Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

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Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • For Mixpanel, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes into maintaining the most stable, reliable and fast user analytics platform, well, that’s what the infrastructure team does. It’s the . . . The post How we track customer costs in Mixpanel appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • We recently commissioned a Total Economic Impact Report with Forrester because we wanted to put some numbers behind the value proposition that we offer our customers. To create the report, Forrester interviewed Mixpanel customers and built a financial model that . . . The post How Mixpanel delivers 298% ROI appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • What is a product launch? A product launch is when a company debuts a new or significantly updated product. Launches are often accompanied by fanfare, not just because it’s fun to celebrate, but because new services can’t become successful without . . . The post Product launches: Your metrics-driven guide to success appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . . The post What is marketing analytics? appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • When codeSpark launched in 2014 they had one mission – to teach young children how to code by turning programming into play. But it wasn’t enough for the subscription-based education company to build a game that kids would love to play. codeSpark . . . The post How codeSpark drives its subscription business with user analytics appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . . The post User segmentation: A guide to understanding your customers appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • Frank Rose has been writing about his twin passions: technology and entertainment for four decades now. With countless articles in The New York Times, Esquire, The New Yorker, Wired and more, books such as West of Eden on Steve Jobs’ expulsion from Apple, The Agency, . . . The post What video games have in common with Colonial Williamsburg appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • Tyla Mayo spent time at the Los Angeles Times and Fox before moving to Univision where she is now a Director Revenue Product Operations for the Fusion Media Group. She’s been immersed in the worlds of digital content, advertising and media products, . . . The post Univision’s Tyla Mayo is over apps appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • What I treasure most about writing for The Signal–besides working with my lovely team–has been the opportunity to learn from the brilliant data and product people who have generously shared hard-won lessons with us. We only get to sit down with . . . The post Women in data and product to watch in 2018 appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having deep product knowledge, however possessing the know-how to convert product speeds and feeds from technical jargon into plain English. There’s . . . The post Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO ap...

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • Many of us have come to expect that our favorite retailers, personal finance apps, media outlets, and social media platforms will treat us like individuals, predicting our preferences and anticipating our needs. To deliver these personalized experiences – and avoid . . . The post Everything you wanted to know about data science but were afraid to ask appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • Yardley Ip is the General Manager at Trulia, a Zillow Group brand, and co-founder of Women in Product, an organization that supports women builders and leaders in product through mentorship, events, and community-building. She joined us at our Women in . . . The post Yardley Ip’s lessons for stand-out PMs and the teams who need them appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • Alpha Founder & CEO Thor Ernstsson’s career in tech started with a move from Iceland to Alabama, so suffice it to say he’s unafraid of taking risks. From there, he joined the startup scene, where he’s been for the past . . . The post What product managers can learn from stand-up comedians appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • We recently discovered a data ingestion issue on the Mixpanel platform that affected a small subset of certain customers’ projects. Affected customers were previously notified via direct email, and they should update their websites to use the new Mixpanel JavaScript . . . The post Update on Autotrack data collection appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • Photo courtesy of WOCinTech Chat “The best ideas look initially like bad ideas” became the startup scene’s version of a proverb after Paul Graham wrote about how he identified billion-dollar startups at Y Combinator. Since its release in 2012, it has . . . The post Without user research, product teams can’t distinguish mediocre ideas from great ones appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • Like a ship caught in a storm, the media and entertainment industry is a juggernaut adrift. Channels, devices, and audiences are all rapidly fragmenting and product and analytics teams are left wondering how to track it all. Which metrics should . . . The post The metrics that matter to media appeared first on Mixpanel.

Mixpanel, Inc.
Mixpanel, Inc.
Blog Post
  • If private companies are any indicator, some billionaires think AI is so dangerous that they are trying to escape to Mars. But there are other perspectives. Beneath all the doomsaying and dystopian science fiction, many of the smartest AI algorithms . . . The post How AI can help us build the future we want–not the future we fear appeared first on Mixpanel.

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