Operative is an American advertising company, founded in New York City in 2000. The company has its headquarters in New York City with offices in Los Angeles, London and India, and employs roughly 280 people, providing media companies with ad management technology, ad trafficking services, and business process management consulting. Its current president is Lorne Brown, who replace Mike Leo in 2012.

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Operative Media
Operative Media
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  • New: By hiring a big name ad executive in Brian Lesser, AT&T made it clear it has big plans in advertising.
  • Old: Many media companies are creating new channels and subdivisions and are partnering with new vendors in order to keep up.
Operative Media
Operative Media
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New page title detected.

  • New: By hiring a big name ad executive in Brian Lesser, AT&T made it clear it has big plans in advertising.
  • Old: Each DSP has its own approach to measuring programmatic TV, and the lack of standardization is the biggest issue in programmatic TV today, according to Lorne Brown, CEO for linear TV tech company SintecMedia. Many organizations are self-reporting, which may work for agencies that want to do data matching, but it is a problem for
Operative Media
Operative Media
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Operative Media
Operative Media
Page Metadata Update

New page title detected.

  • New: By hiring a big name ad executive in Brian Lesser, AT&T made it clear it has big plans in advertising.
  • Old: Television management software company SintecMedia, looking to evolve from a linear broadcast focus to the convergent media era, named Lorne Brown as CEO, effective immediately. Brown, who had been president of SintecMedia, joined the company earlier this year when it acquired Operative Inc. He succeeds SintecMedia founder Amotz Yarden.
Operative Media
Operative Media
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New page title detected.

  • New: NEW YORK, June 28, 2017 /PRNewswire/ — SintecMedia, the world’s leading provider of broadcast and digital management software, today announced that Mashable, a global media and entertainment company for culture and tech superfans, has selected SintecMedia’s “Compete” technology to perform digital advertising channel management for the company.
  • Old: Lorne Brown, President of SintecMedia, describes how we help media companies drive profit and yield by deploying ad business management solutions across all media types. We work with publishers, digital natives, programmers, MVPD, and local broadcasters.
Operative Media
Operative Media
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New page title detected.

  • New: NEW YORK, June 28, 2017 /PRNewswire/ — SintecMedia, the world’s leading provider of broadcast and digital management software, today announced that Mashable, a global media and entertainment company for culture and tech superfans, has selected SintecMedia’s “Compete” technology to perform digital advertising channel management for the company.
  • Old: On Wednesday, June 14th, SintecMedia President Lorne Brown moderated ‘The Playbook for Surviving & Thriving in the Platform Era’ session at VideoNuze’s 2017 Online Video Advertising Summit. He was joined by Jarrod Dicker, Head of Commercial Product and Technology at Washington Post; Paul Marcum, President of Truffle Pig; and Michael Shane, Global Head of Digital
Operative Media
Operative Media
Page Metadata Update

New page title detected.

  • New: NEW YORK, June 28, 2017 /PRNewswire/ — SintecMedia, the world’s leading provider of broadcast and digital management software, today announced that Mashable, a global media and entertainment company for culture and tech superfans, has selected SintecMedia’s “Compete” technology to perform digital advertising channel management for the company.
  • Old: Read the in-depth review of the advanced TV ecosystem, featuring an interview with SintecMedia president, Lorne Brown, and assessments on where the industry trend lines are heading.
Operative Media
Operative Media
Page Metadata Update

New page title detected.

  • New: Lorne Brown, President of SintecMedia, describes how we help media companies drive profit and yield by deploying ad business management solutions across all media types. We work with publishers, digital natives, programmers, MVPD, and local broadcasters.
  • Old: Advanced TV is a hotbed of new terms and acronyms. Buyers and sellers are creating products like CANs (contextual audience networks) and delivering through channels like VOD (video on demand) and OTT (over the top). With these new products also comes new data, from Smart TVs, cable set top boxes and third party aggregators. For
Operative Media
Operative Media
Page Metadata Update

New page title detected.

  • New: On Wednesday, June 14th, SintecMedia President Lorne Brown moderated ‘The Playbook for Surviving & Thriving in the Platform Era’ session at VideoNuze’s 2017 Online Video Advertising Summit. He was joined by Jarrod Dicker, Head of Commercial Product and Technology at Washington Post; Paul Marcum, President of Truffle Pig; and Michael Shane, Global Head of Digital
  • Old: Advanced TV is a hotbed of new terms and acronyms. Buyers and sellers are creating products like CANs (contextual audience networks) and delivering through channels like VOD (video on demand) and OTT (over the top). With these new products also comes new data, from Smart TVs, cable set top boxes and third party aggregators. For
Operative Media
Operative Media
Page Metadata Update

New page title detected.

  • New: Read the in-depth review of the advanced TV ecosystem, featuring an interview with SintecMedia president, Lorne Brown, and assessments on where the industry trend lines are heading.
  • Old: Advanced TV is a hotbed of new terms and acronyms. Buyers and sellers are creating products like CANs (contextual audience networks) and delivering through channels like VOD (video on demand) and OTT (over the top). With these new products also comes new data, from Smart TVs, cable set top boxes and third party aggregators. For
Operative Media
Operative Media
Page Metadata Update

New page title detected.

  • New: Read the in-depth review of the advanced TV ecosystem, featuring an interview with SintecMedia president, Lorne Brown, and assessments on where the industry trend lines are heading.
  • Old: On Monday, May 22nd, Kirsa Larson, SintecMedia’s Director of Global Managed Services, provided ad operations best practices at the Striving for Campaign Management Perfection session at Brightcove PLAY 2017 in Boston. She was joined by Marcella Regniault, ESPN’s VP of Digital Sales Planning & Client Services, and Scott Lowry, ESPN’s Director of Digital Client Services.
Operative Media
Operative Media
Page Metadata Update

New page title detected.

  • New: Advanced TV is a hotbed of new terms and acronyms. Buyers and sellers are creating products like CANs (contextual audience networks) and delivering through channels like VOD (video on demand) and OTT (over the top). With these new products also comes new data, from Smart TVs, cable set top boxes and third party aggregators. For
  • Old: On Monday, May 22nd, Kirsa Larson, SintecMedia’s Director of Global Managed Services, provided ad operations best practices at the Striving for Campaign Management Perfection session at Brightcove PLAY 2017 in Boston. She was joined by Marcella Regniault, ESPN’s VP of Digital Sales Planning & Client Services, and Scott Lowry, ESPN’s Director of Digital Client Services.
Operative Media
Operative Media
Page Metadata Update

New page description detected.

  • New: Advanced TV is a hotbed of new terms and acronyms. Buyers and sellers are creating products like CANs (contextual audience networks) and delivering through channels like VOD (video on demand) and OTT (over the top). With these new products also comes new data, from Smart TVs, cable set top boxes and third party aggregators. For
  • Old: On Monday, May 22nd, Kirsa Larson, SintecMedia’s Director of Global Managed Services, provided ad operations best practices at the Striving for Campaign Management Perfection session at Brightcove PLAY 2017 in Boston. She was joined by Marcella Regniault, ESPN’s VP of Digital Sales Planning & Client Services, and Scott Lowry, ESPN’s Director of Digital Client Services.
Operative Media
Operative Media
Page Metadata Update

New page description detected.

  • New: On Monday, May 22nd, Kirsa Larson, SintecMedia’s Director of Global Managed Services, provided ad operations best practices at the Striving for Campaign Management Perfection session at Brightcove PLAY 2017 in Boston. She was joined by Marcella Regniault, ESPN’s VP of Digital Sales Planning & Client Services, and Scott Lowry, ESPN’s Director of Digital Client Services.
  • Old: SintecMedia’s Lorne Brown spoke to the issue of cross-platform workflow and inventory management from the publisher’s perspective. “When I do the buy, ship to team, what happens?” He argued that what publishers need is, “a universal product catalog that ties together publisher inventory in both linear TV and digital platforms for efficient yield management and
Operative Media
Operative Media
Page Metadata Update

New page description detected.

  • New: SintecMedia’s Lorne Brown spoke to the issue of cross-platform workflow and inventory management from the publisher’s perspective. “When I do the buy, ship to team, what happens?” He argued that what publishers need is, “a universal product catalog that ties together publisher inventory in both linear TV and digital platforms for efficient yield management and
  • Old: Today’s column is written by Lorne Brown, president at SintecMedia. Fox, Turner and Viacom recently announced an audience targeting alliance called Open AP just in time for the annual upfronts. Open AP is designed to allow buyers to define an audience segment once, and then buy it across the three networks. In the open letter
Operative Media
Operative Media
Page Metadata Update

New page description detected.

  • New: SintecMedia’s Lorne Brown spoke to the issue of cross-platform workflow and inventory management from the publisher’s perspective. “When I do the buy, ship to team, what happens?” He argued that what publishers need is, “a universal product catalog that ties together publisher inventory in both linear TV and digital platforms for efficient yield management and
  • Old: Learn how the newest generation of programmatic technology offers a better way to mine the market for new ad dollars and a more efficient process for purchasing ads by downloading “The Guide to Programmatic 2.0: Moving Broadcasting towards Advertising Excellence.”
Operative Media
Operative Media
Page Metadata Update

New page description detected.

  • New: SintecMedia’s Lorne Brown spoke to the issue of cross-platform workflow and inventory management from the publisher’s perspective. “When I do the buy, ship to team, what happens?” He argued that what publishers need is, “a universal product catalog that ties together publisher inventory in both linear TV and digital platforms for efficient yield management and
  • Old: Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. SintecMedia President Lorne Brown shares his thoughts on the implications for TV buyers of the merger.
Operative Media
Operative Media
Page Metadata Update

New page description detected.

  • New: Today’s column is written by Lorne Brown, president at SintecMedia. Fox, Turner and Viacom recently announced an audience targeting alliance called Open AP just in time for the annual upfronts. Open AP is designed to allow buyers to define an audience segment once, and then buy it across the three networks. In the open letter
  • Old: Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. SintecMedia President Lorne Brown shares his thoughts on the implications for TV buyers of the merger.
Operative Media
Operative Media
Page Metadata Update

New page description detected.

  • New: Learn how the newest generation of programmatic technology offers a better way to mine the market for new ad dollars and a more efficient process for purchasing ads by downloading “The Guide to Programmatic 2.0: Moving Broadcasting towards Advertising Excellence.”
  • Old: In this video interview with Beet.TV, Lorne Brown – Operative’s founding CEO, who became SintecMedia president – says TV networks have to make big changes to respond to a world in which advertisers want to buy more specific audiences.
Operative Media
Operative Media
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  • New: Blog Archives - SintecMedia Digital Solutions
  • Old: Home - SintecMedia
Operative Media
Operative Media
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Operative Media
Operative Media
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New page title detected.

  • New: Blog Archives - SintecMedia Digital Solutions
  • Old: Digital Advertising Business Solutions | Operative

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