Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Search engine optimization and content marketing are one and the same. You can’t do SEO without content. No content? No rankings. And blogging is the cornerstone of content marketing. That’s why it’s so important to know how to optimize a… Read More › The post UPDATED: Blog Optimization appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics. Listen to “Content Matters: Content Marketing” on Spreaker. In… Read More › The post Simple Ways to Get Started with Content Marketing Metrics [Content Matters Episode 29] appeared fir...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content audit I’ve ever done. A handful of articles pull in the largest percentage of traffic… Read More › The post How to do a content marketing audit in 8-steps (plus, best practices for fixing your content) appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Search engine optimization and content marketing are one and the same. You can’t do SEO without content. No content? No rankings. And blogging is the cornerstone of content marketing. That’s why it’s so important to know how to optimize a… Read More › The post Blogging SEO: How to optimize your blog post to rank like a champion appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • True or false? Email is the most personal, engaging and effective media in the digital era. I want to say “True” is the correct answer, however, I’d have to amend the question by changing “email is” to “email can be.” You see, email can be your most… Read More › The post Welcome Email Series: How to Engage Prospects Immediately appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your… Read More › The post Examining Effective Processes for Creating Content [Content Matters Podcast, Ep. 27] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Click! The page loads. A visitor has landed on your website. What happens next? One of these two things: The page succeeds. The visitor falls in love, goes deeper into the site, subscribes or becomes a lead. The page fails. The visitor… Read More › The post 15 Simple Questions to Ask Your Homepage (and every top page on your site) appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • You’re sick of it, aren’t you? You’ve spent hours working on subject lines, pored over every word and followed-up religiously. Yet, your press pitches to journalists and bloggers keep getting rejected. Getting press is uber-important. A single story in a top publication can… Read More › The post 8 Media Pitch Examples to Help You Get Noticed appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • To be successful at email marketing, you need to grow your list of email subscribers. To grow your list of subscribers, you need a great email signup form. The growth of your email list depends on how you design that… Read More › The post Email Signup Forms: The 3 Factors in Boosting your Email Signup Form appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • There’s a saying in political campaigns: Yard signs don’t vote. They’re good for name recognition, but at the end of the day, they aren’t really moving the needle. They don’t get up on Election Day and wait in line to punch… Read More › The post 13 Analytics Reports You Should be Using (But Probably Aren’t) appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • In real life, you are a confident professional. You have a firm handshake, a friendly smile and all the answers to impress your future customers, to dispel their doubts and to win their trust. But on the internet, you are your content.… Read More › The post 11 Proven Tips to Create Web Content That Gains Trust and Converts Visitors appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Beginnings are beautiful. But they’re also scary, confusing and frustrating. There are hundreds of possible first steps in starting a blog and your content marketing efforts. So many decisions to make. How do I start a blog? Am I doing this… Read More › The post How to Start a Blog: The Beginner’s Guide to Content Marketing appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • When I started doing inbound marketing, the thought of working with social media stars seemed like taking a cruise with Opera. What is the likelihood of that ever happening unless you’re Barack Obama or Tom Hanks? I thought that influencers were… Read More › The post The Ultimate Guide to Working with Influencers appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s. Listen… Read More › The post How to Lose Friends and Not Influence People [Content Matters Podcast, Ep. 28] appeared first on Orbit Media St...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your… Read More › The post Examining Effective Processes for Creating Content [Content Matters Episode 27] appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • I usually ignore the competition. Watching the other guy can be a distraction, taking my focus off the important things like taking care of clients and sharing my best advice. But analyzing competitor websites can quickly give you ideas for your… Read More › The post Competitor Analysis Tools: 14 Quick Ways to Compare Websites appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • You’ve committed to blogging and the deadline is looming …but the screen in front of you is blank. So you ask yourself the biggest question in content marketing. What to blog about? Good news! Blog topics are everywhere. We recently covered the… Read More › The post What to Blog About: 17 Fresh Sources for Blog Topics appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Marketing bloggers seem to discuss automation topics in one of two ways. They either pledge full loyalty to their new robot overlords, or they warn readers to stay away, citing the need for emotional authenticity in marketing, an impending marketing… Read More › The post 12 Rules for Finding the Marketing Automation Mix That Works for You appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • A killer headline is bound to hook you some readers. But does writing one mean you’ll snag those slippery web surfers hook, line and sinker? Nope. If your opening paragraph doesn’t have substantial pulling power, they quickly become the ones that… Read More › The post 7 Ways to Write Better Opening Paragraphs for Your Blog Posts appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Several times each day, I’m talking about search with a client, a teammate or a friend. I spend hours every week giving free SEO advice and helping people rank in search engines. I also do tons of presentations, webinars and videos.… Read More › The post My Top 3 Free SEO Tips for Beginners appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • It takes a long time to build an audience for a small business. Even if you’re doing everything you’re supposed to, people won’t just start flocking to your blog after just a few months. You first need to prove that… Read More › The post How to Guest Post Like a Pro: A Definitive Guide appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • How can I rank high? How can I get more traffic from Google? Why don’t I rank for this phrase? Hundreds of people have asked me these questions. But they often lose patience as I begin to answer. They’re hoping for… Read More › The post How Great Writing Leads to High Rankings: There are 4 Specific Reasons appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Despite what you might think, professional development for PR pros is not that common of a habit among PR pros. You may say you learn with each client, on the go, but that’s not what professional development is. Professional development is actively… Read More › The post PR Pros: It’s Time to Invest in Yourself appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • As an entrepreneur setting up your ecommerce business, design standards for your help pages are not necessarily the first things you think of. But for customer loyalty they’re vital. If your customer has to get help post-purchase, they want quick, easy… Read More › The post Ecommerce Design Standards: 7 Best Practices on the Top 50 Ecommerce Help Pages appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the types of talent you may need to scale.   Listen to “Building Your… Read More › The post Building Your Content Marketing Team and Talent [Content Matters Podcast, Ep. 26] appeared first on Orbit Media St...

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Please raise your hand if you if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Ut-oh, why did so many hands go down? Actually, I… Read More › The post Content Marketing Metrics: 10 Easy Ways to Measure Effectiveness appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Of course we don’t need to tell you how important customer testimonial videos are. 70% of Americans say they look at reviews when making a purchasing decision. Or, give you a bunch of reasons why you should invest in one… Read More › The post Customer Testimonial Videos: 6 Steps for Nailing Production appeared first on Orbit Media Studios.

Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Post
  • Two million times each day, the “Publish” button is clicked and a blog post goes live. But we know from research that 75% of these articles get no results, or at least no traction in search or social. We also know… Read More › The post Zero-Waste Marketing: 5 Surefire Ways to Get Value From Your Next Post, No Matter What appeared first on Orbit Media Studios.

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