MullenLowe is an American advertising and marketing communications agency based in Boston, Massachusetts. Mullen was founded in 1970 by Jim Mullen. On May 8, 2015, Mullen merged with Interpublic Group's global agency Lowe and Partners, creating the MullenLowe Group.

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Mullen
Mullen
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  • When Mullen and Lowe merged in 2015, Alex Leikikh—who had been named global CEO of the combined creative entities—had to think strategically about what to do with the new network’s media assets, Mullen’s Mediahub and Lowe’s Profero. Leikikh wanted the two shops to integrate and expand globally, and he appointed John Moore, then chief media…

Mullen
Mullen
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  • Management had only this to offer when asked for inspiration or advice for this week’s issue. Please read responsibly. Feeling lost when your phone dies? You might be interested to learn you can find your way by looking through a stone. [link] Feeling curious about data science? Perhaps you should consider signing up for a free…

Mullen
Mullen
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  • It’s been a wild week and in an effort to reduce workplace stress, Management is offering a $5 Toys-R-Us gift card for information leading to the ID and capture of the individual(s) responsible for moving the box of Darjeeling tea from 8th to 4th position. Please sip responsibly. Wondering what Facebook’s new stance on 3rd party data means for advertisers?…

Mullen
Mullen
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  • Hello! Management planned to offer a particularly insightful and witty quote for your enjoyment today. Sadly, all those committed to the project were unavoidably delayed. This week’s the reading will have to suffice. Cheers! Obsessed with tacos and curious about how the pursuit of authenticity can be problematic? Crunch on this long read! [Link] Love cats and…

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Mullen
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  • Hello Daylight Savers, Management was having trouble finding words to describe the pleasure that comes with seeing a majority of employees stay a full hour later than usual because it’s still light out. A photo, given such things are known to express a thousand or more words, was chosen as the solution. Unfortunately, the taskforce created…

Mullen
Mullen
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  • It’s been a full week at Mediahub with the convergence of #ThunderSnow and a gathering of Management featuring two days of recaps, summations, overviews, and side-bars, so we’ll keep this short and sweet. Cheers! Concerned about how AI is being used to blur the lines between reality and, like, everything? You should be. [Article] Sick of…

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  • First off, Management has asked that everyone remember the important message shared earlier today: bad things can happen when you take an iced coffee into the bathroom. Let’s not let any more bad things happen, okay? Now onto the reading. Enjoy responsibly! Are you in Boston and worried for your life in the oncoming storm?…

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Mullen
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  • A team from MullenLowe Winston-Salem is headed to SXSW this month to host a workshop, “Creativity in Crunch Time.” They will discuss the importance of story and simplicity as well as in-fighting and what to do when you simply run out of time. As Filmmakers, Content Creators, and Creatives, we’re constantly asked to create more with less. But restriction breeds…

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Mullen
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  • Consumers want brick and mortar experiences. While they enjoy the convenience of online, they place more value on those in-person shopping moments. Far from annihilating the brick-and-mortar retail sector, major e-commerce brands are revitalizing it through creative concepts that merge URL and IRL experiences in new ways. Brooklyn-based startup: Bulletin rents out temporary physical space…

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Mullen
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  • For almost two decades, Lowe was the serial divorcée who just couldn’t find Mr. Right. Despite numerous matchmaking efforts of parent Interpublic Group of Cos. to marry it with a number of its other units, Lowe remained loveless. That is until three years ago, when the holding company landed on a compatible combination in MullenLowe…

Mullen
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  • Congratulations on making it through Valentine’s Day and to the end of another week! Management would like to remind everyone that the foil should always be removed before consuming any of the chocolate hearts still strewn about the office. A lot of time and effort goes into hiring and training employees and choking deaths are…

Mullen
Mullen
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  • Just as broken hearts begin to mend in Boston, we find ourselves hurtling toward another Valentine’s Day. Brace yourselves. Chocolate is coming. Management has suggested streamlining your Valentine’s Day shopping with a list of all the people you don’t loathe and ranking them into the following categories: Love + Love Like Meh Works every time, they say. Now…

Mullen
Mullen
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  • The campaign, carrying the tagline “Whatever makes you whole,” rolls out this week on TV and digital platforms with a series of 15-second spots. “This new direction represents a much more lighthearted tone and message,” Lee Newman, CEO of MullenLowe U.S., said in a statement. “The campaign depicts relatable and judgment-free scenarios from the aisles…

Mullen
Mullen
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  • And And lo, another Super Bowl football and culturefest has passed. The Eagles of Philadelphia may have emerged victorious on the field, but here we’re primarily concerned with the game between major brands of all stripes, sizes, and tastes during the commercial breaks. There were car ads, food ads, beer ads, tech ads, football ads,…

Mullen
Mullen
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  • Hello and congratulations on making it to Super Bowl weekend! Management has asked me to include the suggestion that sleeping on silk pillowcases could improve the appearance of your skin and hair. But they did not offer to secure any employee discounts so you’re on your own. Allure has some recommendations for pillowcases here and,…

Mullen
Mullen
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  • After a record number of emails expressing concern that Boozy Reading might not continue after the first three issues, management has chosen to continue the series and will persist with the ‘mind blown’ thumbnail in spite of outcries including, “puffery” and, “perhaps overselling the notion of a link roundup.” Please enjoy responsibly.  Have you ever…

Mullen
Mullen
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  • Our analytics team says there’s a 97% chance you’re reading this because you either work at MullenLowe Mediahub or would like to in the near future. If you’re in the other 3%, don’t worry. This isn’t the end of your internet multiverse clickventure. Find something that piques your interest below and happy travels!  Tired of…

Mullen
Mullen
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  • Did you know the top of the original Apple emoji ice cream cone started as “happy poop”? Well now you do. Here’s more on the original emoji designs. [article] Love using data to inform your creative decisions but losing sleep over potential flaws? This retraction from 538 won’t help you sleep better at all. [article]…

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  • It’s 2018 and time to bring Simeon Edmund’s boozy reading off the email dirt road and speed up to the on ramp of the information superhighway.  Assuming we can operate better than the MBTA, count on a new installment each week. So bookmark this page and tell Siri/Google/Alexa to set an alarm for every Monday to check…

Mullen
Mullen
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  • The 2017 Global PR Agencies of the Year are the result of an exhaustive research process involving more than 400 submissions and face-to-face meetings with the best PR firms across North America, EMEA and Asia-Pacific. Winner — MullenLowe, Global Creative PR Agency of the Year Since 2015, MullenLowe has consistently delivered Best in Show caliber…

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Mullen
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  • MullenLowe Mediahub partnered with Netflix on two incredible campaigns, ‘Earn Your Power’ and ‘Unblockable ads,’ both of which have been recognized as two of Adweek’s Best Media Plans for 2017. ‘Earn Your Power’ launched with the new Netflix series, Iron Fist. Mediahub successfully reached its hard-to-engage target through exclusive video from the show and a livestream event with two…

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Mullen
Mullen
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  • Nuveen, a leading global investment manager, has named MullenLowe Group as its new global creative and media agency of record following a competitive review of agencies. MullenLowe will work with Nuveen on brand strategy and cross-channel creative development. MullenLowe Mediahub will handle media planning and buying responsibilities for Nuveen. Nuveen is the asset management business…

Mullen
Mullen
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  • MullenLowe U.S. is pleased to announce that Erin Swenson Gorrall, V.P., Group Strategy Director, MullenLowe U.S., and Blake Winfree, Creative Director, MullenLowe U.S., were honored with the prestigious Inclusive Leadership Award at IPG’s ninth annual Inclusion Awards ceremony held in New York. Both leaders were recognized for their inspiring work with the 25Forty project, a…

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