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Blog Post

New blog articles detected.

  • MoPub @ Mobile World Congress
    The MoPub team will be heading to Barcelona soon for #MWC17, and we’re excited to meet many of our partners and new contacts! Here’s where you can find us: Fira Gran Via Conference Venue Meet …
MoPub
MoPub
Blog Post

New blog articles detected.

  • MoPub @ Mobile Growth Summit SF
    The MoPub team will be attending Mobile Growth Summit in San Francisco next week, and we’d love to see you there! Catch us at our booth, and don’t miss the MoPub team at these sessions: …
MoPub
MoPub
Blog Post

New blog articles detected.

  • Partner Spotlight: 5 questions for comScore’s Mike Shaw
    Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Mike Shaw, VP, UK & …
MoPub
MoPub
Blog Post

New blog articles detected.

  • MoPub and adsquare partner for mobile audiences
    We’re pleased to share that MoPub is partnering with adsquare, a leading mobile data exchange. Marketers can now create and access unique audiences at scale on the industry’s leading in-app exchange, through a combination of …
MoPub
MoPub
Blog Post

New blog articles detected.

  • Partner Spotlight: Match Group’s James Peng
    Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview James Peng, Head of …
MoPub
MoPub
Blog Post

New blog articles detected.

  • Buyers: For Holiday Success, Be Sure to Diversify
    The holiday season is here, and it can be a make-or-break time of year for digital marketers and demand-side partners. Last year’s holiday season was huge, with Cyber Monday as the biggest online sales day …
MoPub
MoPub
Blog Post

New blog articles detected.

  • Ad Monetization & In-App Purchase: Two Worlds Converge
    In-app purchases and in-app ads have traditionally been two very different monetizations strategies for publishers — but they’re starting to converge, especially for gaming apps. Last week, Noam Yasour, MoPub’s Managing Director UK, presented a …
MoPub
MoPub
Blog Post

New blog articles detected.

  • Announcing the release of MoPub’s publisher reporting API
    We’re delighted to announce that mobile app publishers can now access data for direct sales, ad networks, and MoPub Marketplace through MoPub’s Publisher Reporting API. Reporting is essential to monitoring and optimizing your monetization strategy. …
MoPub
MoPub
Blog Post

New blog articles detected.

  • MoPub at Programmatic I/O: Native Ads Best Practices
    MoPub’s Director of Professional Services, Casie Attardi, took the stage at AdExchanger’s Programmatic I/O conference in New York City on October 26, 2016 to share best practices for mobile programmatic native ads. Read on for …
MoPub
MoPub
Blog Post

New blog articles detected.

  • Publisher Partner Spotlight: Miniclip’s Pieter Kooyman
    Partner Spotlight is a series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Pieter Kooyman, Director …
  • Introducing Rewarded Video on MoPub Marketplace
    We’re beyond excited to announce the GA launch of our rewarded video solution, which now includes over 70+ demand-side platforms (DSPs) from the MoPub Marketplace, and the ability to directly serve rewarded campaigns through the …
  • MoPub at Casual Connect Tel Aviv: Ads & In-App Purchase
    Attending Casual Connect Tel Aviv? MoPub’s Managing Director, Twitter UK, Noam Yasour, will host a session discussing why and how mobile app publishers are increasingly choosing to use both in-app purchases (IAPs) and ads for monetization. …
  • Partner Spotlight: Cadreon’s Krish Sailam
    Partner Spotlight is a new series on our blog where we hear directly from advertisers, agencies, DSPs, publishers, and partners about industry hot topics, challenges, predictions, and more. In this edition we interview Krish Sailam, …
MoPub
MoPub
Blog Post

New blog articles detected.

MoPub
MoPub
Blog Post

New blog articles detected.

  • Introducing Inventory Segments for Demand Partners
    This week, we are excited to roll out enhancements to the MoPub Demand Platform to give demand-side partners even more control over the inventory they receive. Our partners are now able to create Inventory Segments, …
  • Customize the MoPub SDK for only the formats you use
    When evaluating SDK solutions, size is an important factor to consider because of a 100MB size limit for both iOS and Android apps. This is especially important for publishers whose core audience is in the …

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