Moravia
Moravia
Blog Post
  • Minority world languages are slipping away. It’s estimated that one language dies every 14 days. As many as half of the world's 7,000 languages are expected to be extinct by the end of this century: the last speakers are passing away, writing systems have not been documented, dictionaries don’t exist, and spoken languages are not being recorded.

Moravia
Moravia
Blog Post
  • Technology-backed translation is increasing as global consumers demand more and more localized content. Take Machine Translation (MT): how else to translate massive volumes of consumer content in a quick, affordable way? According to a recently published report by research firm ReportLinker, the global MT market size is expected to reach USD 983.3 million by 2022, at a 14.6 percent compound an...

Moravia
Moravia
Blog Post
  • We’ve written about how language quality should be an end-to-end layer—not a single step—in your localization processes. You can read the post here, but the moral of the story is this: quality isn’t a one-and-done item to check off your list; it’s an activity that never stops.

Moravia
Moravia
Blog Post
  • The American venture capitalist Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) presented her highly anticipated Internet Trends Report at the Code Conference in Rancho Palos Verdes, California, on May 30th. Popularly called the Meeker Report, this year’s 294-slide presentation provided a wealth of analyses on everything from new video content types to military-civilian cooperation in a...

Moravia
Moravia
Blog Post
  • The American venture capitalist Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) presented her highly anticipated Internet Trends Report at the Code Conference in Rancho Palos Verdes, California, on May 30th. Popularly called the Meeker Report, this year’s 294-slide presentation provided a wealth of analyses on everything from new video content types to military-civilian cooperation in a...

Moravia
Moravia
Blog Post
  • Around ten years ago, I met the owners of a small chain of hotels, and they expressed both anger and horror at the growing phenomenon that was TripAdvisor—a site that publishes loads of customer reviews. “This is going to destroy our business,” they complained. “We’ve spent years letting people know what we’re good at, and now a few unhappy guests can ruin all of our hard work!”

Moravia
Moravia
Blog Post
  • As brands embrace new, more agile ways of getting their products to international markets, linear processes are being disrupted. Language quality is no different. To get it right, we believe you need to think about quality as a layer, not a step, in your globalization processes. This post explains what we mean by a quality layer—and why it’s absolutely critical to achieving global quality at sc...

Moravia
Moravia
Blog Post
  • In the first post in our series on demystifying localization trends, we talked about the use—and abuse—of the term ‘real time’, and what real-time localization really looks like. Real-time localization is, in the end, not easy to pin down. (We explain it with concrete examples.)

Moravia
Moravia
Blog Post
  • It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.

Moravia
Moravia
Blog Post
  • It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.

Moravia
Moravia
Blog Post
  • If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play. We’re all about helping our clients with their digital marketing. As part of this focus, we are interviewing global digital marketing experts to unearth trends and insights into the practice. We had the chance to talk wit...

Moravia
Moravia
Blog Post
  • If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play. We’re all about helping our clients with their digital marketing. As part of this focus, we are interviewing global digital marketing experts to unearth trends and insights into the practice. We had the chance to talk wit...

Moravia
Moravia
Blog Post
  • Language is a fascinating, deeply complex topic being researched in a variety of ways. Professors of linguistics, lexicographers, anthropologists, and cognitive scientists are just a few groups studying language in attempts to understand where it came from, how it’s evolving, and how mankind interacts with it. From making up your own words to how texts constitute a new language, here is a colle...

Moravia
Moravia
Blog Post
Moravia
Moravia
Blog Post
  • You’re a localization manager who needs to start translating into African languages, and are unsure where to start. You’ve heard it’s challenging—and it is. Where do you find translators? What training and tools will they have? How do you scale when linguists in long-tail languages are relatively rare? We spoke to Sharon Tabraham, CEO of ST Communications in Cape Town, to gain insight into some...

Moravia
Moravia
Blog Post
  • Like any digital, data-driven business process, localization has its fair share of jargon. We hear about ‘agile’ this and ‘hyper-localized’ that. But one of the most common examples you’ll hear in our industry is ‘real-time localization’ or ‘localization in real time’. You’ve probably used the phrase yourself, but would you be confident explaining exactly what it means, beyond ‘really fast’ lo...

Moravia
Moravia
Blog Post
Moravia
Moravia
Blog Post
Moravia
Moravia
Blog Post
  • China has an internet user population of over 771 million, with the average user spending 27 hours online per week. Considering China’s vast online presence, what sort of UX are today’s Chinese websites offering? Are users satisfied? And are there major differences from what we’re used to in the West besides the language?

Moravia
Moravia
Blog Post
  • With all the recent talk in our industry of automation, AI, machine learning, and robots taking our jobs, at Moravia we know that people are still the driving force behind all that we do, and the reason for our success. It’s no coincidence that being, well, human, is one of our core values.

Moravia
Moravia
Blog Post
  • You are a global marketer trying to embed your brand in new markets. You keep hearing about transcreation as a way to do this. But when do you use it? How is it different from translation? And why does it cost so much? I spoke to an expert transcreator, Ellen Bonte, to clear some things up. Here’s the conversation.

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