New Breed Marketing
New Breed Marketing
Blog Post
  • When it comes to inbound marketing, video has established itself as a traffic-referring, lead-generating, content powerhouse. We no longer have to wonder if video marketing works. The data's in. Now we get to do what all great marketers do: sit down with our hot beverage of choice, and start analyzing. In this post we're breaking down our pick of the top five video marketing stats released in W...

New Breed Marketing
New Breed Marketing
Blog Post
  • Though it's still frequently seen only as a B2C marketing play, establishing a social media presence is just as important for B2B marketers. The digital environment of today's society means anyone who's anyone has created profiles on the top social platforms, so your visitors expect to find you there, too. Therefore, it's up to you to incorporate social media into your inbound marketing strateg...

New Breed Marketing
New Breed Marketing
Blog Post
New Breed Marketing
New Breed Marketing
Blog Post
  • This digital age has given buyers limitless information, endless choices and, overall, more power in making their purchasing decisions. All of this means more time, resources and money are poured into acquiring new customers, and it remains just as easy for the buyer to change their mind and leave your company. When this happens, it's time to devote better energy to retaining existing customers...

New Breed Marketing
New Breed Marketing
Blog Post
  • First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel ...

New Breed Marketing
New Breed Marketing
Blog Post
  • Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become apparent that the funnel prioritized marketing and sales over customer service, as it favored closing the next deal over your existing customers. However, when buyers wield the power and your Customer Acquisition Cost (CAC) is sky...

New Breed Marketing
New Breed Marketing
Blog Post
  • If your inbound marketing content strategy is successful, the first point of contact visitors have with your company is through your blog. By optimizing your blog to its fullest potential, you eliminate distractions from a poor user experience and empower your visitors to fully engage with your content — and your brand. As more users visit and stay on your blog, your website traffic will also i...

New Breed Marketing
New Breed Marketing
Blog Post
  • As a lead generation marketer, your database should be one of your most prized resources. With the right data points, inbound marketers can reach prospects with contextually relevant content with the ability to convert them into customers. But if your contact database isn’t properly maintained, it can become an impairment rather than an asset. Inaccurate or disparate data points can seriously ...

New Breed Marketing
New Breed Marketing
Blog Post
  • Here at New Breed, our web team has been cranking out websites, blogs and other design/development projects for our clients. Since the start of 2018, they have launched 10 new websites and 13 new blog pages. We wanted to take a moment to bring their behind the scenes efforts into the foreground and celebrate four of our favorite recent blog page redesigns.

New Breed Marketing
New Breed Marketing
Blog Post
New Breed Marketing
New Breed Marketing
Blog Post
  • The process of identifying and weighting marketing touch points is critical to effectively implementing a marketing attribution strategy. Moreover, it can enable marketing teams to gain a holistic view of their marketing and sales funnel in relation to the customer journey. By unifying the customer journey map with your marketing touch points, you can identify and capitalize on the most valuabl...

New Breed Marketing
New Breed Marketing
Blog Post
  • Calls-to-Action (CTAs) are an essential element of any successful inbound marketing strategy. A Call-to-Action is a visualization meant to compel a user to take a desired action. A CTA can be effectively utilized across all marketing channels to drive conversion. Before creating your CTA, it is critical that you determine your conversion goal. The way you structure your CTA and its respective ...

New Breed Marketing
New Breed Marketing
Blog Post
  • We've said it before and we'll say it again: content is the fuel of inbound marketing. In order to be successful, your company must consistently push out fresh, educational content to pull in new visitors and convert them into leads. Without content, your marketing strategy will come to a halt. But brainstorming and writing new and exciting content every day can be difficult — especially if you...

New Breed Marketing
New Breed Marketing
Blog Post
  • One of the greatest things about HubSpot is the plentiful integrations it offers. Over 150 different softwares and applications seamlessly fuse with the HubSpot marketing platform and CRM. These integrations enable marketing professionals to easily align their tech stacks to optimize processes and ultimately drive growth. The number and variety of integrations you should leverage depends on w...

New Breed Marketing
New Breed Marketing
Blog Post
  • Conversions are the lifeblood of inbound marketing. To drive and sustain successive conversions down your funnel, you must define clear conversion pathways for each of your core buyer personas. But what does that look like from an overhead view? And what elements are needed to be successful? We've spelled-out everything you need to know to make your site into a lead-conversion machine.

New Breed Marketing
New Breed Marketing
Blog Post
  • At its core, inbound marketing is a data-driven approach. All incoming leads are funneled through your company's website, providing you with a roadmap to respond to customer needs, expectations and engagement behaviors in real-time. But in order to truly reap the benefits of an inbound marketing strategy, segmenting your customer database by buyer persona and lead source is key. We've laid out ...

New Breed Marketing
New Breed Marketing
Blog Post
New Breed Marketing
New Breed Marketing
Blog Post
  • At New Breed, we often find ourselves uttering the term growth mode. We use it to reference a critical phase in a SaaS company's development in which inbound strategies and practices can serve as a growth accelerant. But the marketing industry is ripe with flashy labels and acronyms that can be disorienting if not furnished with meaning and context. And as much as we love using the latest lingo...

New Breed Marketing
New Breed Marketing
Blog Post
  • Evaluating web traffic and funnel metrics in relation to specific inbound marketing campaigns will give you insight into the effectiveness of your strategy — but what if you could assign a dollar value to your marketing efforts? The ability to accurately attribute revenue to different marketing initiatives, assets and channels can revolutionize your inbound strategy and change how your company ...

New Breed Marketing
New Breed Marketing
Blog Post
  • In the last few decades, digital domains have completely upended our ideas about where a business "lives." Virtual sites have become the preeminent home and public face of companies across the globe, with traditional brick-and-mortar locations taking a more satellite role. No matter how that shift sits with your sentimental side, it indicates that websites are now the most frequented "location"...

New Breed Marketing
New Breed Marketing
Blog Post
  • Most organizations have a stockpile of blog posts from years gone by, some that were written before any premium gated content offers were created. If properly optimized, these seasoned posts are more likely to drive organic traffic than newer posts that are still building up search authority but have yet to yield many conversions. By freshening up archived blog posts and attaching a suitable pr...

New Breed Marketing
New Breed Marketing
Blog Post
  • To gate or not to gate? That is the question... Gated content is a staple of any effective inbound strategy. By requiring visitors to fill out a form before accessing a valuable piece of content, you can gather key information to fuel your lead generation strategy. But not all content is worth gating behind a form. If your gating strategy isn’t properly configured, you run the risk of driving ...

New Breed Marketing
New Breed Marketing
Blog Post
  • The Client ServiceTitan was built on a simple idea: help home services contractors build a better business and better life by giving them the tools to grow and be competitive. Strong, personal customer relationships are the crux of the residential services industry. But managing a growing technician force and delivering exceptional customer service can be difficult for a contracting business t...

New Breed Marketing
New Breed Marketing
Blog Post
  • Secret Golf is a platform for golfers to seek instructions from leading tour professionals on all aspects of the game. It is a freemium membership website that features videos of founder Steve Elkington interviewing golf professionals at various golf courses around the U.S.

New Breed Marketing
New Breed Marketing
Blog Post
  • The right marketing automation software can help marketers streamline various tasks, boost their overall efficiency, draw key insights and drive ROI. But not all marketing automation software is created equal. Too often, marketers find themselves using multiple tools and platforms to achieve goals that could be resolved with a single, all-encompassing platform. It’s great to have an array of to...

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