OpenMarket Inc. is a public global company that provides cloud-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, and short codes, local numbers and text-enabled toll-free messaging solutions. In June 2006 the company was acquired by Amdocs, Inc. The company is headquartered in Seattle, Washington, United States, with offices in Detroit, London, Sydney, and [

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OpenMarket
OpenMarket
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  • Here’s a safe bet: 2018 will be the year CX plays its biggest role yet in dividing the top-performing organizations from the ones falling behind. Welcome to 2018. Whatever else this year brings; one thing is certain: excellent customer experience will be one of the most defining characteristics of a successful organization. According to Oisin… The post Welcome to 2018. Surprise: it’s all about the...

OpenMarket
OpenMarket
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  • Calculating return on investment can sometimes be tricky – especially if the advantages aren’t immediately clear. SMS, however, consistently proves its worth to all lines of business, helping  deliver to customers when they need it most. Today, brands are ferociously competing for customer loyalty more than ever before. But with budgets under increasing pressure, CX… The post The ROI of SMS: solvi...

OpenMarket
OpenMarket
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  • Post-Christmas sales are a significant opportunity to boost revenues after the holidays. Discover four ways SMS can make the season even better. The fallout from Christmas can often leave people feeling a little rough around the edges; trash engulfing the house, overindulgence, and the less said about how close January is the better. And retailers… The post Start the new year with a bang (and a te...

OpenMarket
OpenMarket
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  • Post-Christmas sales are a significant opportunity to boost revenues after the holidays. Discover four ways SMS can make the season even better. The fallout from Christmas can often leave people feeling a little rough around the edges; trash engulfing the house, overindulgence, and the less said about how close January is the better. And retailers… The post Start the new year with a bang (and a te...

OpenMarket
OpenMarket
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  • The holiday season can be stressful for shoppers and frantic for retailers. Here are five ways you can spread some festive cheer with SMS. The holiday season: full of happiness, joy, and for everyone at the work Christmas party, (lots of) cheer. For retail brands, it’s also the annual opportunity to sell big (retail sales… The post Give your customers the gift of SMS this holiday season appeared f...

OpenMarket
OpenMarket
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  • Customer service is the name of the game for the hospitality industry. In the past, this meant good food, fast service, nice décor, and friendly wait staff. But now that most restaurants offer easy home delivery, that experience extends to wherever your customer is. They might be on the couch watching re-runs of Survivor and… The post 4 ways to make your restaurant customers happy with SMS appeare...

OpenMarket
OpenMarket
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  • SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, we look back at its origins, and the developments that have shaped its phenomenal success. From presidents to philanthropists, the humble text message has helped connect billions of people worldwide. In the process it’s… The post SMS is 25 years old today – find out why...

OpenMarket
OpenMarket
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  • Rich Communications Services (RCS) has the potential to transform how brands communicate with customers. Its similarities with SMS make it a natural fit, but RCS can do so much more… Think of RCS as a text message, but on steroids. Or as a powerful messaging app that users never need to download or update. And… The post RCS: a text message fit for a king… or a customer appeared first on OpenMarket...

OpenMarket
OpenMarket
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  • When budgets get tight, CX often takes back seat. But there are five ways text messaging can put CX up front, driving – and still save you a stack of cash in the process. CX professionals often face tough decisions. You have less money to spend, but the standards and expectations for customer experience are… The post 5 ways SMS can trim costs and still improve your CX appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • With a little imagination, a simple SMS can become the perfect moment between your customer and your brand. Here’s five ways you can turn an ordinary text into an Empathetic Interaction.  There are plenty of times when a simple text message can save your customers a world of pain – say, waiting around all day… The post 5 ways to turn A2P texts into empathetic interactions appeared first on OpenMar...

OpenMarket
OpenMarket
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  • In the travel industry, keeping customers happy is everything. But sometimes all it takes is the right message, at the right time. The post Why Travel Customer Experience Is All About Timing appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • At OpenMarket, we’re convinced that SMS is a fantastic channel for delivering great CX. Here are three ways SMS can help you rock your customer’s world. Take a moment to consider the times you communicate with your customers. Is it to tell them a package is on its way? To get their feedback? It may… The post SMS is fantastic for CX – here’s 3 reasons why appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • Email was once the golden child of customer communications – fast, reliable and cheap, brands thought they had it all. But things are changing. Here’s six ways SMS beats email. Consider this: Bob’s travelling on holiday, and because he’s with his family, it’s unlikely he’s looking at his emails. Imagine how frustrated he is when… The post 6 ways text messaging beats email appeared first on OpenMar...

OpenMarket
OpenMarket
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  • Any professional services firm can provide a great client experience at moments of success. But it’s the tough and boring moments where real relationships are built. The post Delight your customers with dull business processes – yes, really appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • Customer experience is the new brand differentiator – but it doesn’t have to mean a huge investment. Here are three brands who are nailing CX with low-cost text messaging. What would it take for you to ditch a brand after a bad experience? Only eight years ago, 41% of customers would interact with a company… The post 3 brands nailing CX with text messaging appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • Mobile apps were once seen as a great way to engage customers – but consumers are falling out of love with the app experience. RCS promises an exciting, low-cost alternative that works for customers and brands. Imagine this: Phil’s meeting has over-run, and he’s going to miss the train he’s booked on. In the taxi,… The post RCS: The new interaction channel that’s set to eclipse the app appeared fi...

OpenMarket
OpenMarket
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Real Time Marketing

  • Philips recipe for communication to drive engagement and loyalty. The post Real Time Marketing appeared first on OpenMarket.

OpenMarket
OpenMarket
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  • RCS is coming soon, and it’s set to transform your customer communications. Here are five ways you can use RCS in your customer engagement strategy. Imagine making your way to the airport, safe in the knowledge that your boarding pass and current gate information are all in one message on your mobile phone. An hour… The post RCS: 5 inspirational ways to deliver empathetic interactions to your cust...

OpenMarket
OpenMarket
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  • When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than either email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments – times when brands can win customer… The post Payment Failure: Why text is the right channel for difficult messages appeared first...

OpenMarket
OpenMarket
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  • Most people don’t think of customer experience when they think of the ways the GDPR will affect their business. Instead, they think about the huge fines their business might face if they don’t comply. Or how difficult it’s going to be to identify all of their personal data. Or how expensive it’s going to be… The post The GDPR is a customer experience opportunity. Here’s why. appeared first on Open...

OpenMarket
OpenMarket
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  • GDPR means you’ll need to interact with your customers in ways you’ve never had to before. For a start, you’ll need to respond to their requests to access, erase or update personal data. And in the unlikely event of a breach, you’ll need to get in touch to let them know. This means you must… The post GDPR: why nailing communications is a must for compliance appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Using text to make customer experience less chaotic appeared first on OpenM...

OpenMarket
OpenMarket
Blog Post
  • When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Text messaging – a better way of handling customer requests appeared first ...

OpenMarket
OpenMarket
Blog Post
  • When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Balance security and customer experience by using text for authentication a...

OpenMarket
OpenMarket
Blog Post
  • The Empathetic Moments blog series When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than things like email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments –… The post The power of text for gathering customer feedback appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • The Empathetic Moments blog series When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than either email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments – times… The post Seize the moment – How text can help you nail context marketing appeared first...

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