Mudlick Mail
Mudlick Mail
Blog Post
  • A sale is an event. At car dealerships, this is especially clear. It’s obvious that a car sale requires a who, what, why, when, and how. You need a customer who knows why they want a car, which car they want, why they want it, when they want it, and how to buy it. While many […] The post How Direct Mail Sells Cars appeared first on Mudlick Mail - The Direct Mail Experts.

Mudlick Mail
Mudlick Mail
Blog Post
  • NEWS RELEASE January 30, 2018 For more information call: Lu Stasko 303/477-9902 (Office) 720/404-4507 (Mobile) MUDLICK MAIL POSTS DOUBLE-DIGIT SALES, CUSTOMER GROWTH IN 2017 Acworth, GA – Direct mail provider Mudlick Mail posted double digit gains in both sales and customers in 2017, marking the eighth consecutive year of revenue growth for the company. The […] The post MUDLICK MAIL POSTS DOUBLE D...

Mudlick Mail
Mudlick Mail
Blog Post
  • In our last blog, we mentioned the evolution of marketing. It is an important part of marketing success. At Mudlick Mail, we are constantly working to stay on the cutting-edge of marketing and the way it is evolving to suit the current times. We believe that successful marketing is a powerful combination of innovation and […] The post How Email and Direct Mail Are Stronger Together appeared first ...

Mudlick Mail
Mudlick Mail
Blog Post
  • Marketing is generally like broccoli: either you hate it or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns, evaluating numbers, making adjustments, and then doing it all over again. Others find the elusiveness of concrete success to be very stressful and do not enjoy how open-ended marketing can be. However, […] The post How Direct Mail + Email = Su...

Mudlick Mail
Mudlick Mail
Blog Post
  • One thing that we often encounter when welcoming new clients to the direct mail industry is the assumption that making a piece of mail look “high-end” costs more. This can be quite difficult for people with high-end products or services needing to get the word out. However, that is where the magic of design can […] The post You Can Make Direct Mail Feel Luxurious on a Budget! appeared first on Mud...

Mudlick Mail
Mudlick Mail
Blog Post
  • Direct mail has been around for a long time. It has been joined by video, email, and social media, all marketing channels that offer unique advantages in an age where everyone is online all the time. Where some people think that newer marketing channels have made direct mail a thing of the past, this isn’t […] The post What Makes Direct Mail So Effective? appeared first on Mudlick Mail - The Direc...

Mudlick Mail
Mudlick Mail
Blog Post
  • Every industry is different. Though it may make sense to market one way for one industry, it won’t necessarily make sense for another. At the end of the day, you need the perfect mixture of marketing elements for your business, and it won’t always look like another business’s mix. Figuring out just what that mixture […] The post The Perfect Marketing Mix appeared first on Mudlick Mail - The Direct...

Mudlick Mail
Mudlick Mail
Blog Post
  • Direct mail continues to create unique advantages for businesses around the nation, and if you haven’t gotten into it, this is the time. This type of marketing achieves what electronic marketing cannot by being physically present in a customer’s mailbox rather than stuck on a phone or computer screen. Once you decide to add direct […] The post Engaging the Senses with Direct Mail appeared first on...

Mudlick Mail
Mudlick Mail
Blog Post
  • When you offer a product or service, chances are good that the people you market to will have no idea how much time, money, and energy you put into your offering. Developing a viable service or product is a perpetual process that requires endurance, determination, and patience. It also takes a bunch of audacity, especially […] The post Three Elements That Make Direct Mail Irresistible appeared fir...

Mudlick Mail
Mudlick Mail
Blog Post
  • If figuring out how to market to your most effective audience keeps you up at night, you aren’t alone. At Mudlick Mail, we pour ourselves into determining which audience is best for our clients and making sure they get reached. Everybody has an opinion about how to market effectively, and we have found that it […] The post How Direct Mail Can Attract Millennials to Your Website appeared first on M...

Mudlick Mail
Mudlick Mail
Blog Post
  • The digital world has made many things extremely convenient. From finding restaurants, to determining if a product is worth our money, to knowing what is happening in the world at any given moment, we benefit from the internet every day. However, everything has a downside, and the digital world is no exception. One of the […] The post How Internet Marketing Gives Away Power to Mail Marketing appea...

Mudlick Mail
Mudlick Mail
Blog Post
  • It makes sense that the team at Mudlick Mail would be in favor of direct mail. It’s what we do, after all! Like any proud parents, we think direct mail is indispensable to business success. However, some people write our enthusiasm off as simply being invested in our own product. In the age of electronic […] The post Why Marketing Mail is Indispensable appeared first on Mudlick Mail - The Direct M...

Mudlick Mail
Mudlick Mail
Blog Post
  • There is nothing more frustrating than the void between you and your customers. Knowing people need your product or service but being unable to get their attention is one of the biggest challenges any business owner will face, and it’s why companies dedicate entire teams to marketing. Navigating timing, audience, content, and design to get […] The post How to Make the Most of Your Direct Mail Post...

Mudlick Mail
Mudlick Mail
Blog Post
  • Have you heard of informed delivery? Recently, the United States Postal Service rolled out a program that allows people to “preview” their snail mail. It provides its subscribers with a digital preview of the mail coming their way each day. The images are accessible via mobile app, email, and an online dashboard. However, they aren’t […] The post Direct Mail Design & Informed Delivery appeared fir...

Mudlick Mail
Mudlick Mail
Blog Post
  • You may have found the holy grail of a direct mail campaign for your business. The copy, design, timing, and list are all fine-tuned, and you continue to see great responses. Unfortunately, it doesn’t matter how great your direct mail campaign may be; the results you see will eventually become less and less successful. Each […] The post How to Keep Campaign Fatigue at Bay appeared first on Mudlick...

Mudlick Mail
Mudlick Mail
Blog Post
  • Did you know that half of all consumer spending comes from baby boomers? Unfortunately, many businesses fail to market to baby boomers, choosing to focus their budgets and energy on millennials and Gen Zs. While these generations shouldn’t be ignored, consumers over the age of 50 make about $2.4 trillion annually, and if you aren’t […] The post Marketing to Baby Boomers 101 appeared first on Mudli...

Mudlick Mail
Mudlick Mail
YouTube Video
  • We have good news for you: the EDDM struggle isn’t necessary. Instead, you can turn to Mudlick Mail’s tailored, carefully-curated mailing lists. We help you design, print, and get your message to exactly the people who need to hear it when they need to hear it. We don’t make you pay to blanket entire areas; we help you speak to everyone ready to listen because we understand what you have on the li...

Mudlick Mail
Mudlick Mail
Blog Post
  • There’s nothing more frustrating than having a product or service you know people would need or love, to have worked tirelessly to make it a reality, and then not be able to reach your customers. If this describes you, you aren’t alone. Many entrepreneurs find themselves flummoxed by how to market their products successfully without […] The post Revolutionary Postcard Mailings appeared first on Mu...

Mudlick Mail
Mudlick Mail
Blog Post
  • Most entrepreneurs understand that they have to spend money to make money, but sticking to a marketing budget can seem next to impossible. After investing in advertisements, if you don’t get the response you need, it can feel like you’re sliding down the mountain you’re trying to climb instead of gaining the altitude you need […] The post Why Our Unique Mailers Beat Zip Code Mailing appeared first...

Mudlick Mail
Mudlick Mail
Blog Post
  • ‘Tis about to be the season! We’re approaching November and December, the year’s biggest holiday shopping days. Sure, some people do their holiday shopping throughout the year, but a majority of people will dive into gift shopping as the weather gets colder. The National Retail Federation (NRF) recommends that retailers get their holiday campaigns up […] The post Are Your Holiday Marketing Plans R...

Mudlick Mail
Mudlick Mail
Blog Post
  • As a business created to support businesses, we have a deep empathy for entrepreneurs and all they face every day. Many of them wear multiple hats, juggling several roles and working crazy hours just to keep the basics of their businesses going strong. It’s a wild ride, but we love working with people who live […] The post Mudlick Direct Mail Vs. EDDM appeared first on Mudlick Mail - The Direct Ma...

Mudlick Mail
Mudlick Mail
Blog Post
  • Are you considering direct mail? Every business has a marketing budget, and if those funds aren’t used effectively, staying in business can be very difficult. Deciding how to use your marketing budget isn’t the easiest thing to do, and the stakes are pretty high. You have to consider advertising on the internet, social media, email, […] The post Our Superior Direct Mail Marketing appeared first on...

Mudlick Mail
Mudlick Mail
YouTube Video
  • According to the Data & Marketing Association (DMA), direct mail has a response rate that dominates any other type of advertising. For every $167 marketers spend on direct mail in the United States, they sell $2095 in products or services. Direct mail’s response rate is 5.1%, compared to paid search’s .6%, social media’s .4%, email’s .6%, and online display’s .2%. This is the highest response rate...

Mudlick Mail
Mudlick Mail
Blog Post
  • Whether you’re marketing a service or a product, what you’re really doing is creating an experience. In fact, you’re creating a miniature journey for your customers with a beginning, middle, end, and (hopefully) a sequel. The beginning of the story might be the introduction of the product to the customer, whether it’s by word of […] The post The Importance of Customer Journeys appeared first on Mu...

Mudlick Mail
Mudlick Mail
Blog Post
  • We all like to say that life is about the journey, not the destination. However, if you’re marketing a product or service, that destination is pretty important! You need customers to decide that whatever you’re selling is worth their hard-earned money. It can be easy to focus on this destination, straining toward that point when […] The post The Importance of Direct Mail in a Customer’s Journey ap...

Mudlick Mail
Mudlick Mail
Blog Post
  • We’ll admit it: we’re design fanatics. The sheer power of design to convince, persuade, and disarm makes it one of our favorite aspects of direct mail marketing. And, like we said in our last blog, direct mail that lands in people’s mailboxes is more likely to be seen than yet another email. There’s nothing like […] The post How to Use Visuals in Direct Mail appeared first on Mudlick Mail - The Di...

Mudlick Mail
Mudlick Mail
Blog Post
  • Advertising used to be up to magazines, newspapers, door-to-door salesmen, and direct mail. Though all of these mediums still contribute, internet marketing has taken over a lot of territory. It is faster, cheaper, and more convenient than almost any other type of marketing. Unfortunately, that means that everyone is doing it and consumers drown every […] The post Why Use Direct Mail Marketing? Pa...

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