OpenMarket Inc. is a privately owned subsidiary of Amdocs that provides cloud-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, RCS, and short codes, local numbers and text-enabled toll-free messaging solutions. In June 2006 the company was acquired by Amdocs, Inc. The company is headquartered in Seattle, Washington, United States, with offices in Detroit, London, Sydney, Pune, and Guadalajara.

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OpenMarket
OpenMarket
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  • You don’t need to reinvent the wheel to improve patient care. See three simple ways SMS makes healthcare better. To improve the patient experience – and healthcare in general – you don’t just need big innovations. You just need a little empathy and some well-timed messages. The healthcare industry is changing in some big ways.… The post A little SMS goes a long way in healthcare appeared first on ...

OpenMarket
OpenMarket
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  • Helping existing clients transform their mobile customer experience and build better, more empathetic customer relationships. (Adrian Swinscoe, Independent customer experience consultant, adviser, speaker and author) Ever found yourself in the situation where a new customer gets in touch and is keen to talk to you about your solution? Excited, you arrange to meet them and… The post From Apathy to ...

OpenMarket
OpenMarket
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  • The most successful businesses know what their customers need when they need it. But how do you use that insight to strengthen the relationship? How many times have you wished somebody had warned you about the queue at airport security before you got there? Or the weather at your destination, while you were packing? Or… The post SMS: The most underrated CX opportunity in the travel industry. appea...

OpenMarket
OpenMarket
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  • Travel and Hospitality businesses have always known how much customer experience matters. It’s your bread and butter. The cornerstone of your service. The only differentiator that really matters. But the definition of a “great” customer experience is changing, rapidly. Apps and digital services like AirBnB, Uber, Skyscanner and TripAdvisor have rewritten the rules. They don’t… The post Great expec...

OpenMarket
OpenMarket
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  • The GDPR isn’t just red tape. It’s an opportunity for brands to show empathy towards their customers and put them at the heart of everything they do. Discover how you can make the new regulation work for you. Consider for a moment just how much you rely on customer data. It gives you deep insights… The post The GDPR is an opportunity. Time to embrace it. appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • When you’re a technology brand, customer experience is everything. It’s what separates the cloud players from the on-premise players. It’s what keeps users attached to tools and platforms. And it’s what differentiates the brands that make it from the brands that don’t. The thing is, even if you have the slickest, smartest products, you need… The post How tech businesses are nailing customer experi...

OpenMarket
OpenMarket
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  • OpenMarket’s new CEO Jonathan Morgan’s two decades of enterprise technology experience has taught him a lot about the power of mobile. His advice to brands going forward? Focus on the customer. Focus on empathy. We’ve reached a key moment for customer communications. A revolution is here, for both technology and the expectation of the customer.… The post OpenMarket’s new CEO Jonathan Morgan shares...

OpenMarket
OpenMarket
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  • We’ve teamed up with the GSMA on a new RCS research paper which has revealed five key reasons brands should include RCS in their customer communications plans. Emails, apps, messaging clients, and calendars that automatically sync. They’re all great, and they’ve revolutionized how we communicate. But don’t you wish they could all be a little… The post Why use RCS? Here are five reasons to start ap...

OpenMarket
OpenMarket
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  • Customer retention is a challenge for every business. But for charities, it’s an especially important one. Without it, they’re constantly hunting for new donors. With it, they’re building a solid foundation to grow their impact. Around the world, nonprofits are using SMS to communicate with their donors more efficiently and empathetically. It’s essential to earning… The post SMS for non-profits: E...

OpenMarket
OpenMarket
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  • RCS is the next big thing in customer comms. Read the latest report from OpenMarket and the GSMA to see why consumers are so excited by it. What’s RCS? Imagine text messaging with superpowers. But what does that actually mean for brands, and consumers? We conducted a study with the GSMA to find out. Like… The post Research: RCS Business Messaging is going to be big appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • Why empathy matters and how to use it In finance, a strong customer experience is the foundation of trust. If you can’t rely on a bank to meet basic customer service standards then you’re unlikely to trust it with your money. The question for banks is, how do you create this kind of an experience?… The post SMS: A sound investment for banks appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • Imagine this: you’re looking for a new home appliance. You research the product on your smartphone on the bus home from work, before checking the store’s website later that evening using your laptop. The next day, you head into store and make the purchase after looking at it. Or maybe you check it out in-store… The post How to provide a seamless shopping experience appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • Customer experience is a key driver for the most successful brands, and mobile messaging often plays the leading role. At Mobile World Congress in Barcelona, we’re revealing the latest trends in mobile communications. If you’re coming to Mobile World Congress, you’re sure to hear a lot about how mobile technology can help you create great… The post Welcome to a new era of empathy at Mobile World C...

OpenMarket
OpenMarket
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  • Rich Communication Services (RCS) is the next big thing in communications and has the potential to revolutionize the way you interact with customers. But before we get carried away, here’s what you need to know… If you’re a brand looking to get closer to customers, Rich Communications Services (RCS) will give unparalleled capabilities. You’ll have… The post RCS Q&A – Something big is happening in ...

OpenMarket
OpenMarket
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  • Being able to see and demonstrate ROI is vital for any business decision. Our new SMS ROI calculators help you see the impact text messaging can make to your organization. Different communications channels have different strengths. And when it comes to evaluating your communications strategy, you need the facts specific to your own organization to… The post Would SMS save you money? Let’s do the m...

OpenMarket
OpenMarket
Blog Post
  • Data has the power to give brands invaluable insight on their customers. With SMS analytics, you get that detailed feedback faster than ever before. One of the reasons marketers love email so much is that it offers such a significant depth of data. Analyzed well, it gives a clear view of customers’ preferences and behavior… The post SMS analytics: discover game-changing insight appeared first on O...

OpenMarket
OpenMarket
Blog Post
  • Here’s a safe bet: 2018 will be the year CX plays its biggest role yet in dividing the top-performing organizations from the ones falling behind. Welcome to 2018. Whatever else this year brings; one thing is certain: excellent customer experience will be one of the most defining characteristics of a successful organization. According to Oisin… The post Welcome to 2018. Surprise: it’s all about the...

OpenMarket
OpenMarket
Blog Post
  • Calculating return on investment can sometimes be tricky – especially if the advantages aren’t immediately clear. SMS, however, consistently proves its worth to all lines of business, helping  deliver to customers when they need it most. Today, brands are ferociously competing for customer loyalty more than ever before. But with budgets under increasing pressure, CX… The post The ROI of SMS: solvi...

OpenMarket
OpenMarket
Blog Post
  • Post-Christmas sales are a significant opportunity to boost revenues after the holidays. Discover four ways SMS can make the season even better. The fallout from Christmas can often leave people feeling a little rough around the edges; trash engulfing the house, overindulgence, and the less said about how close January is the better. And retailers… The post Start the new year with a bang (and a te...

OpenMarket
OpenMarket
Blog Post
  • Post-Christmas sales are a significant opportunity to boost revenues after the holidays. Discover four ways SMS can make the season even better. The fallout from Christmas can often leave people feeling a little rough around the edges; trash engulfing the house, overindulgence, and the less said about how close January is the better. And retailers… The post Start the new year with a bang (and a te...

OpenMarket
OpenMarket
Blog Post
  • The holiday season can be stressful for shoppers and frantic for retailers. Here are five ways you can spread some festive cheer with SMS. The holiday season: full of happiness, joy, and for everyone at the work Christmas party, (lots of) cheer. For retail brands, it’s also the annual opportunity to sell big (retail sales… The post Give your customers the gift of SMS this holiday season appeared f...

OpenMarket
OpenMarket
Blog Post
  • Customer service is the name of the game for the hospitality industry. In the past, this meant good food, fast service, nice décor, and friendly wait staff. But now that most restaurants offer easy home delivery, that experience extends to wherever your customer is. They might be on the couch watching re-runs of Survivor and… The post 4 ways to make your restaurant customers happy with SMS appeare...

OpenMarket
OpenMarket
Blog Post
  • SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, we look back at its origins, and the developments that have shaped its phenomenal success. From presidents to philanthropists, the humble text message has helped connect billions of people worldwide. In the process it’s… The post SMS is 25 years old today – find out why...

OpenMarket
OpenMarket
Blog Post
  • Rich Communications Services (RCS) has the potential to transform how brands communicate with customers. Its similarities with SMS make it a natural fit, but RCS can do so much more… Think of RCS as a text message, but on steroids. Or as a powerful messaging app that users never need to download or update. And… The post RCS: a text message fit for a king… or a customer appeared first on OpenMarket...

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