With 300 million active customers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the U.S. Competitive pricing and fast shipping make it an appealing option for easy one-stop shoppi...

Merkle Inc.
Merkle Inc.
YouTube Video
  • View the Full Webinar Here: http://bit.ly/2rJfr4s Key Takeaways: Review the timeline of data privacy changes that Facebook announced in 2018. Understand what those data privacy changes mean for you and your organization. Get your questions answered! A lot has happened recently to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users. Because of the scale...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Download the Full Report here - http://bit.ly/2tlVmEp Women make 85% of all consumer purchases. Millennial women are positioned to have more buying power than any other segment. Isn’t it time we understand more about them? Discover the what, why, how, and where of millennial women’s spending behavior. The Millennial Economy, as we define it, is an economic and social model in which emerging valu...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Download the Report: http://bit.ly/2EnY9Bm Watch the Webinar: http://bit.ly/2ERZpdP Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display The Super Bowl is one of the most high-profile marketing opportunities of the year, yet many official sponsors fa...

Merkle Inc.
Merkle Inc.
YouTube Video
  • https://www.merkleinc.com/bracketlytics. Predict the outcome of this year's men's basketball bracket challenge using analytics and WIN! We're offering $1000 and a paid analytics internship at Merkle to the winning entry. Inspired by the 2018 men’s college basketball tournament, Merkle’s Bracket-lytics Challenge is a model-based tournament prediction competition where students go head-to-head for...

Merkle Inc.
Merkle Inc.
YouTube Video
  • http://bit.ly/2F6lIeH Download Merkle's quarterly Digital Marketing Report (DMR) - one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Faceboo...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Visit the Blog: https://www.merkleinc.com/blog/five-levels-personalization-decisioning Data-driven orchestration enables marketing to move personalization from one-to-many to one-to-one. Personalization is delivered via a hybrid of orchestration techniques. Merkle has categorized these techniques into an orchestration maturity model, with five levels of increasing effectiveness in people-based m...

Merkle Inc.
Merkle Inc.
YouTube Video
  • What does fidelity mean in advertising? Check out the full transcript at https://www.merkleinc.com/blog/understanding-fidelity-marketing Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be pers...

Merkle Inc.
Merkle Inc.
YouTube Video
  • See the blog post here - https://www.merkleinc.com/blog/more/video Today, I thought I would talk to you a little bit about leveraging insights and analytics in order to improve your marketing programs. So whose job is it to ensure insights turn into action? I think a lot of you would probably say, "Well, that's the analytics team." We actually think it's everybody. The entire team should be focu...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Hi, my name is Chris Crichton, Vice President from our Solutions Team. Almost all of our clients are looking for ways to mature their marketing and move towards people-based marketing, but they're not quite sure how or where to start. Many of them have already purchased the entire Adobe stack, but maybe aren't getting the value out of it that they expected. Or they have a list of disparate tools...

Merkle Inc.
Merkle Inc.
YouTube Video
  • See the full blog post here: https://www.merkleinc.com/blog/insurance-trends-and-how-marketers-are-responding Insurance, like many industries, is experiencing tremendous disruption. Technology, the proliferation of new business models, and other forces are making it challenging for marketers and business people in the insurance industry to respond quickly. In addition, there's tremendous cost pre...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Find the blog post here: https://www.merkleinc.com/blog/marketing-cloud-platform-architecture-trends-support-digital So, what is a marketing cloud platform? They’re an integrated set of platforms used by the business to execute multi-channel marketing campaigns and personalized user and customer experiences. It’s a collection of platforms, usually content management for managing website content w...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Download the Full Report here - http://bit.ly/2tlVmEp Women make 85% of all consumer purchases. Millennial women are positioned to have more buying power than any other segment. Isn’t it time we understand more about them? Discover the what, why, how, and where of millennial women’s spending behavior. The Millennial Economy, as we define it, is an economic and social model in which emerging valu...

Merkle Inc.
Merkle Inc.
YouTube Video
  • At Merkle, we build more valuable customer relationships through personalized experiences. Informed by analytics, powered by marketing technology and performance media resulting in loyalty and lifetime value. Last year, Merkle managed • Over $10 billion in marketing decisions. • Over 3.7 billion customer records in more than 150 marketing databases. • More than 50 billion records processed th...

Merkle Inc.
Merkle Inc.
YouTube Video
  • Download the Report: http://bit.ly/2EnY9Bm Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display The Super Bowl is one of the most high-profile marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digi...

Merkle Inc.
Merkle Inc.
YouTube Video
  • https://www.merkleinc.com/thought-leadership/digital-bowl-report Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display The Super Bowl is one of the most high-profile marketing opportunities of the year, yet many official sponsors fail to maximize their ...

Merkle Inc.
Merkle Inc.
YouTube Video
  • https://www.merkleinc.com/bracketlytics. Predict the outcome of this year's men's basketball bracket challenge using analytics and WIN! We're offering $1000 and a paid analytics internship at Merkle to the winning entry. Inspired by the 2018 men’s college basketball tournament, Merkle’s Bracket-lytics Challenge is a model-based tournament prediction competition where students go head-to-head for...

Merkle Inc.
Merkle Inc.
YouTube Video
  • http://bit.ly/2F6lIeH Download Merkle's quarterly Digital Marketing Report (DMR) - one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Faceboo...

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