Moravia
Moravia
Blog Post
  • It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.

Moravia
Moravia
Blog Post
  • It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.

Moravia
Moravia
Blog Post
  • If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play. We’re all about helping our clients with their digital marketing. As part of this focus, we are interviewing global digital marketing experts to unearth trends and insights into the practice. We had the chance to talk wit...

Moravia
Moravia
Blog Post
  • If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play. We’re all about helping our clients with their digital marketing. As part of this focus, we are interviewing global digital marketing experts to unearth trends and insights into the practice. We had the chance to talk wit...

Moravia
Moravia
Blog Post
  • Language is a fascinating, deeply complex topic being researched in a variety of ways. Professors of linguistics, lexicographers, anthropologists, and cognitive scientists are just a few groups studying language in attempts to understand where it came from, how it’s evolving, and how mankind interacts with it. From making up your own words to how texts constitute a new language, here is a colle...

Moravia
Moravia
Blog Post
Moravia
Moravia
Blog Post
  • You’re a localization manager who needs to start translating into African languages, and are unsure where to start. You’ve heard it’s challenging—and it is. Where do you find translators? What training and tools will they have? How do you scale when linguists in long-tail languages are relatively rare? We spoke to Sharon Tabraham, CEO of ST Communications in Cape Town, to gain insight into some...

Moravia
Moravia
Blog Post
  • Like any digital, data-driven business process, localization has its fair share of jargon. We hear about ‘agile’ this and ‘hyper-localized’ that. But one of the most common examples you’ll hear in our industry is ‘real-time localization’ or ‘localization in real time’. You’ve probably used the phrase yourself, but would you be confident explaining exactly what it means, beyond ‘really fast’ lo...

Moravia
Moravia
Blog Post
Moravia
Moravia
Blog Post
Moravia
Moravia
Blog Post
  • China has an internet user population of over 771 million, with the average user spending 27 hours online per week. Considering China’s vast online presence, what sort of UX are today’s Chinese websites offering? Are users satisfied? And are there major differences from what we’re used to in the West besides the language?

Moravia
Moravia
Blog Post
  • With all the recent talk in our industry of automation, AI, machine learning, and robots taking our jobs, at Moravia we know that people are still the driving force behind all that we do, and the reason for our success. It’s no coincidence that being, well, human, is one of our core values.

Moravia
Moravia
Blog Post
  • You are a global marketer trying to embed your brand in new markets. You keep hearing about transcreation as a way to do this. But when do you use it? How is it different from translation? And why does it cost so much? I spoke to an expert transcreator, Ellen Bonte, to clear some things up. Here’s the conversation.

Moravia
Moravia
Blog Post
  • More and more people are getting on social media—it’s become a mainstream form of communication. With Twitter, Instagram, Facebook, and dozens more, social media has become a key platform for digital marketing. One aspect of this format that many underestimate is so-called User Generated Content (UGC)—there are great volumes of it, and some types (especially reviews) are highly influential in c...

Moravia
Moravia
Blog Post
  • Machine translation (MT) is not new to the language industry, but its ability to deliver higher and higher levels of quality has skyrocketed over the last few years. What’s more, with ongoing advancements in neural MT, dramatic improvements are expected in the months ahead. This doesn’t mean that every company should jump on the MT bandwagon or expect to be able to integrate MT applications in...

Moravia
Moravia
Blog Post
  • We previously published a post on what companies can do with their corporate names when entering China. When entering Japan, corporate names are pretty straightforward—either keep them in English or render them in katakana. But when it comes to slogans and taglines, it’s not as simple. Do you keep them in English or localize them into Japanese?

Moravia
Moravia
Blog Post
  • A fascinating thing about curated public events is that no two people experience the event in the same way. Conferences are particularly like this, especially if they involve multiple parallel tracks. Every attendee must choose their own adventure, and inevitably he/she leaves the event with different learnings and takeaways.

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