Mullen is an American advertising and marketing communications agency based in Boston, Massachusetts. One of its more notable campaigns was creating the Monster.com Super Bowl commercial When I Grow Up. The agency has also earned critical acclaim for its viral film Pac-Man Puppet Show. Mullen is a four-time winner of Adweek New England Agency of the Year. Joe Grimaldi is Mullen's CEO.

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  • Nuveen Hires MullenLowe Group for Global Launch
    Nuveen, a leading global investment manager, has named MullenLowe Group as its new global creative and media agency of record following a competitive review of agencies. MullenLowe will work with Nuveen on brand strategy and cross-channel creative development. MullenLowe Mediahub will handle media planning and buying responsibilities for Nuveen. Nuveen is the asset management business…
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  • MullenLowe Creatives Honored At Interpublic Group’s Ninth Annual Inclusion Awards Ceremony
    MullenLowe U.S. is pleased to announce that Erin Swenson Gorrall, V.P., Group Strategy Director, MullenLowe U.S., and Blake Winfree, Creative Director, MullenLowe U.S., were honored with the prestigious Inclusive Leadership Award at IPG’s ninth annual Inclusion Awards ceremony held in New York. Both leaders were recognized for their inspiring work with the 25Forty project, a…
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  • Staples Names MullenLowe’s Mediahub as Its Newest Media Agency Partner
    Retail chain Staples has named Mediahub, the Boston-based media division of IPG’s MullenLowe, as its newest agency partner after a competitive review. The review pitted several agencies against one another with a focus on consumer insights and data services. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements. Its…
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  • The Rise of Micro-influencers
    There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. Through our influencer efforts we’ve found the deeper the relationship with the following, the more powerful the influencer. This is why smaller, niche influencers can be…
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  • Comic-Con Recap 2017
    Without fail each July, the most eclectic melting pot of geeks, advertising madmen and A-list celebrities descend on San Diego’s Gaslamp District for Comic-Con — the world’s biggest celebration of comic book culture. This year’s was the biggest SDCC yet, touting over 130,000 paid attendees, which doesn’t even account for the thousands more who flooded…
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  • MullenLowe Group Wins Eight Effies
    MullenLowe Group took home eight awards at the North American Effies on June 1. Our work with JetBlue won four, including a gold Effie for Sustained Success for You Above All. Reach Across the Aisle took bronze in the Carpe Diem category, while FlyBabies won silver in both Influencers and Small Budgets. Ulta Beauty’s First Haircut, a breast cancer awareness campaign, won the silver Effie in…
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  • Digital Content NewFronts Recap 2017
    2017 marked the tenth year of the Digital Content NewFronts, the digital world’s answer to the television upfronts. While formats continued to shift and evolve as presenters tested the waters by leveraging digital star power, experiential events and smaller-scale breakfasts, some established players bowed out entirely or put their focus on new approaches altogether. In…
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  • E*TRADE Selects New Agency
    Excited is an understatement when it comes to how we feel about our new partner, E*TRADE. As the new strategic and creative AOR for E*TRADE, MullenLowe U.S. will begin developing new brand campaigns later in Q2 2017. The creative agency selection comes as the financial services company continues in its work to drive organic growth and improve…
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  • World of Hyatt Launches with One Simple Idea
    Source: from Hyatt Press Release A little understanding goes a long way. This simple idea lays the groundwork for Hyatt’s new global platform, World of Hyatt. The new loyalty program, which launches on March 1, is supported by an unprecedented integrated marketing campaign, “For a World of Understanding.” The campaign debuted with an anthem spot during…
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  • Mining for Analytic “Gems”
    As any analyst knows, your reputation is more valuable than any insight you offer. One of the great pitfalls of big-data analytics is spurious correlation. As the name implies, spurious correlations are places where the data seems to indicate a link between two or more occurrences, but where there is no causal link between them. For…
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  • MullenLowe Mediahub named Media Agency of Record for Chipotle
    Pass the guac and pile on the pico! We have spicy news from MullenLowe Mediahub — we are joining forces with Chipotle, one of the hottest fast-casual brands right now. MullenLowe Mediahub has been selected as Chipotle’s media planning and buying agency of record. The decision happened at the end of a four-month agency review, run by Pile…
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  • How exactly to Produce an Assessment Document with Sample Documents
    There are scores and lots of essay writing services where you’re able to purchase an article throughout the Www. ACT, Inces not possess the resources to perform fact – looking into each one essay. You may be confident when you begin composing the accurate composition your ideas are allon – stage. Writing an excellent narrative…
  • Notification of Purpose Themes Three Downloads
    There are several diverse subjects that you can use on paper procedure documents. Opposite to other companies, we real suggest rehashed documents. For some thing to become a fantastic convincing essay matter, it should be an controversial problem. This list deals with quite a few the straightforward to write essay issues. Essay writing is not…
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  • Steer Clear Of Plagiarism
    No one should know that you just’re in the centre of authors block unless you select to educate them. It’ll help understand the causes of writers block, just how to take care of it and potential methods to avert it. There have been loads of authors within the team. Whatever diverts you as properly as…
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  • How to Complete a Check
    ” You will never obtain a glob of printer in the idea to mess up your own papers.” This written composition will talk about the content on the test, what things to expect on test day, the way to get ready, and the manner to read a ISEE score. It’s ti s view I will…
  • How to Cope With People
    The fantastic number of essay topics for college students is really massive every thing that you need to realize is to pick the best one for you personally. Because of this, it is possible to utilize entirely free college entry documents to offer you a few brilliant suggestions about how to deal with lousy grades.…
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  • Things to Create With Report
    1 kind of article is named the five- paragraph composition. Writing a five paragraph composition is generally a quite challenging job for several of individuals Following all these suggestions are able to help you compose the perfect five paragraph essay. You kind in this issue and several unique quotes appear together with a photo of…
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  • Is World Endeavors Genuine or Just Another Scam
    Should you be writing a dissertation, there’s an complete established format which is followed. The very best component about writing an insightful essay might be the vast array of topics you can decide from. The following are the general instructions that you need to follow, conditioned upon the sort of dissertation or research paper you…
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  • Interesting Matters to Create About
    Collegelevel creating may be different from other writing you’ve done before. In the event you happen to be seeking college entry, the school needs to know about the level of your own readiness to have faculty work. Continue reading to learn just how you are able to compose an article for practically any school course…
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  • Western Union Appoints MullenLowe Mediahub Global Media AOR
    MullenLowe Mediahub, the media planning and buying entity from MullenLowe Group, has been appointed global media agency of record by Western Union, the world’s largest money transfer service. This appointment consolidates Western Union’s multiple global media relationships across online and offline comms planning, media planning and media buying. The win follows a competitive pitch against…
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