NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • There are some things that can only be understood by breaking them into smaller parts. This is certainly true for audience. For an online video service to understand their audience and predict changes in users’ behavior, they need plenty of user data but also plenty...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • Online video viewers see ads as something to be tolerated, but rarely enjoyed. No matter an ad’s production quality, viewers may turn away if they feel overburdened. But as an essential source of revenue for many online video services, ads seems here to stay. Ad...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • In late 2015 Netflix reported profits dropping in the United States but growing quickly internationally. Their global expansion was offsetting slow growth in the domestic market, but they faced multiple challenges as they headed into dozens of new markets at once. In some countries subscriptions...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • In 1950, Zenith ran full-page ads for their new Lazy Bones remote control. This new wonder gadget promised to “eliminate the sound from annoying TV commercials.” This dazzling new device threatened to sink the business model of the nascent broadcast television industry. If viewers can...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  •   Go into a large electronics store and you’ll likely find rows of televisions tuned to sports channels because retailers know sports are among the most tantalizing content for an old-fashioned, “lean back” viewing experience on a wide screen. But how this sports content arrives...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • Susan, a mother in Portland, signs up for a subscription-based, video-on-demand service (SVOD) for her family. The next month, her eldest son Tommy goes off to college in Chicago and takes the password with him. In his first week, Tommy shares the password with his...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • Internet of Things (IoT), the next frontier and the industry that leads the way to tomorrow’s connected future. As a Big Data and business intelligence company we truly believe in the strong potential of this sector and the opportunities it holds for businesses of all...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • After another successful IBC edition here’s what we witnessed. The focus this year has been mostly drawn towards stepping up the virtual reality experience online, AI as a support tool for more immersive experiences, and making the OTT world more accessible, complete and smarter. VR...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • Detection and monitoring of simultaneous views from a single user account helps OTTs better understand users behavior to review customer acquisition and retention strategies BARCELONA, Spain, NEW YORK – SEPTEMBER 7, 2017 – NPAW (Nice People At Work), the big data and business intelligence company...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • Following up on our latest article on the advantages of testing strategies prior to launching them, we now go more in depth into how both of these testing approaches work and when to use them. Both tests allow you to test your audience’s sensitivity to significant or...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • With major streaming platforms pivoting to offline playback and others in the industry soon to join the trend, NPAW business intelligence firm stays ahead of its competition by monitoring occurrences during offline playbacks BARCELONA, Spain, NEW YORK – September 13th, 2017 – NPAW, the big...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • In our previous articles we spoke about the ability to predict churn and support your ROI with lifetime value forecasts. It was clear the importance of defining longitudinal strategies involving business, technical and operational departments within your entire media service to reduce churn and maximize...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • With mobile devices tailgating laptops as “the most watched on device” and video content taking over most of the web, the matter of mobility and access to an online video service without any internet is an aspect that users start to take into account when...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post

We won!

  • We are happy to announce that we won the Streaming Media Europe Reader’s Choice Award for Best Analytics Platform. We are proud to see YOUBORA infinity realize an esteem among our industry peers the same as we hold it here at NPAW – unique and...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • Managing churn is a priority for OTTs. In order to properly monetize content, a steady user base is essential. The use of predictive analytics algorithms is one of the best ways to successfully manage churn and guide decision making. Churn prevention solutions can be implemented...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • Every year, Cable and Satellite International Magazine (CSI)  honors pioneers in the online media business with awards to showcase their talents. This year we are proud to announce that NPAW has been shortlisted as a contender for the category of “Best Data and Analytics Solution”. Winners...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • The future demands BI everywhere – from Soccer to Counter Strike There has been a shakeup in live sport streaming in recent weeks: NBCUniversal, one of America’s largest broadcasters announced a deal to stream Premier League football (soccer) in the United States via a direct...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • NPAW is going to IBC! Every year, leading companies involved in the creation, management, and delivery of news and entertainment content assemble in Holland for a meeting of the minds. Just like last year, we will be exhibiting from 15 – 19 September at the...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • VOTE NOW! We are happy to announce NPAW has been nominated for “Best Analytics Solution” and “Best Quality of Experience Service” for the European Reader’s Choice Awards. Every year, Streaming Media Magazine shortlists companies for their prestigious European Reader’s Choice Awards. These awards recognize company...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • Statista estimates European AVOD revenues to increase nearly 72% over 2016 levels – from $3,630 million to $6,252 million – by 2021. The opportunities posed by this method of content monetization do not come without their challenges. Chief among the concerns are an ad’s impact...

NICE PEOPLE AT WORK
NICE PEOPLE AT WORK
Blog Post
  • An Interview With Lucas Bernat, Product Manager At NPAW “USD8.4 million spent on acquiring customers that will leave the platform within the next month.” Predictive Analytics are a set of tools which enable us to act as psychics. They provide managers with statistical leaps into...

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