The NIAT (Nielsen Intelligent Auditing Terminal) was an hand-held personal computer with one Mbyte of SSD memory, a six-line display and an alphanumeric keyboard. The unit was running a Database Management System used to enter, update and control the data on grocery stores inventories. The application program was written in PL/M, compiled and stored in EPROM memory.

Wikipedia
Nielsen
Nielsen
YouTube Video
  • Think globally, act locally. It’s a phrase we often use to talk about charitable work but it applies to your price and promotion spending too. Headquarter trade planning sets the course for the year, yet local teams need to activate it each day with their local retailers - and constantly adapt on the fly. But there’s often a disconnect between planning and the everyday decisions account teams are ...

Nielsen
Nielsen
YouTube Video
  • Nearly 10 years ago, major media buyers and sellers came together to update the advertising currency to the current standard known as C3, C7 (linear viewership within the three or seven days, respectively). The advertising currency needs to evolve to capture the changing ways in which media is consumed today. Nielsen’s role in the market is to support our clients and the industry by providing trus...

Nielsen
Nielsen
YouTube Video
  • En Nielsen México estamos muy orgullosos de todas las personas que integran nuestros equipos, y Marzo ha sido un mes especial para reconocer especialmente a las mujeres que contribuyen a que hagamos lo que sabemos hacer mejor. ¡Conoce algunas de nuestras mujeres inspiradoras en México! Para que sepas más sobre Nielsen: http://nlsn.co/6051DkZYJ

Nielsen
Nielsen
YouTube Video
  • Nearly 10 years ago, major media buyers and sellers came together to update the advertising currency to the current standard known as C3, C7 (linear viewership within the three or seven days, respectively). The advertising currency needs to evolve to capture the changing ways in which media is consumed today. Nielsen’s role in the market is to support our clients and the industry by providing trus...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.