mParticle
mParticle
SlideShare Presentation
  • Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter. ...

mParticle
mParticle
SlideShare Presentation
  • Learn how to design a high throughput and low latency NoSQL deployment from Yuan Ren, Head of Data Science at mParticle. In this fun-filled presentation you will learn: • How to stop worrying about mix workloads, read-modify-write, compaction and tuning • Why we switched from Apache Cassandra to ScyllaDB, an open source database that is fully compatible with Apache Cassandra • How to more...

mParticle
mParticle
SlideShare Presentation
  • The mobile app developer toolkit continues to evolve and expand at an impressive rate. A few years ago there were just a handful of early movers, but today there are nearly 100 companies that help app developers, marketers, and publishers make data-driven decisions. It can be nearly impossible to keep up with all of the choices. With several web players striving for continued growth, we will see ...

mParticle
mParticle
YouTube Video
  • Feeds, provide the ability to really bring all that information back in and associate it with a user. It allows you to unify data collection, not just from your own sites and sources, but also from literally any third-party source that you can imagine. Up until this point, mParticle's really been on the leading edge in terms of our ability to collect customer data [as well as send data sources ou...

mParticle
mParticle
YouTube Video
  • Mobile marketing and business leaders talk about what’s next. Featuring: Spenser Skates, Co-Founder and CEO, Amplitude Mobile Steven Rosenblatt, President, Foursquare Mark Ghermezian, Co-Founder & CEO, Appboy Dimitar Dzharov, Growth Marketing Consultant Mike Molinet, Co-Founder & COO, Branch Metrics Dmitry Stavitsky, Online Marketing Tech Lead, Airbnb

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