Nanigans
Nanigans
Blog Post
  • Easy access to customer data has sparked a newfound sense of transparency for brands and newfound pressure on CMOs to turn that data into sales. But marketing is getting more difficult. Marketers are responsible for a growing list of digital channels. They must personalize creative and manage target audiences for each one. They’re being held accountable to optimize every dollar of their media budg...

Nanigans
Nanigans
Blog Post
  • Amazon is known to millions as a brick-and-mortar killing, Whole Foods acquiring, on-demand cloud providing, online marketplace where you can buy anything, industry-disrupting juggernaut. But as an advertising platform? Not so much. But that’s changing fast. After generating $1.7 billion in ad revenue in 2017, Amazon topped that amount in Q1 alone with $2 billion. The company is still far behind t...

Nanigans
Nanigans
Blog Post
  • The advertising business (and every other business really) is coming to terms with huge disruption. In the ad world, the culprit is the increasing dominance of Google, Facebook, and Amazon. But every industry has its “disruptors” and there’s no shortage of advice books on how to navigate a crowded and relentless digital world. Given the sheer volume of “business” books, it can be difficult to sepa...

Nanigans
Nanigans
Blog Post
  • When it comes to retargeting, most agencies and third-party providers have rigged the system in their own favor by claiming credit for revenue that would’ve come through organically. Behind the scenes, they’re engaging in “status quo retargeting.” This approach targets shoppers with high organic purchase rates and low incremental lift who are already planning on buying regardless of seeing an ad. ...

Nanigans
Nanigans
Blog Post
  • We’re thrilled to announce that Nanigans took home the prize last night for The Most Innovative Ad Technology at the 22nd Annual MITX Awards. The award singled out Nanigans’ incrementality solution, which helps ecommerce marketers discover which consumers are most likely to be influenced by advertising. Brands can then dedicate ad spend to those consumers and stop wasting budget on consumers who w...

Nanigans
Nanigans
Blog Post
  • The birth of programmatic advertising can be traced to the late ’90s when the first ad networks appeared, and in 2000 when Google released AdWords. But programmatic as we know it today really took shape in 2005 when the first ad exchanges arrived, followed by the first DSPs (demand-side platforms) in 2007, Google’s acquisition of DoubleClick in 2008, the use of RTB (real-time bidding) in 2009, and...

Nanigans
Nanigans
Blog Post
  • The 2018 Internet Retailer Conference & Exhibition is fast-approaching (June 5-8 in Chicago). If you’re planning to attend, bring your ideas and questions because IRCE comes stocked with workshops, sessions led by industry experts, and an exhibit hall filled with cutting edge technologies on display. You should also bring your business cards because IRCE is a networking goldmine with thousands of ...

Nanigans
Nanigans
Blog Post
  • It seems like every week a retailer like Toys ‘R’ Us closes stores to concentrate on e-commerce. So isn’t it counterintuitive that e-commerce brands — including Warby Parker, UNTUCKit, Sugarfina, Trunk Club, and Boll & Branch — continue to open physical stores? Not so fast. In truth, physical retail isn’t going away — but it is evolving. Today’s consumers crave connection, authenticity, and a pers...

Nanigans
Nanigans
Blog Post
  • Potential customers abandon site shopping carts all the time. But the digital journey they now take after leaving a site has become much more fragmented and challenging for advertisers to keep track of. Does your potential customer visit a competitor’s site? Does she check her Gmail or Yahoo email? Where will she spend her next thirty minutes online or even her next ten “digital hours”? On Instagr...

Nanigans
Nanigans
Blog Post
  • Reaching the people mostly likely to generate incremental revenue really boils down to one thing — you must constantly be evaluating the difference — or lift — in performance between: Shoppers exposed to retargeting ads Comparable shoppers not exposed to retargeting ads Randomized control trials (RCTs), where lift is calculated with automated control (or holdout) groups, are the gold standard for ...

Nanigans
Nanigans
Blog Post
  • Marketers have long presumed that paid search ads are one of the most effective forms of digital advertising. What better time to get your brand in front of consumers than the moment they’re searching for a product? Google has claimed that paid search ads increase visitors to your website by 89%. Even if you already have a No. 1 organic search ranking, paid search ads can drive another 50 percent ...

Nanigans
Nanigans
Blog Post
  • Hopscotch, the India-based online retailer of baby and kids apparel from more than 3,000 brands, has achieved tremendous growth since its founding in 2011. A critical factor behind their growth is a data-driven and strategic approach to digital advertising, particularly on Facebook. Equipping an in-house marketing team to maximize growth and profitability Since its early days, Hopscotch recognized...

Nanigans
Nanigans
Blog Post
  • Two new Nanigans surveys shed light on how today’s retail advertisers and consumers perceive ad retargeting, and neither are singing its praises. In short, both feel that retargeting in its current form is broken and needs to change. According to the data — which Nanigans collected based on responses from 1,000 consumers and over 100 top U.S. retail and ecommerce advertising executives — 83% of ma...

Nanigans
Nanigans
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Nanigans
Nanigans
Blog Post
  • Welcome to the latest installment of our “remarketing on a fragmented internet” blog series. So far we’ve touched on the three main remarketing challenges ecommerce advertisers face on a fragmented internet: cross-channel orchestration, transparency and incremental lift. We’ve also discussed two strategies for dealing with these challenges: channel isolation and outsourcing. This post addresses a ...

Nanigans
Nanigans
Blog Post
  • It’s no secret the goal of retargeting is to turn shoppers into buyers. But what if those shoppers were going to come back to buy anyway, ads or no ads? Too often, marketers waste ad spend pursuing revenue that’s already in their pockets. Optimizing for incrementality allows marketers to reach shoppers whose decision to buy relies on seeing an ad. These are the “persuadables.” They’re the shoppers...

Nanigans
Nanigans
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  • New: Recap: Facebook’s Q3 2015 Earnings Call | Nanigans – Advertising for Incremental Revenue
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Nanigans
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  • New: Find the Facebook Audience Most Likely to Convert With oCPM | Nanigans – Advertising for Incremental Revenue
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  • New: 4 Ways Travel Companies Can Boost Bookings With Dynamic Product Ads | Nanigans – Advertising for Incremental Revenue
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  • New: Driving Revenue: The Compelling Case For Carousel Ads | Nanigans – Advertising for Incremental Revenue
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  • New: How Online Education Advertisers Can Generate Higher Quality Leads at Scale | Nanigans – Advertising for Incremental Revenue
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  • New: Nanigans CEO Ric Calvillo Guest On Bloomberg Radio; Discusses Facebook, Marketing Complexity | Nanigans – Advertising for Incremental Revenue
  • Old: Nanigans CEO Ric Calvillo Guest On Bloomberg Radio; Discusses Facebook, Marketing Complexity | Nanigans – Advertising for Incremental Revenue

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