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  • How to calculate the ROI of your CRO program
    The objective of a conversion rate optimization (CRO) program is simple – get more value out of your existing audience. For any business that invests resources in getting people to their website, this should be a critical piece of the strategy. Search engine marketing, social media marketing, email marketing, blogging, SEO, and many other promotional efforts are intended to drive people to […] The...
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  • Why Firebase Analytics (and not Google Analytics) for your mobile app analytics?
    With shifting technology and user behavior, mobile apps are seeing a higher focus from businesses. As the investment in apps increases, there is also a swelling demand for detailed analytics for apps. Business stakeholders who approved the investment in the apps want to measure if they are closer to achieving the business objectives. Organizations want […] The post Why Firebase Analytics (and not ...
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  • Google Analytics – How To Use It To The Optimum?
    Google Analytics is one of those tools that every marketer or website owner has used at least once. It is such a versatile tool that it can be leveraged equally well for small, simple website as well as large, complex ones. Google Analytics will start generating useful insights and give out tracking details as soon […] The post Google Analytics – How To Use It To The Optimum? appeared first on Nab...
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  • 5 Signs That It Is Time To Invest In Conversion Rate Optimization
    Companies operating in today’s dynamic and the highly competitive digital world should ideally understand the digital body language of their users and create world-class experiences to optimize conversions. These conversions could be form submissions, newsletter subscriptions, content downloads, products/service purchases, etc. Conversion rate optimization (CRO) is a continuous method of improveme...
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  • Channel Attribution – 5 Immediate Benefits Marketers Can Reap
    Digital marketers often find themselves utilizing all sorts of marketing techniques available to them in order to increase clicks, visits, and conversions. However, the more they try new channels, the more convoluted the performance reports become. At times, it becomes hard to clearly understand the complex customer journey or path to purchase and accurately point […] The post Channel Attribution ...
  • Mobile App Testing: A Sure-Shot Way To Make Your App Successful
    Gartner estimates that $26 billion dollars in revenue were generated from 102 billion mobile app downloads in 2013, and we may be seeing over 268 billion downloads per year by 2017 (or around $68 billion dollars in revenue). The amount of potential payoff that mobile apps can generate for businesses is very high and thus […] The post Mobile App Testing: A Sure-Shot Way To Make Your App Successful ...
  • Landing Page Optimization: The Immediate Benefits It Can Bring To Your Website
    As a website owner, you must have tried your hand at building landing pages for various marketing activities or for specific online needs.  Landing pages offer tremendous control over what the visitors see on your website.  They provide better content relevance as compared to your website homepage. For instance, you advertise on a paid medium […] The post Landing Page Optimization: The Immediate B...
  • Digital Analytics – The Best Practices Ready Reckoner
      A digital analytics tool can provide enterprises with several custom or standard reports and dashboards today. But the real relevance of that data lies in teams being able to find the right answers at the right time. Because of the sheer amount of data that is being produced by companies, it has become difficult […] The post Digital Analytics – The Best Practices Ready Reckoner appeared first on...
  • 5 Key Goals Ecommerce Players Can Accomplish Using Conversion Rate Optimization
    If people visited my online store all day long and left without buying anything, my immediate concern as a store owner would be “why are there no purchases being made?” My next immediate priority would be to figure out what can be done to influence my visitors to make that purchase. As on online business […] The post 5 Key Goals Ecommerce Players Can Accomplish Using Conversion Rate Optimization a...
  • A/B Testing – When To Implement And What To Expect?
    One of the best ways to figure out appropriate content, design and marketing strategies for your online business is through A/B testing. You can use controlled tests and sound empirical data to determine which tactics work for your company and your product. A/B testing is a method that is used to compare two versions of […] The post A/B Testing – When To Implement And What To Expect? appeared firs...
  • Conversion Rate Optimization – 8 Key Things To Remember
    Why is conversion rate optimization (CRO) becoming one of the fastest growing practices in digital space today? The answer is business growth that can be achieved by doing more with the same resources. CRO, when implemented and executed well, can help increase sales and leads from a website without having to up the number of […] The post Conversion Rate Optimization – 8 Key Things To Remember appe...
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  • What Does A Flawless Digital Analytics Strategy Look Like?
    As organizations are getting ready for the inevitable future – complete digitization of customer-facing organizational systems and using digital analytics to determine customer behaviors and trends – it would be more than safe to assume that digital analytics is the foreseeable necessity that organizations are going to be relying upon to drive better business results. […] The post What Does A Flaw...
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  • Digital Analytics – How CMOs Should Look At It?
    According to a recent survey of chief marketing officers (CMOs) by IBM Institute for Business Value, only 13% of global organizations are using advanced analytics to capture customer insight across touch points and only 16% have integrated customer touch points across physical and digital channels. Despite the significant rise in data management and analytics techniques, […] The post Digital Analy...
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