The NIAT (Nielsen Intelligent Auditing Terminal) was an hand-held personal computer with one Mbyte of SSD memory, a six-line display and an alphanumeric keyboard. The unit was running a Database Management System used to enter, update and control the data on grocery stores inventories. The application program was written in PL/M, compiled and stored in EPROM memory.

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Nielsen
Nielsen
Blog Post
  • For the last decade or so, Millennials have been the generation that ever brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

Nielsen
Nielsen
Blog Post
  • The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.

Nielsen
Nielsen
Blog Post
  • Across the FMCG brick-and-mortar landscape, fresh categories have driven nearly 49% of all dollar growth this year. Analyzing a unified view of the food space provides flavor and ingredient inspiration, the ability to realize product synergies across departments and even leaves room for innovation and cross-promotional opportunities between food and non-food categories.

Nielsen
Nielsen
YouTube Video
  • You’re facing a tough sales and promotion environment, and fragmented media, margin pressure and competition for shelf real estate are fighting for your marketing dollar. Despite the challenges, however, being a strong brand has never been more important. Without powerful branding that captures attention and is distinctive and compelling, the battle can only be fought on price. Quite simply, stron...

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