Natural Insight is a cloud-based workforce management company providing software to merchandisers, product companies, experiential marketers, event marketers, and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England.

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Natural Insight
Natural Insight
Blog Post
  • Floor layout and employee performance are key factors to a brick-and-mortar store’s success. Displays can make or break a point-of-purchase sale; however, an in-store merchandising approach that doesn’t do products justice can hurt sales. Try these tips to bolster your merchandising techniques, improve employee performance and avoid common retail compliance mistakes.

Natural Insight
Natural Insight
Blog Post
  • Floor layout and employee performance are key factors to a brick-and-mortar store’s success. Displays can make or break a point-of-purchase sale; however, an in-store merchandising approach that doesn’t do products justice can hurt sales. Try these tips to bolster your merchandising techniques, improve employee performance and avoid common retail compliance mistakes.

Natural Insight
Natural Insight
Blog Post
  • Field representatives are the last brand-customer touchpoint before a purchase. Successful reps drive purchases by relating brand narratives and product information to customers. What makes a great field rep? We find it’s a combination of pre-existing strengths and effective training. Let’s take a look at the traits that make a model field rep, and what it takes to hire and train high performe...

Natural Insight
Natural Insight
Blog Post
  • Over half of America’s workforce is hourly. With the gig economy on the rise, workers have constant opportunities for new jobs. However, loyal part-time employees represent brands and connect with customers better than the one-off worker. How can retailers retain their hourly workers to steadily improve work quality instead of constantly training new, short-term hires?

Natural Insight
Natural Insight
Blog Post
Natural Insight
Natural Insight
Blog Post
  • On April 19th and 20th, Natural Insight hosted their annual INSIGHT conference in Las Vegas, Nevada. Retailers, brands and industry experts shared ideas about the latest trends in customer experience, merchandising, retail execution and the future of retail. Try incorporating some of these key takeaways into your retail strategy for some juicy gains.

Natural Insight
Natural Insight
Blog Post
Natural Insight
Natural Insight
Blog Post
  • The QR (Quick Response) code – a 2-dimensional, square-shaped barcode that phones can scan to retrieve information – became popular in Japan in 2002, and is now fully integrated into Japan and China’s technology culture. While QR codes have a track record of spotty success in the U.S., their popularity has been on the rise since Apple’s new iOS release included a built-in QR code scanner in iPh...

Natural Insight
Natural Insight
Blog Post
  • Natural Insight is hosting its seventh annual INSIGHT conference, and it’s not too late to claim your spot! At INSIGHT 2018, retail, industry and field execution experts will meet to connect, innovate and explore new strategies designed to create an advantage in a merging retail and digital marketplace.

Natural Insight
Natural Insight
Blog Post
  • With e-commerce quite literally bringing shopping to customers’ fingertips, in-store merchandising in 2018 is all about creating a compelling, holistic retail experience that counters the lackluster routine of online shopping. Try implementing this year’s hottest merchandising trends in your store to keep foot traffic up and sales high.

Natural Insight
Natural Insight
Blog Post
  • Cherish Shopping vs. Chore Shopping Consumers are increasingly shopping for chore items online—think toothpaste, socks, and other necessities; however, browsing for items like fashion clothing, electronics, and home décor can keep consumers shopping in stores for an experience they cherish. Leverage the following techniques to infuse in-store chore shopping with the delight of “cherish shoppin...

Natural Insight
Natural Insight
Blog Post
  • In today’s ever-changing retail landscape, part-time jobs and contract positions are skyrocketing. Some reports show that nearly 3.2 million, or about 20 percent of on-demand workers, occupy the American workforce today, and these numbers are expected to more than double within the next five years. In fact, as early as 2020, more than half of the American workforce could be comprised of on-dema...

Natural Insight
Natural Insight
Blog Post
  • The experiential marketing trend is exploding. Experiential retail strategies are evolving to become an essential tool for retailers to master, especially with the emphasis consumers place on memorable experiences as they shop. With that in mind, retailers must create unique experiences that integrate digital elements to engage those consumers. The rise in digital experiential marketing campaig...

Natural Insight
Natural Insight
Blog Post
  • Today’s increasingly mobile workforce and rapidly growing gig economy are turning traditional retail hiring operations upside down. Retailers, brands, and experiential marketing companies all participate in this developing trend as they employ full-time, part-time, and on-demand staff. Naturally, as on-demand workers provide a significant amount of flexibility to the retail industry, a rising n...

Natural Insight
Natural Insight
Blog Post
  • While consumers appreciate the convenience of online shopping, the physical store remains an essential channel for acquiring new customers for brands. Numerous studies have shown that while consumers still want to shop in brick-and-mortar stores, their expectations have significantly changed. Shoppers today want to engage with and experience products—and they want to be entertained. In fact, 65...

Natural Insight
Natural Insight
Blog Post
  • Natural Insight’s President and CEO, Stefan Midford, recently took part in a candid discussion on the Food & Wine Insider podcast to examine ways traditional retailers can grow and succeed in today’s ever-changing retail environment. Food & Wine Insider is a weekly podcast that looks at these trillion-dollar industries that touch every American. The unique program highlights how the food and wi...

Natural Insight
Natural Insight
Blog Post
  • This year’s annual convention and EXPO from the National Retail Federation, NRF 2018: Retail’s Big Show, descended on frosty New York City last week and exhibited the latest and greatest retail technologies and trends. The show also had many big names in attendance, from Walmart CEO, Doug McMillion, and Executive Chairman of Macy’s, Terry Lundgren, to fashion and lifestyle designer, Tommy Hilfi...

Natural Insight
Natural Insight
Blog Post
  • In 2017, the retail industry adjusted to regular disruption, and 2018 is likely to see even more digital upheavals. Customers desire increasingly unique retail experiences and sales knowledge to entice them into the brick-and-mortar store. Today, once-flourishing shopping malls and shopping centers are entering a period of transformation as retailers grapple with this shift in customer shopping...

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