Naylor, LLC
Naylor, LLC
Blog Post
  • Naylor’s profile on thesiliconreview.com details how the company strives to provide effective services that meet the fast-changing needs of trade and professional associations. Naylor was founded nearly 50 years ago as a print publisher for trade unions and associations in Canada. Since then, the company has thoughtfully expanded into digital communications, event management, software-as-a-service...

Naylor, LLC
Naylor, LLC
Blog Post
  • Does your member communication convey who your association is, what you do and how it relates to members? At the MMCC conference in May, Dan Bennett spoke about the importance of bringing stories to your membership communication to convey who your association serves and why people should belong to it. The post Does Your Member Communication Tell Your Association’s Story Well? appeared first on Ass...

Naylor, LLC
Naylor, LLC
Blog Post
  • Last month, I attended the ASAE Marketing, Membership, and Communications Conference in Washington, DC. The MM&C Conference gives association and nonprofit professionals the insight to improve their marcomm and membership strategies, and teaches the latest in engagement, technology and trends from industry leaders. This year, the keynote speakers and learning lab presenters highlighted the importa...

Naylor, LLC
Naylor, LLC
Blog Post
  • Missed our live webinar? No worries, we have the recording and slides available for anyone who wants to learn how your association can hit a home run with an often overlooked, yet powerful tool—the niche career center—to grow your industry relevance and non-dues revenue. The post Webinar: Build a Member-Centric Career Center and They Will Come appeared first on Association Adviser.

Naylor, LLC
Naylor, LLC
Blog Post
  • Each new association learning experience offers a palette of possibilities from which to pick and choose. So long as we’re open to the intent of these experiences and really take the time to unearth the nuggets of wisdom unique to our circumstances, we can gain something special from each and every encounter. The post Association learner: Extreme skeptic or eternal optimist? appeared first on Asso...

Naylor, LLC
Naylor, LLC
Blog Post
  • Many associations today recognize they cannot rely on membership fees alone to sustain their business model. Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more v...

Naylor, LLC
Naylor, LLC
Blog Post
  • This is Part I of a two-part series on this topic. In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. In my 2012 ebook, Associations Unorthodox: Six […] The post Why Association Boards Must Step Back from Strategy: Part I appeared first...

Naylor, LLC
Naylor, LLC
Blog Post
  • According to the Association Communication Benchmarking Study, just 40 percent of associations think not being able to earn more money from their member communications is a problem. Associations can do better! Here are 5 strategies to embrace to earn more non-dues revenue for your association from a group publisher who knows. The post A Letter to My Association Family: Embrace the Pursuit of Non-D...

Naylor, LLC
Naylor, LLC
Blog Post
  • Industry Era, a magazine and website dedicated to dialogue about the enterprise solutions that play a key role in redefining the business goals of organizations, has named Naylor Association Solutions President and CEO Alex DeBarr one of their top 10 CEOs of 2017. The post Naylor’s Alex DeBarr Recognized as One of the Industry Era 10 Best CEOs appeared first on Naylor.

Naylor, LLC
Naylor, LLC
Blog Post
  • Naylor Association Solutions has partnered with Virgil Inc., a competency-based talent development and recruiting platform, to deliver a complete, user-friendly solution for providing career path assessments and recommendations through Naylor’s online career centers. The post Naylor Association Solutions Partners with Virgil to Bring Career Assessments into Naylor’s Career Center Solution appeared...

Naylor, LLC
Naylor, LLC
Blog Post
  • Naylor Association Solutions and three of its clients were honored at Association TRENDS’ 38th annual Salute to Association Excellence Luncheon in Washington, D.C. The Association TRENDS All Media Contest recognizes the best and most unique communications and marketing work created by associations and their partners. The post Naylor Association Solutions Wins Gold and Bronze Awards in the Associa...

Naylor, LLC
Naylor, LLC
Blog Post
  • Four in five associations think at least half their member communications are ignored, but 86 percent think they are good at creating relevant content. Only 28 percent of associations think they are using member data wisely enough to deliver a customized member experience, but more than half are conducting member communications surveys at least once every two years. These are just a few contrasts ...

Naylor, LLC
Naylor, LLC
Blog Post
  • WASHINGTON— Naylor Association Solutions has partnered with Credly, the leading digital credential platform, to deliver an end-to-end solution for issuing, managing and tracking digital credentials in the Naylor career center. Credly offers exceptional power and scalability to global organizations; innovative education and training providers; assessment publishers and professional associations who...

Naylor, LLC
Naylor, LLC
Blog Post
  • McLEAN, VA – Naylor Association Solutions has acquired Health eCareers’ nursing, allied and administrative business in a stock transaction that will magnify the recruiting abilities of employers and the employment options for members of its National Healthcare Career Network (NHCN). Naylor will assume ownership of key association contracts and work in close concert with Health... Read more » The ...

Naylor, LLC
Naylor, LLC
Blog Post
  • CHICAGO – Association professionals thirsty for practical knowledge about leveraging new technology and data curation tools are invited to attend the first Association SmartTech Conference on Feb. 1. This first-time, one-day event, is co-created and co-sponsored by Association Forum, DelCor Technology Solutions and Naylor Association Solutions, and hosted by OLC Education and Conference Center. Sm...

Naylor, LLC
Naylor, LLC
Blog Post
  • WASHINGTON—Naylor Association Solutions partners with TransData, LLC to facilitate the integration of the event management platform developed by EventCart into the Naylor AMS Solution. EventCart offers an all-in-one event management solution that includes features such as CRM and QuickBooks integrations, single sign-on, data syncing, digital promotional marketing strategies, market research and co...

Naylor, LLC
Naylor, LLC
Blog Post
  • MCLEAN, Va. — Naylor Association Solutions has announced the launch of their Naylor Marketplace, believed to be the association industry’s first – and only – third-party app store enabling associations to integrate the software solutions of their choice with their Naylor AMS or Career Center — in minutes and without the cost and effort required... Read more » The post Naylor Association Solutions...

Naylor, LLC
Naylor, LLC
Blog Post
  • The Independent Insurance Agents & Brokers of America (IIABA) and Naylor Association Solutions have announced that they will be partnering to produce and offer advertising for IIABA’s multi-platform member communications, including print and online media. The post Independent Insurance Agents & Brokers of America and Naylor Association Solutions Announce New Partnership appeared first on NAYLOR.

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