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OdinText
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  • How Your Customers Speak – OdinText Indexes Top Slang and Buzz Words for 2018 Understanding how your key customer demographic communicates about your category, and your product is key in learning how to communicate with them most effectively. One of the posts I’ve come to enjoy most, yet also the most difficult to write, is […] The post Trend Watching +OdinText appeared first on OdinText.

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OdinText
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  • Net Promoter Score (NPS) +OdinText = Predictive NPS It was nice to see Research Business Report cover one of our Net Promoter (NPS) Case Studies today on Research Business Report. We’ve found contrary to popular belief, NPS and other Customer Satisfaction ratings like Overall Satisfaction don’t correlate much with important KPI’s like Return Behavior and […] The post NPS +OdinText in RBDR appeared...

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OdinText
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  • ad testing +OdinText [Authors note. As I am writing this blog post early Monday morning after the Super Bowl, I have already completed the initial ad testing analysis. It’s the case where modern AI and analytics software (OdinText) is faster than the data collection process/vendor we’re relying on. We’ve asked an open ended comment question […] The post Advertising Efficacy +OdinText appeared firs...

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OdinText
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  • State of The POTUS – Text Analytics Reveals the Reasons Behind Trumps Approval Ratings Over the past few weeks we’ve heard political pundits on all major news networks chime in on how Trump is doing one year after taking office. Part of the discussion is around what he has and hasn’t done, but an even […] The post Trump’s Brand Positioning One Year In appeared first on OdinText.

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OdinText
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  • A Summary of the 2018 Insights Association CEO Summit Last year I summarized the CEO Summit theme as ‘Technology Partnering’. This year the two words I’d choose would be ‘Change’ and ‘Partnering’. Change It was widely agreed that successful companies can’t stand still in a changing industry. Changing doesn’t necessarily mean adding more Technology. In […] The post Market Research CEO’s Summarized ...

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OdinText
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  • A Net Promoter (NPS) Case Study Utilizing OdinTexts’ Text and Predictive Analytics We were honored today to have one of our case studies featured by Greenbook. Though we have several other similar cases like it, it remains one of our favorite uses of Net Promoter Score (NPS) data, and the final analysis involved close to […] The post Predicting Return Behavior and Sales with NPS and VOC appeared f...

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OdinText
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  • Almost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend in Qualitative). Two years ago I shared some research on research about how market researchers view Quantitative and Qualitative research. I stated that almost half of researchers don’t understand what good data is. Some […] The post The Taboo Topic in Qualitative Research appeare...

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OdinText
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  • Our Top 10 Most Read Data and Text Mining Posts of 2017 Thank you for reading our blog this year. The OdinText blog has quickly become even more popular than the Next Gen Market Research blog, and I really appreciate the thoughtful feedback we’ve gotten here on the blog, via Twitter, and email. In case […] The post Best 10 Text Analytics Tips Posts of The Year appeared first on OdinText.

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OdinText
Blog Post
  • What Kind of Researcher are You? It’s that time of year again where RFL Communications and Greenbook request predictions from market researchers on what trends they expect to see in the new year. Of course no one knows for sure, but some are interesting fun to read and I always like searching for the overall […] The post 2018 Predictions for Market Research and Analytics appeared first on OdinText...

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OdinText
Blog Post
  • Text Analytics Poll Reveals Hottest Holiday Gift Ideas Tomorrow marks the beginning of Hanukkah, and Christmas is just around the corner. So, I thought what better time to use OdinText to investigate ideas for gift giving. Top 10 Hottest Gifts Ideas for 2017 If you’re out of ideas on what to get your loved ones […] The post Happy Hanukkah and Hottest Gift Ideas for 2017 appeared first on OdinText.

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OdinText
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  • A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research  [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […] The post Artificial Intelligence in Co...

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OdinText
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  • American’s Recount the Items That Make Up Their Annual Thanksgiving Dinner That most American Holiday, Thanksgiving, is here. But other than Turkey, what does the typical thanksgiving dinner consist of? Last year for Thanksgiving we used the OdinText Analytics platform to understand what Americans are most thankful for. This year we were curious which items […] The post Text Analytics Reveals the ...

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OdinText
Blog Post
  • Commit to Text Analytics in 2018, and Start Free Today We believe market researchers make the best data scientists. That is one of the reasons why I have decided to encourage as many market researchers as possible to take the plunge, and start using text analytics in 2018. In order to encourage my colleagues to […] The post The best data and text mining platform in marketing research can be yours ...

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OdinText
Blog Post
  • Editor’s note: Today’s post was contributed by Brandtrust, an OdinText client, as part of a new ongoing series from our users. We felt Brandtrust was an outstanding candidate for a use case because they already have a set of sophisticated, proprietary methodologies, which were made even more valuable by easily incorporating the OdinText platform. Case […] The post Brandtrust Uses OdinText to Quant...

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OdinText
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  • In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston. OdinText […] The post Congratulations 2017 NGMR...

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OdinText
Blog Post
  • At The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week.  I know even a 10 minute survey is a bit too long, and there were definitely more Open-Ended questions that usual. I know people are afraid of OE’s because […] The post TMRE Wednesday 11:45 Track #5 appeared first on OdinText.

OdinText
OdinText
Blog Post
  • OdinText Discovers Job Satisfaction Drivers in Anonymous Employee Data Employee satisfaction surveys go by different names – “stakeholder satisfaction,” “360-degree surveys,” “employee engagement.” I blog a lot about the shortcomings of survey data and problems like respondent and data quality due to bad sample, long surveys, and poorly structured questions (which assumes the researcher already […...

OdinText
OdinText
Blog Post
  • New Text Analytics Poll Measures American’s Desire for Change After Vegas Shooting In the wake of the awful tragedy in Las Vegas Monday I like many others viewed the news with shock, sadness, disgust and disbelief. And I believe also with a feeling of helplessness. At least that’s what I prefer to think of it […] The post US General Population Apathetic About Gun Laws? appeared first on OdinText.

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OdinText
Blog Post
  • What Data Explorers and Researchers Can Learn from Leif Erikson and Norse Mythology You may or may not be aware that Leif Erikson Day will be observed in the U.S. this October 9th. The holiday commemorates the discovery of North America by the Norwegian explorer for whom it’s named (long before Christopher Columbus took his […] The post Leif Erikson + Text Analytics: What’s the Connection? appeare...

OdinText
OdinText
Blog Post
  • If a topic is worth quantifying – it’s also worth understanding the ‘Why’s’ behind it I think I’ve seen at least 10 polls on the NFL Protest issue in the last week. As usual, these polls are simple structured questions, sadly usually not much more than a simple agree or disagree option. For example, the CNN […] The post NFL Players Taking a Knee is More Complex and Polarizing than We Think appeare...

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OdinText
Blog Post
  • We need to hear from you! Are you curious to understand what makes market researchers tick and what innovation really means in our industry? The Marketing Research Event (TMRE) and OdinText have teamed up to explore these questions. But we need your feedback today! This is a somewhat different fun and interesting survey for professionals in our […] The post Curious About Marketing Research? appear...

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OdinText
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  • 1 Analyst + 15K Comments in 8 languages + 2 hours = Awesome Insights! Please join us on September 14th for this free live webinar co-hosted by TMRE. Spaces limited/first come first serve, please register here. We’ll be covering our extremely well received multi country, multi lingual analysis case study. I think you’ll be surprised at […] The post 1 Analyst + 15K Comments in 8 languages + 2 hours ...

OdinText
OdinText
Blog Post
  • Text Analysis Reveals Fragile Positioning of Labor Unions in 2017 America Happy Labor Day to our U.S. OdinText Users and Friends! Over the holiday weekend we thought we’d run one of our quick Text Analytics Polls™, which highlight how a single open-ended question can be used to very quickly and accurately generate deeper insights on […] The post Labor Day Text Analytics Poll™ Spells Trouble for La...

OdinText
OdinText
Blog Post
  • Next Gen Market Research Award Nominations Open OdinText is a proud sponsor of the 2017 NGMR Awards at The Market Research Event (TMRE). Once again Women in Research (WIRe) has joined NGMR in celebrating those who are doing most to shake up marketing research. Nominations are due in just two weeks, September 5th, Nomination form […] The post Nominate The Best Market Researchers of 2017! appeared f...

OdinText
OdinText
Blog Post
  • Text Analytics Poll™ shows asking respondents to provide reasons for their opinions may increase cognition and decrease “No Opinion” apathy Asking People WHY They Support/Oppose Civil War Monuments May Affect Results. Judging from the TV news and social media, the entire country is up in arms over the status of Confederate Civil War monuments. What […] The post New Sentiment Analysis Reveals More ...

OdinText
OdinText
Blog Post
  • An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […] The post Of Tears and Text Analytics appeared first on OdinText.

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