Moravia
Moravia
Blog Post
  • For ecommerce businesses that want to expand to several markets, a localized digital experience is vital. It’s how you make sure your website is doing everything it can to turn all of your browsers into buyers. It’s simple: with every lost conversion, you’re potentially leaving revenue on the table.

Moravia
Moravia
Blog Post
Moravia
Moravia
Blog Post
  • Our clients often call Moravia the “best-kept secret” in globalization. They are amazed that we are so good at what we do—collaborating with them to achieve and exceed their globalization goals—but they’re also stunned that not every global enterprise knows about us yet. While we may be a secret, it’s our unique differentiators that have helped us grow an annual average of 33% in recen...

Moravia
Moravia
Blog Post
  • Our clients often call Moravia the “best-kept secret” in globalization. They are amazed that we are so good at what we do—collaborating with them to achieve and exceed their globalization goals—but they’re also stunned that not every global enterprise knows about us yet. While we may be a secret, it’s our unique differentiators that have helped us grow an annual average of 33% in recen...

Moravia
Moravia
Blog Post
  • Have you ever wanted to race to conquer obstacles involving tunnels, 20-foot walls, nets, fire, ice, electricity, and mud? You can do just that in a Tough Mudder event. The Tough Mudder challenges are maybe a bit sadistic—and gleefully so as you might judge from the passion of the participants—but people sign up in droves. For example, there's an obstacle called the Augustus Gloop in w...

Moravia
Moravia
Blog Post
  • Languages are enormously complex, and scripts, the written forms of language, are both a method of communication as well as an art form. Despite our always-connected world, some scripts are becoming extinct. Tim Brookes aims to change that.

Moravia
Moravia
Blog Post
  • The other day, when I installed a Kannada keyboard on my mother’s smartphone, it took her about two minutes to get annoyed with it. A native Kannada speaker, she asked me to switch the keyboard back to English.

Moravia
Moravia
Blog Post
  • It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top spots on the priority lists of CMOs everywhere.

Moravia
Moravia
Blog Post
  • Being a (successful) Japanese person requires certain soft skills. The Japanese language, and Japanese society, are highly contextual, so you need to be sensitive to what’s being said as well as what’s not being said. It’s not uncommon for Japanese folks to go that extra mile without being asked to. Unfortunately, positive characteristics like those can be the root cause of unexpected ...

Moravia
Moravia
YouTube Video
Moravia
Moravia
Blog Post
  • Traditionally, interpreters have interacted with people, not computers. In fact, dating as far back as the Nuremburg Trials, interpreters have often shared the spotlight with some of the most important leaders and decision-makers in the world.

Moravia
Moravia
Blog Post
  •   Neural Machine Translation (NMT), Adaptive MT, Forward-Thinking, Advanced Leveraging, Zero Shot Translation…all these new technologies made me wonder what our translators are thinking. They are the ones who should be most concerned about tools that can impact their daily work. Are they using MT? If so, where and when? How is their productivity impacted?

Moravia
Moravia
Blog Post
  • In my blog post Is There Such a Thing as a Foreign Market? I elaborate on one of the key assertions made in the article “Sound and Vision,” published in the September issue of MultiLingual magazine. In both pieces, I suggest that the concept of the “foreign market” may be approaching the end of its useful life. In this post, I’d like to elaborate on a second key assertion from that ar...

Moravia
Moravia
Blog Post
  • For B2B companies, content marketing has proven to be a hugely successful strategy. It’s based on a simple idea: create a regular flow of valuable content that helps your audience understand and tackle their business issues—and keeps your brand top of mind for when they’re ready to buy. But getting that content right in your own market is challenging enough. How do you replicate the ...

Moravia
Moravia
Blog Post
Moravia
Moravia
Blog Post
  • Technology is shaking up the language industry. Tools are getting better and better at the things only humans used to be able to do—and this is deeply uncomfortable for us. We all recognize that our species has limits, but tools can’t do everything either. So how do businesses leverage the best of both? And how do they help humans get past the struggle with change?

Moravia
Moravia
Blog Post
  • Since early last year, when partial international sanctions on Iran were lifted, the country has figured prominently among the new markets global companies plan to enter. After all, it’s one of the biggest economies in the Middle East, yet no one had much access to it for several years. What does it take to do business in Iran? What should you be mindful of as you step into this rapid...

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