OpenMarket Inc. is a public global company that provides cloud-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, and short codes, local numbers and text-enabled toll-free messaging solutions. In June 2006 the company was acquired by Amdocs, Inc. The company is headquartered in Seattle, Washington, United States, with offices in Detroit, London, Sydney, and [

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OpenMarket
OpenMarket
Blog Post
  • With a little imagination, a simple SMS can become the perfect moment between your customer and your brand. Here’s five ways you can turn an ordinary text into an Empathetic Interaction.  There are plenty of times when a simple text message can save your customers a world of pain – say, waiting around all day… The post 5 ways to turn A2P texts into empathetic interactions appeared first on OpenMar...

OpenMarket
OpenMarket
Blog Post
  • In the travel industry, keeping customers happy is everything. But sometimes all it takes is the right message, at the right time. The post Why Travel Customer Experience Is All About Timing appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • At OpenMarket, we’re convinced that SMS is a fantastic channel for delivering great CX. Here are three ways SMS can help you rock your customer’s world. Take a moment to consider the times you communicate with your customers. Is it to tell them a package is on its way? To get their feedback? It may… The post SMS is fantastic for CX – here’s 3 reasons why appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • Email was once the golden child of customer communications – fast, reliable and cheap, brands thought they had it all. But things are changing. Here’s six ways SMS beats email. Consider this: Bob’s travelling on holiday, and because he’s with his family, it’s unlikely he’s looking at his emails. Imagine how frustrated he is when… The post 6 ways text messaging beats email appeared first on OpenMar...

OpenMarket
OpenMarket
Blog Post
  • Any professional services firm can provide a great client experience at moments of success. But it’s the tough and boring moments where real relationships are built. The post Delight your customers with dull business processes – yes, really appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • Customer experience is the new brand differentiator – but it doesn’t have to mean a huge investment. Here are three brands who are nailing CX with low-cost text messaging. What would it take for you to ditch a brand after a bad experience? Only eight years ago, 41% of customers would interact with a company… The post 3 brands nailing CX with text messaging appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • Mobile apps were once seen as a great way to engage customers – but consumers are falling out of love with the app experience. RCS promises an exciting, low-cost alternative that works for customers and brands. Imagine this: Phil’s meeting has over-run, and he’s going to miss the train he’s booked on. In the taxi,… The post RCS: The new interaction channel that’s set to eclipse the app appeared fi...

OpenMarket
OpenMarket
Blog Post
  • Philips recipe for communication to drive engagement and loyalty. The post Real Time Marketing appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • RCS is coming soon, and it’s set to transform your customer communications. Here are five ways you can use RCS in your customer engagement strategy. Imagine making your way to the airport, safe in the knowledge that your boarding pass and current gate information are all in one message on your mobile phone. An hour… The post RCS: 5 inspirational ways to deliver empathetic interactions to your cust...

OpenMarket
OpenMarket
Blog Post
  • When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than either email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments – times when brands can win customer… The post Payment Failure: Why text is the right channel for difficult messages appeared first...

OpenMarket
OpenMarket
Blog Post
  • Most people don’t think of customer experience when they think of the ways the GDPR will affect their business. Instead, they think about the huge fines their business might face if they don’t comply. Or how difficult it’s going to be to identify all of their personal data. Or how expensive it’s going to be… The post The GDPR is a customer experience opportunity. Here’s why. appeared first on Open...

OpenMarket
OpenMarket
Blog Post
  • GDPR means you’ll need to interact with your customers in ways you’ve never had to before. For a start, you’ll need to respond to their requests to access, erase or update personal data. And in the unlikely event of a breach, you’ll need to get in touch to let them know. This means you must… The post GDPR: why nailing communications is a must for compliance appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Using text to make customer experience less chaotic appeared first on OpenM...

OpenMarket
OpenMarket
Blog Post
  • When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Text messaging – a better way of handling customer requests appeared first ...

OpenMarket
OpenMarket
Blog Post
  • When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Balance security and customer experience by using text for authentication a...

OpenMarket
OpenMarket
Blog Post
  • The Empathetic Moments blog series When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than things like email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments –… The post The power of text for gathering customer feedback appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • The Empathetic Moments blog series When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than either email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments – times… The post Seize the moment – How text can help you nail context marketing appeared first...

OpenMarket
OpenMarket
YouTube Video
  • Rich Communication Services (RCS) messaging is set to massively improve mobile messaging for enterprises, with better message delivery, support for visual interactions, and in-message interactions --- like buttons that link to other functionality. Virgin Trains intend to remain ahead of the curve with customer experience, so they've worked with OpenMarket to develop a new in-station experience, ...

OpenMarket
OpenMarket
YouTube Video
  • Unlike one-way texting where the traffic’s all from you to your customers, a two-way system means you can get replies and automate further responses. So, instead of texting ‘Your appointment is today at 2pm’, you can say ‘Is 2pm today still good for you? Text yes or no.’ If the answer’s ‘yes’, all good. If not, you can activate a text sequence for rebooking. Easier for the customer and much more e...

OpenMarket
OpenMarket
YouTube Video
  • API is short for ‘application programming interface’. An API connects different software systems – like your tech stack to our platform – over the internet. To send a text using an API, your team programs your CRM or marketing systems to make a simple request for each message – and then you’ve got automated, speedy messaging. Your devs will be happy to hear our SMS API is RESTful (and you can send...

OpenMarket
OpenMarket
YouTube Video
  • 2FA, a nifty short-hand for ‘two-factor authentication’, means adding an extra layer of security with minimum hassle for the user. Password protection is a good first step. But with 2FA, someone logging into a work device also gets a unique code sent via SMS straight to their mobile device. To log-in, they need both their password and the code.

OpenMarket
OpenMarket
YouTube Video
  • When we send a message out first time, it may not get delivered because the handset is turned off. So we’ll try again later. But for something like two-factor authentication to be secure it has to arrive more or less straightaway. Setting a validity period means you tell us something like ‘I need this message to be delivered within 10 minutes. If that doesn’t happen, don’t send it again.’

OpenMarket
OpenMarket
YouTube Video
  • MMS stands for multimedia messaging service, and as the name suggests, it’s about sending texts that are packed with more than text. With MMS you can send videos, images and sound clips, as well as much longer messages, to make your messaging campaign pack an extra punch. It’s not just about marketing though – your delivery guy could use MMS to send a customer a photo of where they’ve left their p...

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