The NIAT (Nielsen Intelligent Auditing Terminal) was an hand-held personal computer with one Mbyte of SSD memory, a six-line display and an alphanumeric keyboard. The unit was running a Database Management System used to enter, update and control the data on grocery stores inventories. The application program was written in PL/M, compiled and stored in EPROM memory.

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Nielsen
Nielsen
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  • Nielsen’s portable people meter (PPM) market data show some distinct differences when assessing the top 10 radio formats of the year, particularly when we look at preferences across different generations.

Nielsen
Nielsen
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  • With the release of the November audience trends, Sports radio stations are seeing the annual upswing that happens each year when football moves back to the top of the fandom food chain and the major league baseball season concludes with a thrilling month of playoffs. Since June, the audience shares for sports-formatted stations have risen more than 30%.

Nielsen
Nielsen
Blog Post
  • In Nielsen’s U.S. off-premise measured channels, the craft beer segment grew 3.4% in dollars in the 52 week period ended Oct. 7, 2017. Yet, within a segment as fragmented and variety-rich as the craft realm, there are still many healthy pockets of growth.

Nielsen
Nielsen
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  • Disruption. Change. Evolution. Digitization. All of these words factor into the equation that’s currently shaping the U.S. FMCG industry. In this episode, several experts weigh in on the various changes taking place, highlighting the effect on sales as well doorways to growth

Nielsen
Nielsen
Blog Post
  • Polarization in everything from channels and trip types to value perceptions and trends in health and wellness accelerated in 2017 and serves as a predictor of trends and opportunities in 2018.

Nielsen
Nielsen
Blog Post
  • Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.

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