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  • The Playbook: "LTV : A Tale of Two Shoppers"
    This week, Lauren from New York emailed us with a question - “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” - and our host Erik Mansur fires back with “A Tale of Two Shoppers,” explaining why companies need to modernize their approach to building customer loyalty in the digital age -- and how that can be accomplished through online advertising. Covering traditi...
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  • The Playbook: "Conquering Analysis Paralysis"
    Managing digital advertising campaigns can be empowering, exciting... and overwhelming. Which campaign KPIs should you be monitoring daily, and which can you filter out? In this episode of The Playbook, Nanigans Senior Product Specialist Erik Mansur discusses the advertising metrics that most deserve your focus.
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  • Getting Creative with Facebook and Instagram Video Advertising Webinar
    For direct response advertisers driving real revenue growth through Facebook and Instagram, the power of video ads is clear. Digital video ad spend is expected to top 30.3 billion worldwide by 2018. And it’s just the beginning. Nanigans teamed up with Facebook for this webinar on strategies and creative best practices for running video ad campaigns on Facebook and Instagram. To learn more abou...
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  • The Playbook: "Minimizing Complexity In Digital Advertising"
    Imagine that you’re advertising many products under one umbrella; some products are far more valuable than others, the creative is regulated by law, and people who click on your ads may convert days if not weeks down the line. In this episode of The Playbook, Nanigans Senior Product Specialist Erik Mansur discusses complex online campaign management and how strategy groups, metadata tagging, flex...
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  • The Playbook: "Advertising With Lookalike Audiences"
    At the start of a fresh user acquisition campaign, most online marketers target toward keywords and interests on Facebook, Instagram and Twitter. However, once a campaign manager has enough data to identify the “best customers” (whether that’s app installers or product purchasers on a website) in an initial advertising audience, Lookalike Audiences become an important component for scaling ad spen...
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  • The Playbook: "Scaling Campaign Success"
    A fan of The Playbook writes in: "We had a very successful global launch. How do we maintain our advertising campaign's success online?" In this episode, Erik discusses the two different phases in an online campaign’s life - launch and scale - and how they can be used to stay competitive in a crowded marketplace.
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  • The Playbook: “Online Video Ads: Interstitial vs. Autoplay"
    A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your approach to the unique requirements of both.
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  • The Playbook: "An Online Marketer's Holiday Advertising Checklist"
    The holiday shopping season can be the most prosperous time of year for retailers. However, it’s also one of the most competitive, and advertisers need to employ next-level strategies in order to stay ahead of the pack. In this episode of The Playbook, Erik shares how all advertisers – including mobile game and lead generation advertisers – can capture the most revenue during the Q4 holiday season...
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  • The Playbook: "Mobile Advertising By The Numbers"
    CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there? In this episode of The Playbook, Erik presents mobile data around impressions, CTRs, device targeting, and purchase behavior -- over the holidays and beyond -- to a...
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  • The Playbook: "How to Launch a Global Gaming Campaign"
    We all know people who are addicted to Candy Crush and Slotomania. How did those games become so successful? Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), providing tips and strategies for each phase of growth.
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  • The Playbook: "Bidding to Win in Online Advertising"
    In online advertising, your ad creative and targeting strategies are important - but so is your bid type! In this episode, Erik walks through four digital marketing use cases for CPM, CPC, oCPM and CPA, explaining why each bid type makes the most sense in each situation.
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  • The Playbook: Mitigating Online Advertising Risk
    How can you bid aggressively to attract high-value customers online without breaking your budget? Erik explains how you can mitigate risk without pausing down ads too early or reducing the reach of your digital advertising campaign.
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  • The 2017 Advertisers Guide to Scaling Growth with Facebook and Instagram
    2017 is slated to be a huge year for Facebook and Instagram advertising. With 1.23 billion daily active users (DAU) on Facebook and over 400 million DAU on Instagram, advertisers have access to a massive audience with unlimited revenue potential. However, marketers need to evolve their advertising strategies to account for rising trends on either site. To help keep your team up-to-date and one s...
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  • Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad Spend
    The holidays delivered higher return on ad spend on Facebook in Q4 2016 This report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response ad campaigns on Facebook. This report highlights: -CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market -Insights on how ecommerce advertisers are...
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  • How to Scale Lead Generation with Facebook, Instagram and Twitter Ads
    Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. This SlideShare explains how to use each of the three platforms as a power...
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  • Facebook Video Advertising Rewind: Benchmarks and Trends from 2016
    Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s important to understand how the market is trending....
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  • The Performance Marketer's Guide to Scaling Growth with Mobile App Install Ads
    App use is more popular than ever! According to eMarketer, 98% of US mobile users ages 14 and older installed at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd. Social sites like Facebook, Instagram and Twitter are a central piece of customer acquisio...

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