NGDATA
NGDATA
Blog Post
  • NGDATA, along with IIA, Belfius Bank, BWG Strategy and B-Hive, hosted an Executive Exchange event in NYC, on October 16th, and in Toronto, on October 17th. Professionals from Morgan Stanley, RBC, Scotia Bank, Baker McKenzie, Citibank, … The post Executive Exchange Events in New York City and Toronto appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Business intelligence isn’t a new concept, but it is one that has made leaps and bounds in the past few years thanks to the proliferation of big data, the development of sophisticated analytics tools, the Internet of Things (IoT) and … The post The Future of BI: Actionable Intelligence appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice have evolved, marketers still use campaigns as the impetus for customer communications. Campaign-based marketing takes a lot of time, effort … The post Interactive Marketing and the Customer Experience appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Inbound marketing is a must for modern enterprises, but a comprehensive inbound marketing strategy has many elements and moving parts. From calls-to-action to opt-in forms, multiple buyer personas to target, data to analyze, myriad touchpoints for engaging your audience, and … The post Inbound Marketing Strategies: 40 Marketing Pros Reveal the Single Most Important Ingredient for a Successful Inbo...

NGDATA
NGDATA
Blog Post
  • Putting the customer at the center of a marketing strategy, through more relevant engagement, is an effective step toward true customer experience marketing. The goal is to become customer-centric by exceeding customer expectations with messages and offers they actually want, … The post An NGDATA Publication: 9 Tips to Truly Engage Customers with Your Marketing appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • A Definition of Multi-Touch Attribution Model Multi-touch attribution is a marketing tech function of an advanced attribution solution. This model proves the value of B2B marketing strategy in terms of metrics associated with opportunities and revenue. Some people find it … The post What is a Multi-Touch Attribution Model? Types of Attribution Models, Benefits, Best Practices, and More appeared fi...

NGDATA
NGDATA
Blog Post
  • Your financial institution has access to so much customer information, but unless you can use this intelligence quickly and effectively, all that data is rendered useless. You must leverage the enormous amount of existing user data your brand has stored … The post Banks: Achieve True Customer Centricity With the Right Technology appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • A Definition of Customer Experience Customer experience (CX) is a term that has gained a lot of steam in the past couple of years, and it is one of those terms that people feel as though they grasp until they … The post What is Customer Experience? A Definition of CX, Challenges, Best Practices, and More appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Many believe that new automation technology and artificial intelligence hold the key to solving the customer experience problem, but banks have yet to strike the right balance between technology implementation and a personal customer approach. For example, younger generations certainly … The post Successful Customer Experience Requires the Anticipation of Future Needs appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Most marketers know what their customers want and expect. Besides having a great product or service, you must be able to engage with customers on their terms – this means interacting with the right experience, at the right time, through … The post If the Martech Stack Only Had a Brain… appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Customers no longer compare their bank’s customer experience to that of other banks, but to brands like Google, Apple, Facebook and Amazon. These corporations make it their mission to provide each customer with a personalized and relevant experience. And, on … The post Banks: Segmented Marketing Continues to Turn Off Your Customers appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Today’s enterprises gather a larger volume of data about their customers and prospects than ever before. To fully leverage that data, companies look to customer data platforms (CDPs) capable of aggregating data from the multitude of channels and touchpoints throughout … The post How to Choose the Right Customer Data Platform: 20 Data Analysts & Marketers Reveal the Most Important Features to Look ...

NGDATA
NGDATA
Blog Post
  • Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer banking survey conducted by NGDATA. Despite customer sentiment, banks are not meeting these expectations and must refocus on personalizing the … The post NGDATA’s 2017 Consumer Banking Survey Results appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Webinar to Share Best Practices for Maximizing Current Martech Strategies and Investments, and Outline How Companies Can Deliver Superior Customer Experiences   New York City—September 20, 2017 — NGDATA, the customer experience management solutions company, today announced details of its … The post NGDATA to Present “Is the Martech Stack Missing Its Brain?” Webinar Featuring Research Analyst Brand...

NGDATA
NGDATA
Blog Post
  • Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer banking survey conducted by NGDATA, the customer experience management solutions company. Despite customer sentiment, banks are not meeting these expectations … The post Banks Must Commit to Exceptional, Personal Experiences to Retain Customers appea...

NGDATA
NGDATA
Blog Post
  • In a world where customers are increasingly empowered to select how, when and where to view the content of their choosing, it’s no longer acceptable, desirable or efficient to deluge them with off-target, irrelevant experiences. Customers expect and deserve more. … The post Your Brand’s Power With Individual-Level Marketing appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Annual survey shows customer expectations are at an all-time high, especially among millennials; Banks must commit to exceptional, personal experiences to retain customers New York City—September 19, 2017 – Consumers have increasingly high expectations and demand exceptional customer service in … The post 2017 NGDATA Consumer Banking Survey Reveals Growing Impetus for Banks to Become More Customer...

NGDATA
NGDATA
Blog Post
  • Thanks to real-time marketing tools that deliver completely accurate customer data and insights, marketers are in a better position today than ever before to make an impact with their customers and prospects. They can now create personalized content and deliver … The post The Marketer’s Toolbox: Personalized Video Throughout the Customer Journey appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Customer marketing analytics is a solution for gaining customer insights to deliver superior customer experiences tailored to customers’ preferences and needs. Customer marketing analytics tools combine data to give you a complete view of the customer and generate actionable insights … The post What is Customer Marketing Analytics? Challenges, Best Practices, and More appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Thanks to real-time marketing tools that deliver completely accurate customer data and insights, marketers are in a better position today than ever before to make an impact with their customers and prospects. You can now create personalized content and deliver … The post An NGDATA Guide: 4 Ways Personalized Video Enriches the Entire Customer Experience appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Every marketer knows that measuring campaign success is the key to continuous improvement, but with myriad touchpoints and channels through which consumers interact with brands today, pinpointing the touchpoints, marketing collateral, and other experiences that generate the most results is … The post Marketing Attribution Models: 23 Marketing & Analytics Pros Reveal the The Most Effective Attribut...

NGDATA
NGDATA
Blog Post
  • NGDATA announced the introduction of Attribution and out-of-the-box Next Best Experience (NBE) solutions to Lily™, the company’s next-generation customer data platform. With these new out-of-the-box capabilities, companies using Lily can better use customer data to engage customers more effectively … The post Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to ...

NGDATA
NGDATA
Blog Post
  • Attribution and Out-of-the-Box Next Best Experience Among Functionality Added to Lily to Help Marketers Create Smarter, More Informed Customer Experiences New York City—August 30, 2017 — NGDATA, the customer experience management solutions company, today announced the introduction of Attribution … The post NGDATA Delivers Deeper Customer Intelligence to Marketers, Adding Greater Brand Value to Co...

NGDATA
NGDATA
Blog Post
  • To achieve customer-centric marketing, you need a major mind-shift in your marketing… and your technology. You must have access to all your customer data to be able to engage with them the way they want – as individuals. Armed … The post An NGDATA Webinar: Is the Marteck Stack Missing Its Brain? appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • Not long ago, if a person wanted to detach as a customer of a service provider, it was usually due to the price of products and services. Today, customers change providers when they are not happy with the customer service.… The post Get Inbound with Your Customer Data appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
NGDATA
NGDATA
Blog Post
  • As a marketer, you are able to gain greater results when you work with more detailed and dynamic information on each individual customer, rather than treating them as members of broad segments at a single point in time. For next … The post Next Best Offer Marketing is Customer-Centric Marketing appeared first on NGDATA.

NGDATA
NGDATA
Blog Post
  • People-based is often used in the phrase “people-based marketing.” In that context, it means one to one, personalized marketing. Overall, it means knowing your customers individually. More technically, it means having a central profile for each of your customer’s data, … The post Humanizing the Digital CX: Get People-Based appeared first on NGDATA.

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