Natural Insight is a cloud-based workforce management company providing software to merchandisers, product companies, experiential marketers, event marketers, and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England.

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Natural Insight
Natural Insight
Blog Post
  • Technology is often depicted as an obstacle for retailers, rather than an asset; however, innovative brands are embracing technology as a crucial element of their retail strategy for customer acquisition, experience and retention. Considering today’s increasingly mobile workforce and the rapidly evolving gig economy, retailers have no choice but to implement the latest technologies—or be surpas...

Natural Insight
Natural Insight
Blog Post
  • As the demanding holiday season comes to a close, employers are well aware of the extensive planning involved in seasonal hiring; however, retailers and brands need to be conscious of evolving customer shopping habits year-round and focus on hiring top-notch staff by improving the hiring processes. Although consumers relish the convenience of online shopping, in our 2017 Holiday Shopping Survey...

Natural Insight
Natural Insight
Blog Post
  • In recent years, retail has undergone an enormous transformation, with 2017 demonstrating unprecedented upheaval. The industry narrative of choice was “the struggle to stay alive in the age of e-commerce.” But the rumors that physical stores are obsolete are greatly exaggerated. It’s true, though, that the industry is shifting at a rapid pace—consumer needs are constantly changing. However, new...

Natural Insight
Natural Insight
Blog Post
  • The role of the physical store continues to change as in-store and online shopping blend together and inform one another. To provide a seamless shopping experience to customers across physical and digital channels while tracking changing consumer behaviors, retailers and brands will need to pursue a holistic approach through omnichannel retail marketing.

Natural Insight
Natural Insight
Blog Post
  • Shopping malls have long been a place for communities to shop, eat and gather. Since their establishment as a retail hotspot in the late 1950s, malls have flourished across the globe. However, in recent years, emerging global trends are transforming the role these spaces play in people’s lives. Since many once-flourishing shopping centers are beginning to spiral downwards, the traditio...

Natural Insight
Natural Insight
Blog Post
  • Retail is undoubtedly a demanding industry to work in. The holiday seasons in particular can leave employees with depleted motivation or slipping standards. To ensure they get the most out of marketing campaigns and sales initiatives, it’s essential for retailers to keep their staff’s spirits high. The good news is that tools exist to keep staff on track from day one to daily execution...

Natural Insight
Natural Insight
Blog Post
  • Unlike traditional marketing channels, experiential marketing can engage and nurture loyal customers while offering financial gains for retailers and brands. However, one of the biggest pitfalls of experiential marketing campaigns is defining success. Even if your event garnered a great turn out, that doesn’t always mean that it created substantial gains for the company.

Natural Insight
Natural Insight
Blog Post
  • Retail managers face a number of challenges in today’s fast-paced, competitive environment. From ordering inventory, researching market trends, merchandising displays and training staff to planning in-store events and beyond, managing a retail business is anything but simple.

Natural Insight
Natural Insight
Blog Post
  • One of Canada’s fastest growing companies and top five privately held integrated marketing agencies in the country, Rhoddy Marketing Group isn’t slowing down anytime soon. From Crayola to Reebok to Canada-based coffee and baked goods chain, Tim Horton's, Rhoddy creates memorable, engaging brand experiences that drive results and amass loyal customers for their top-notch clients.

Natural Insight
Natural Insight
Blog Post
Natural Insight
Natural Insight
Blog Post
  • Unlike more traditional holidays, Halloween is one that always keeps retailers on their toes, as the beloved autumn holiday is up for interpretation each year. Considering last year’s retail spending was a record-breaking $8.4 billion (a $1.5 billion increase from 2015, with over 171 million Americans participating in one way or another) those numbers are only likely to continue growin...

Natural Insight
Natural Insight
Blog Post
  • Although consumers relish the ease and convenience of e-commerce, customers still desire the tactile, in-store experience. Yet, as department stores across the country are closing locations, brands must reconsider the purpose and function of the physical store—enter pop-up shops.

Natural Insight
Natural Insight
Blog Post
  • Omnichannel retailing works. According to a recent Harvard Business Review study, 73 percent of shoppers used multiple channels during their shopping journey. Those customers also logged more repeat shopping trips to the same retailer and were more likely to recommend the brand than those who merely used a single channel.

Natural Insight
Natural Insight
Blog Post
  • How to Optimize Customer Experience with Retail Workforce Management To compete in retail today—against both brick-and-mortar and online competition—retailers are placing a special focus on improving the in-store customer experience. Workforce optimization has become a central focus to achieve this and develop an enhanced customer experience as well as more efficient workforce strateg...

Natural Insight
Natural Insight
Blog Post
  • Success in retail today requires reaching your customers wherever they are—whether that be on their desktop, mobile phone or shopping in the physical store. Providing your customers with a uniform branded experience through all interactions—from in-store to mobile to packing materials—is no longer an option, it’s what customers expect.

Natural Insight
Natural Insight
Blog Post
  • The lines between in-store and online shopping continue to blur, each taking lessons from the other. Consequently, the role of the physical store is constantly changing. Shoppers today want everything all in one place, going far beyond the traditional shopping experience.

Natural Insight
Natural Insight
Blog Post
  • Agile Retail: Why Online Retailers are Shifting to Brick-and-Mortar Who said the brick-and-mortar store was dead? Contrary to popular belief, shoppers are not abandoning brick-and-mortar to shop online exclusively. Although consumers do relish the convenience and vast inventory available via online shopping, they still crave the tactile experience of the retail store. Because of this,...

Natural Insight
Natural Insight
Blog Post
  • Today, brands are facing increasing pressures from tough competition, making retailers strive even harder to increase store productivity. Brands need to take a fundamentally new approach to sales and product placement strategy, and quickly. To stand apart from the crowd and grow, they must take control of the in-store experience. 

Natural Insight
Natural Insight
Blog Post
  • Ah, Millennials. We’ve seen endless articles about their power to change the retail industry and their impact on the purchasing landscape. However, coming up right behind Millennials is Generation Z, which holds upwards of $44 billion in buying power.

Natural Insight
Natural Insight
YouTube Video
  • Do you suffer from Retail Induced Baldness (RIB)? RIB is an embarrassing and chronic condition that impacts brand managers, shopper marketing agencies, merchandising firms and product sampling companies who find themselves pulling out their own hair due to frustration associated with managing and measuring mobile employees responsible for executing in-store retail programs.

Natural Insight
Natural Insight
YouTube Video
Natural Insight
Natural Insight
YouTube Video
  • The world's best experiential and event marketing agencies focus their attention on developing extraordinary events -- and they rely on Natural Insight's cloud based workforce management service to organize, schedule, execute and measure events in the field.

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