New Breed Marketing
New Breed Marketing
Blog Post
  • At its core, inbound marketing is a data-driven approach. All incoming leads are funneled through your company's website, providing you with a roadmap to respond to customer needs, expectations and engagement behaviors in real-time. But in order to truly reap the benefits of an inbound marketing strategy, segmenting your customer database by buyer persona and lead source is key. We've laid out ...

New Breed Marketing
New Breed Marketing
Blog Post
New Breed Marketing
New Breed Marketing
Blog Post
  • At New Breed, we often find ourselves uttering the term growth mode. We use it to reference a critical phase in a SaaS company's development in which inbound strategies and practices can serve as a growth accelerant. But the marketing industry is ripe with flashy labels and acronyms that can be disorienting if not furnished with meaning and context. And as much as we love using the latest lingo...

New Breed Marketing
New Breed Marketing
Blog Post
  • Evaluating web traffic and funnel metrics in relation to specific inbound marketing campaigns will give you insight into the effectiveness of your strategy — but what if you could assign a dollar value to your marketing efforts? The ability to accurately attribute revenue to different marketing initiatives, assets and channels can revolutionize your inbound strategy and change how your company ...

New Breed Marketing
New Breed Marketing
Blog Post
  • In the last few decades, digital domains have completely upended our ideas about where a business "lives." Virtual sites have become the preeminent home and public face of companies across the globe, with traditional brick-and-mortar locations taking a more satellite role. No matter how that shift sits with your sentimental side, it indicates that websites are now the most frequented "location"...

New Breed Marketing
New Breed Marketing
Blog Post
  • Most organizations have a stockpile of blog posts from years gone by, some that were written before any premium gated content offers were created. If properly optimized, these seasoned posts are more likely to drive organic traffic than newer posts that are still building up search authority but have yet to yield many conversions. By freshening up archived blog posts and attaching a suitable pr...

New Breed Marketing
New Breed Marketing
Blog Post
  • To gate or not to gate? That is the question... Gated content is a staple of any effective inbound strategy. By requiring visitors to fill out a form before accessing a valuable piece of content, you can gather key information to fuel your lead generation strategy. But not all content is worth gating behind a form. If your gating strategy isn’t properly configured, you run the risk of driving ...

New Breed Marketing
New Breed Marketing
Blog Post
  • The Client ServiceTitan was built on a simple idea: help home services contractors build a better business and better life by giving them the tools to grow and be competitive. Strong, personal customer relationships are the crux of the residential services industry. But managing a growing technician force and delivering exceptional customer service can be difficult for a contracting business t...

New Breed Marketing
New Breed Marketing
Blog Post
  • Secret Golf is a platform for golfers to seek instructions from leading tour professionals on all aspects of the game. It is a freemium membership website that features videos of founder Steve Elkington interviewing golf professionals at various golf courses around the U.S.

New Breed Marketing
New Breed Marketing
Blog Post
  • The right marketing automation software can help marketers streamline various tasks, boost their overall efficiency, draw key insights and drive ROI. But not all marketing automation software is created equal. Too often, marketers find themselves using multiple tools and platforms to achieve goals that could be resolved with a single, all-encompassing platform. It’s great to have an array of to...

New Breed Marketing
New Breed Marketing
Blog Post
  • Developers can maneuver wireframes, CSS, API and plugins to create beautiful sites that meet the functional requirements of your brand. But no website — no matter how current —should be static. As your needs evolve, it’s important to have the flexibility to quickly make small changes and updates to your site without overhauling its underlying framework month-over-month.

New Breed Marketing
New Breed Marketing
Blog Post
New Breed Marketing
New Breed Marketing
Blog Post
  • It’s easy to tell when your marketing and sales funnel has sprung a leak; you're seeing site traffic, but Leads aren't progressing down your funnel through intended conversion pathways. Any marketer can attest to the detrimental consequences of ignoring these funnel gaps. What’s trickier is determining exactly where those gaps are and how to fix them effectively. Being able to diagnose gaps wi...

New Breed Marketing
New Breed Marketing
Blog Post
New Breed Marketing
New Breed Marketing
Blog Post
New Breed Marketing
New Breed Marketing
Blog Post
  • It’s easy to tell when your marketing and sales funnel has sprung a leak; you're seeing site traffic, but Leads aren't progressing down your funnel through intended conversion pathways. Any marketer can attest to the detrimental consequences of ignoring these funnel gaps. What’s trickier is determining exactly where those gaps are and how to fix them effectively. Being able to diagnose gaps wi...

New Breed Marketing
New Breed Marketing
Blog Post
  • A paid advertising campaign can provide huge value to your company. Paid searches have a high potential to bring more leads to your website and introduce more people to your product or service. Creating a specific and measurable goal for your paid advertising campaign is important. A clear goal enables you to prove that your efforts were successful and what tactics worked so you can replicate ...

New Breed Marketing
New Breed Marketing
Blog Post
  • Developers can maneuver wireframes, CSS, API and plugins to create beautiful sites that meet the functional requirements of your brand. But no website — no matter how current —should be static. As your needs evolve, it’s important to have the flexibility to quickly make small changes and updates to your site without overhauling its underlying framework month-over-month.

New Breed Marketing
New Breed Marketing
Blog Post
  • You're familiar with the buyer's journey — the logical progression that a consumer follows when researching and ultimately deciding on a solution to purchase. It starts when a buyer becomes aware of a pain point and recognizes their need for a solution. After some initial research, they reach the consideration stage of their buyer's journey in which they evaluate different available solutions. ...

New Breed Marketing
New Breed Marketing
Blog Post
  • It’s exciting to think about all the creative and innovative possibilities that come with redesigning your website, but form shouldn’t be your only focus when revamping your site. It’s equally important to consider how your website will work to catalyze lead engagement and conversions. We’ve listed four things to keep in mind when building the architecture and navigation structure for your new ...

New Breed Marketing
New Breed Marketing
Blog Post
  • If topic clusters are the next frontier for SEO, HubSpot's Content Strategy Tool is the vehicle that will expedite your arrival there. Topic clusters work not only to boost the domain authority of your entire site, but also to help bolster key pages (pillar pages) by linking high-performing blog posts and site content back to them. Though it may sound complex, the Content Strategy Tool is desig...

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