MPULL
MPULL
Blog Post
  • On a scale of 1 to 10, ‘1’ being not useful at all and ‘10’ being super useful, what would you score all of the campaigns and programmes your brand has run over the last 6 months?Before you answer, let me be clear — I’m talking usefulness to your target persona, not usefulness to your brand, your brand’s ego, or your agency!

MPULL
MPULL
Blog Post
  • When we got involved with content marketing almost 5 years ago, all the content we produced had an objective to generate leads. As a result, we produced a lot of fairly average content that would drive people to a bigger piece of content that was gated behind a form. The results were astounding, and as a result adoption was huge.

MPULL
MPULL
Blog Post
  • Stand in a book shop or browse the Kindle store and you’ll see a multitude of business books about building a great company culture. I’ve read a lot of them. But why is your company’s culture so important? In a nutshell, if you have a bad culture, your business stands a high chance of failing. A big part of every business’s culture is determined by the people working in and leading the organiza...

MPULL
MPULL
Blog Post
  • A theory I have at the moment is that companies don’t know that most of their marketing budgets are being eaten up in the post-purchase stage. You most probably disagree, and may even argue that the majority of marketing budget is spent on attracting new customers. I won’t disagree, but let me explain why your budget is being used up during the post-purchase stage.

MPULL
MPULL
Page Design Update
MPULL
MPULL
Blog Post
  •   This month marks 5 years since the idea of a results-driven marketing company was finally realised and MPULL officially entered the marketing industry. A lot has changed since the company’s inception, and today I was lucky enough to catch up with one of our founders, Daryn Smith, to get the insights on how we have grown and where he sees MPULL going in the future.  

MPULL
MPULL
Blog Post
  • The annual Inbound conference kicks off in Boston on 25 September. As always, the team here at MPULL has gone through the hundreds of sessions and talks and put together an easy-to-consume Google Spreadsheet, highlighting everything that we believe you should not miss!

MPULL
MPULL
Blog Post
  • SoundCloud, one of my favourite music streaming platforms only has enough money right now to keep it going until the end of the year according to XXLMag. They’re actioning plans right now to not only avoid that but to come out better than ever on the other side. I would like to challenge you today: Do you, as a brand or agency, have plans in place to ace the year end?

MPULL
MPULL
Blog Post
  • Conversion rate optimisation (CRO) is the process of understanding the visitors to your website and using these insights to optimise their experience of your website. This optimisation ultimately creates a more effective, efficient and enjoyable site, which is going to have a positive impact on your conversion rates and increase your results.

MPULL
MPULL
Blog Post
  • Let’s be honest, unless your head is geared for numbers and graphs, data analysis can seem like a pretty boring subject. Most people end up with an expressionless stare at even the thought of looking at a collection of data nodes. From the onset of this project, it was clear that we needed to make the data representation fun and accessible if we are to reach (and entertain) a wider audience. Gaut...

MPULL
MPULL
Blog Post
  • I attended the Sage Summit at the Sandton Convention Centre on the 8th of March for our client Sage Online Tools. The Summit centred around the theme of digital transformation and one session, in particular, caught my attention. When Andrew Honey group CEO of Entrepreneur Media SA, ThinkSales Corporation and SmartCompany Networks came to the stage, he told the delegates that his presentation would...

MPULL
MPULL
Blog Post
  • The idea of a traditional website design usually makes marketing managers and business owners want to tear their hair out. It comes with many challenges and headaches – including a flood of lead-up work and planning, frustrations over budget, inconsistent results, and an excessive amount of time going back and forth. This is where growth-driven design comes to the rescue. If you’re not...

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