New: From agile supply chains to tech-savvy, innovative customer approaches, here are a few reasons why direct-to-consumer brands are poised to succeed.
Old: When looking for stylish clothes and innovative gadgets, consumers once had to rely solely on their favorite brick-and-mortar department stores and boutiques. In the age of the internet, however, they’re able to take advantage of more advanced technologies that let stand-alone brands offer a more personalized and transparent shopping experience online. As retail shifts away from the traditional physical-only model, more and more brands are turning to direct-to-consumer (DTC) approaches and using new, innovative channels—such as social media, chatbots, and post-purchase emails—to better connect with their buyers. In this evolving environment, it’s the brands that can deliver smart, customer-centric services that are poised to thrive. Today’s online, mobile-savvy market was practically built for DTC retailers. The Millennial Factor Millennial and Gen Z consumers have come to expect transparency and accountability in their shopping experiences, and they’re constantly connected to the