OpenMarket Inc. is a public global company that provides cloud-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, and short codes, local numbers and text-enabled toll-free messaging solutions. In June 2006 the company was acquired by Amdocs, Inc. The company is headquartered in Seattle, Washington, United States, with offices in Detroit, London, Sydney, and [

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OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • RCS: 5 inspirational ways to deliver empathetic interactions to your customers
    RCS is coming soon, and it’s set to transform your customer communications. Here are five ways you can use RCS in your customer engagement strategy. Imagine making your way to the airport, safe in the knowledge that your boarding pass and current gate information are all in one message on your mobile phone. An hour… The post RCS: 5 inspirational ways to deliver empathetic interactions to your cust...
OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • Payment Failure: Why text is the right channel for difficult messages
    When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than either email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments – times when brands can win customer… The post Payment Failure: Why text is the right channel for difficult messages appeared first...
OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • The GDPR is a customer experience opportunity. Here’s why.
    Most people don’t think of customer experience when they think of the ways the GDPR will affect their business. Instead, they think about the huge fines their business might face if they don’t comply. Or how difficult it’s going to be to identify all of their personal data. Or how expensive it’s going to be… The post The GDPR is a customer experience opportunity. Here’s why. appeared first on Open...
OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • GDPR: why nailing communications is a must for compliance
    GDPR means you’ll need to interact with your customers in ways you’ve never had to before. For a start, you’ll need to respond to their requests to access, erase or update personal data. And in the unlikely event of a breach, you’ll need to get in touch to let them know. This means you must… The post GDPR: why nailing communications is a must for compliance appeared first on OpenMarket.
OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • Using text to make customer experience less chaotic
    When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Using text to make customer experience less chaotic appeared first on OpenM...
OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • Text messaging – a better way of handling customer requests
    When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Text messaging – a better way of handling customer requests appeared first ...
OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • Balance security and customer experience by using text for authentication
    When you need to get in touch with your customers to be there, be useful and be responsive, text messaging is a better channel than either email or voice. In this blog series, we’ll look at seven different Empathetic Moments – times when you can win customer loyalty by sending communications that really matter at… The post Balance security and customer experience by using text for authentication a...
OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • The power of text for gathering customer feedback
    The Empathetic Moments blog series When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than things like email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments –… The post The power of text for gathering customer feedback appeared first on OpenMarket.
OpenMarket
OpenMarket
Blog Post

New blog articles detected.

  • Seize the moment – How text can help you nail context marketing
    The Empathetic Moments blog series When you need to get in touch with your customers to be there, be useful and be responsive – in time pressured situations – text messaging is a much better channel than either email and voice calls. In this blog series, we’ll look at seven different Empathetic Moments – times… The post Seize the moment – How text can help you nail context marketing appeared first...
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • How Virgin Trains will use RCS to deliver an unbeatable customer experience
    Rich Communication Services (RCS) messaging is set to massively improve mobile messaging for enterprises, with better message delivery, support for visual interactions, and in-message interactions --- like buttons that link to other functionality. Virgin Trains intend to remain ahead of the curve with customer experience, so they've worked with OpenMarket to develop a new in-station experience, ...
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • How much can two-way texting be automated?
    Unlike one-way texting where the traffic’s all from you to your customers, a two-way system means you can get replies and automate further responses. So, instead of texting ‘Your appointment is today at 2pm’, you can say ‘Is 2pm today still good for you? Text yes or no.’ If the answer’s ‘yes’, all good. If not, you can activate a text sequence for rebooking. Easier for the customer and much more e...
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • Making API's work
    API is short for ‘application programming interface’. An API connects different software systems – like your tech stack to our platform – over the internet. To send a text using an API, your team programs your CRM or marketing systems to make a simple request for each message – and then you’ve got automated, speedy messaging. Your devs will be happy to hear our SMS API is RESTful (and you can send...
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • Understanding 2 factor authentication
    2FA, a nifty short-hand for ‘two-factor authentication’, means adding an extra layer of security with minimum hassle for the user. Password protection is a good first step. But with 2FA, someone logging into a work device also gets a unique code sent via SMS straight to their mobile device. To log-in, they need both their password and the code.
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • Setting validity periods
    When we send a message out first time, it may not get delivered because the handset is turned off. So we’ll try again later. But for something like two-factor authentication to be secure it has to arrive more or less straightaway. Setting a validity period means you tell us something like ‘I need this message to be delivered within 10 minutes. If that doesn’t happen, don’t send it again.’
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • SMS vs MMS
    MMS stands for multimedia messaging service, and as the name suggests, it’s about sending texts that are packed with more than text. With MMS you can send videos, images and sound clips, as well as much longer messages, to make your messaging campaign pack an extra punch. It’s not just about marketing though – your delivery guy could use MMS to send a customer a photo of where they’ve left their p...
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • Mobile Shipping Alerts — MEP in Action
    This video demonstrates how you can add both precision and reliability to your shipping and delivery process by using OpenMarket's Mobile Engagement Platform. With real-time mobile shipping and delivery alerts, you can improve the retail experience for your customers while enhancing your operational efficiency.
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • Two Factor Authentication — MEP in Action
    This video demonstrates how quickly you can add SMS two-factor authentication using OpenMarket’s Mobile Engagement Platform. Two-factor authentication helps enterprises to add a significant additional layer of security to processes and transactions that employees and customers perform often, such as resetting account credentials.
OpenMarket
OpenMarket
YouTube Video

New YouTube videos detected.

  • Dashboards & Reporting — Quick Tour
    This video introduces you to the main features of Dashboards & Reporting, including reports, dashboards and data visualization widgets. We give an overview of these features and show you how to build a dashboard using both standard and custom widgets. Visit www.openmarket.com for more information.
OpenMarket
OpenMarket
Page Metadata Update

New page description detected.

  • New: Get the latests insights, statistics and musings on how to deploy SMS for fast, convenient and effective customer communications.
  • Old: Read OpenMarket's blog for the latest mobile marketing trends and news, thought leadership, success stories, and recommendations.
OpenMarket
OpenMarket
Page Metadata Update

New page title detected.

  • New: The OpenMarket Blog for the latest on SMS messaging - OpenMarket
  • Old: OpenMarket Blog: Driving Mobile Business Success

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