Nielsen Holdings PLC (formerly known as Nielsen N.V.) is a global information, data, and measurement company with headquarters in the U.K.. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. Total revenues were $6.2 billion in 2015.

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  • “We are relentlessly focused on studying people. We are not studying machines. We are not studying your cell phone or your television. We collect data from them, but we are interested in understanding how a person, or a household, or a society, or region, or ethnicity, interacts with media. What do you consume? How often? Whom are you consuming with? And how are you reacting to the media? These ar...

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Nielsen
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Nielsen
Nielsen
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  • It’s a very important time to be paying attention to children’s books. Today’s children’s book market is a bright spot in a quickly evolving market—offering comparative stability in format and sales even as the industry grapples with the future. Even in a down economy, adults still invest in quality children’s books. But will this be true in five years from now? Ten? What place will books and re...

Nielsen
Nielsen
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  • Much of the book industry is hard at work developing and implementing digital strategies. But when will we experience the tipping point? How will this impact campus stores? And what do you do in the interim to prepare. In this presentation, Thought Leader speaker Kelly Gallagher, Vice President of Publishing Services at Bowker, provides his unique perspective on this industry “game changing” ev...

Nielsen
Nielsen
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  • What is the buzz in book trends for 2009? This webinar helps you to understand the changing climate of book buying in 2009 and to understand book buying behaviors. Moving beyond basic book sales data, this webinar will provide insight into why people buy books and what motivates their purchases? You will see the latest data available on book buying behavior through the first three quarters of 200...

Nielsen
Nielsen
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  • Who is today’s book consumer, where are they shopping and how successful are we at reaching them? This webinar is a first-of-its-kind sneak peek into book buying trends for the first half of 2009. Moving beyond basic book sales data, the webinar provides insight into who today’s book buyer is, what they buy, where they buy books and what motivates their purchase. Presented by Kelly Gallagher, Vi...

Nielsen
Nielsen
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  • Data Crunch: Books and Their Competition for Leisure Time Attention - How do They Stack Up? Curl with a good book lately? Competing for the time and attention of today's consumer is an ever increasing challenge in a world gone mad with ever increasing audio, video, gaming and gadget options. This session provides insights on consumer media use and book reading and purchase trends from the recentl...

Nielsen
Nielsen
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  • Who is today’s book consumer and what drives their decisions to buy books? Using information from the 2008 US Book Consumer Demographics & Buying Behaviors Annual Report co-Published by Bowker PubTrack and Publishers Weekly, this presentation provides you an understanding of the book consumer as well as insight into the growing appetite for print on demand and e-Books. Presenters: Kelly Gallagh...

Nielsen
Nielsen
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  • Jak se stavěl nový dětský kanál České televize ČT:D... ? Na konferenci SIMAR Insight Summit to prozradila Tereza Šimečková z MEDIARESEARCH a Renata Týmová z České televize. Článek o případové studii i na Mediaguru: http://www.mediaguru.cz/2013/06/pripadova-studie-jak-vznikal-kanal-ctd/#.UbWGk5x0l6A

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