NGDATA
NGDATA
Blog Post
  • NGDATA attended Informatica World 2018 this week in Las Vegas. Our co-founder and CTO, Steven Noels, presented “Transforming to the Customer Engagement Model of the Future,” which examined key issues and trends impacting customer centricity. Steven spoke about leveraging real-time customer data at Belfius Bank through augmented analytics and machine learning models. Belfius saw a 40% increase... R...

NGDATA
NGDATA
Blog Post
  • NGDATA is honored to be recognized by Information Builders for excellence in helping customers maximize the business value of BI, analytics and data management. Information Builders’ Partner Program supports the end-to-end data and analytics needs of our valued customers by bringing together best-in-breed technology providers. In collaboration, Information Builders’ partners deliver tailored solut...

NGDATA
NGDATA
Blog Post
  • Customer data platform (CDP) and customer relationship management (CRM) software share some similarities. However, their primary purpose and function have many differences. Let’s start by understanding each one of them separately: Customer Data Platform (CDP): A CDP is a system specifically designed to create a customer database that includes complete historical and behavioral data about the... Re...

NGDATA
NGDATA
Blog Post
  • Designed with marketers in mind, a CDP is unique in that it focuses on creating a central location for all customer data, including everything from buyer personas to web and mobile browsing history, email, chat, and phone interactions with the brand, social media behavior, and more. A CDP brings together the complete history of interactions and behaviors... Read more »

NGDATA
NGDATA
Blog Post
  • Today, we announced that co-founder and CTO Steven Noels will present “Transforming to the Customer Engagement Model of the Future” at Informatica World 2018. The session, which will examine key issues and trends impacting customer-centricity, will look closely at how Belfius Bank, one of Belgium’s largest retail banks, leveraged real-time customer data to emerge as a... Read more »

NGDATA
NGDATA
Blog Post
  • From Customer Data to Customer Experiences: Build Systems of Insight To Outperform The Competition Consumer-focused brands are presented with a unique opportunity to either build compelling customer experiences, or risk squandering funds and frustrating customers with redundant and irrelevant interactions. Success or failure is contingent upon your organization aligning your people, processes, tec...

NGDATA
NGDATA
Blog Post
  • Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound similar and do share a few common attributes. However, these platforms actually have a number of differences. 4 Key Differences Between CDP and DMP The Function DMP is designed to serve one function for advertisement platforms. It collects data from different sources and then categorizes... Read more »

NGDATA
NGDATA
Blog Post
  • NGDATA’s CEO and Co-Founder, Luc Burgelman, talks about marrying context and data for superior customer experiences. When it comes to delivering greater customer experiences in today’s digital economy, building relationships comes with more frequent, but shorter interactions. Customers have more access points than ever before to their service provider. They can interact via a company’s... Read mor...

NGDATA
NGDATA
Blog Post
  • Micro-targeting is only possible when you can gain an understanding of your customers across a broad range of behaviors, preferences and context. To do that, you need to gain a full understanding of each customer based on all your interactions with them: product preferences, transactions, channel use, purchases, payments, website interaction, social behavior, and more.... Read more »

NGDATA
NGDATA
Blog Post
  • NGDATA, Informatica and AWS, with special guest Forrester, are presenting a webinar on May 14. From Customer Data to Customer Experiences: Build Systems of Insight To Outperform The Competition Consumer-focused brands are presented with a unique opportunity to either build compelling customer experiences, or risk squandering funds and frustrating customers with redundant and irrelevant interaction...

NGDATA
NGDATA
Blog Post
  • Today, the key to retaining customers and beating the competition is delivering consistently extraordinary customer experiences. But, outstanding customer experiences are not happy accidents. They require getting to know your customers, creating personalized interactions, and being innovative. That’s where your customer experience strategy comes in. Only when you have a solid customer experience s...

NGDATA
NGDATA
Blog Post
  • Brand loyalty is the key to success for data-driven, customer-centric enterprises. However, facilitating and nurturing brand loyalty requires rich, engaging and highly personalized customer experiences. Creating such experiences requires that enterprises are armed with a breadth and depth of customer data. Data analysis software helps enterprises derive valuable insights from data, but often this ...

NGDATA
NGDATA
Blog Post
  • Written By: Christopher Evans Solutions Manager at NGDATA It’s no surprise how companies and many of my customers are hearing about the many benefits of a Data Lake. With the recent trends of the latest data hypes within data management, the Data Lake has proven its worth. Why you ask? Well, as Peter Jeffcock from... Read more »

NGDATA
NGDATA
Blog Post
  • When it comes to different tools and systems for managing customer data, there are countless options to choose from. It’s no wonder, then, if news about customer data platforms went over your head. Customer data platforms have become an increasingly popular system for better managing and making use of customer data. Even if you’ve heard... Read more »

NGDATA
NGDATA
Blog Post
  • When you want to pursue customer-centric marketing, you set your organization up for success by putting the customer at the heart of everything you do. As customers become more informed and empowered, companies must put themselves in their shoes and do all they can to meet their needs, exceed their expectations, and deliver outstanding experiences.... Read more »

NGDATA
NGDATA
Blog Post
  • We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As customers, we know how we want to be treated from a service perspective, and as marketers, we want to market effectively so that our customers continue to come back, do... Read more »

NGDATA
NGDATA
Blog Post
  • Marketing analytics are essential for measuring, managing, and analyzing the performance of your marketing efforts. As companies look to cut costs, marketing teams often need to prove their worth; marketing analytics is the solution, as they empower you to maximize your effectiveness and return on investment (ROI). The right marketing analytics tools also deliver insights... Read more »

NGDATA
NGDATA
Blog Post
  • When done right, a data lake can provide your users with easy access to comprehensive data, and support machine learning use cases that have a real impact on your top and bottom lines. In this webinar replay, we go through an end-to-end data lake and machine learning use case for increasing customer engagement at a... Read more »

NGDATA
NGDATA
Blog Post
  • Sometimes known as engagement marketing, experiential marketing aims to immerse customers in products by engaging them in various ways. Companies utilize this marketing strategy when they want to form memorable, emotional connections between consumers and brands with the ultimate goal of creating loyal customers and improving their lifetime value. Experiential marketing is an umbrella term... Read...

NGDATA
NGDATA
Blog Post
  • We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As customers, we know how we want to be treated from a service perspective, and as marketers, we want to market effectively so that our customers continue to come back, do... Read more »

NGDATA
NGDATA
Blog Post
  • We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As customers, we know how we want to be treated from a service perspective, and as marketers, we want to market effectively so that our customers continue to come back, do... Read more »

NGDATA
NGDATA
Blog Post
  • Customer retention marketing is an increasingly important function for the modern enterprise as competition grows and companies race to adopt the most advanced technology and create the most innovative, personalized, and engaging experiences for consumers. Here’s what you need to know about customer retention marketing to keep more of the customers you’ve earned. A Definition... Read more »

NGDATA
NGDATA
Blog Post
  • Veteran Informatica Partner, Eccella Corporation, was acquired by NGDATA in June of 2017, specifically for its depth of experience in delivering modern data infrastructures for integration, governance, process automation and analytics; all built on the Informatica platform’s solid foundation. NGDATA is a leading customer experience management company whose AI-powered customer data platform (CDP) i...

NGDATA
NGDATA
Blog Post
  • All businesses have a wealth of data at their fingertips that can provide insights to inform marketing strategy, attract and retain customers, and boost customer satisfaction. The key, however, lies in how marketers gather, analyze, and leverage that data to achieve desired outcomes. Marketing analytics is the catalyst that enables marketers to gain actionable insights... Read more »

NGDATA
NGDATA
Blog Post
  • Today, NGDATA announced that it has made significant investments to establish an Artificial Intelligence (AI) Research Lab in Singapore, the company’s first research and development team outside of Belgium. As part of the company’s expansion into the region, NGDATA will collaborate with partners and customers in the financial services and telco industries to develop and... Read more »

NGDATA
NGDATA
Blog Post
  • Countless companies have built their businesses on Amazon Web Services (AWS), and many have turned to Informatica to build and manage their data lake. The AWS Quick Starts program now offers a powerful customer-ready solution that combines AWS with Informatica technologies to build a data lake environment to integrate, organize, administer, govern and secure large... Read more »

NGDATA
NGDATA
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Customer Data Platform (CDP): Listen. Learn. Execute – NGDATA

Before Big Data Analytics & Customer Experience Management - NGDATA
After Customer Data Platform (CDP): Listen. Learn. Execute – NGDATA

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