Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
Page Design Update
Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
Page Design Update
Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • To engage directly with millennials, Dos Equis brings a variety of interesting engagements to music festivals across the country. The brand recognized that no matter what activation happens at a festival it is always competing with the mainstage talent. Therefore, Mirrorball was challenged with creating activities that enhanced the festival itself and brought entertainment value to everyone who ...

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • Jack Daniel’s and the NBA have announced a 3-year partnership - the largest with a professional sports league in the brand’s history. Last weekend they kicked it off during NBA All-Star 2017 in New Orleans with Jack Daniel’s House No. 7. This epic experiential event brought in over 4300 guests over two days for musical performances, guest rooms with unique programming, eclectic eats inspired by so...

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • In '09 Mirrorball concepted and produced, Stoli's Moskova Affair, a unique brand experience that toured across major US markets. At Moskova Affair, there is no stage, no curtain, no orchestra. In the world of Stolichnaya, nothing is as it seems. At the event, the audience mingled amongst the performers. It was an experience that was part Cirque de Soleil, part Moulin Rouge---where edge and opule...

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • Mirrorball worked with TD Bank to bring their Rooted In campaign to life. Green spaces are vital to the environment and the places we live. Each space has its own story and its own heroes. TD celebrated those who inspire us and make an impact in our communities by bringing an event to each borough to discover, celebrate and connect those stories locally. Mirrorball brought this to life in the five...

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • Building off Perrier’s "Thirst for the Extraordinary” advertising campaign, Mirrorball developed a fully immersive brand experience. Perrier’s House of Extraordinaire festival activation amped up the experience with multiple branded touch-points that left consumers thirsting for more. Perrier's natural bubbles set it apart as the ultimate thirst quencher that you can indulge in anytime, anywhere.

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • When L’Oreal launched their new “Advanced Haircare” line of products Mirrorball was challenged to shift consumer perception from commoditized product to a “masstige” position that delivers premium results at affordable prices. Mirrorball designed and built a functioning mobile salon construed into a converted shipping container. Touring events around the country guests were given microscopic hair...

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • Jack Daniel’s is one of America’s most iconic brands, but fame and ubiquity wasn’t translating into relevance among millennial Whiskey Drinkers. Mirrorball created Motel No. 7, a Motel-themed experience which brought the aspirational lifestyle seeded within the Brand’s rich Heritage; Throughout history, countless musicians have been captured with Jack Daniel's by their side, whether it be on s...

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • Jack Daniel’s is one of America’s most iconic brands, but fame and ubiquity wasn’t translating into relevance among millennial Whiskey Drinkers. Mirrorball created Motel No. 7, a Motel-themed experience which brought the aspirational lifestyle seeded within the Brand’s rich Heritage; Throughout history, countless musicians have been captured with Jack Daniel's by their side, whether it be on stage...

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • Food has been a favorite muse of artists throughout history. In honor of Food Networks 20th Anniversary we designed a celebration of the most popular food trends of the last two decades through an immersive gallery experience that defines– “The Art of Food.” The event Featured culinary paintings, savory sculptures, live performance art, and engaging installations that left guests hungry for more.

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • Born from the notion that the millennial consumer would rather be dead than dull, Mirrorball created an event to provide them with the most brag-worthy moments ever! By Enrolling in Dos Equis Most Interesting Academy students were taught a variety of interesting skills and topics including: How to prepare and eat scorpions, how to coddle an owl, Dance capoeira or become an expert in the study of ...

Mirrorball - We create cultural relevancy for brands.
Mirrorball - We create cultural relevancy for brands.
YouTube Video
  • Always upping the ante for interesting experiences Dos Equis challenged Mirrorball to invent a touring concept that would generate a plethora of social media. In cities across America, Dos Equis dispatched a fleet of food trucks featuring cuisine that only the brave would dare to consumer. In each location, the brand challenged brave consumers to try a taco containing exotic meats from camel all...

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