Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising. Optimizely's experimentation platform is called Optimizely X, with tools for web experimentation, personalization, recommendations, mobile, full stack and over-the-top content. The optimization is delivered in a software as a service (SaaS) model. The company's headquarters is in San Francisco, California with offices in Amsterdam, Netherlands, Cologne, Germany, London, United Kingdom and Sydney, Australia.

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Optimizely
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  • Launching a new feature is a risky proposition. Even the most well designed and researched features can initially tank your applications' performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn't have to be. Implementing feature management and experimentation into your development lifecycle can help your team reduce risk when la...

Optimizely
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  • Websites have become increasingly dynamic, often loading content separately from the initial page load. Historically, solutions for running experiments with dynamic content and SPAs have involved extensive custom workarounds that aren’t scalable. That’s why we have re-architected our Optimizely Web product to work specifically with SPAs. Whether you are using React, Angular, or other frameworks,...

Optimizely
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  • Mit über 150.000 Restaurantpartnern ist Delivery Hero das weltweit größte Food-Netzwerk. Ihr Erfolg bei Online-Essensbestellungen ist auch einer innovativen Digitalstrategie zu verdanken. Der experimentelle Ansatz von Delivery Hero ist wesentlicher Bestandteil dieser Strategie. Nehmen Sie an unserem Webinar teil, um zu erfahren, was Sie mit digitalen Experimenten erreichen können: - Optimierung...

Optimizely
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  • With more than 150,000 restaurant partners, Delivery Hero is the the largest food network in the world. Their success in online food ordering is down to a forward-thinking strategy for both business and digital business. Delivery Hero’s experimental approach is a fundamental part of this strategy. Attend this webinar to learn how experimentation allows you to: - Optimize customer experiences - ...

Optimizely
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  • Creating an experimentation culture is challenging. Bill Hinderman has been down that road - four times at four separate companies. Drawing on his experience from building and running experimentation programs at Orbitz, Expedia, Raise, and Vivid Seats, he’ll provide a framework for establishing an experimentation culture. Click through the slides to learn: - Principles for designing successful...

Optimizely
Optimizely
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  • Join us to hear from Jill Brown Thomas, the head of the Optimization program at Wolverine Worldwide, as she discusses her own experience changing culture and building a testing program across 12 very different brands. From alignment on people, to building process, to buying technology, to changing and establishing new culture, Jill will discuss what works and what doesn’t, and what the future hol...

Optimizely
Optimizely
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  • Join us as we hear Ramkumar Ravichandran, the Director of A/B Testing at Visa Checkout, explain how he created a high impact experimentation program. Ram will take us through the growth of Visa’s program: from selling the value, to laying down the vision, the roadmap and success criteria, to creating the right team and driving engagement with the program. Attend this webinar to learn: -How an ex...

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Introducing Optimizely Program Management

 
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Conducting the Experimentation Orchestra

 
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New mobile optimized landing page detected

 
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Better Decisions with Experimentation

 
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Optimizely
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New mobile optimized landing page detected

 

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