Previously on our first episode of the trilogy “Hadoop Research Journey from bare metal to Google Cloud – Episode 2”, we covered the POC we had. In this episode we will focus on the migration itself, building a POC environment is Read more › The post Hadoop Research Journey from Bare Metal to Google Cloud – Episode 3 appeared first on .
Outbrain unveils users' authentic interests. We can predict what audiences will engage with based on data we derive from our deep partnerships with 80% of the world’s premium publishers. On average, each person has 17 profiles online. What people like or share does not necessarily reflect what they read or watch. For marketers, it’s crucial to address the disparity between what audiences claim ...
Interest targeting puts the power of discovery in the hands of Amplify marketers. All global Amplify marketers can tap into our interest graph to reach their most valuable customers efficiently, and at scale. --------------------- Learn more about Outbrain: https://outbrain.com Follow us on Twitter: http://twitter.com/outbrain Like us on Facebook: http://facebook.com/outbrain Connect with us on L...
We’ve built the premium discovery space here at Outbrain, and we’ve developed an expertise in predicting what our users want to read next. Using our interest graph, we power billions of recommendations to nearly a... The post More Precise Audience Reach with the Power of Outbrain’s Interest Graph appeared first on outbrain.com.
Fernando Angulo is the Head of International Partnerships and Corporate Speaker at SEMrush, which was named the best online SEO service for marketers by European Search Awards 2017. Angulo is actively involved in the search... The post Q&A with SEMrush’s Fernando Angulo appeared first on outbrain.com.
Previously on our “Hadoop Research Journey from bare metal to Google Cloud” trilogy, we covered our challenges. In this episode, I am looking to focus on the POC that we did in order to decide whether we should rebuild the Read more › The post Hadoop Research Journey from Bare Metal to Google Cloud – Episode 2 appeared first on .
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On this third and last post, we cover the rest of our machine learning framework. This part will focus on what we do once our dataset is ready and organized – a framework for building new models, and for deploying Read more › The post Taking the pain out of Data Science – part 3 appeared first on Outbrain Techblog.
It was my first time ever visiting beautiful Brighton, England. First time ever-ever attending BrightonSEO, the largest Search Marketing conference in the UK, attended by more than 3500 professional marketers from all around the world.... The post BrightonSEO 2018 Recap appeared first on outbrain.com.
Outbrain is the world’s leading discovery platform, serving over 250 billion personal recommendations per month. In order to provide premium recommendations at such a scale, we leverage capabilities in analyzing large amount of date. We use variety of data stores Read more › The post Hadoop Research Journey from bare metal to the Cloud – Episode 1 appeared first on Outbrain Techblog.
If you’re getting serious about using PPC advertising to promote your business, then you’re going to have to answer more than a few important questions. Which channels should you use? Which platform works best for... The post Search Ads vs. Social Ads vs. Discovery Ads: How Do They Stack Up? appeared first on outbrain.com.
The difference between HTTP and HTTPS is much more than just one letter. It’s an essential move website owners must take, to make the internet a safer place for all. HTTPS is a secure, encrypted... The post Everyone’s Migrating to HTTPS – and Why You Should Too appeared first on outbrain.com.
Euer Unternehmen verwaltet sehr wahrscheinlich eine große Menge an personenbezogenen Daten. Wenn Ihr in der Europäischen Union agiert – auch wenn Ihr nicht in der EU ansässig seid, aber mit Daten von EU-Bürgern arbeitet –... The post DSGVO-Checkliste für KMUs: In 9 Schritten zur Compliance appeared first on outbrain.com/de.
This post continues covering our machine learning framework. This part will focus on how we handle our data and make it more accessible – using an on-going data collection process. Data Collection The first part of any data science task, Read more › The post Taking the pain out of Data Science – part 2 appeared first on Outbrain Techblog.
As marketers, we speak an entirely different language filled with endless acronyms. CTR. LTV. RPM. KPI. CPC. CPA. DSP. RON. CPL. CTA. RTB. This list could go on longer than Celine Dion actually singing ‘My... The post GDPR Is Coming! 3 Ways to Prepare as Marketers appeared first on outbrain.com.
Unsere Branche spricht die Sprache der endlosen Akronyme (gepaart mit einem unvermeidbaren denglischen Akzent). CTR. LTV. RPM. KPI. CPC. CPA. DSP. RON. CPL. CTA. RTB. Doch nun verspüren selbst langjährige Branchenprofis Unsicherheit bei dem neuesten... The post Die DSGVO steht vor der Tür – Diese 3 Tipps helfen Marketern bei der Vorbereitung appeared first on outbrain.com/de.