OrionCKB
OrionCKB
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  • Here are all of the Facebook and Instagram ad specs and requirements specific to video advertising, with our recommendations at the top for best results based on millions of dollars in ad spend with video advertisements on these platforms. Note that different ad objectives may recommend different ad sizes or design suggestions for Facebook, Instagram and Audience Network.

OrionCKB
OrionCKB
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OrionCKB
OrionCKB
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  • With more than 400 global users and early advertising tests showing nearly triple the ad recall compared to other digital advertising efforts, Instagram has emerged as a strong channel for both branding and direct response advertisers. On the fence about whether or not you should explore yet *another* social ad channel? See if any of these 9 reasons might convince you to test it out.

OrionCKB
OrionCKB
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  • Instagram is a natural extension to advertising on Facebook. If you're running ads on Facebook, there are a few reasons why you should develop new campaigns to test on Instagram immediately: (1) World-class targeting a la Facebook. (2) Reach 400 million global users (an audience bigger than Twitter advertising, by the way). (3) Measure results in a way that's seamlessly integrated into your Fac...

OrionCKB
OrionCKB
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  • It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns. Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore. But the truth is ...

OrionCKB
OrionCKB
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  • At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally. Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Faceb...

OrionCKB
OrionCKB
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  • It’s a common assumption that agencies are more expensive than hiring in-house talent to manage your Facebook marketing programs. But working with an agency could be more affordable than bringing all of your operations in-house. Where as a salaried campaign manager/analyst hybrid is a single person, the same amount of money can get you a full team of optimizers, specialists and analysts wh...

OrionCKB
OrionCKB
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  • Sealing a deck. Singing lessons. Training for a 10k. Helping your seventh grader improve his math skills. Tax preparation. Finding a wedding DJ. You need something done right, but it can be hard to find the right person for the job. This is particularly true when the job is scaling and optimizing a Facebook advertising strategy that’s become too labor-intensive for an in-house marketing team...

OrionCKB
OrionCKB
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  • They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. When Lot18, a popular wine ecommerce site, invited us to review their ad program, the momentum they sought was a bit… flat. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a...

OrionCKB
OrionCKB
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  • Five Four tapped OrionCKB to create and manage a Facebook advertising campaign that would spark subscription conversions. OrionCKB's creative services team stepped in to help Five Four build momentum, reenergize their Facebook ad campaign performance and deliver messaging that hit the target. The creative had to look good, reflect the company’s stylish branding and of course, attract the right at...

OrionCKB
OrionCKB
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  • We surveyed hundreds of e-commerce companies last year and over half of them said they start holiday planning by the end of August, so let’s get into it. We recently pulled about $20M of ecommerce ad spend specific to Facebook and Instagram from Q4 of last year. First, let’s talk costs: CPMs on average jumped up 38% during the holiday season last year, and we saw CPCs increase 59% from October t...

OrionCKB
OrionCKB
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  • Keep your acquisition costs low as an e-commerce brand as the marketplace becomes crowded this holiday season. Here’s what you need to know about trends when creating your strategy to combat increased competition and higher costs.

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