NGDATA
NGDATA
Blog Post
  • Artificial intelligence (AI) has been one of the most influential factors in countless industries over the past decade. Complex algorithms and intuitive programs have disrupted many markets across the globe and it seems as though AI is in the midst of driving the future of financial services marketing. One of the primary challenges facing the... Read more »

NGDATA
NGDATA
Blog Post
  • The banking industry is entering a new frontier. Less banking is done in physical branches and interactions through mobile apps are shorter, but happening with more frequency. While at the same time, competition is creeping in from new places. Technology companies, such as Google, Apple and Amazon, are using advanced technology that puts the customer... Read more »

NGDATA
NGDATA
Blog Post
  • The banking industry is entering a new frontier. Less banking is done in physical branches and interactions through mobile apps are shorter, but happening with more frequency. While at the same time, competition is creeping in from new places. Technology companies, such as Google, Apple and Amazon, are using advanced technology that puts the customer... Read more »

NGDATA
NGDATA
Blog Post
NGDATA
NGDATA
Blog Post
  • AI, or artificial intelligence, is a hot topic in many sectors today, as companies from every industry seek ways to leverage the technology to streamline business processes, improve outcomes, and boost the bottom line. But what is artificial intelligence exactly, and how does it work? Definition of Artificial Intelligence Artificial Intelligence (AI) allows machines to... Read more »

NGDATA
NGDATA
Blog Post
  • NGDATA’s CEO, Luc Burgelman, discusses that “GDPR is Not the Finish Line – It’s Only the Start.” Most companies have been preoccupied for the greater part of the last year preparing for the General Data Protection Regulation (GDPR), which went into effect on May 25, 2018. Millions of dollars have been spent on GDPR-related technologies, legal budgets have... Read more »

NGDATA
NGDATA
Blog Post
  • The banking and financial services industry is competitive, with companies competing for consumers’ attention and loyalty. Customer engagement helps financial services firms achieve these goals, stand out from the pack, gain trust, and boost retention. And today’s financial services companies are using an array of customer engagement strategies and tactics ranging from community involvement to... ...

NGDATA
NGDATA
Blog Post
  • A marketer’s success hinges on the abilities of their brand to drive business and grow revenue. Because of this, you are in a unique position to optimize growth by meeting the demands of your customers while driving and advancing digital transformation. But, transformation for technology’s sake alone will not advance the business. To be successful... Read more »

NGDATA
NGDATA
Blog Post
  • The rise of AI-enabled applications from tech companies like Google has seen a corresponding rise in interest around the science that drives it. That’s why you suddenly hear the term machine learning thrown around a lot in various blogs and at practically every tech conference. Many developers still haven’t had a lot of exposure to... Read more »

NGDATA
NGDATA
Blog Post
  • In today’s competitive marketplace, companies everywhere have seen the light of big data analytics. In almost every industry, businesses are streamlining operations, reaching out to more customers and reducing expenses in new and exciting ways, made possible by data analytics. All of these key elements become part of a comprehensive data strategy; a strategy that... Read more »

NGDATA
NGDATA
Blog Post
  • We’ve watched as artificial intelligence moved from the realm of science fiction into applications that not only help businesses get better results but are now helping ordinary people manage mundane tasks in their daily lives. Businesses continuously strive to find the latest AI breakthrough, relying on two primary technologies: data mining and machine learning. Machine... Read more »

NGDATA
NGDATA
Blog Post
  • NGDATA’s CEO, Luc Burgelman, talks about “GDPR And The Trusted Framework For Data Privacy” in Forbes.  Designed to bolster and bring together regulations involving data within the EU, the General Data Protection Regulation (GDPR) aims to provide consumers with greater control, privacy and transparency over their personal data. With an enforcement deadline of May 25, 2018, and steep... Read more »

NGDATA
NGDATA
Blog Post
  • Traditional financial institutions have typically operated in a product-centric way, presenting new products that are created by a product committee, with the company’s bottom line at the heart of them. Rarely are the true needs of each customer taken into consideration, and communication is primarily a one-way channel, from the financial institution to the customer.... Read more »

NGDATA
NGDATA
Blog Post
  • Credit unions run their business as “not-for-profit” – by the people, for the people –  with serving their members as their core value. To accomplish this, credit unions originally served their members in their physical branches. The more advanced credit unions have added different digital offerings to supplement the physical one. In recent years, however,... Read more »

NGDATA
NGDATA
Blog Post
  • Most companies understand the products they offer as well as a general idea of their customers needs. However, many customers are unhappy with the interactions and resources available from their current or prospective solutions. With an increasing number of resources available online, consumers are educating themselves and, in many cases, taking much longer to make... Read more »

NGDATA
NGDATA
Blog Post
  • Today’s consumers demand a unified, omni-channel experience with the brands they trust, but it’s impossible for companies to create a truly omni-channel experience when their data exists in silos. To create that seamless, unified customer experience, you need unified data. That’s where the customer data platform (CDP) comes in, aggregating and integrating data from a... Read more »

NGDATA
NGDATA
Blog Post
  • MarTech stacks. You’ve heard about them, and you likely use components of them, but you still may not be able to nail down a succinct definition of one. Think of a MarTech stack as a collection of technologies from various companies that help you attract and maintain customers. Vis-a-vis a child building with blocks, marketers need... Read more »

NGDATA
NGDATA
Blog Post
  • Hopefully, everyone in the US was able to take some time to enjoy Memorial Day as we remembered the men and women serving or served in the US armed forces.  But as the summer begins here in the states, I wanted to put together a quick blog post to recap Informatica World 2018 for those who... Read more »

NGDATA
NGDATA
Blog Post
  • As customers consume content on the go via various channels, something critical is happening — that customer is becoming a significant factor in your company’s distribution or referral program. After all, it’s the customer that ends up referring content on social platforms and word of mouth. It’s critical, therefore, to build a personal relationship with... Read more »

NGDATA
NGDATA
Blog Post
  • NGDATA attended Informatica World 2018 this week in Las Vegas. Our co-founder and CTO, Steven Noels, presented “Transforming to the Customer Engagement Model of the Future,” which examined key issues and trends impacting customer centricity. Steven spoke about leveraging real-time customer data at Belfius Bank through augmented analytics and machine learning models. Belfius saw a 40% increase... R...

NGDATA
NGDATA
Blog Post
  • NGDATA is honored to be recognized by Information Builders for excellence in helping customers maximize the business value of BI, analytics and data management. Information Builders’ Partner Program supports the end-to-end data and analytics needs of our valued customers by bringing together best-in-breed technology providers. In collaboration, Information Builders’ partners deliver tailored solut...

NGDATA
NGDATA
Blog Post
  • Customer data platform (CDP) and customer relationship management (CRM) software share some similarities. However, their primary purpose and function have many differences. Let’s start by understanding each one of them separately: Customer Data Platform (CDP): A CDP is a system specifically designed to create a customer database that includes complete historical and behavioral data about the... Re...

NGDATA
NGDATA
Blog Post
  • Designed with marketers in mind, a CDP is unique in that it focuses on creating a central location for all customer data, including everything from buyer personas to web and mobile browsing history, email, chat, and phone interactions with the brand, social media behavior, and more. A CDP brings together the complete history of interactions and behaviors... Read more »

NGDATA
NGDATA
Blog Post
  • Today, we announced that co-founder and CTO Steven Noels will present “Transforming to the Customer Engagement Model of the Future” at Informatica World 2018. The session, which will examine key issues and trends impacting customer-centricity, will look closely at how Belfius Bank, one of Belgium’s largest retail banks, leveraged real-time customer data to emerge as a... Read more »

NGDATA
NGDATA
Blog Post
  • From Customer Data to Customer Experiences: Build Systems of Insight To Outperform The Competition Consumer-focused brands are presented with a unique opportunity to either build compelling customer experiences, or risk squandering funds and frustrating customers with redundant and irrelevant interactions. Success or failure is contingent upon your organization aligning your people, processes, tec...

NGDATA
NGDATA
Blog Post
  • Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound similar and do share a few common attributes. However, these platforms actually have a number of differences. 4 Key Differences Between CDP and DMP The Function DMP is designed to serve one function for advertisement platforms. It collects data from different sources and then categorizes... Read more »

NGDATA
NGDATA
Blog Post
  • NGDATA’s CEO and Co-Founder, Luc Burgelman, talks about marrying context and data for superior customer experiences. When it comes to delivering greater customer experiences in today’s digital economy, building relationships comes with more frequent, but shorter interactions. Customers have more access points than ever before to their service provider. They can interact via a company’s... Read mor...

NGDATA
NGDATA
Blog Post
  • Micro-targeting is only possible when you can gain an understanding of your customers across a broad range of behaviors, preferences and context. To do that, you need to gain a full understanding of each customer based on all your interactions with them: product preferences, transactions, channel use, purchases, payments, website interaction, social behavior, and more.... Read more »