OpenMarket Inc. is a public global company that provides cloud-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, and short codes, local numbers and text-enabled toll-free messaging solutions. In June 2006 the company was acquired by Amdocs, Inc. The company is headquartered in Seattle, Washington, United States, with offices in Detroit, London, Sydney, and [

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OpenMarket
OpenMarket
Blog Post
  • OpenMarket’s new CEO Jonathan Morgan’s two decades of enterprise technology experience has taught him a lot about the power of mobile. His advice to brands going forward? Focus on the customer. Focus on empathy. We’ve reached a key moment for customer communications. A revolution is here, for both technology and the expectation of the customer.… The post OpenMarket’s new CEO Jonathan Morgan shares...

OpenMarket
OpenMarket
Blog Post
  • We’ve teamed up with the GSMA on a new RCS research paper which has revealed five key reasons brands should include RCS in their customer communications plans. Emails, apps, messaging clients, and calendars that automatically sync. They’re all great, and they’ve revolutionized how we communicate. But don’t you wish they could all be a little… The post Why use RCS? Here are five reasons to start ap...

OpenMarket
OpenMarket
Blog Post
  • Customer retention is a challenge for every business. But for charities, it’s an especially important one. Without it, they’re constantly hunting for new donors. With it, they’re building a solid foundation to grow their impact. Around the world, nonprofits are using SMS to communicate with their donors more efficiently and empathetically. It’s essential to earning… The post SMS for non-profits: E...

OpenMarket
OpenMarket
Blog Post
  • RCS is the next big thing in customer comms. Read the latest report from OpenMarket and the GSMA to see why consumers are so excited by it. What’s RCS? Imagine text messaging with superpowers. But what does that actually mean for brands, and consumers? We conducted a study with the GSMA to find out. Like… The post Research: RCS Business Messaging is going to be big appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • Why empathy matters and how to use it In finance, a strong customer experience is the foundation of trust. If you can’t rely on a bank to meet basic customer service standards then you’re unlikely to trust it with your money. The question for banks is, how do you create this kind of an experience?… The post SMS: A sound investment for banks appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • Imagine this: you’re looking for a new home appliance. You research the product on your smartphone on the bus home from work, before checking the store’s website later that evening using your laptop. The next day, you head into store and make the purchase after looking at it. Or maybe you check it out in-store… The post How to provide a seamless shopping experience appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • Customer experience is a key driver for the most successful brands, and mobile messaging often plays the leading role. At Mobile World Congress in Barcelona, we’re revealing the latest trends in mobile communications. If you’re coming to Mobile World Congress, you’re sure to hear a lot about how mobile technology can help you create great… The post Welcome to a new era of empathy at Mobile World C...

OpenMarket
OpenMarket
Blog Post
  • Rich Communication Services (RCS) is the next big thing in communications and has the potential to revolutionize the way you interact with customers. But before we get carried away, here’s what you need to know… If you’re a brand looking to get closer to customers, Rich Communications Services (RCS) will give unparalleled capabilities. You’ll have… The post RCS Q&A – Something big is happening in ...

OpenMarket
OpenMarket
Blog Post
  • Being able to see and demonstrate ROI is vital for any business decision. Our new SMS ROI calculators help you see the impact text messaging can make to your organization. Different communications channels have different strengths. And when it comes to evaluating your communications strategy, you need the facts specific to your own organization to… The post Would SMS save you money? Let’s do the m...

OpenMarket
OpenMarket
Blog Post
  • Data has the power to give brands invaluable insight on their customers. With SMS analytics, you get that detailed feedback faster than ever before. One of the reasons marketers love email so much is that it offers such a significant depth of data. Analyzed well, it gives a clear view of customers’ preferences and behavior… The post SMS analytics: discover game-changing insight appeared first on O...

OpenMarket
OpenMarket
Blog Post
  • Here’s a safe bet: 2018 will be the year CX plays its biggest role yet in dividing the top-performing organizations from the ones falling behind. Welcome to 2018. Whatever else this year brings; one thing is certain: excellent customer experience will be one of the most defining characteristics of a successful organization. According to Oisin… The post Welcome to 2018. Surprise: it’s all about the...

OpenMarket
OpenMarket
Blog Post
  • Calculating return on investment can sometimes be tricky – especially if the advantages aren’t immediately clear. SMS, however, consistently proves its worth to all lines of business, helping  deliver to customers when they need it most. Today, brands are ferociously competing for customer loyalty more than ever before. But with budgets under increasing pressure, CX… The post The ROI of SMS: solvi...

OpenMarket
OpenMarket
Blog Post
  • Post-Christmas sales are a significant opportunity to boost revenues after the holidays. Discover four ways SMS can make the season even better. The fallout from Christmas can often leave people feeling a little rough around the edges; trash engulfing the house, overindulgence, and the less said about how close January is the better. And retailers… The post Start the new year with a bang (and a te...

OpenMarket
OpenMarket
Blog Post
  • Post-Christmas sales are a significant opportunity to boost revenues after the holidays. Discover four ways SMS can make the season even better. The fallout from Christmas can often leave people feeling a little rough around the edges; trash engulfing the house, overindulgence, and the less said about how close January is the better. And retailers… The post Start the new year with a bang (and a te...

OpenMarket
OpenMarket
Blog Post
  • The holiday season can be stressful for shoppers and frantic for retailers. Here are five ways you can spread some festive cheer with SMS. The holiday season: full of happiness, joy, and for everyone at the work Christmas party, (lots of) cheer. For retail brands, it’s also the annual opportunity to sell big (retail sales… The post Give your customers the gift of SMS this holiday season appeared f...

OpenMarket
OpenMarket
Blog Post
  • Customer service is the name of the game for the hospitality industry. In the past, this meant good food, fast service, nice décor, and friendly wait staff. But now that most restaurants offer easy home delivery, that experience extends to wherever your customer is. They might be on the couch watching re-runs of Survivor and… The post 4 ways to make your restaurant customers happy with SMS appeare...

OpenMarket
OpenMarket
Blog Post
  • SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, we look back at its origins, and the developments that have shaped its phenomenal success. From presidents to philanthropists, the humble text message has helped connect billions of people worldwide. In the process it’s… The post SMS is 25 years old today – find out why...

OpenMarket
OpenMarket
Blog Post
  • Rich Communications Services (RCS) has the potential to transform how brands communicate with customers. Its similarities with SMS make it a natural fit, but RCS can do so much more… Think of RCS as a text message, but on steroids. Or as a powerful messaging app that users never need to download or update. And… The post RCS: a text message fit for a king… or a customer appeared first on OpenMarket...

OpenMarket
OpenMarket
Blog Post
  • When budgets get tight, CX often takes back seat. But there are five ways text messaging can put CX up front, driving – and still save you a stack of cash in the process. CX professionals often face tough decisions. You have less money to spend, but the standards and expectations for customer experience are… The post 5 ways SMS can trim costs and still improve your CX appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • With a little imagination, a simple SMS can become the perfect moment between your customer and your brand. Here’s five ways you can turn an ordinary text into an Empathetic Interaction.  There are plenty of times when a simple text message can save your customers a world of pain – say, waiting around all day… The post 5 ways to turn A2P texts into empathetic interactions appeared first on OpenMar...

OpenMarket
OpenMarket
Blog Post
  • At OpenMarket, we’re convinced that SMS is a fantastic channel for delivering great CX. Here are three ways SMS can help you rock your customer’s world. Take a moment to consider the times you communicate with your customers. Is it to tell them a package is on its way? To get their feedback? It may… The post SMS is fantastic for CX – here’s 3 reasons why appeared first on OpenMarket.

OpenMarket
OpenMarket
Blog Post
  • Email was once the golden child of customer communications – fast, reliable and cheap, brands thought they had it all. But things are changing. Here’s six ways SMS beats email. Consider this: Bob’s travelling on holiday, and because he’s with his family, it’s unlikely he’s looking at his emails. Imagine how frustrated he is when… The post 6 ways text messaging beats email appeared first on OpenMar...

OpenMarket
OpenMarket
Blog Post
  • Customer experience is the new brand differentiator – but it doesn’t have to mean a huge investment. Here are three brands who are nailing CX with low-cost text messaging. What would it take for you to ditch a brand after a bad experience? Only eight years ago, 41% of customers would interact with a company… The post 3 brands nailing CX with text messaging appeared first on OpenMarket.

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