Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising. Optimizely's experimentation platform is called Optimizely X, with tools for web experimentation, personalization, recommendations, mobile, full stack and over-the-top content. The optimization is delivered in a software as a service (SaaS) model. The company's headquarters is in San Francisco, California with offices in Amsterdam, Netherlands, Cologne, Germany, and London, United Kingdom.

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Developer Night @ Opticon

 
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Full Stack - Deep Dive workshop

 
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  • Watch Matt Pezzimenti -- CEO at Conversion Kings, and Kristin Nystrom Rohan -- Marketing at Optimizely in our latest webinar from the Experimentation Insights Tour -- "Analyse: How to Structure Your CRO Programme for More Predictable Lift” Watch the webinar here: https://optimizely.wistia.com/medias/jnebawy1xt DESCRIPTION: Finding what your customers are sensitive to, then iterating on those ...

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Innovate with Experimentation

 
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Optimizing Above and Beyond

 
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The New State of Personalization

 
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The Fundamentals of Personalization

 
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  • Shaun Rowland -- Director, Insights and Personalisation for AKQA, and Luke Corkin -- Corporate Account Executive for Optimizely with our latest webinar from the Experimentation Insights Tour. View the webinar here: https://optimizely.wistia.com/medias/f49pqtsy98 DESCRIPTION: Why the “Test and Learn” culture is critical to your CRO success. Go beyond just knowing the need for experimentation...

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  • Presented by Rise Interactive Proven Ways to Optimize the Customer Journey at Every Step A robust experimentation strategy optimizes the entire customer journey which requires an understanding of all the channels your customers interact with and the variables that influence their behavior. Easier said than done, right? In this session, our partner, Rise Interactive, will share how your experim...

Optimizely
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  • Nima Yassini, CEO of New Republique, and Chris Samila, Strategic Partnership Manager of Optimizely with our latest webinar from the Experimentation Insights Tour. View the webinar here: https://optimizely.wistia.com/medias/ylaeqto95v Description: Identify where to experiment to get the biggest bang for your buck. In this webinar we will look at how organisations can better identify what to test...

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