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  • 1 Analyst + 15K Comments in 8 languages + 2 hours = Awesome Insights!
    1 Analyst + 15K Comments in 8 languages + 2 hours = Awesome Insights! Please join us on September 14th for this free live webinar co-hosted by TMRE. Spaces limited/first come first serve, please register here. We’ll be covering our extremely well received multi country, multi lingual analysis case study. I think you’ll be surprised at […] The post 1 Analyst + 15K Comments in 8 languages + 2 hours ...
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  • Labor Day Text Analytics Poll™ Spells Trouble for Labor Unions
    Text Analysis Reveals Fragile Positioning of Labor Unions in 2017 America Happy Labor Day to our U.S. OdinText Users and Friends! Over the holiday weekend we thought we’d run one of our quick Text Analytics Polls™, which highlight how a single open-ended question can be used to very quickly and accurately generate deeper insights on […] The post Labor Day Text Analytics Poll™ Spells Trouble for La...
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  • Nominate The Best Market Researchers of 2017!
    Next Gen Market Research Award Nominations Open OdinText is a proud sponsor of the 2017 NGMR Awards at The Market Research Event (TMRE). Once again Women in Research (WIRe) has joined NGMR in celebrating those who are doing most to shake up marketing research. Nominations are due in just two weeks, September 5th, Nomination form […] The post Nominate The Best Market Researchers of 2017! appeared f...
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  • New Sentiment Analysis Reveals More People Favor Confederate Statues
    Text Analytics Poll™ shows asking respondents to provide reasons for their opinions may increase cognition and decrease “No Opinion” apathy Asking People WHY They Support/Oppose Civil War Monuments May Affect Results. Judging from the TV news and social media, the entire country is up in arms over the status of Confederate Civil War monuments. What […] The post New Sentiment Analysis Reveals More ...
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  • Of Tears and Text Analytics
    An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […] The post Of Tears and Text Analytics appeared first on OdinText.
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  • Text Analytics
    Text Analytics Software for Market Research Odin Text Odin Text Dot Com
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  • Seven Text Analytics Myths Exposed at IIEX
    What I Learned from Attendees in IIEX Text Analytics Sessions This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in Atlanta. This conference always provides a wonderful chance to connect with a lot of smart, forward-looking researchers. For those who missed IIEX or weren’t able to attend […] The post Seven Text Analytics Myths Exposed at IIEX appear...
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  • OdinText Voted #1 Most Innovative Market Research Company in North America and #4 Worldwide!
    GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company! I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services […] The post OdinText Voted #1 Most Innovative ...
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  • Attending Insights Associations’ NEXT 2017 Tomorrow?
    Are you attending The Insights Associations’ Inaugural Analytics event NEXT in NYC tomorrow? If so please stop by the OdinText presentation on text analytics at 3:30. I’ve been asked to present not just some of the findings of a very exciting blog post, but also explain how you too can conduct this type of advanced […] The post Attending Insights Associations’ NEXT 2017 Tomorrow? appeared first on...
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  • How Fear of Frexit Helped Macron Win the French Presidential Election
    NEW Text Analytics PollTM Shows a Trump-Style Le Pen Upset May Have Been Averted by Overwhelming Opposition to a Frexit Last week on this blog, I reported findings from a Text Analytics Poll™ of 3,000 French citizens showing that Marine Le Pen’s positioning going into the runoff looked remarkably similar to that of another recent […] The post How Fear of Frexit Helped Macron Win the French Preside...
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  • Text Analytics Reveals Potential French Election Upset
    Text Analytics Poll Shows Le Pen Positioned to “Trump” Macron To Americans following the French Presidential Election taking place in less than a week, it might appear as though recent history is repeating itself. And in many ways, it is. Late last week we ran a Text Analytics Poll™ in France, and the results of […] The post Text Analytics Reveals Potential French Election Upset appeared first on ...
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  • Learn How to Smash Data Silos at the Marketing Metrics and Analytics Summit This Week
    I’m Going on a “Data Raid” with Three Client-Side Practitioners in NYC on Thursday! Consumer decisions are not made in a vacuum, so why do we continue to expect to get the whole truth from siloed data? These are puzzle pieces, not the whole puzzle! The biggest insights opportunity for just about any organization today […] The post Learn How to Smash Data Silos at the Marketing Metrics and Analytic...
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  • How to Be a Text Analytics Rock Star in your Organization: 5 Steps
    5 MUST DOs to SUCCESSFULLY Implement Text Analytics Software and Maximize its Potential in your Company! Introducing a new technology or approach for generating insights in any organization can be more challenging than one realizes. There is a succession of hurdles to overcome if you really want to achieve traction and make a lasting impact, […] The post How to Be a Text Analytics Rock Star in you...
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  • Marketing Research Blooper Reveals Lots of Surprises and Two Important Lessons
    April Foolishness: What Happens When You Survey People in the Wrong Language? I’m going to break with convention today and, in lieu of an April Fool’s gag, I’m going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the […]
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  • Text Analytics Explores Whether All Culture Is Becoming American? Part 3
    Emotion Speaks Louder than Words Across 11 Cultures, 10 Countries and 8 Languages! Welcome to Part 3 of our international, multilingual exploration of culture using text analytics! In Part 1 of this series, I provided a topline analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in […]
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  • Text Analytics Explores Whether All Culture Are Becoming American? Part 3
    Emotion Speaks Louder than Words Across 11 Cultures, 10 Countries and 8 Languages! Welcome to Part 3 of our international, multilingual exploration of culture using text analytics! In Part 1 of this series, I provided a topline analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in […]
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  • Text Analytics Answers – Are All Culture Becoming American? Part 2
    Defined in Their Own Words: 11 Cultures, 10 Countries & Eight Languages   In Part 1 of this series, I provided a top line from our analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in response to one question: “How would you explain culture […]
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  • Text Analytics Identifies Impact of Globalization on Culture
    International Text Analytics Poll™ Explores 11 Cultures in 10 Countries and 8 Languages! [Part I] When pundits declare that the western world is  now in the throes of a globalization “backlash,” they’re generally referring to the reversal of decades of economic and trade policy, things like Brexit. But what of other concerns typically associated with […]
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  • Text Analytics
    Text Analytics Software for Market Research Odin Text Odin Text Dot Com
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  • Text Analytics: It’s Not Just for BIG Data
    In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]
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  • Shop Talk on Research Trends: Our Interview with the Industry’s Top Pundit!
    GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried about the potential new entrants to this industry.” That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend […]
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  • Text Analytics Poll: Why We Unfriend on Facebook
    You Can’t Handle the Truth (and Other Top Reasons for Being Unfriended on Facebook)  When’s the last time you unfriended someone on Facebook? In spite of the fact that both the platform and its users have reached what in product lifecycle-speak would be called maturity, unfriending remains a somewhat surprisingly common phenomenon. In fact, about […]
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  • When Oprah is President We Can Celebrate Family Day While Skiing!
    Text Analytics Poll™ Shows What We’d Like Instead of Presidents Day It’s been less than a week since our Valentine’s Day poll unearthed what people dislike most about their sweethearts, and already another holiday is upon us! Though apparently for most of us it’s not much of a holiday at all; well over half of […]
  • Share Your Text Analytics Success with us at The Sentiment Analysis Symposium
    Emotion—Influence—Activation: Call for Speakers, 2017 Sentiment Analysis Symposium  Writing today to OdinText users as well as other fellow practitioners, especially those on the client side. I’m working with Seth Grimes Chairman of the Sentiment Analysis Symposium to get the call out for speakers as well as panelists for an interesting and interactive discussion at the […]
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  • Mush Aside, Top Things that Bug Us about Our Sweethearts
    Valentine’s Day Text Analytics Poll™ Uncovers What People Really Think about their Special Someones Ah, February 14th—the one day of the year when anything you want to eat comes shaped in a heart! Yes, love is in the air today, friends. We show it with cards and candy, roses and Build-a-Bears, theater tickets, dinner reservations […]
  • Text Analytics Picks the 10 Strongest Super Bowls Ads
    New Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone has cranked out a “definitive” best-and-worst ad list or some sort of top 10 ranking. And frankly, I think a lot of them are based on the wrong metrics. Without […]
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  • Poll: What Other Countries Think of Trump’s Immigration Order
    Text Analysis Shows Australians, Brits, and Canadians  Angry About Executive Order Temporarily Barring Refugees (Part II of II) In my previous post, we compared text analysis of results from an open-ended survey instrument with a conventional Likert-scale rating poll to assess where 3,000 Americans really stand on President Trump’s controversial executive order temporarily barring refugees […]
  • What Americans Really Think about Trump’s Immigration Ban and Why
    Text Analysis of What People Say in Their Own Words Reveals More Than Multiple-Choice Surveys It’s been just over a week since President Trump issued his controversial immigration order, and the ban continues to dominate the news and social media. But while the fate of Executive Order 13769—“Protecting the Nation from Foreign Terrorist Entry into […]
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  • 65 CEOs Share Thoughts on Insights
    Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]
  • OdinText Predicts What Television Shows You Will Like
    How Text Analytics Rescued Me from a #ShowHole!  My wife and I recently found ourselves in the uncomfortable condition commonly known as a “show hole.” Are you familiar with this? A show hole refers to the state of loss and aimlessness one experiences after completing—often via binge-watching—the last episode in a beloved TV series without […]
  • Do You Speak Teen? OdinText Announces 2nd Annual List of Top 10 Slang Terms
    How Text Analytics Can Help Marketers Move at the Speed of Slang It came as no surprise to me that one of our more popular blog posts of 2016 was a list of the 10 most fashionable slang terms as identified by OdinText. After all, keeping up with youth-speak or slang is a constant challenge […]
  • New Insights Association Born
    Optimistic about a more progressive, transparent and innovative organization with data accessibility for all Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association. I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might […]
  • The Hidden Cost of Big-Ticket Text Analytics: Time
    How Messy Multi Departmental Procurement and Lengthy Implementation Stall Text Analytics Insights The inspiration for this week’s clip in our “Get the Job Done!” series is the big-ticket procurement and implementation process—and all of those folks whose opinions you don’t need. Take a look:   We hear all the time from prospective clients who’ve found […]
  • Top 2017 New Year’s Resolutions Text Analyzed (In Their Own Words)
    Will it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year with my family and pondering the year ahead, my mind wandered to all of those Top New Year’s Resolutions lists that you see the last week in December every year. […]
  • Top Ten Text Analytics Tips of The Year
    The Top 10 Most Popular Text Analytics Tips Posts of 2016 We at OdinText thank you so much for your readership and comments on our blog this year. Below is a list of our top 10 most popular posts of the year. #1 Text Analysis of The Old Testament, New Testament and Quran   Note […]
  • Why You Don’t Need a Lumberjack in a Tutu
    How to Get Bogged Down with Clarabridge in 2017   I don’t know if he’s actually a lumberjack, but the man in the video is definitely not a ballerina. It’s obvious to most that slapping a tutu on someone big and ungainly does not make him a dancer. Yet I see other text analytics software […]
  • Machine Learning and Artificial Intelligence in Marketing Research
    Beware These Buzzwords! The Truth About Machine Learning and Artificial Intelligence Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists […]
  • Whose story are you telling?
    In an Age When ‘Story Telling’ is king, Is Yours Based on Substance? As researchers, we love a good quote. We use them to emphasize a point in the findings. They allow us to tell stories and dimensionalize our implications. But sometimes quotes taken from research can take on a life of their own. Without […]

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