Natural Insight is a cloud-based workforce management company providing software to merchandisers, product companies, experiential marketers, event marketers, and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England.

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Natural Insight
Natural Insight
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Natural Insight
Natural Insight
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  • On April 19th and 20th, Natural Insight hosted their annual INSIGHT conference in Las Vegas, Nevada. Retailers, brands and industry experts shared ideas about the latest trends in customer experience, merchandising, retail execution and the future of retail. Try incorporating some of these key takeaways into your retail strategy for some juicy gains.

Natural Insight
Natural Insight
Blog Post
Natural Insight
Natural Insight
Blog Post
  • The QR (Quick Response) code – a 2-dimensional, square-shaped barcode that phones can scan to retrieve information – became popular in Japan in 2002, and is now fully integrated into Japan and China’s technology culture. While QR codes have a track record of spotty success in the U.S., their popularity has been on the rise since Apple’s new iOS release included a built-in QR code scanner in iPh...

Natural Insight
Natural Insight
Blog Post
  • Natural Insight is hosting its seventh annual INSIGHT conference, and it’s not too late to claim your spot! At INSIGHT 2018, retail, industry and field execution experts will meet to connect, innovate and explore new strategies designed to create an advantage in a merging retail and digital marketplace.

Natural Insight
Natural Insight
Blog Post
  • With e-commerce quite literally bringing shopping to customers’ fingertips, in-store merchandising in 2018 is all about creating a compelling, holistic retail experience that counters the lackluster routine of online shopping. Try implementing this year’s hottest merchandising trends in your store to keep foot traffic up and sales high.

Natural Insight
Natural Insight
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  • Cherish Shopping vs. Chore Shopping Consumers are increasingly shopping for chore items online—think toothpaste, socks, and other necessities; however, browsing for items like fashion clothing, electronics, and home décor can keep consumers shopping in stores for an experience they cherish. Leverage the following techniques to infuse in-store chore shopping with the delight of “cherish shoppin...

Natural Insight
Natural Insight
Blog Post
  • In today’s ever-changing retail landscape, part-time jobs and contract positions are skyrocketing. Some reports show that nearly 3.2 million, or about 20 percent of on-demand workers, occupy the American workforce today, and these numbers are expected to more than double within the next five years. In fact, as early as 2020, more than half of the American workforce could be comprised of on-dema...

Natural Insight
Natural Insight
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  • The experiential marketing trend is exploding. Experiential retail strategies are evolving to become an essential tool for retailers to master, especially with the emphasis consumers place on memorable experiences as they shop. With that in mind, retailers must create unique experiences that integrate digital elements to engage those consumers. The rise in digital experiential marketing campaig...

Natural Insight
Natural Insight
Blog Post
  • Today’s increasingly mobile workforce and rapidly growing gig economy are turning traditional retail hiring operations upside down. Retailers, brands, and experiential marketing companies all participate in this developing trend as they employ full-time, part-time, and on-demand staff. Naturally, as on-demand workers provide a significant amount of flexibility to the retail industry, a rising n...

Natural Insight
Natural Insight
Blog Post
  • While consumers appreciate the convenience of online shopping, the physical store remains an essential channel for acquiring new customers for brands. Numerous studies have shown that while consumers still want to shop in brick-and-mortar stores, their expectations have significantly changed. Shoppers today want to engage with and experience products—and they want to be entertained. In fact, 65...

Natural Insight
Natural Insight
Blog Post
  • Natural Insight’s President and CEO, Stefan Midford, recently took part in a candid discussion on the Food & Wine Insider podcast to examine ways traditional retailers can grow and succeed in today’s ever-changing retail environment. Food & Wine Insider is a weekly podcast that looks at these trillion-dollar industries that touch every American. The unique program highlights how the food and wi...

Natural Insight
Natural Insight
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  • This year’s annual convention and EXPO from the National Retail Federation, NRF 2018: Retail’s Big Show, descended on frosty New York City last week and exhibited the latest and greatest retail technologies and trends. The show also had many big names in attendance, from Walmart CEO, Doug McMillion, and Executive Chairman of Macy’s, Terry Lundgren, to fashion and lifestyle designer, Tommy Hilfi...

Natural Insight
Natural Insight
Blog Post
  • In 2017, the retail industry adjusted to regular disruption, and 2018 is likely to see even more digital upheavals. Customers desire increasingly unique retail experiences and sales knowledge to entice them into the brick-and-mortar store. Today, once-flourishing shopping malls and shopping centers are entering a period of transformation as retailers grapple with this shift in customer shopping...

Natural Insight
Natural Insight
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  • Technology is often depicted as an obstacle for retailers, rather than an asset; however, innovative brands are embracing technology as a crucial element of their retail strategy for customer acquisition, experience and retention. Considering today’s increasingly mobile workforce and the rapidly evolving gig economy, retailers have no choice but to implement the latest technologies—or be surpas...

Natural Insight
Natural Insight
Blog Post
  • As the demanding holiday season comes to a close, employers are well aware of the extensive planning involved in seasonal hiring; however, retailers and brands need to be conscious of evolving customer shopping habits year-round and focus on hiring top-notch staff by improving the hiring processes. Although consumers relish the convenience of online shopping, in our 2017 Holiday Shopping Survey...

Natural Insight
Natural Insight
Blog Post
  • In recent years, retail has undergone an enormous transformation, with 2017 demonstrating unprecedented upheaval. The industry narrative of choice was “the struggle to stay alive in the age of e-commerce.” But the rumors that physical stores are obsolete are greatly exaggerated. It’s true, though, that the industry is shifting at a rapid pace—consumer needs are constantly changing. However, new...

Natural Insight
Natural Insight
Blog Post
  • The role of the physical store continues to change as in-store and online shopping blend together and inform one another. To provide a seamless shopping experience to customers across physical and digital channels while tracking changing consumer behaviors, retailers and brands will need to pursue a holistic approach through omnichannel retail marketing.

Natural Insight
Natural Insight
Blog Post
  • Shopping malls have long been a place for communities to shop, eat and gather. Since their establishment as a retail hotspot in the late 1950s, malls have flourished across the globe. However, in recent years, emerging global trends are transforming the role these spaces play in people’s lives. Since many once-flourishing shopping centers are beginning to spiral downwards, the traditio...

Natural Insight
Natural Insight
Blog Post
  • Retail is undoubtedly a demanding industry to work in. The holiday seasons in particular can leave employees with depleted motivation or slipping standards. To ensure they get the most out of marketing campaigns and sales initiatives, it’s essential for retailers to keep their staff’s spirits high. The good news is that tools exist to keep staff on track from day one to daily execution...

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