Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising. Optimizely's experimentation platform is called Optimizely X, with tools for web experimentation, personalization, recommendations, mobile, full stack and over-the-top content. The optimization is delivered in a software as a service (SaaS) model. The company's headquarters is in San Francisco, California with offices in Amsterdam, Netherlands, Cologne, Germany, and London, United Kingdom.

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  • Dan Siroker Discusses Increasing Competition on ABC News 24
    Optimizely Co-Founder and Executive Chairman Dan Siroker joins ABC News 24 to discuss the imminent arrival of retail giant Amazon into the Australian market, and how small to medium enterprises will need to focus on differentiating themselves on the basis of superior customer experience in order to compete effectively.
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  • Beyond CRO Basics
    Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation. Attend this webinar to understand: -The foundational two-phase process...
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  • Innovate with Experimentation: Incorporate A/B Testing Into Your Product Development
    Experimentation is at the core of today’s most successful software products, from Amazon to Google to Facebook to Netflix. These companies use A/B testing to de-risk development and measure the impact they’re making with new ideas. As a developer, how can you ensure that the features you’re building are making an impact on the metrics your business cares about? We will walk through how product an...
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  • How Optimizely Scaled its REST API with asyncio
    With developers, an awesome product isn’t everything, or at least we found that out. More than a product you need a platform. But what is a platform? Learn tips and tricks about building a public API using the latest and greatest tools: OpenAPI, Python 3 and asyncio. This presentation was given by Optimizely engineers Nick DiRienzo & Vinay Tota at PyBay 2017.
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  • Ideation: Test Ideas & QA Steps for Maximising Your Win Rate | Optimizely ANZ Webinar 3
    James Spittal, CEO & Founder of Web Marketing ROI and Holly Joshi, Sr. Customer Success Manager from Optimizely with our latest presentation from the Experimentation Insights Tour. Watch the webinar here: https://optimizely.wistia.com/medias/s7s7dodsi0 Description: How to come up with better experiment ideas and creative ways to increase test velocity. ’Win rate’ and ’velocity’ are two of th...
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  • The Personalization Playbook: Secrets from successful real-world experiments
    Personalization remains one of the most powerful techniques in the experience optimization arsenal but, according to Forrester, most companies fail to execute a comprehensive personalization approach. Join CROmetrics to learn how to unlock the power of your most important segments with an efficient, experimental approach to personalization.
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  • 7 Habits of Highly Effective Personalisation Teams | Dan Ross from Optimizely
    Learn about the 7 Habits of Highly Effective Personalisation Teams | Dan Ross, Managing Director | Optimizely In this learning session, Dan Ross will talk from experience what it takes to make an organisation a champion at personalisation. You will return to your team with clear action items to upgrade your organisation into a personalisation powerhouse. UNDERSTAND If your current optimisation ...
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  • Prepare: How to Improve Your Testing and Personalisation Strategies with Behavioural Economics
    Julien Le Nestour, Chief Behavioural Scientist from Catchi and Dan Ross, Managing Director from Optimizely with our latest presentation from the Experimentation Insights Tour Webinar. Watch the presentation here: https://optimizely.wistia.com/medias/u0fmzjokv3 Description: Utilise key tenets of behavioural economics to influence choices and decision making. The results and principles of behavio...
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  • Optimizing the Customer Experience through Innovation
    It’s no surprise that the emergence of digital has drastically changed how customers interact with brands. This period of change also represents an unprecedented period of opportunity for companies that can harness the power of digital to improve on the way things “have always worked.” Check out this content and learn: - The benefits of creating an innovation culture within your organization - H...
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  • Testing Your Testing Program
    What does digital marketing maturity look like? How can companies effectively benchmark their experimentation performance? Brooks Bell will share a proven framework that allows you to unlock experimentation success, make more efficient investments and confidently plan for growth. You will learn: -the six elements of a successful experimentation program -how to benchmark your performance -proven...
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  • Join Us at Opticon 2017!
    Opticon brings together 1,200 attendees to empower teams to experiment everywhere. As the leading experimentation conference, Opticon brings together creativity and science to drive innovation and transform organizations. The 2017 event will be held at the Wynn Hotel in Las Vegas from Tuesday, October 17 - Thursday, October 19. Join us http://optimize.ly/2u20JYD
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  • Losing is the New Winning
    Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
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  • Optimizing Your B2B Demand Generation Machine
    If generating demand for your product is a struggle, rest assured that you are in the majority. 63% of marketers say their top challenge is generating traffic and leads. So what’s a marketer to do? We say: hypothesize and experiment. Join us for this free seminar where SurveyMonkey will share how their marketing team experiments and optimizes different parts of their demand gen machine. You’ll h...
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  • Trinity Mirror - Grant Maskell
    Trinity Mirror, one of the UK’s largest media companies, uses Optimizely to streamline ‭‬their product roadmap, seeing a 100% uplift in page views.
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  • [Webinar] Mouseflow & Optimizely - Session Replays, Heatmaps & A/B Testing
    In this webinar with our new technology partner Mouseflow we will show you how to take the guesswork out of your website. Find out what visitors are really doing, where they get stuck and how you can solve their problems and increase conversions. In this webinar you will learn: - How to record visitor sessions online - How to analyze visitor behavior using heatmaps - How to use heatmap data to...
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