MPULL
MPULL
Blog Post
  • I have just returned from the Inbound 2017, and while there were a variety of incredible speeches and exciting new technologies on show, the main theme, empathy, was the golden thread throughout the conference and one which really stuck with me.

MPULL
MPULL
Blog Post
  • If you haven’t moved over to agile already, you’re missing out on a simpler, more efficient experience for you and your customers. Agile retainers are based on delivering the most valuable items in shorter, more incremental sprints.

MPULL
MPULL
Blog Post
  • The annual Inbound conference kicks off in Boston on 25 September. As always, the team here at MPULL has gone through the hundreds of sessions and talks and put together an easy-to-consume Google Spreadsheet, highlighting everything that we believe you should not miss!

MPULL
MPULL
Blog Post
  • SoundCloud, one of my favourite music streaming platforms only has enough money right now to keep it going until the end of the year according to XXLMag. They’re actioning plans right now to not only avoid that but to come out better than ever on the other side. I would like to challenge you today: Do you, as a brand or agency, have plans in place to ace the year end?

MPULL
MPULL
Blog Post
  •   Five years ago we started MPULL, with myself in Cape Town and Graeme in Jo’burg, and not a single client. But we had a belief, our belief was that the sales and marketing we had seen over the past decade sucked—and although they won awards—they never won customers for the companies we were working for.

MPULL
MPULL
Blog Post
  • Conversion rate optimisation (CRO) is the process of understanding the visitors to your website and using these insights to optimise their experience of your website. This optimisation ultimately creates a more effective, efficient and enjoyable site, which is going to have a positive impact on your conversion rates and increase your results.

MPULL
MPULL
Blog Post
MPULL
MPULL
Blog Post
  •   Account-Based Marketing (ABM) is a complex form of strategic business marketing that approaches companies based on account awareness. It engages with individuals within a set of targeted companies. This approach allows marketers to fit their campaigns and marketing messages to a specific account that they are targeting.

MPULL
MPULL
Blog Post
  • Let’s be honest, unless your head is geared for numbers and graphs, data analysis can seem like a pretty boring subject. Most people end up with an expressionless stare at even the thought of looking at a collection of data nodes. From the onset of this project, it was clear that we needed to make the data representation fun and accessible if we are to reach (and entertain) a wider audience. Gaut...

MPULL
MPULL
Blog Post
  • I attended the Sage Summit at the Sandton Convention Centre on the 8th of March for our client Sage Online Tools. The Summit centred around the theme of digital transformation and one session, in particular, caught my attention. When Andrew Honey group CEO of Entrepreneur Media SA, ThinkSales Corporation and SmartCompany Networks came to the stage, he told the delegates that his presentation would...

MPULL
MPULL
Blog Post
  • The idea of a traditional website design usually makes marketing managers and business owners want to tear their hair out. It comes with many challenges and headaches – including a flood of lead-up work and planning, frustrations over budget, inconsistent results, and an excessive amount of time going back and forth. This is where growth-driven design comes to the rescue. If you’re not...

MPULL
MPULL
Blog Post
  • As a marketer, you already have so many things on your to-do list. However, prioritising those tasks and coordinating it with others on your team is the larger issue at hand. Agile marketing is a great solution to this problem—it allows marketing teams to work through projects faster and more strategically.

MPULL
MPULL
Blog Post
  • The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories. CEO Kevin Systrom stated when they first released the feature that: “You’re going to see stories pop up in other networks over time because it’s one of the best ways to show visual...

MPULL
MPULL
Blog Post
  • Choosing a company to work for is not easy. Making yourself less stressed should be your primary focus, this is achieved through doing your due diligence. If you are looking to work for a digital marketing agency, then a must-do for the interview is remembering the principle of the five "P's" - proper preparation prevents poor performance!  

MPULL
MPULL
Blog Post
  • The political and economic turmoil in South Africa, and a credit downgrade by Standard and Poor’s, and now Fitch, to junk status, will have a negative effect on business growth for years to come. As businesses, we are a little helpless to correct the course, and the instability is going to make generating new business far more challenging. Retaining clients is going to be key To pad ourselves aga...

MPULL
MPULL
Blog Post
  • Running an agency isn’t child’s play. Like any business, it comes with a list of challenges – and they seem to be getting tougher every year. Clients’ problems are getting more complex, profit margins are shrinking, and workloads seem to be increasing.

MPULL
MPULL
Blog Post
  • When you sit and evaluate your own tech tools that you use every day, you realise that your everyday tasks have become intertwined with technology and devices to make our day a little easier – a little more productive. With SA Fashion Week under way, it is the perfect moment to highlight how technology is influencing fashion. This synergy has several possibilities for the immersive marketing campa...

MPULL
MPULL
Blog Post
  • The scary reality of digital disruptors, in any industry, is that if you choose to ignore them you will be left behind. We have sat in several client workshops where “digital disruptor” is on the wishlist, so the need for businesses to move forward technologically is a reality. Digital disruptors use all available technology that suits their industry to innovate on product and service delivery. In...

MPULL
MPULL
Blog Post
  • Our team has had the advantage of watching several of our clients’ brands transform digitally over several years. Some have embraced the change fairly quickly, and others have taken this transformation slowly over time. Regardless, we understand that the process of exposing digital growth opportunities for your business is different for each client. We know that digital isn’t transforming busines...

MPULL
MPULL
Blog Post
MPULL
MPULL
Blog Post
  • Truly talented marketers are scarce. Digital marketing experts? Even more so. Inbound marketing is still a relatively new practice, and to add to the problem, it’s an industry that’s evolving at an exponential rate. As a result, the knowledge and skills gap between inbound experts and marketing newbies continues to widen.

MPULL
MPULL
Blog Post
  • Click on any digital marketing-related blog today and you’re bound to see the word ‘agile’ crop up.‘Going agile’ has been heralded as the ultimate way to refine internal processes, evolve your offering alongside consumer demands, increase your customer retention rates and ultimately, strengthen your agency positioning. Marketing buzzwords – more often than not – aren’t worth the hype. ...

MPULL
MPULL
Blog Post
  • Inbound marketing owes much of its efficacy to data-driven insights and decisions.The way to gather this data? Via reporting and analytics. Unfortunately, these are often thought of as the least glamorous marketing task, and as a result, left to the last minute, or worse – done in such a hurry that there’s no time to put meaning to the numbers.

MPULL
MPULL
Blog Post
  • Your agency staff is made up of myriad employees, each at varying skill levels. There are the super-star A players, the ones who ‘get’ it and deliver great quality work in a short period of time. And they can do this without breaking a sweat. Then there are the B players, fresh recruits or junior staff members who’re still learning the ropes and take a little more time and guidance to ...

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