Competitive Marketing Intelligence | Crayon
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
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  • Building Your Content Marketing Team and Talent [Content Matters Podcast, Ep. 26]
    Research indicates companies struggle to find trained and qualified talent to expand their content marketing efforts. In this episode of the podcast, we’ll share tips for building your team and the types of talent you may need to scale.   Listen to “Building Your… Read More › The post Building Your Content Marketing Team and Talent [Content Matters Podcast, Ep. 26] appeared first on Orbit Media St...
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
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New blog articles detected.

  • Content Marketing Metrics: 10 Easy Ways to Measure Effectiveness
    Please raise your hand if you if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Ut-oh, why did so many hands go down? Actually, I… Read More › The post Content Marketing Metrics: 10 Easy Ways to Measure Effectiveness appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Customer Testimonial Videos: 6 Steps for Nailing Production
    Of course we don’t need to tell you how important customer testimonial videos are. 70% of Americans say they look at reviews when making a purchasing decision. Or, give you a bunch of reasons why you should invest in one… Read More › The post Customer Testimonial Videos: 6 Steps for Nailing Production appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
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New blog articles detected.

  • Zero-Waste Marketing: 5 Surefire Ways to Get Value From Your Next Post, No Matter What
    Two million times each day, the “Publish” button is clicked and a blog post goes live. But we know from research that 75% of these articles get no results, or at least no traction in search or social. We also know… Read More › The post Zero-Waste Marketing: 5 Surefire Ways to Get Value From Your Next Post, No Matter What appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
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New blog articles detected.

  • 10 Vital Ecommerce Metrics That Will Boost Your Sales Conversions
    There are hundreds of them out there – articles and blog posts that tell you how to increase the traffic on your ecommerce website. But let’s face it, you need more than traffic to increase your bottom line. You need… Read More › The post 10 Vital Ecommerce Metrics That Will Boost Your Sales Conversions appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • What is the average website lifespan? 10 Factors In Website Life Expectancy
    What is the life span of a typical website? My short answer is 2-5 years, but that’s a pretty big range. Most experts would just say “it depends.” But what does it depend on? Here we’ll look at the reasons why a site lives a long happy life, or if it gets old fast. The post What is the average website lifespan? 10 Factors In Website Life Expectancy appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
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New blog articles detected.

  • A Definitive Guide to Email Subject Lines
    You might’ve just created the best email in the world. But if nobody opens it, the email will never have the chance to accomplish the goals behind it. For all practical purposes, a 0% open rate means that you failed. Just… Read More › The post A Definitive Guide to Email Subject Lines appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
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New blog articles detected.

  • Get More Bang for Your Buck by Repurposing Content [Content Matters Podcast, Ep. 25]
    Everyone dedicated to the practice of content marketing knows how exhausting it is. In this episode of Content Matters, Andy and Barry explain how to repurpose content—a proven, effective way to save time while increasing your output. Listen to “Get More Bang for… Read More › The post Get More Bang for Your Buck by Repurposing Content [Content Matters Podcast, Ep. 25] appeared first on Orbit Media...
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Keyword Targeting: A Simple SEO Trick When You Have Two Closely Related Topics
    You’ve got an idea. You’re ready to write. You do a quick bit of keyword research before you jump in …and you quickly find several related phrases. Suddenly you’re asking yourself: Should I write two pages targeting two phrases? Or write… Read More › The post Keyword Targeting: A Simple SEO Trick When You Have Two Closely Related Topics appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Your Inbound Marketing Strategy Needs a Pinch of Outbound-Style Assertiveness
    The inbound marketing dream goes a little something like this…. You create an elegant and functional website that showcases your solution to your target audience. All of your content is supremely compelling, and SEO’d to the nines, so it’s primed for… Read More › The post Your Inbound Marketing Strategy Needs a Pinch of Outbound-Style Assertiveness appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • 9 Editorial Guidelines for Your Blog
    These are the keys to success in content marketing. Since virtually every content marketing program involves a blog, it’s worth taking the time to create (or borrow) the one document that makes all future planning and collaboration a bit easier:… Read More › The post 9 Editorial Guidelines for Your Blog appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Blog Keywords: 16 Tips to Select Better Keywords for Your Articles
    Far too many business bloggers shoot themselves in the foot by neglecting to choose and use keywords strategically. In the cutthroat SEO world—where the glory goes to those who claim page one rankings on the Google search engine result page (SERP)—it’s… Read More › The post Blog Keywords: 16 Tips to Select Better Keywords for Your Articles appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Serial Testing: THE Conversion Optimization Tactic for Low-Traffic, Low-Conversion Websites
    You work your tail off to build traffic to your website. But what good is it if that traffic doesn’t turn into leads? A/B testing is usually the default testing methodology, but for sites with low-traffic and low-conversion rates, serial… Read More › The post Serial Testing: THE Conversion Optimization Tactic for Low-Traffic, Low-Conversion Websites appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
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New blog articles detected.

  • What percentage of websites use Google Tag Manager? What are they tracking? [INFOGRAPHIC]
    The top 20 tags from the top 200 marketing sites. Digital marketers track all kinds of things using many different tools. Tools such as Google Analytics are added to websites as marketing ‘tags’, which are little bits of javascript code and… Read More › The post What percentage of websites use Google Tag Manager? What are they tracking? [INFOGRAPHIC] appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • How to Write Testimonials (Plus 10 Customer Testimonial Examples)
    Try this: go to any page on your website and count the marketing claims you make. How many times is your business described as easy, smart, effective, trusted, reliable? Are there half a dozen claims? Ten? More? Now try this: look… Read More › The post How to Write Testimonials (Plus 10 Customer Testimonial Examples) appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • The Many Benefits of Collaborative Content [Content Matters Podcast, Ep. 23]
    Two heads are better than one. It’s cliche, but true. In this episode of Content Matters, Andy and Barry get into the many reasons to create collaborative content.   Listen to “The Audience-Expanding Advantages of Collaborative Content [23]” on Spreaker. In this episode we cover: The… Read More › The post The Many Benefits of Collaborative Content [Content Matters Podcast, Ep. 23] appeared first o...
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
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New blog articles detected.

  • Social vs. Search: 9 Differences Between Social Media and SEO [INFOGRAPHIC]
    Both are inbound. The actions and outcomes of social media and SEO are very different. Let’s look at the differences side-by-side… How are they different? Which is better? Which should you use? Social media and search engine optimization are both ways to… Read More › The post Social vs. Search: 9 Differences Between Social Media and SEO [INFOGRAPHIC] appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • How to Find Key Influencers in Your Niche Using Social Media
    Some marketers live on islands. They sit alone, putting marketing messages into bottles and throwing them into the sea, hoping something will come back. They’re isolated. Stranded. Other marketers have discovered one of the great secrets in content marketing. They’ve learned… Read More › The post How to Find Key Influencers in Your Niche Using Social Media appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • How to Edit Copy [Content Matters Podcast, Ep. 22]
    A ton of content creators make one, or two, big mistakes when they write copy: They publish first drafts They edit as they write In this edition of Content Matters, Andy and Barry make a case why these two mistakes compromise the quality… Read More › The post How to Edit Copy [Content Matters Podcast, Ep. 22] appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Is Content Marketing Right for Your Business?
    Content marketing is my personal favorite kind of marketing. Why? It’s all about relationships. Relationships with your customers, your audience, and other influencers. It’s genuine. No slimy sales tactics, just caring and value! It works. Content marketing sees conversion rates nearly six times… Read More › The post Is Content Marketing Right for Your Business? appeared first on Orbit Media Studi...
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Dual Purpose: 4 Ways You Can Increase Both Traffic and Conversions
    They’re rare. There are very few that exist in the marketing world. These are the marketing tactics that affect both traffic and conversions. The two most important numbers in digital marketing are traffic and conversion rate. Multiply the first number by… Read More › The post Dual Purpose: 4 Ways You Can Increase Both Traffic and Conversions appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Website Navigation Matters [Content Matters Podcast, Ep. 21]
    Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience. Listen to “Website… Read More › The post Website Navigation Matters [Content Matters Podcast, Ep. 21] appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • What is Google Tag Manager and why use it? The truth about Google Tag Manager.
    If you’re not that familiar with Google Tag Manager, you are probably wondering what it is and why you should use it. Let’s answer the most common questions around Google Tag Manager. What is Google Tag Manager? How is it different from… Read More › The post What is Google Tag Manager and why use it? The truth about Google Tag Manager. appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Infographics: Tips for Creating Content People Crave [Podcast, Ep. 20]
    Put information and visuals together, two things people crave, and you get infographics. Listen to this edition of Content Matters to learn about why Andy and Barry are such strong believers in adding infographics to your content marketing mix and pickup… Read More › The post Infographics: Tips for Creating Content People Crave [Podcast, Ep. 20] appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Content Collaboration: 5 Powerful Ways to Upgrade Your Content
    Question: What tactic improves the quality of your content, increases traffic and makes marketing way more fun? Answer: Collaborative content marketing. Think about it. It’s lonely to sit down, day after day, week after week, pumping out one article after another. It’s… Read More › The post Content Collaboration: 5 Powerful Ways to Upgrade Your Content appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • 3 Steps to Starting a Video Marketing Strategy for Your Business
    From YouTube to Periscope to Facebook, video marketing is in full force and marketers who leverage video marketing now will reap the rewards of a fully engaged audience who are more likely to buy. Therefore, matching your business objectives with effective video… Read More › The post 3 Steps to Starting a Video Marketing Strategy for Your Business appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • How to Increase Your Conversion Rate
    Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website. This number is so important… Read More › The post How to Increase Your Conversion Rate appeared first on Orbit Media Studios.
Orbit Media Studios, Inc.
Orbit Media Studios, Inc.
Blog Article

New blog articles detected.

  • Buzzwords: Are you killing the wrong ones – and losing your readers?
    In 1985, a technological visionary named Peter T. Lewis told members of Congress to anticipate a bold, new era in which devices would silently report their operational status to a monitor. He coined a term for the futuristic system: the Internet… Read More › The post Buzzwords: Are you killing the wrong ones – and losing your readers? appeared first on Orbit Media Studios.

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