Mudlick Mail
Mudlick Mail
Blog Post
  • You may have found the holy grail of a direct mail campaign for your business. The copy, design, timing, and list are all fine-tuned, and you continue to see great responses. Unfortunately, it doesn’t matter how great your direct mail campaign may be; the results you see will eventually become less and less successful. Each […] The post How to Keep Campaign Fatigue at Bay appeared first on Mudlick...

Mudlick Mail
Mudlick Mail
Blog Post
  • Did you know that half of all consumer spending comes from baby boomers? Unfortunately, many businesses fail to market to baby boomers, choosing to focus their budgets and energy on millennials and Gen Zs. While these generations shouldn’t be ignored, consumers over the age of 50 make about $2.4 trillion annually, and if you aren’t […] The post Marketing to Baby Boomers 101 appeared first on Mudli...

Mudlick Mail
Mudlick Mail
YouTube Video
  • We have good news for you: the EDDM struggle isn’t necessary. Instead, you can turn to Mudlick Mail’s tailored, carefully-curated mailing lists. We help you design, print, and get your message to exactly the people who need to hear it when they need to hear it. We don’t make you pay to blanket entire areas; we help you speak to everyone ready to listen because we understand what you have on the li...

Mudlick Mail
Mudlick Mail
Blog Post
  • There’s nothing more frustrating than having a product or service you know people would need or love, to have worked tirelessly to make it a reality, and then not be able to reach your customers. If this describes you, you aren’t alone. Many entrepreneurs find themselves flummoxed by how to market their products successfully without […] The post Revolutionary Postcard Mailings appeared first on Mu...

Mudlick Mail
Mudlick Mail
Blog Post
  • Most entrepreneurs understand that they have to spend money to make money, but sticking to a marketing budget can seem next to impossible. After investing in advertisements, if you don’t get the response you need, it can feel like you’re sliding down the mountain you’re trying to climb instead of gaining the altitude you need […] The post Why Our Unique Mailers Beat Zip Code Mailing appeared first...

Mudlick Mail
Mudlick Mail
Blog Post
  • ‘Tis about to be the season! We’re approaching November and December, the year’s biggest holiday shopping days. Sure, some people do their holiday shopping throughout the year, but a majority of people will dive into gift shopping as the weather gets colder. The National Retail Federation (NRF) recommends that retailers get their holiday campaigns up […] The post Are Your Holiday Marketing Plans R...

Mudlick Mail
Mudlick Mail
Blog Post
  • As a business created to support businesses, we have a deep empathy for entrepreneurs and all they face every day. Many of them wear multiple hats, juggling several roles and working crazy hours just to keep the basics of their businesses going strong. It’s a wild ride, but we love working with people who live […] The post Mudlick Direct Mail Vs. EDDM appeared first on Mudlick Mail - The Direct Ma...

Mudlick Mail
Mudlick Mail
Blog Post
  • Are you considering direct mail? Every business has a marketing budget, and if those funds aren’t used effectively, staying in business can be very difficult. Deciding how to use your marketing budget isn’t the easiest thing to do, and the stakes are pretty high. You have to consider advertising on the internet, social media, email, […] The post Our Superior Direct Mail Marketing appeared first on...

Mudlick Mail
Mudlick Mail
YouTube Video
  • According to the Data & Marketing Association (DMA), direct mail has a response rate that dominates any other type of advertising. For every $167 marketers spend on direct mail in the United States, they sell $2095 in products or services. Direct mail’s response rate is 5.1%, compared to paid search’s .6%, social media’s .4%, email’s .6%, and online display’s .2%. This is the highest response rate...

Mudlick Mail
Mudlick Mail
Blog Post
  • Whether you’re marketing a service or a product, what you’re really doing is creating an experience. In fact, you’re creating a miniature journey for your customers with a beginning, middle, end, and (hopefully) a sequel. The beginning of the story might be the introduction of the product to the customer, whether it’s by word of […] The post The Importance of Customer Journeys appeared first on Mu...

Mudlick Mail
Mudlick Mail
Blog Post
  • We all like to say that life is about the journey, not the destination. However, if you’re marketing a product or service, that destination is pretty important! You need customers to decide that whatever you’re selling is worth their hard-earned money. It can be easy to focus on this destination, straining toward that point when […] The post The Importance of Direct Mail in a Customer’s Journey ap...

Mudlick Mail
Mudlick Mail
Blog Post
  • We’ll admit it: we’re design fanatics. The sheer power of design to convince, persuade, and disarm makes it one of our favorite aspects of direct mail marketing. And, like we said in our last blog, direct mail that lands in people’s mailboxes is more likely to be seen than yet another email. There’s nothing like […] The post How to Use Visuals in Direct Mail appeared first on Mudlick Mail - The Di...

Mudlick Mail
Mudlick Mail
Blog Post
  • Advertising used to be up to magazines, newspapers, door-to-door salesmen, and direct mail. Though all of these mediums still contribute, internet marketing has taken over a lot of territory. It is faster, cheaper, and more convenient than almost any other type of marketing. Unfortunately, that means that everyone is doing it and consumers drown every […] The post Why Use Direct Mail Marketing? Pa...

Mudlick Mail
Mudlick Mail
Blog Post
  • As a direct marketing company, we spend quite a bit of time explaining just why we are relevant in the current market. Many people do not understand why we still exist at all; they think that email and other forms of internet advertising have eliminated the need for direct mail. After all, why spend money […] The post Why Use Direct Mail Marketing? Part 1 appeared first on Mudlick Mail - The Direc...

Mudlick Mail
Mudlick Mail
Blog Post
  • If you’re an entrepreneur, you’re a pioneer. It doesn’t matter how many people have started businesses before you; it’s your unique journey, and it can get intense. You can do everything possible to stand on the shoulders of the business giants that have come before, but running your own business can still feel like you’re […] The post Essential Direct Mail FAQ appeared first on Mudlick Mail - The...

Mudlick Mail
Mudlick Mail
Blog Post
  • Our culture is on a decades-long mission to stop cutting down trees for paper. Slowing the devastating process of deforestation drives us to recycle and go “paperless” in every area possible. We have all received statements from banks, utilities, and telecommunication companies featuring a little picture of a tree or river with a phrase urging […] The post Why Paper Marketing Is Greener than Digit...

Mudlick Mail
Mudlick Mail
Blog Post
  • Are you a business owner under 35? If so, have you ever entertained the thought of a direct mail marketing campaign? We ask, because a majority of today’s young business owners have grown up in an increasingly paperless world. That means the idea of spending precious funds on printing and delivering thousands of pieces of […] The post The Do’s and Don’t’s of Direct Mail Marketing appeared first on...

Mudlick Mail
Mudlick Mail
Blog Post
  • Owning and running a small business is not for the faint of heart. You have to wear multiple hats every day, handling a huge range of tasks, issues, and stressors. Getting the word out about your business is crucial to its success, and it can be an overwhelming task. It can also be very expensive. […] The post 4 Ways to Promote Your Small Business appeared first on Mudlick Mail - The Direct Mail E...

Mudlick Mail
Mudlick Mail
Blog Post
  • There’s a reason why ancient people communicated via pictures on cave walls, and why the world’s texts are actually made up of a bunch of little images. There’s a reason why road signs keep words to a minimum and eliminate them completely if possible. Images are powerful. If you want to say something quickly and […] The post What Does Visual Data Do for Your Direct Mail? appeared first on Mudlick ...

Mudlick Mail
Mudlick Mail
Blog Post
  • Marketing by mail is a uniquely powerful marketing tool that many people misunderstand and underestimate. The team at Mudlick Mail is very familiar with the misconceptions that warp people’s ideas about the best way to handle direct mail marketing. There are several! When people decide to use direct mail, they usually learn about Every Door […] The post Why Mudlick Mail Beats EDDM Every Time appea...

Mudlick Mail
Mudlick Mail
YouTube Video
  • Speaker: Greg Sands - Free Shop Owner Resources: https://automotive.mudlickmail.com/ Free Webinar: Diagnosing Your Shop for the Future - With more than 20 years of automotive repair business experience, Greg is one of the most successful multi-shop operators in the industry. He has sold more than $1 Billion in automotive service sales! Greg has spent 25 years as a leader in a variety of indust...

Mudlick Mail
Mudlick Mail
YouTube Video
  • Franchise sales rarely happen by accident. We’ve put together a laundry list of must-do’s that will make you stand apart and sell units faster! Join us for a free, on-demand webinar and learn how to drive profitability with direct contact marketing. Visit: https://MudlickMail.com/Franchise. Recently featured in the International Franchise Association’s “Franchising World Magazine” https://digitale...

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