Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising. Optimizely's experimentation platform is called Optimizely X, with tools for web experimentation, personalization, recommendations, mobile, full stack and over-the-top content. The optimization is delivered in a software as a service (SaaS) model. The company's headquarters is in San Francisco, California with offices in Amsterdam, Netherlands, Cologne, Germany, London, United Kingdom and Sydney, Australia.

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Optimizely
Optimizely
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  • To go from one-off testing to building an experimentation program, you need new tools to help you manage ideas, coordinate across teams, and share knowledge across your organization. We built Optimizely Program Management to help companies increase the scale and velocity of their experimentation programs so that they can iterate and innovate faster than ever before. Attend this webinar to learn...

Optimizely
Optimizely
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  • One of the most difficult aspects of deep experimentation ― which requires a full stack solution and server-side testing ― is laying a solid foundation for success. Join Optimizely and WiderFunnel to learn best practices for going beyond client-side testing, and implementing a full stack experimentation strategy to drive results on the entire customer journey. -How to identify your key success m...

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