Ogilvy & Mather Dublin
Ogilvy & Mather Dublin
Blog Post

New blog articles detected.

  • Mace – Going the extra smile
    The Brief In the convenience store category where every brand is constantly vying for the attention of the consumer, our challenge was to make MACE distinctive. “Going the extra smile” has been MACE’s tagline for a considerable time, so the brief challenged us to reimagine this and bring it to life in a wholly different and distinctive way. Our challenge was to give people a reason to smile by bri...
Ogilvy & Mather Dublin
Ogilvy & Mather Dublin
Blog Post

New blog articles detected.

  • Digital Trends 2017
    For the past few years, two of Ogilvy’s digital and innovation leaders, Marshall Manson and James Whatley, have collaborated on a yearly trend report outlining both where they believe the digital and social landscape is headed and what brands and agency partners should do about it. As is tradition, this document — the fourth annual edition — is made up of two parts: First a review and grading of t...
  • Visa contactless – Everywhere you want to be
    Unfurling a new campaign. Our new campaign for Visa contactless shows different people in various locations around Ireland all caught out in that most ubiquitous Irish event – a sudden rain shower. The rain is shown in several different manifestations, from gentle showers and misty drizzle to downright downpours, acting as a metaphor for the various obstacles that spring up over the course of a da...
  • National Digital Week
    Ogilvy develops campaign for Siro to offer Irish Startups the chance to attend National Digital week & experience gigabit connectivity at the Ludgate Hub. The post National Digital Week appeared first on Ogilvy.
  • ISPCC “You’re not on your own”
    Every day ISPCC Childline answers calls and texts from teenagers who are suffering from depression and feeling suicidal; sadly, not all teenagers make that call. Suicide has become a growing problem in Ireland, which is why the National Office of Suicide Prevention joined forces with ISPCC Childline to create a campaign that would encourage teens to text Childline if they were feeling down, depres...
  • Spectacular night for Ogilvy at Effie Awards
    It was a spectacular night for Ogilvy at the 20th Anniversary Euro Effie Awards Gala in Brussels last night.  Taking home one Gold, two Silvers, five Bronzes and one Special Award, we were named Agency of the Year. Ogilvy Dublin are delighted to announce we have picked up two bronze awards for the Ulster Bank ’A Mortgage you can live with’ campaign, which has had a major impact on rebuilding brand...
  • Who can you trust in 2017
    By Nicola Watts Across the world there has been a profound decline in trust. What does this mean for business? How is trust defined? It’s the feeling of security that you get based on the belief that someone or something is knowledgeable, dependable, good, truthful and effective. Why is this important? Trust is one of the most important factors in creating a strong, successful relationship. It for...
  • What would David Ogilvy say about the selling of a President
    By Martin Larkin – Director Ogilvy & Mather Ireland The Selling of a President over 2 years, a lesson in smart communication. White adults over 40 years which would you believe make up almost 50% of the total electorate and are most likely to vote. His opponent was less selective by far and tried to be all things to all people. Forget about any personal or political feelings about either of the la...
  • Celebrating Ford 100 years in Ireland
    2017 marks one hundred years of Ford in Ireland.  Henry Ford was particularly proud of the fact that both his father and maternal foster grandfather were Cork men. So when he opened the first Ford factory outside the US on April 17th 1917, he opened it at 36 South Mall, Cork.   To celebrate this milestone we have worked with Ford to create a programme of events which will be revealed throughout th...
  • Top ads spreading the joy this Christmas
    After a tumultuous and depressing year for many, it’s not the greatest surprise that all people want for Christmas is to feel happy. To be uplifted. To be made to smile from ear to ear. The holiday season is about connecting with families and friends, sharing and making memories, over-indulging on sweets, festive foods and gifts, whilst surrounded by glitzy lights and decorations. It’s about being...
  • Happy Christmas
    Another year nearly done. It was certainly a year of change, filled with extraordinary geo-political events that surprised us, sometimes shocked, and often saddened.   We’d like to take this opportunity as 2016 draws to a close to thank all our clients for spending some of this momentous year with us.   We wish you and your families a very happy and peaceful holiday. Our offices will be closed fro...
Ogilvy & Mather Dublin
Ogilvy & Mather Dublin
Blog Post

New blog articles detected.

  • 2017 March of the Machines
    Welcome to the Ogilvy PR Futures #2 report. This year we’ve captured 15 trends and insights that we think will fundamentally impact marketing communications now and into the future. We are seeing more and more traction on how algorithms, machine learning, robots, virtual personal assistants, artificial learning and new digital mediums such as virtual reality are profoundly changing our industry. I...
  • What would David Ogilvy say about Brexit Campaign
    Martin Larkin, Director Ogilvy & Mather There is a word for this brand name, its called Neologism. You would imagine that the alleged Communication strategists that invented Brexit would make it work. In reality it did but not in the intended way. The communication battle to stay was lost. From the start of this inactive communications programme only the Brexit brand name dominated the agenda. Bre...
Ogilvy & Mather Dublin
Ogilvy & Mather Dublin
Blog Post

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