Nina Hale Inc., Digital Marketing Agency
Nina Hale Inc., Digital Marketing Agency
SlideShare Presentation
  • Nina Hale, Inc.'s Deborah Carver and Katie Pennell presented on how search engines behave like humans in their Confab Central 2015 presentation, Humans Make Search Happen. This presentation covers the following: 1. SEO's Reputation and How Google Works 2. What to Measure & How to Find Metrics 3. Search Metrics in the Real World 4. How to Tell YOUR Data Story Please note: on 5/20/15, Google chan...

Nina Hale Inc., Digital Marketing Agency
Nina Hale Inc., Digital Marketing Agency
SlideShare Presentation
  • Our Analytics Team reviewed new analytics tools and upgrades that can increase your data gathering capabilites in 2014. Included are Universal Analytics, Tag Management Solutions, Content Groupings, Attribution Analysis, Mobile App Measurement, Call Tracking, and more. Also included is a review of our in-house Cost Import tool, which ties Paid Media budget data to Google Analytics.

Nina Hale Inc., Digital Marketing Agency
Nina Hale Inc., Digital Marketing Agency
SlideShare Presentation
  • The October 2013 Buzz event at Nina Hale, Inc. covers the new Affordable Care Act in a different light. See what people who are searching for health care insurance are actually finding and what major insurance companies are doing right and wrong. Take a look at how we evaluated their keywords used, SEO, Paid Search & Social Media. Are your customers finding the correct answers to their question...

Nina Hale Inc., Digital Marketing Agency
Nina Hale Inc., Digital Marketing Agency
SlideShare Presentation
Nina Hale Inc., Digital Marketing Agency
Nina Hale Inc., Digital Marketing Agency
SlideShare Presentation
  • "Data-driven marketing" is a favorite catchphrase of late, but what does that mean? The digital world allows us to collect more data than ever before, and it's tough to make sense from the noise. Figuring out what's important can be difficult for many organizations, and assessing the scalability of opportunities you unearth is no easy task. We've made it simple with a united measurement strateg...

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