Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Nothing feels more frustrating than pouring resources into a marketing tactic that doesn’t produce. Many bloggers have fallen into this trap: They contribute to another blog or media outlet once or twice, then become disillusioned when they don’t see the… Read More › The post How to Execute a Guest Blogging Strategy That Drives Results appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • That web page isn’t going to rank itself! Search engine traffic doesn’t just happen. It’s the outcome of a set of deliberate steps. It’s not as complicated or mysterious as you’d think. There are three key ingredients behind every listing in… Read More › The post How to Research Keywords: A Step-By-Step Guide appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • When your company is growing, there are many areas of the business that require attention, effort and investment. A/B testing and conversion optimization are typically seen as something that requires a significant investment of money, time and energy to implement. If you… Read More › The post The Ultimate Guide to Conversion Optimization for Low Traffic Websites appeared first on Orbit Media Studi...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • If you’re a professional, you’re a brand. In this episode of Content Matters, Andy and Barry discuss Barry’s book, The Road to Recognition, and highlight many of its lessons on developing your personal brand in the age of digital media. Listen to “The… Read More › The post The Road to Recognition with Personal Branding [Content Matters Episode 30] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Where there’s traffic, there’s hope. Every visit is a chance for something good to happen, which is why traffic is the first goal of digital marketing. It’s also the website translation of traditional marketing’s “brand awareness” goal. Generating traffic is a big… Read More › The post Website Traffic Sources: Oars, Motors, and Sails appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • When it comes to content marketing at Orbit Studios, we’re number crunchers. Data analysts. Metrics maniacs. We love writing too. See, we firmly believe to ace content marketing you have to study both math and language arts. So to pass both classes… Read More › The post Experts + Content Marketing Quotes = Valuable Tips appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Enough talk about work! Let’s talk about careers. We all work on marketing for companies. But we also work on ourselves. As we upgrade our skills, we create more value, we move up and our responsibilities grow. Hopefully, our titles… Read More › The post 7 Marketing Job Descriptions and Salaries. How Much Do Marketers Make Per Year? appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • How many content distribution networks are you on? Is it enough? Too much? Focusing on the wrong ones? If you’re asking yourself these questions, you aren’t alone. According to Content Marketing Institute’s 2018 B2B benchmark study, the most successful content marketers… Read More › The post 6 Paid Content Distribution Options That You Probably Haven’t Tried appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Six years ago on a rainy day, while driving through the Chicago suburbs, we had an idea. We turned that idea into this little blog post with a little diagram. It was an instant hit. Later, we turned that idea… Read More › The post The Periodic Table of Content appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Question and answer sites come and go. Quora is today’s reigning queen. Go to Quora.com (after reading this article, please). Search “Quora for marketing.” Search “guitar strings.” Search “miniature poodles.” Search “pickleball.” These are just a few things that interest me. You… Read More › The post Quora Marketing: Tips, Tactics, and Best Practices appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • It started with a simple question: How long does it take to write a blog post? To find the answer, we reached out to 1000 bloggers. We asked a few other questions at the same time, and the responses gave… Read More › The post Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • “He doesn’t understand how hard I work on this!” “Her expectations are impossible to meet!” Have you noticed that the complaints that sales and marketing teams have about each other sound just like two partners in a dysfunctional marriage (or at least… Read More › The post The Keys to a Better Marriage: How to Create Effective Sales and Marketing Collaboration appeared first on Orbit Media Studios...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Understanding how the human psyche works is critical to successful marketing. In fact, creating an emotional connection with your customers has been proven to have 52% more business value than customer satisfaction. Motista Co-Founder Alan Zorfas suggests that brands striving for… Read More › The post Debunking 5 Big Myths About Neuromarketing appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Search engine optimization and content marketing are one and the same. You can’t do SEO without content. No content? No rankings. And blogging is the cornerstone of content marketing. That’s why it’s so important to know how to optimize a… Read More › The post UPDATED: Blog Optimization appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics. Listen to “Content Matters: Content Marketing” on Spreaker. In… Read More › The post Simple Ways to Get Started with Content Marketing Metrics [Content Matters Episode 29] appeared fir...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content audit I’ve ever done. A handful of articles pull in the largest percentage of traffic… Read More › The post How to do a content marketing audit in 8-steps (plus, best practices for fixing your content) appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Search engine optimization and content marketing are one and the same. You can’t do SEO without content. No content? No rankings. And blogging is the cornerstone of content marketing. That’s why it’s so important to know how to optimize a… Read More › The post Blogging SEO: How to optimize your blog post to rank like a champion appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • True or false? Email is the most personal, engaging and effective media in the digital era. I want to say “True” is the correct answer, however, I’d have to amend the question by changing “email is” to “email can be.” You see, email can be your most… Read More › The post Welcome Email Series: How to Engage Prospects Immediately appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your… Read More › The post Examining Effective Processes for Creating Content [Content Matters Podcast, Ep. 27] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Click! The page loads. A visitor has landed on your website. What happens next? One of these two things: The page succeeds. The visitor falls in love, goes deeper into the site, subscribes or becomes a lead. The page fails. The visitor… Read More › The post 15 Simple Questions to Ask Your Homepage (and every top page on your site) appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • You’re sick of it, aren’t you? You’ve spent hours working on subject lines, pored over every word and followed-up religiously. Yet, your press pitches to journalists and bloggers keep getting rejected. Getting press is uber-important. A single story in a top publication can… Read More › The post 8 Media Pitch Examples to Help You Get Noticed appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • To be successful at email marketing, you need to grow your list of email subscribers. To grow your list of subscribers, you need a great email signup form. The growth of your email list depends on how you design that… Read More › The post Email Signup Forms: The 3 Factors in Boosting your Email Signup Form appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • There’s a saying in political campaigns: Yard signs don’t vote. They’re good for name recognition, but at the end of the day, they aren’t really moving the needle. They don’t get up on Election Day and wait in line to punch… Read More › The post 13 Analytics Reports You Should be Using (But Probably Aren’t) appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • In real life, you are a confident professional. You have a firm handshake, a friendly smile and all the answers to impress your future customers, to dispel their doubts and to win their trust. But on the internet, you are your content.… Read More › The post 11 Proven Tips to Create Web Content That Gains Trust and Converts Visitors appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Beginnings are beautiful. But they’re also scary, confusing and frustrating. There are hundreds of possible first steps in starting a blog and your content marketing efforts. So many decisions to make. How do I start a blog? Am I doing this… Read More › The post How to Start a Blog: The Beginner’s Guide to Content Marketing appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • When I started doing inbound marketing, the thought of working with social media stars seemed like taking a cruise with Opera. What is the likelihood of that ever happening unless you’re Barack Obama or Tom Hanks? I thought that influencers were… Read More › The post The Ultimate Guide to Working with Influencers appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s. Listen… Read More › The post How to Lose Friends and Not Influence People [Content Matters Podcast, Ep. 28] appeared first on Orbit Media St...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your… Read More › The post Examining Effective Processes for Creating Content [Content Matters Episode 27] appeared first on Orbit Media Studios.

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