Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Content comes in all shapes and sizes. Helpful how-tos, webinars, whitepapers, roundups and rants. But there is one type of content that crushes almost anything else you can publish. Original research. But most companies never do it. Yes, it’s work to create… Read More › The post 5 Examples of Original Research in Content Marketing: How to Be the Primary Source appeared first on Orbit Media Studio...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • On many websites, the thank you page is nothing more than two tiny words. That’s a missed opportunity. The thank you page is your first interaction with your newly generated lead. Make it a good one by setting expectations. You’ve… Read More › The post Thank You Pages: 15 Examples of Missed Opportunities appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in less than 30 minutes. Listen to “Are You Leveraging LinkedIn? [33]” on Spreaker. Highlights from the episode include: How to rock… Read More › The post Are You Leveraging LinkedIn? [Content Matters Podcast, Ep. 33] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Social media streams are crowded, fast-flowing and very very competitive. As social networks pull back on organic reach, showing up is hard and getting attention is even harder. So how can you stand out on social? Marketers that go big are doing… Read More › The post How to Make Solid Social Media Videos: 9 Steps for More Traffic appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Total visitors. It’s easy to see. Every marketer knows how much traffic they’re getting because it’s right there in your Analytics. But what happens next isn’t as obvious. That’s why giving advice for driving traffic is easy, but web design tips… Read More › The post 27 Research-Backed Web Design Tips: How to Design a Website That Works appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Total visitors. It’s easy to see. Every marketer knows how much traffic they’re getting because it’s right there in your Analytics. But what happens next isn’t as obvious. That’s why giving advice for driving traffic is easy, but web design tips… Read More › The post 27 Research-Backed Web Design Tips: How to Design a Website That Works appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Content marketers face two main problems: driving traffic and converting customers. Few things are more discouraging than sweating over a blog post that gets totally ignored. The only thing worse is being able to drive traffic, but failing to convert visitors… Read More › The post How To Use Content Marketing To Make Your Competition Irrelevant appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • For the past decade, we’ve seen marketing trends come and go. But there is one type of content that has paid off time and time again that flies under the radar: original research. Before we go further, let’s get on the… Read More › The post How to Create Original Research that Gets Attention: 7 Ideas for the Budget-Conscious Business appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters. Highlights from the episode include: Why is storytelling such a thing? How to succeed with content marketing without… Read More › The post Storytelling: How Much Does It Really Matter? [Content Matters Episode 32] appeared first on Orbit Media Studio...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • My goal for this article is to show you examples of compelling and persuasive homepage headers, hero shots and headlines. I want you to understand why they’re effective, so I’ll riff on what I believe is working. I’ll tell you, composing the… Read More › The post What’s Happening with Your Homepage Header, Hero and Headline? appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Are you more likely to buy from a company that proves they know and value you – as an individual – or one that just utters meaningless platitudes like “we care about your business?” The way to show customers you know… Read More › The post 10 Killer E-Commerce Tactics to Add to Your Website appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • A visitor takes action, a contact form is submitted, a lead is born. It happens millions of times each day. It’s common, but not simple. There are dozens of little factors involved in lead generation. When it works, a stranger who… Read More › The post Lead Generation: Website Best Practices appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Content marketing one of the most effective and most commonly used marketing methods for businesses of all shapes and sizes. Still, it needs to be done properly in order to get adequate results, and this is not an easy thing… Read More › The post 5 Ways to Use Google Trends to Create Better Content appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • In this episode of Content Matters, Andy and Barry offer a long list of non-obvious ways to promote your content—ideas you don’t often read about on blogs. Highlights from the episode include: 29 ways to promote your content—beyond the mainstream social networks Ideas… Read More › The post Non-Obvious Ways to Promote Your Content [Content Matters Episode 31] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Nothing feels more frustrating than pouring resources into a marketing tactic that doesn’t produce. Many bloggers have fallen into this trap: They contribute to another blog or media outlet once or twice, then become disillusioned when they don’t see the… Read More › The post How to Execute a Guest Blogging Strategy That Drives Results appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • That web page isn’t going to rank itself! Search engine traffic doesn’t just happen. It’s the outcome of a set of deliberate steps. It’s not as complicated or mysterious as you’d think. There are three key ingredients behind every listing in… Read More › The post How to Research Keywords: A Step-By-Step Guide appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • When your company is growing, there are many areas of the business that require attention, effort and investment. A/B testing and conversion optimization are typically seen as something that requires a significant investment of money, time and energy to implement. If you… Read More › The post The Ultimate Guide to Conversion Optimization for Low Traffic Websites appeared first on Orbit Media Studi...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • If you’re a professional, you’re a brand. In this episode of Content Matters, Andy and Barry discuss Barry’s book, The Road to Recognition, and highlight many of its lessons on developing your personal brand in the age of digital media. Listen to “The… Read More › The post The Road to Recognition with Personal Branding [Content Matters Episode 30] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Where there’s traffic, there’s hope. Every visit is a chance for something good to happen, which is why traffic is the first goal of digital marketing. It’s also the website translation of traditional marketing’s “brand awareness” goal. Generating traffic is a big… Read More › The post Website Traffic Sources: Oars, Motors, and Sails appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • When it comes to content marketing at Orbit Studios, we’re number crunchers. Data analysts. Metrics maniacs. We love writing too. See, we firmly believe to ace content marketing you have to study both math and language arts. So to pass both classes… Read More › The post Experts + Content Marketing Quotes = Valuable Tips appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Enough talk about work! Let’s talk about careers. We all work on marketing for companies. But we also work on ourselves. As we upgrade our skills, we create more value, we move up and our responsibilities grow. Hopefully, our titles… Read More › The post 7 Marketing Job Descriptions and Salaries. How Much Do Marketers Make Per Year? appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • How many content distribution networks are you on? Is it enough? Too much? Focusing on the wrong ones? If you’re asking yourself these questions, you aren’t alone. According to Content Marketing Institute’s 2018 B2B benchmark study, the most successful content marketers… Read More › The post 6 Paid Content Distribution Options That You Probably Haven’t Tried appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Six years ago on a rainy day, while driving through the Chicago suburbs, we had an idea. We turned that idea into this little blog post with a little diagram. It was an instant hit. Later, we turned that idea… Read More › The post The Periodic Table of Content appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Question and answer sites come and go. Quora is today’s reigning queen. Go to Quora.com (after reading this article, please). Search “Quora for marketing.” Search “guitar strings.” Search “miniature poodles.” Search “pickleball.” These are just a few things that interest me. You… Read More › The post Quora Marketing: Tips, Tactics, and Best Practices appeared first on Orbit Media Studios.

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