MPULL
MPULL
Blog Post

New blog articles detected.

  • What we learnt from offering digital marketing analytics for 5 years
      Five years ago we started MPULL, with myself in Cape Town and Graeme in Jo’burg, and not a single client. But we had a belief, our belief was that the sales and marketing we had seen over the past decade sucked—and although they won awards—they never won customers for the companies we were working for.
MPULL
MPULL
Blog Post

New blog articles detected.

  • 5 Unfailing Tips to Optimise Your Website for Conversions
    Conversion rate optimisation (CRO) is the process of understanding the visitors to your website and using these insights to optimise their experience of your website. This optimisation ultimately creates a more effective, efficient and enjoyable site, which is going to have a positive impact on your conversion rates and increase your results.
MPULL
MPULL
Blog Post
MPULL
MPULL
Blog Post

New blog articles detected.

  • All you need to know to start your account based marketing strategy
      Account-Based Marketing (ABM) is a complex form of strategic business marketing that approaches companies based on account awareness. It engages with individuals within a set of targeted companies. This approach allows marketers to fit their campaigns and marketing messages to a specific account that they are targeting.
MPULL
MPULL
Blog Post

New blog articles detected.

  • Gamifying data analysis through interactive infographics
    Let’s be honest, unless your head is geared for numbers and graphs, data analysis can seem like a pretty boring subject. Most people end up with an expressionless stare at even the thought of looking at a collection of data nodes. From the onset of this project, it was clear that we needed to make the data representation fun and accessible if we are to reach (and entertain) a wider audience. Gaut...
MPULL
MPULL
Blog Post

New blog articles detected.

  • How to get through turbulent times using diagnostic selling
    I attended the Sage Summit at the Sandton Convention Centre on the 8th of March for our client Sage Online Tools. The Summit centred around the theme of digital transformation and one session, in particular, caught my attention. When Andrew Honey group CEO of Entrepreneur Media SA, ThinkSales Corporation and SmartCompany Networks came to the stage, he told the delegates that his presentation would...
MPULL
MPULL
Blog Post

New blog articles detected.

  • Everything you need to know about Growth-Driven Design
    The idea of a traditional website design usually makes marketing managers and business owners want to tear their hair out. It comes with many challenges and headaches – including a flood of lead-up work and planning, frustrations over budget, inconsistent results, and an excessive amount of time going back and forth. This is where growth-driven design comes to the rescue. If you’re not...
MPULL
MPULL
Blog Post

New blog articles detected.

  • Agile Marketing Lingo
    As a marketer, you already have so many things on your to-do list. However, prioritising those tasks and coordinating it with others on your team is the larger issue at hand. Agile marketing is a great solution to this problem—it allows marketing teams to work through projects faster and more strategically.
MPULL
MPULL
Blog Post

New blog articles detected.

  • Social media wars: why everyone wants to be like Snapchat
    The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories. CEO Kevin Systrom stated when they first released the feature that: “You’re going to see stories pop up in other networks over time because it’s one of the best ways to show visual...
MPULL
MPULL
Blog Post

New blog articles detected.

  • Understanding a Company’s Culture Could Land You the Job
    Choosing a company to work for is not easy. Making yourself less stressed should be your primary focus, this is achieved through doing your due diligence. If you are looking to work for a digital marketing agency, then a must-do for the interview is remembering the principle of the five "P's" - proper preparation prevents poor performance!  
MPULL
MPULL
Blog Post

New blog articles detected.

  • How businesses can guard against the effects of downgrades
    The political and economic turmoil in South Africa, and a credit downgrade by Standard and Poor’s, and now Fitch, to junk status, will have a negative effect on business growth for years to come. As businesses, we are a little helpless to correct the course, and the instability is going to make generating new business far more challenging. Retaining clients is going to be key To pad ourselves aga...
MPULL
MPULL
Blog Post

New blog articles detected.

  • What’s your agency’s biggest challenge?
    Running an agency isn’t child’s play. Like any business, it comes with a list of challenges – and they seem to be getting tougher every year. Clients’ problems are getting more complex, profit margins are shrinking, and workloads seem to be increasing.
MPULL
MPULL
Blog Post

New blog articles detected.

  • Technology and fashion walk the runway together using immersive marketing
    When you sit and evaluate your own tech tools that you use every day, you realise that your everyday tasks have become intertwined with technology and devices to make our day a little easier – a little more productive. With SA Fashion Week under way, it is the perfect moment to highlight how technology is influencing fashion. This synergy has several possibilities for the immersive marketing campa...
MPULL
MPULL
Blog Post

New blog articles detected.

  • Digital disruptors aren’t created in a day
    The scary reality of digital disruptors, in any industry, is that if you choose to ignore them you will be left behind. We have sat in several client workshops where “digital disruptor” is on the wishlist, so the need for businesses to move forward technologically is a reality. Digital disruptors use all available technology that suits their industry to innovate on product and service delivery. In...
MPULL
MPULL
Blog Post

New blog articles detected.

  • Leading our clients through digital transformation
    Our team has had the advantage of watching several of our clients’ brands transform digitally over several years. Some have embraced the change fairly quickly, and others have taken this transformation slowly over time. Regardless, we understand that the process of exposing digital growth opportunities for your business is different for each client. We know that digital isn’t transforming busines...
MPULL
MPULL
Blog Post

New blog articles detected.

MPULL
MPULL
Blog Post

New blog articles detected.

  • How to combat the global inbound marketing skills shortage
    Truly talented marketers are scarce. Digital marketing experts? Even more so. Inbound marketing is still a relatively new practice, and to add to the problem, it’s an industry that’s evolving at an exponential rate. As a result, the knowledge and skills gap between inbound experts and marketing newbies continues to widen.
MPULL
MPULL
Blog Post

New blog articles detected.

  • Why going agile may be the best thing your marketing agency ever does
    Click on any digital marketing-related blog today and you’re bound to see the word ‘agile’ crop up.‘Going agile’ has been heralded as the ultimate way to refine internal processes, evolve your offering alongside consumer demands, increase your customer retention rates and ultimately, strengthen your agency positioning. Marketing buzzwords – more often than not – aren’t worth the hype. ...
MPULL
MPULL
Blog Post

New blog articles detected.

  • Why reporting and analytics are central to your agency’s success
    Inbound marketing owes much of its efficacy to data-driven insights and decisions.The way to gather this data? Via reporting and analytics. Unfortunately, these are often thought of as the least glamorous marketing task, and as a result, left to the last minute, or worse – done in such a hurry that there’s no time to put meaning to the numbers.
MPULL
MPULL
Blog Post

New blog articles detected.

  • Why your agency pricing should align with your B players
    Your agency staff is made up of myriad employees, each at varying skill levels. There are the super-star A players, the ones who ‘get’ it and deliver great quality work in a short period of time. And they can do this without breaking a sweat. Then there are the B players, fresh recruits or junior staff members who’re still learning the ropes and take a little more time and guidance to ...
MPULL
MPULL
Blog Post

New blog articles detected.

  • Ask these questions to ensure new hires are a perfect cultural fit:
    What makes one new employee a seamless addition to the team, but makes another stick out like a sore thumb? The answer: the je ne sais quois, can’t-quite-put-your-finger-on-it, “I’ll know it when I see it” all-important cultural fit. After all, your company doesn’t comprise a team of robots (or not yet, anyway). We know the importance of choosing candidates who’re a great cultural fit ...
MPULL
MPULL
Blog Post

New blog articles detected.

  • How MPULL can assist in pricing and packaging your offering and HubSpot related services
    Let’s get right down to it. The reason we exist is to help agencies grow. How do we do this? By offering strategic advice and inbound marketing services to enable HubSpot partner agencies to flourish. We’ve written before about how succeeding in the inbound (and wider marketing) industry relies heavily on your ability to finesse your pricing and packaging.
MPULL
MPULL
Blog Post

New blog articles detected.

  • Do you know what your marketing profit margin's sweet spot should be?
    If the first phrase that comes to mind after hearing “marketing profit margin” is “as much as possible”, hold up. While we’d all love to be the marketing industry’s equivalent of Bill Gates (who’s on the fast-track to becoming a trillionaire), that’s probably not going to happen.
MPULL
MPULL
Blog Post

New blog articles detected.

  • What I’ve learnt in three years at a startup
    I joined MPULL three years ago, and we were a very different business then. I joined as the 4th employee in a 40m2 office. It was in a shared workspace with many other micro-businesses. Personally, I had about two years experience in the sales and marketing industry and a marketing degree behind my name.
MPULL
MPULL
Blog Post

New blog articles detected.

  • Fight night: Fixed deliverables vs. agile pricing packages
      If you haven’t realised it yet, perfecting your agency pricing is hard. (So much so that we even wrote an eBook about it!) When it comes to pricing packages, inbound marketing agencies fall into two camps: those that swear by fixed deliverables, and those that favour agile pricing. The majority tend toward the former, selling packages that, more often than not, go by the name of ‘AS...
MPULL
MPULL
Blog Post

New blog articles detected.

  • How to be more confident in your inbound marketing agency’s pricing and delivery
    “Confidence is going after Moby Dick in a rowboat and taking the tartar sauce with you”, said Zig Ziglar, the prolific salesman, author and motivational speaker. But if it feels like you’re ill-equipped to catch a fish, let alone a whale, you’re not alone. Setting sail on the seas of marketing – and business in general – can be a daunting prospect, seeing even the most tenacious of ent...

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