Neustar explains the history of DNS and the birth of Neustar UltraDNS, 20 year's ago, in this brief 3 minute video. Transcript: In internet speak, 20 years seems like an eternity. Seriously, just think about how far we’ve come since 1998. From the days of dial-up internet, when an incoming call could knock you offline to today, where you can browse the internet while on your phone. We’ve come a l...
Watch this short video about building brand connections in an online world from Neustar. Connect with us on: LinkedIn: https://www.linkedin.com/company/5349/ FaceBook: https://www.facebook.com/pg/OfficialNeustar/about/?ref=page_internal Twitter: https://twitter.com/Neustar Google+: https://plus.google.com/112812856459486593044 Corporate Website: https://www.home.neustar Marketing Solutions...
A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down from 12.1% in 2016 to 11.3%. A smart and strategic analytics partner can help you work through internal challenges and frictions with internal stakeholders and identify the best solutions to help set your organization up to reach and exceed goals, both in the short and longer term.
In 2016, TCPA litigation rose by 31% from the previous year. Companies need to make sure they don’t commit unintentional violations when reaching out to consumers. With better identity resolution, you can significantly mitigate your risk.
Neustar SiteProtect wins Computing Security Excellence Award. Read why our cloud-based, on-demand DDoS mitigation solution won.
In last night’s dramatic cliffhanger Winter finale, a ransomware attack left the doctors and nurses at Grey Sloan Memorial scrambling after all their modern medical technology goes offline. While fictional, it probably left viewers wondering if they could happen in real-life to their own hospital. The scary answer is yes.
What happened to McDonald's as a result of their failed Szechuan sauce/Rick and Morty response should be a lesson for every brand about how predictive analytics can inform the steps any brand takes when presented with a potential viral marketing opportunity.
When consumers get a call from a number they don’t recognize, they rarely pick it up. This is causing headaches for legitimate businesses as they try to provide better customer service. We’ve got 4 steps you can take to help build better connections.
Digital is an inexorable part of our lives. Whether it’s your cell phone, laptop or wearable device, our demand for digital media is continuous and insatiable. There are strict guidelines and requirements in place that govern how, where and by whom specific kinds of digital media can be consumed. These guidelines may apply to movies, music, live broadcasts and many other types of electronic media....
The football game is watched by hundreds of millions of actively engaged consumers every year who actually look forward to watching the commercials. But how do you know if it’s the right investment for your marketing budget?