Optimizely is an American company that makes customer experience optimization software for other companies. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising. Optimizely's experimentation platform is called Optimizely X, with tools for web experimentation, personalization, recommendations, mobile, full stack and over-the-top content. The optimization is delivered in a software as a service (SaaS) model. The company's headquarters is in San Francisco, California with offices in Amsterdam, Netherlands, Cologne, Germany, London, United Kingdom and Sydney, Australia.

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Optimizely
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  • Did you know that only 22% of B2B businesses are satisfied with their website conversion rates? That’s probably because the average website conversion rate on a B2B site is 7%. Many companies are missing a huge opportunity to engage and convert the majority of their site visitors. As marketers we’re always looking for fresh new ideas to boost our site conversion. And that’s why we are bringing t...

Optimizely
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  • Data is available almost instantaneously and running multiple tests at a time is now the norm. As a result, you need to make decisions you can trust, faster than ever before. Optimizely Stats Engine embeds several innovations to deliver what every digital experience optimization effort needs—accelerated speed and greater accuracy of results and outcomes. Attend this webinar to learn: What makes...

Optimizely
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  • Data is available almost instantaneously and running multiple tests at a time is now the norm. As a result, you need to make decisions you can trust, faster than ever before. Optimizely Stats Engine embeds several innovations to deliver what every digital experience optimization effort needs—accelerated speed and greater accuracy of results and outcomes. Attend this webinar to learn: - What mak...

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  • More and more teams are looking for ways to iterate gradually and validate their ideas with data. Techniques like A/B testing, feature flagging, and gradual rollouts are quickly going from niche to mainstream. More experimentation means faster development and better products. But like any trend, product experimentation is a good idea that can easily go wrong. For every game-changing A/B test, th...

Optimizely
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  • More and more teams are looking for ways to iterate gradually and validate their ideas with data. Techniques like A/B testing, feature flagging, and gradual rollouts are quickly going from niche to mainstream. More experimentation means faster development and better products. But like any trend, product experimentation is a good idea that can easily go wrong. For every game-changing A/B test, th...

Optimizely
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  • Modernize 2018: Using Empathy to Build Better Products presented by Scott Voigt, CEO, FullStory What would it take to get every team in your company focused on your customer’s experience? Sales, Product, Marketing, Support: how could each organization benefit from the ability to see your site through your users’ eyes? A great customer experience is no longer just “nice to have”, it will make o...

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  • Watch Modernize 2018's VIP breakfast presentation by Optimizely’s Global Head of Strategy, Hazjier Pourkhalkhali. Hazjier covers the latest experimentation trends from around the world and shares how companies like Nike, the BBC, and H&M are building experimentation into standard operating procedures - unlocking innovation across their companies. ABOUT MODERNIZE 2018: Be a part of the future. ...

Optimizely
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  • Watch Modernise 2018's VIP breakfast presentation with Optimizely’s Global Head of Strategy, Hazjier Pourkhalkhali -- Driving Innovation through a Culture of Experimentation. Hazjier covers the latest experimentation trends from around the world and shares how companies like Nike, the BBC, and H&M are building experimentation into standard operating procedures - unlocking innovation across their...

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  • Activating Customer Experiences for Modern Organisations - presented by Martyn Toney, Managing Director, Accenture Interactive Laying the Foundation for Delivering World Class Experiences. ABOUT MODERNIZE 2018: Be a part of the future. Shape the customer experience with Accenture, Forrester, Qantas, REA, Intrepid and more -- and learn how leading organisations are harnessing their people, pr...

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  • Why A/B Testing Scrambles Your Funnel’s Data, And How To Fix It presented by Evan Shellshear, Chief Commercial Officer, Ebex & Van Nguyen, Tech Lead and Full Stack Node.js Developer, Ebex Single page application architectures like ReactJS and AngularJS have created a revolution in user experiences that are fast, easy, and more dynamic. But they've also posed challenges for experimenters, often...

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  • The Psychology of Experimentation presented by Nima Yassini, CEO, New Republique Behavioural economics, choice theory and the modern consumer. Over the last decade data and a single view of the customer has been deemed the new frontier of marketing. But, is seeing past action helping us understand why customers buy and how they make decisions? In this session behavioural and experience optimi...

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  • Running High-Performance Experience Teams presented by Dave Calleja, Associate Design Director – Experimentation, Isobar & Julia Birks, Lead Strategic Designer, Isobar With the transition of focus from data to insights it’s imperative that every aspect of the organisation can validate and execute on every valuable insight available. Find out how Isobar help create and run teams enable this to ...

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  • Advanced Experimentation Workshop presented by James Spittal, CEO, Web Marketing ROI & Holly Joshi, Head of Customer Success APAC, Optimizely Hands on workshop covering the most common and challenging use cases in advanced experimentation today. Inclusive of data challenges, integrations, multi-page, customised and URL testing ABOUT MODERNIZE 2018: Be a part of the future. Shape the customer ...

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  • The Need for Speed presented by Paul Biggs, Director of Product Marketing, Contentful & Trent McClenahan, Head of Digital and Emerging Businesses Delivery, nib health funds Companies are facing increasing demands -- and finding increasing opportunities -- to engage customers in new channels and new markets. It's forcing all companies to become digital product companies, as they race to build web...

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  • Customer Data Orchestration Across Every Experience in Real-Time presented by Chris Slovak, VP Global Solutions Consulting Team, Tealium & Phil Lees, Insights Manager, Intrepid Group When your digital marketing world includes managing 25 regions, seven marketing offices and a remote technical team within a fast moving industry – a streamlined, robust data foundation is mandatory. That’s exactl...

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  • Product Experimentation Pitfalls and How to Avoid Them Jon Norohna, Director of Product, Optimizely One of the biggest trends in software development today is product experimentation. Instead of designing a product, building it, launching, and praying, more and more teams are looking for ways to iterate gradually and validate their ideas with data. Techniques like A/B testing, feature flaggin...

Optimizely
Optimizely
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  • Activating Customer Experiences for Modern Organisations - presented by Martyn Toney, Managing Director, Accenture Interactive Laying the Foundation for Delivering World Class Experiences. ABOUT MODERNIZE 2018: Be a part of the future. Shape the customer experience with Accenture, Forrester, Qantas, REA, Intrepid and more -- and learn how leading organisations are harnessing their people, proc...

Optimizely
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  • Making the Case for Continuous Iteration Why do some companies constantly come out with exciting innovations while others fail? Professor Stefan Thomke, an authority on the management of innovation, argues that an organization's ability to innovate depends on constantly experimenting with new products, digital experiences, and business models. Watch this webinar and learn: - What innovation is a...

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